Documentos de Académico
Documentos de Profesional
Documentos de Cultura
Source: “Twitter Now Growing at a Staggering 1,382 Percent” Mashable, March 16, 2009
Then Twitter grew 43% with the
addition of just one user.
Source: “Oprah effect: 43% jump in Twitter traffic,” USA Today, April 21, 2009
But why is Twitter such a big deal?
This is the future of human contact?
Probably not. But it has its uses.
2. Upload your
photo.
Most recent
updates by people
you follow.
Ignore this
question.
Reminds you
what you last
posted.
Oh yes it was.
(More on Twittering celebrities in a few slides…)
DM:
A direct message sent in private to
another user. Goes to your e-mail inbox.
Retweeting:
Sharing someone else’s post. Often
abbreviated “RT.”
Retweeting:
Retweeting is a common way to praise
another user, spread awareness or
curry favor with influential users.
A great way to
use Twitter from
your iPhone.
TweetDeck
Powerful,
customizable
way to use
Twitter on !
your desktop.
And don’t miss…
Gender
Age
53% female
47% 18–34
47% male
31% 35–29
21% 50+
Education
46% College
Ethnicity
37% No College
82% White
17% Grad School
7% Black
5% Asian
5% Hispanic
Source: “2009 Twitter Demographics and Statistics Report,” iStrategyLabs.com
Twitter is quite popular with:
• Bloggers
• Moms
• PR practitioners
• Consultants
• Pyramid schemers
• Corporations
• Celebrities
Celebs on Twitter:
(As of April 24, 2009. By the time you read this, Oprah will probably have 7 billion.)
Businesses on Twitter
o Starbucks
o Ford
o Whole Foods
o Southwest
o GM
o Dunkin Donuts
o Dell
o Honda
o Kodak
o Zappos
o Comcast
o Red Cross
o Little Debbie
o H&R Block
o Rubbermaid
o Hertz
o Home Depot
o Nationwide
Twitter helps businesses:
o Raise awareness
o Offer proactive customer service
o Answer questions
o Promote events, products, services
Businesses should:
o Be conversational
o Jump in the discussion
o Pay attention
o Pace themselves
Businesses should NOT:
o Be sales-oriented robots
o Be repetitive and dull
o Follow too many people at once
While consistent, earnest use of Twitter
is still best, some marketers are really
pushing the envelope.
‘Mad Men’ fans, including PR pros
unaffiliated with AMC, built a full online
life for the show’s characters on Twitter.
Skittles turned its entire home page into
Twitter search results for the word
“Skittles” — obscenities and all.
So what’s next for Twitter?
• A revenue plan would be nice
• Continued mainstreaming
• Lots more celebs, journalists, CEOs
• Become a standard customer service
• Probably keep crashing a lot
Thanks for your time.
david.griner@luckie.com
Twitter.com/griner
TheSocialPath.com