KRISTINE HEGGELUND

1405 Greenwich St., Apt. No. 4

San Francisco, CA, 94109
310-751-4209
khbdd85c@westpost.net
PROFILE
* Accomplished, innovative Professional with proven success in marketing, public
relations, and brand management.
* Excellent communication skills, easily interacts with C-level executives, staf
f, celebrity talent, and clients.
* Proficient in Word, Outlook, PowerPoint, Excel, Adobe Illustrator, Photoshop,
and InDesign.
EXPERIENCE
CHARLOTTE RUSSE, San Diego, CA 2009-Present
Assistant Manager - Marketing & Public Relations (2010-Present)
* Manage a $2.3 million marketing budget.
* Successfully renegotiated over 130 service provider contracts to realize aggre
gate cost savings in marketing budget of 27%.
* Developed and implemented innovative cost cutting initiative to reduce samples
purchased per trend, resulting in 17% net reduction in marketing costs.
* Generated over 200 million impressions via product placements for fashion maga
zines, including: Teen Vogue, Elle, Glamour, Cosmopolitan, and O - The Oprah Mag
azine.
* Delivered over 100 million impressions during six-week period by introducing k
ey products into effective marketing channels.
* Led the nation's first "virtual style-off", involving 26 of the most influenti
al fashion bloggers in the nation and generating 43 million online viewing hits.
* Increased brand visibility 97% by doubling product placements in media sources
as Program Manager for Public Relations initiatives.
* Obtained 30 million internet impressions during 2010 brand re-launch campaign
by leveraging celebrity endorsements in key demographic to elicit attention from
target market.
* Acquired national press coverage of brand re-launch, including: New York Times
, Los Angeles Times, People, Seventeen, WWD, and WGSN.com.
Marketing Coordinator (2009-2010)
* Developed brand management strategies; supported product launches and coordina
ted marketing and fundraising events.
PONY INTERNATIONAL, San Diego, CA 2006
Marketing & Sales Coordinator
* Assisted with development of brand strategy to optimize psychographic segmenta
tion.
* Performed critical path assessment to reduce lead time for product samples pro
duction.
* Presented women's product line to Foot Locker, Inc., a top athletic retailer.
RELEVANT EXPERIENCE
* MATTEO, Design Assistant, Los Angeles, CA 2008
* OSCAR DE LA RENTA, International Sales Intern, New York, NY 2008
* NORDSTROM, Sales Associate, Seattle, WA and San Diego, CA 2004-2007
* CEPIA DERMOTIQUE, Store Manager, Seattle, WA 2006
EDUCATION
PARSONS THE NEW SCHOOL FOR DESIGN, New York, NY
Associate of Applied Science in Fashion Marketing, 2008
* Recipient of Parsons Dean's Scholarship (2007-2008)
UNIVERSITY OF WASHINGTON, Seattle, WA
Bachelor of Arts in European Studies, 2005
Business Administration Certificate - Retail Management
* National Dean's Scholar (2001-2005)
* Dean's List (2004-2005)
* Kappa Delta Top 10 Scholar (2004-2005)