Documentos de Académico
Documentos de Profesional
Documentos de Cultura
(MICHAEL) BLAKLEY
5625 SW Chestnut cell (503) 939-1769
Beaverton, OR 97005 wmblakley@roadrunner.com
PROFESSIONAL SUMMARY
Experienced Management, Sales, and Marketing Professional with a rich work histo
ry.
* Forest Products Marketing and Sales
* Corporate Communications, Advertising and PR
* Sales Management and Specialty Retail Merchandising
* Tourism Marketing Visitor Bureau Management
PROFESSIONAL EXPERIENCE
* Developed organizational structure and promotions for the retail property, occ
upied by 4 retail stores.
* Drafted initial organizational chart
* Designed a "Lead Merchant" role in managing the Stickley assortment
* Established regular and formal internal and external communications
* Provided counsel on managing some damage control during a unique employee lega
l situation
* Developed promotional and advertising strategy around Television commercials,
direct mail
* Hired an outside media rep to negotiate best TV buys and coverage
* Worked on charity events on behalf of 4 retailers at the Schatz Center
* Created a Merchandise Team in order to better focus buying responsibilities
* Managed and assisted sales and design teams and lead buyer
* Began work on long term plan for improved merchandise management and a re-bran
d of the business encompassing website design, truck graphics and a marketing pl
an
* Established an initial media and advertising plan for balance of 2009 and into
2010
* Provided program communications and materials for 200 wholesale building mater
ial distributors representing approximately 70% of core product revenues.
- Gained in-depth experience working with advertising agency and management cons
ultants in developing all program materials, including feature and benefit table
s, the value proposition, FAQ's, program rules, explanation of incentive computa
tions.
- Developed all reporting and customer-support materials for the program.
* Conducted major presentations and pre-launch meetings at 5 mill locations and
3 regional sales offices as part of the program roll-out.
- Created in-depth PowerPoint presentations for national sales meetings attended
by sales and management teams from the U.S. and Canadian operations.
- Directed web site developers to create performance tracking and program statis
tics for use by sales and management teams.
COMPUTER SKILLS
Microsoft Outlook, Office, Word, PowerPoint, and Excel
PROFESSIONAL AFFILIATIONS
Volunteer work for the American Heart Association and United Way, 1990, 1991, 19
97.
Member, Hardwood Plywood and Veneer Association