MICHAEL J.

GOODWIN
582 Vallance Way NE - St. Petersburg, Florida 33716 - Phone: (727) 421-8133
E-Mail: mg52dac0@westpost.net

* QUALIFICATIONS SUMMARY
Dynamic, energetic, and results-oriented Optician looking to apply solid backgro
und in multi-unit optical practice management. Self-directed and seasoned coach
and mentor with proven leadership ability, driving sales revenue and delivering
outstanding results. Possess proven ability to communicate effectively with a d
etermined focus on success and achievement of corporate objectives.

* Develop capture strategies to grow market share while supporting long-range co

mpany objectives
* Demonstrates customer service excellence and business acumen, coupled with a p
rofessional customer approach
* Proven negotiation skills to build and maintain inventory levels
* Able to make rapid assessments and quickly revise strategies to ensure efficie
ncy and goal achievement
* Fifteen years experience in dispensary design and set up
* Proficient with Microsoft Word, Excel, and PowerPoint
* Willing to travel to effectively achieve goals, contribute to increasing profi
t, and increase company growth
* Fifteen years experience in territory management
* Seasoned employee tutor and optical coach KEY EXPERTISE
Seasoned Management Skills
Thirty years of Optical experience
Proven Track Record of Profitability
Exceptional Product Knowledge
Customer Relationship Management
High Closing Ratio
Dispensary Design

* WORK CHRONOLOGY
Hyde Park Eye Center Tampa, Florida
Optical Manager 2008 - Present
Full responsibility for the profitability of the optical department and staff.
Negotiate vendor pricing while monitoring the expenditures of inventory, laborat
ory, and labor costs.
Initiate marketing and its follow up in order to maximize new and repeat busines
s.
Produce and monitor all record keeping reports for P & L statements, sales repor
ts, sales tax payments, and insurance receivables.
Conduct low vision evaluations for patients referred by the State of Florida Dep
artment of Health and Education, Division of Blind Services, and Vocational Reha
bilitation.
Enroll and monitor VSP, Superior Vision Plan, and EyeMed vision care insurance p
lans for profitability.
Other strengths include interior design of the optical with emphasis on space pl
anning while creating an ascetically pleasing and professional atmosphere.
Conceptualized all computer forms for day-to-day record keeping in the optical.
 MICHAEL J. GOODWIN
E-Mail: mg52dac0@westpost.ne
t

3rd Street Opticians, LLC. St. Petersburg, Florida

President and CEO 1994 - 2007
Launched and managed a 2-site retail optical chain generating $1M+ in annual sal
es through sales of retail
prescription eyewear, sunwear, and low vision aids customers throughout the Tamp
a Bay market.
Expanded company presence in the community for over 10 years through high-impact
marketing while skillfully directing daily operations, including human resource
s, customer service, and problem resolution.
Negotiated and managed all third party insurance programs.
Established an internal discount vision program with local companies that did no
t provide vision insurance to their employees. This program added $100K in gross
business annually.

* EARLIER CAREER
Chief Operations Officer, Value Vision, Brandon, FL. (8
locations) 1992 - 1994
General Manager, Linsey Eyecare, Port Richey, FL. (
3 locations) 1984 - 1992
Sales Representative, Progressive Lens Laboratory, Largo, FL.
1983 - 1984
District Manager, Montgomery Ward Optical, W.Central FL. (5 locati
ons) 1979 - 1983

EDUCATION
Optician Apprenticeship Program on the GI-Bill, Atlanta, Georgia
United States Coast Guard Training Facility, Cape May New Jersey
United States Coast Guard Training Center, Governor's Island, New York
St. Petersburg College School of Business, St. Petersburg, FL
Eckerd College, St. Petersburg, FL.
CERTIFICATIONS
Florida Certified Licensed Optician DO1913
Georgia Licensed Dispensing Optician DO532 (Pending License Re-Activation prese
ntly in progress)
Certified Low Vision Therapist, Division of Blind Services, Florida Department o
f Rehabilitation
AFFILIATIONS
Professional Opticians of Florida
Opticians Association of America, Fellow
Division of Blind Services, State of Florida
MILITARY SERVICE
Honorable Discharge United States Coast Guard
Active Duty 1969 - 1973
TECHNICAL SKILLS
Microsoft Word - Microsoft Excel - Microsoft PowerPoint
Marchon OfficeMate - EyeMed & VSP