PORTFOLIO

CALLAN ROWE

O
aphic Design
Gra d Gr m
ua te Diploma of owe.co
m a i l@ca l l a nr 433 063 590
0
h Fitzroy 3068
10/30 or t
Nicholson St N
 t
o
n
3 0
5

3
a l

c
l a
n _

ro
w e @ h o t

G
a
m

radu
i
.c

l
o
at

m
e

Di
ploma
of
G
PERSONAL STATEMENT 1

ra
p h
PROFESSIONAL CREDITS 2

ic
MAJOR PROJECT CREDITS 3

des
i g n
ART DIRECTION 4

TITLE DESIGN 7

STORY BOARDS

“TYPO” PROJECT

VISUAL POETRY
O 9

10

13

ILLUSTRATION 14

PRIMITIVE OBJECTS BLOG 16

CLOSING STATEMENT 17
 O
PERSONAL STATEMENT

I've always loved storytelling. I've devoured film my whole life.

The margins of my school books were always lined with character
sketches and I created all sorts of short animations. I love to see a
narrative unfold and a story come to life. So naturally, I chose to
do a Bachelor of Film and Television at Swinburne.

I was often told during my time at Swinburne that my approach

to storytelling was very visual, very graphic. Half of my first 90
second film consisted of animated credits and the core
storytelling device in my first documentary was animated text. As
I went through the course, I realised that I loved the Art
Direction, Title Design and the Story Boarding process as much
as making the film itself.

I graduated in 2008 and have worked freelance in the film

industry in a wide variety of projects including: music videos,
educational and promotional videos and online content. More
and more I've been drawn towards design and problem solving.
I'm really excited that the Graduate Diploma of Graphic Design
offers the opportunity to broaden my skill base and work in an
interdisciplinary environment.

Sinsearly,

Callan Rowe

1. 1.
Professional Credits
Project Project Project Project
Creation of Documentary for Grampians Editing of 3 x 60 second and 1 x 90 Creation of Motion Graphic Projections Creation of Four Online Music Videos
Indigenous Family Violence Regional second promotional videos for the VCE awards Creation of Online and Viral material
Action Group to raise awareness of Family including downloadable content
Violence and services in Indigenous Client Client Creation and Maintenance of Myspace
communities. Research Partnership of Education Education Department page
Department
Client Production Company Client
RMIT/ Oxfam Production Company Streamline Media Jackson Jackson/ EMI s
Streamline Media
Production Company
DOO DAA Productions
Project Project Project
Creation of Motion and Still Graphics Editing of 4 x 90 second promotional Editing of 6 x 60 second promotional
videos videos
Client Creation of Animated inserts Creation of Motion and Still Graphics
International Division of Education
Department Client Client
Communication Division of Education International Division of Education
Production Company Department Department
Streamline Media
Production Company Production Company
Streamline Media Streamline Media

< This is ugly Make it small or

get rid of it or find something else
if you can

2.
Major Project Credits
The Biggest Question. Love and other forms Higher States Grab A Gun
Music Video
8 Min animated typographic
documentary of Time travel 13 min short Documentary
90 second short film
Writer, Director, Editor, Effects/ Animation
Director, Title design, Editor
Writer. Director. Editor. Animator
Writer. Director. Editor. Title design

How to Quit smoking: Edna Web’s Music box Waxed World Zoop!
13 min short film Music Video 26 min short film
Method 43
60 second short film Co-writer, Director, Editor, Title design,
Animator, Art Director Writer, Director, Editor Writer, Director, Editor, Title design,
Art director
Writer. Director. Editor

Bachelor of Film and

Television at Swinburne
University of Technology 3.
 ART DIRECTION Zoop! the story of four friends who accidentally

ZOOP!
stumble into a parallel dimension, is the largest Art
Direction project that I have undertaken. It involved
the creation of two major sets. The first being a 20m
long hallway consisting of 10 identical flats. The
hallway was built with a curve to create the illusion
that the hallway was infinate.

After the hallway was built it was dressed with five

alternating sets of props. This was done to create
the affect of different areas in the infinite hallway
universe.

Photoshop Mock Up for the Dressing of the flats

Floor Layout for the Hallway

4.
ART DIRECTION
ZOOP!
The second of the two sets was dubbed
the “brainroom”. It was a cross between
a hippy’s lounge room and mad
scientist’s lair.

As well as painting and texturing the

four flats that made up the set, the
brainroom had a working video wall and
control panel.

The two sets were shot in different

studios. It was necessary to partially
build the brainroom set on the hallway
set and visa versa to give the affect that
the sets were connected.

5.
ART DIRECTION
Character Design

Character designs for the “hairy

< man” from the Waxed World
music video

Costume designs for

Edna Webb’s Music Box

>

6.
TITLE DESIGN
One of my favourite parts of film
making is title design. Good title
design not only sets the tone for the
film but also adds levels of meaning.

The title design for ZOOP! was a

challenge. ZOOP! has predominantly
science fiction themes. The aesthetic
of the first half of the film is that of
a comedy or drama. The opening
credits were used to introduce the
science fiction elements of the film to
the audience at an early stage.

7.
 LOVE:
These are a series of stills from
my first 90 second film, Love:
and other forms of time travel.
The film was a exploration of
the happiness and enevitable
sadness that comes with falling
in love. I used black and white
to represent this. The title is
never compleatly visible. The
black and the white are both
needed to complete the full
picture.

and other forms of time travel

8.
STORY BOARDS
Storyboarding is an extension of the writing
process. It gives you the opportunity
resolve potential problems before the
shoot. For heavily stylised projects like,
Edna Webb’s Music Box, storyboarding
allowed me to fine tune the aesthetic of the
film and experiment with different visual
ideas.

Before shooting Edna Webb’s Music Box

I cut the music and narration with the
storyboards to create a full-length animatic.
I did this to set the tone and pace for
the actors and crew and to minimise the
amount of film needed for the shoot.

The story boards for ZOOP! were very

important. They were used to determan
how much of the set would need to be
built, the lighting requirements, as well as
the types of lenses that would be used.

9.
TYPO PROJECT
The typo project was a self initiated logo
and branding project. I undertook it to
refine my design and software skills.

Typo is a stationary and “concept” store

that is a branch of Cotton On. It is a
relatively new company with stores across
Australia.

Typo Mission statement: Typo is a one stop

concept store with irresistible products
to fill your space with confidence. Taking
trends from the fashion industry and
applying them to notebooks, decal wall art,
gift wrap and other specialty items, Typo
offers product with attitude… Typo is fast
and affordable.

>
Here I played with the idea of punk
>

collage typography and combined

After analysing Typo’s mission it with vintage ornamental lettering.

statement I experimented with punk
rock inspired logos. Typo wants to be
seen as a brand with attitude. These
logos achieve this however I think
they are too derivative of the punk
aesthetic.
A lot of typo’s products use and
subvert retro or vintage clip art in a
“punk” way. I think there are some
interesting results however they are
perhaps too intricate and detailed to
be used practically.
>
Typo is a stationary store so I
experimented with a number of hand
drawn logo options. This approach
however didn’t capture the fully
rebellious spirit I was after.

10.
I liked the hand drawn
approach, but it was failing
to achieve the attitude and
irreverence that I was going
for with the earlier designs.
After researching types of
rebellious art I experimented
by incorporating street
art into the design. I knew
I didn’t want the logo to
reference street art directly, I
felt that would come across
as disingenuous. Instead
I wanted to capture the
dangerous and rebellious
spirit of street art.

This is how I came across

the idea of vandalising
the logo. By allowing the
customer to vandalise the
logo it keeps the logo fresh
and unique. It captures the
spirit of street art without
plagiarising its aesthetic.

11.
12.
 exactly how I left it exactly how I left itexactly how I left itexactly how I left itexactly how I left it
these fading places and people these fading places and peoplethese fading places and peoplethese fading places and peoplethese fading places and people
all still there all still thereall still thereall still thereall still there
f r o z e nf r o z e nf r o z e nf r o z e nf r o z e n
like I never left like I never leftlike I never leftlike I never leftlike I never left
all these moments repeated all these moments repeatedall these moments repeatedall these moments repeatedall these moments repeated
there must be some reason there must be some reasonthere must be some reasonthere must be some reasonthere must be some reason was
is it you? is it you?is it you?is it you?is itthe
on stilts
house
you?Mathew

And I am struckAnd I am struck And I am struckAnd I am struckAnd I am struck atheb o trees had red
v e
h a i r
an
going back, it is allgoing back, it is all going back, it is allgoing back, it is allgoing back, it is all rfore a the chin g and
e a r r i ng
sky
taught
exactly how I left itexactly how I left it exactly how I left itexactly how I left itexactly how I left it other houses
he

e
n
y
above all
me how to
s t e a l

a
these fading places and peoplethese fading places and people these fading places and peoplethese fading places and peoplethese fading places and people
on top of
Easter eggs

w
that hill

l
the we would
all still thereall still there all still thereall still thereall still there
with his
use
s c h o o l

l
mothers

o
down the
f r o z e nf r o z e nf r o z e nf r o z e nf r o z e n o t t o m l i g h t e r

a
b light
to
and on rainy
like I never leftlike I never left like I never leftlike I never leftlike I never left
secret fires

c
b

r
Fridays the
under
they would
h o u s e
all these moments repeatedall these moments repeated all these moments repeatedall these moments repeatedall these moments repeated take us to
a room on
and one
stilts
day

there must be some reasonthere must be some reason there must be some reasonthere must be some reasonthere must be some reason
the old
in our school
w o m a n
be uniforms
is it you?is it you? is it you?is it you?is it you?
would rode
we
waiting bikes
our
And I am struckAnd
with fabric
I am struckAnd I am struckAnd I am struckAnd I am older struck down
than
were h i l l
the

going back, it is allgoing back, it is allgoing back, it is allgoing back, it is allgoing back, it ha ar no gis
we
ing
u n d
all rode past the
and as he

exactly how I left itexactly how I left itexactly how I left itexactly how I left itexactly how I her like
left
ankles
the it
church he
f l e w
f
these fading places and peoplethese fading places and peoplethese fading places and peoplethese fading places and peoplethese fading places and
f
people
o
s k i n then
her and
on stood
all still thereall
he
still thereall still thereall still thereall still there
knu c k l e s
p e d up with his
c a p
school shirt
f r o z e nf
with white
r o z e nf r o z e nf r o z e nf r o z ys oo euu rl n stained
w i t h
like I never leftlike I never leftlike I never leftlike I never leftlike I neverisb l a n ak left b l o o d
and at dinner

all these moments repeatedall these moments repeatedall these moments repeatedall these moments repeatedall these moments p repeated I felt the foil

VISUAL POETRY
piece of
from the
a p e r
s t o l e n
there must be some reasonthere must be some reasonthere must be some reasonthere must be some reasonthere must be somesay reason she would
in a easter egg in
my pocket
is it you?is it you?is it you?is it you?is it b l i nyou?
t r e m
g a n
wondered
d

And I am struckAnd I am struckAnd I am struckAnd I am struckAnd I am struck v o i c e

it is if
s t a i n
the

going back, it is allgoing back, it is allgoing back, it is allgoing back, it is allgoing back, it is all p u r e
w o u l d
When set the task of writing poetry but when you
n e v e r
exactly how I left itexactly how I left itexactly how I left itexactly how I left itexactly how I left it
s i
c o m e
for a creative writing class I found the paper is
stained
o u t

that I was drawn to creating these fading places and people these fading places and people these fading places and people these fading places and people these fading places and people
meaning and metaphor using layout all still thereall still thereall still thereall still thereall still there
more then the words themselves. f r o z e nf r o z e nf r o z e nf r o z e nf r o z e n
For all of these poems I focusedlike my I never leftlike I never leftlike I never leftlike I never leftlike I never left
attention to experimenting with all the these moments repeatedall these moments repeatedall these moments repeatedall these moments repeatedall these moments repeated
form. there must be some reasonthere must be some reasonthere must be some reasonthere must be some reasonthere must be some reason
is it you?is it you?is it you?is it you?is it you? And looking over all those moments

am struck am struckAnd I am am struck am struck

from the clear headed future
like from some constantly landing aero-plane I wonder

going back, going back, going back, going back, going back, me
you
you

I left it I left it I left I left it I left it me

me
me me me me me you you

places people places people places people places people places people
me me me you you you
me me me me meme me me me
you you you
me
me me me me me meyou you you you you you you
me me me me me me you

all still
me

all still all still all still all still

me
meme me meme meme you you you you
me me me me me me me me me
you
you me
you
you you
you
you you
you
you you
you
you
you you you
me me me
me me me me me me me me me
me meme me me me
you you you you you you you you
me meme
me meme me meme meme meme me you me you you youyouyou you
youyouyou you
you you you you you
me me memememe
me me me
me me me youme you you you you youyouyouyouyouyou
me me me
meme me me
me mememe meme me meme me me
me
me you you you you you you
me me me me me me me you you youyou you
you you youyouyouyou
me me me me me
me meme meme meme meme you
me you you you you

I
never left
meme me you
meyoumeyou youyou you you

I never left I never left I never left I never left

me me me me you youyou you you you you
you you
you you you
me me me me me mememememememe meme you you you you you
me meyou
me meyou
me meyou meyou me me meme me me me
me meyou you youyou you you you
you you you you
me me me me meme memememe me
you
meme you
me me you me you youyou you you
you youyou
you you you
you you
you you you you
me me meyou
me me me me me me
me
me
me me me
me
me me me
me me me

moments repeated
you you you

moments repeated moments repeated moments repeated moments repeated

me me meme me me me me
me mememememe you
me you you you you you you you
you you you you
me meme meme me me
me youme me me
you you you mememe
me
me meme me
me meme me
me meme you you you you
me me
meme me
meme you
meme
me me
you
me
you me
youyou me
you
you you you you you you
you you you you
me me me meyoumemeyou
mememeyou
memeyou
me me
me
me you
you
me
you me
me me
me
me
you
me you
you me
me me
me
me
you you
you
you me
me me
me
you you
you
you me
you meyouyou youyou you
me me me
me me me
me mememe meyou
me
meme
you
me
me meyou
me
meyou
me
you me you
me
meyou
me
you you
me you
you
me you
youyou youyouyou
youyouyouyou
youyou you you you
meme mememe meme
meme
me
me you
me me you
you
me me you
you me you
you you

there must be reasonthere must be

meme me me
me me me me me me you you

reason there must be reason there must be reason

me meme
you me
youme me me
youme me me
you me

reasonthere must be
you
you
youyou
you you
you
youyou
you you
you
you you
you
you you
you
you you
you
you you youyou
me me me me you
me me you me you
me meme
meme
me you
me meme
meme
mememe
me
me
me
mememe
me
me
you
me
me meme
you
you
me me
meyou
me
me you
?????????????????
?????????????????
me me me
you
you
?????????????????
me
Are there
?????????????????
?????????????????
me me me me
me
me
?????????????????
me
me
you
me
me
me
you
me
you
you me
me
meyou
you you
you
you youyou you
youyou you you you
you you you
me me
me you me
me you me
me me mememe
you
you
you
me
you meme
?????????????????
you
youme
you me
youme
you me
you me
?????????????????
?????????????????
you
youme
you me
you
?????????????????
you
me
you
you you
you
????????????????? me
you you
you
me
you
you you
you meyou youyou
me me me me you me meme
me meme
meme you
memememeyou
me
me me
me
me me
meme
meyou
meyou
me
meme meme
?????????????????
me you
me
????????????????? you
me
?????????????????
meme me
me you
me
me
me you
youyou meyouyouyou youyou you you
you you you you
me me me me me me me me mememe
me memememe
me
me
me me
me
you
you
you
me
you
meme
me
you
meme
me
me?????????????????
me meme
you you
youmeme
youme
you
you
me me you
you
?????????????????
me
moments
?????????????????
?????????????????
you
me
you
meme
me
me
youme
youme
?????????????????
?????????????????
you
you
me me
?????????????????
you
?????????????????
you
you
you
me
you
?????????????????
you you you
me
me
me
youme
you
you
you
me me
you
you
you
you
you
you
meyou youyou
you you youyou
me me me
me me me ?????????????????
me me me me me me me

is ?is
mememe me ?????????????????
me me meme me me me you you you you you you you you you

? is ? is ?
you you you

?
me meme meme me me me
?????????????????
me memememe me
you
me
you
me
you me
you you
me
mewhen
me
you me you
?????????????????
we
?????????????????
?????????????????
me
?????????????????
?????????????????
me
you
?????????????????
you
you you
me
you you
you you
me
you me
you
you
?????????????????
you you you you
meyou
you
you you
you you
me me me me me mememe meme me
me meme
me you
me
me me
me
memeyou
me me
you you
me you
me
?????????????????
?????????????????
me me me
you you
meyou
me
meyou you you you
me me me me me me mememe
you
youmemememe
you me
?????????????????
me
you
you me me
?????????????????
me
merged? me
you
?????????????????
?????????????????
?????????????????
?????????????????
????????????????? you
you me me you me
you
youyou you
you you
you you you you youyou you you you
me me me
me me meme me
me meme
me
meme mememe
me
me
me meme
meme
me
meme me
you
you
you
you
me me
you
me
you
me
meme
me
me
youme
you
you
you
meyou
meme
me
you
you
you
mememe
?????????????????
you
you
you
me me
you
?????????????????
me me
you
me
you
?????????????????
you me
me
me
you
you me
you
you
you
me
youyou
you
me
you
you
you
memeyou
youyouyou
me youyouyou
you you
me me memeyou
you
me meme you
you me you
you you you
you
you you you you you you you
you you you you

am am
me memememe mememe
you mememe
you meme
youme meyou you

am
you
you you
you you
you you
you

am am
me me meme me meme meme me
me me
me me me me
me
meme me me
meme me me me
me you
me you
me you you
me me meyou you
me you you
you youyou youyou
meyou you you you you you you
me me me me
meme mememe memememe me meme meme meyou
me you
you me you
you you
youme you you
you you you
me me me me me me meyou me
me
you
you memeyou you
you you you you you you you
you you you
you
me me me me me meme me me me meme me me me
you
meyou meyou
you you
you you
you
you
you you you
you
you you you youyou you you you you
me me me me me me me me me you you you you
me me me meme
me you you
meme meme meme me meme me meyou you me you
you you
you youyou you
you you you you you
meme meme meme me me me me me me me
me me meme meyou
me you meyou you
youyou youyou
youyouyou youyou youyou youyou you
me me me me memememememememe me
me
me me me me meme me me youme you you you
me
you you
you
you you you
you
you you you
you
you
you you you
you
you you you you you you

I I
me me meme
meme me me me

I
you youyouyou youyou you you youyou you
you
you you you youyou you you you

I I
me me meme meme me me me
me me meme me me me youyou youyou youyou
me me me me me me meme mememememe
me me me me me
you you
me
you
meyou
you
you youyou you
you you you you
you
you
you you you
you you you you you you
me me me
me me mememe me me me me you you you youyou you
you youyou
you you you youyou you you you
me meme meme meme mememe me me meyou you you
me me meme me
me me
me mememe meme meme you youyouyouyou you youyou you
you you
you you
you youyou you you
me
you you you you you you you you
me me me me me me me me
you you you you

still still
you

still
me me me me me me

still still
you
me me me me me you
me me
me me me you
you
you
me
you
me

me
you

there there there there there

? ? ? ? ?

13.
ILLUSTRATION

A simple graphic cover design for

< John Steinbeck’s classic novel ‘Of
Mice And Men’.

I created a simple image that uses

texture to add meaning. I linked the
dead mouse with a woman’s hair in
reference to the death of Curley’s
wife.

A film noir inspired illustration

using flat colours, fabric and other
>
textures.

14.
 >

S and T from the An animated character from a

TVC
>
Alphabasauras, the dinosaur
alphabet.
15.
PRIMITIVE OBJECTS
BLOG
When I was searching for process
material to include in this folio I
was struck by how much of my
work had gone missing over the
years.

To ensure this didn’t happen in

the future I created a blog where
I could upload work in progress.
The strucute of the blog shows
the development of my projects
over time.

The blog can be found at www.

primimitiveobjects.blogspot.com

16.
 CLOSING STATEMENT

I hope this folio has given you an insight into my interests and
approach to design. Although most of the work is film based
I feel that the methods I use are heavily influenced by design.
Through this course I aim to further develop and refine my skills
and continue to marry the two disciplines. I am excited about the
opportunity to deepen my understanding of design and broaden
my abilities.

Sinsearly,

Callan Rowe

17.