Postgraduate Diploma in
Design, Society and Thought
1st programme: from October 2011 to March 2012
ECTS Credits: 30
Language: Spanish
Qualification: Postgraduate Diploma in Design, Society and Thought, degree awarded
by Pompeu Fabra University (UPF) and ELISAVA School of Design and Engineering
of Barcelona.
Presentation
Society dynamics in the information era raise
the need to develop new mental structures
and fundamentals of knowledge on which to
base analysis and critical personal perspec-
tives towards the objects and phenomena
forming contemporary culture.
Both the practice of and reflection on design
and architecture in the present, which posi-
tively consolidate active and reformist bases
for the immediate future, require the con-
struction of new creative parameters and a
new mental attitude, which, to a large extent,
depend on the formation of sound, yet at the
same time flexible criteria concerning the un-
derstanding of the state of reality.
For professionals involved in creative and in-
tellectual tasks, the actual exercise of reana-
lysing and reformulating existing definitions
using the transformation process of the pres-
ent as a basis has become an inextricable
part of the work itself.
54 55
Objectives
The purpose of the course is to study the
current cultural meaning of design-related
activities and how it is formulated, to explore
its relevance and significance, and study its
presence as the subject of the convergence
of the synergies of the flows forming the
present state of reality in order to provide
students with the keys to defining and as-
sessing modes of active and reactive cultural
intervention.
 
The following are the main objectives:
– To enhance the creative and intellectual
abilities of professionals trained in design
with regard to the understanding and
conceptual structure of their own work
and any other contemporary cultural
manifestation.
– To encourage students to construct
methods of dealing with and reacting to
the synergies and events that define the
immediate state of the present.
– To develop creative resources in students
so they can propose new concepts,
methods and strategies for reflection and
creation, which give their professional
work more awareness of their intervention
and action capacity in current social and
cultural dynamics.
Entry Requirements
– Designer.
– Architect.
– Graduate in Fine Arts.
– Graduate in History of Art.
– Writers, philosophers, engineers,
journalists and other professionals who
have a flair for the analysis of forms and
concepts, and who wish to express and
issue opinions in public.
Programme Directors
FREDY MASSAD
Architect and photographer.
ALICIA GUERRERO YESTE
Graduate in Art History.
They founded ¿btbW/Architecture in 1996,
joining forces to specialise in the research
and analysis of contemporary architecture.
They are guest tutors for several Master’s
Degrees, and invited members of review
supervisory teams and boards of examin-
ers at ELISAVA. They are currently working
as critics for the magazine EXIT Express,
and the cultural supplements of ABC and La
Vanguardia. They also collaborate with vari-
ous international media specialised in ar-
chitecture and design. They are the authors
and editors of various books, and they have
acted as organisers of various exhibition
projects for Sònar and the Association of
Architects of Catalonia, among others.
Results of September 11, 2001 in New York.
56 57
Access Requirements, Registration
and Financing
Selection
Selection is done depending on educational
quality, skills, professional experience and the
motivation of the candidates who would like to
study at our school. For this reason during the
online application process (www.elisava.net),
the school asks students to send their CV, a
letter of presentation with reasons for want-
ing to attend the school and a book containing
their most noteworthy works. In case of need
other requirements, these will be described
specifically in programs that require it.
 
Access requirements
 
To enter the masters programme, you must
have a higher university degree or a univer-
sity degree with professional experience. To
access the postgraduate programme, you
must be a university graduate and accredit,
via a curriculum and letter of expectations,
prior training in the subject and/or sufficient
professional experience in the area of the
degree. Professionals will also be consid-
ered without degrees but with accredited
experience or people who want to develop
a new professional skill, who will obtain a
certificate of attendance in the course when
the programme has finished.
 
Evaluation
– Minimum attendance at 80% of classes.
– Presentation of the works that are assigned
during the course modules.
– Execution of a final project that will apply
the acquired knowledge.
– Presentation of the project to the evalua-
tion committee.
Registration
Pre-registration for masters and postgraduates
programmes are done online at www.elisava.net.
The steps are specified there, as well as the re-
quirements, for studying in all of the programmes.
One week before the start of the course, regis-
tration is formalised at ELISAVA.
Financing
 
Students who want to finance the regis-
tration fee can do so under advantageous
conditions at Santander Central Hispano
(SCH). ELISAVA has an information point and
financing application procedures available
with this entity. It is also possible to access a
limited number of grants, available for rigor-
ous academic excellence.
8 9
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Location and Contact

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ELISAVA has an enviable location on one of specialised magazines, and can even be con- Ram lle
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the most emblematic streets in Barcelona: La sulted on the telephone by calling 010.
oud Elisava
Rambla, which enhances the School of De- N

sign with its characteristic cultural vitality. This privileged location offers excellent lom
Centre de cultura Santa
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This location affords students with proximity public transport connections with the rest of

Am
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to historic Barcelona, full of restless enthusi- Barcelona and the surrounding area: under- ras ss
san
es Pa
asm. The school’s base is an ideal epicentre ground (metro L1, L2, L3, L4), local railway M
Drassanes
from which to explore a city that has become (Ferrocarrils de la Generalitat de Catalunya
a point of reference in Europe for design and - FGC), national railway (RENFE) and buses.
architecture. Barcelona’s cultural programme There are also several cycle hire docking
is published in schedules and newspapers, stations. Plaça de Colom

on the City Council’s website (ww.bcn.cat), in

ELISAVA GENERAL INFORMATION

School of Design and Communication Department
Engineering of Barcelona Monday to Friday, from 10:00 to 14:00,
La Rambla 30-32 - 08002 Barcelona and from 16:00 to 18:00
T. + 34 93 317 47 15 Undergraduate Courses:
T. + 34 93 553 59 04 T. + 34 93 317 47 15 | elisava@elisava.net
F. + 34 93 317 83 53 Master’s and Postgraduate Programmes:
elisava@elisava.net T. + 34 93 553 59 04 | postgraduate@elisava.net
postgraduate@elisava.net
www.elisava.net FUNDING
Administration Department
Design Training Programmes Monday to Friday, from 10:00 to 13:00,
Courses offered jointly by the Institució and Monday, Tuesday and Thursday
Cultural del CIC and ELISAVA: from 16:00 to 19:00
Torrent de les Flors 68-70 - 08024 Barcelona T. + 34 93 317 47 15 | administracio@elisava.net
T. + 34 93 200 11 33
F. + 34 93 209 29 60
cf@iccic.edu MATRICULATION
www.iccic.edu Academic Management Section
Monday to Friday, from 08:00 to 13:00,
and from 14:30 to 21:00
T. + 34 93 317 47 15 | uga@elisava.net

166 167
Summary

07 Introduction Design and Product

08 Access Requirements, Registration and Financing
166 Location and Contact 70 Master’s Degree in Product Design
71 Postgraduate Diploma in Product Conceptualisation
74 Postgraduate Diploma in Product Development
76 Master’s Degree in Research for Design and Innovation
Graphic Design and Communication 77 Postgraduate Diploma in Coolhunting. Design and Global Trends
80 Postgraduate Diploma in Innovation and Design Thinking
10 Master’s Degree in Branding
11 Postgraduate Diploma in Brands, Core of Communications
14 Postgraduate Diploma in Innovating through Brands
83 Postgraduate Diploma in Design and Advanced Development of Products.
16 Master’s Degree in Design and Art Direction
New Production Processes
17 Postgraduate Diploma in Design and Communication Strategies
87 Postgraduate Diploma in Furniture Design
20 Postgraduate Diploma in Art Direction
91 Postgraduate Diploma in Digital Modelling
22 Master’s Degree in Graphic Design
23 Postgraduate Diploma in Graphic Design Applied to Communication
26 Postgraduate Diploma in Graphic Design and Publishing Projects
28 Master’s Degree in Packaging Design
29 Postgraduate Diploma in Packaging Design and Strategy
32 Postgraduate Diploma in Packaging. Graphic and Structural
34 Master’s Degree in Web Project Design
35 Postgraduate Diploma in Web Project Management and Design
38 Postgraduate Diploma in Web 2.0 Design
42 Master’s Degree in Advertising Design and Communication
43 Postgraduate Diploma in Design and Communication Strategies
46 Postgraduate Diploma in Advertising Design and Creativity
48 Master’s Degree in Design, Graphics Technology and Production
49 Postgraduate Diploma in Design and Editing of Graphic Projects
52 Postgraduate Diploma in Graphic Technology in Design and Production

55 Postgraduate Diploma in Design, Society and Thought

59 Postgraduate Diploma in Design and Television
63 Postgraduate Diploma in Design and Photography: Image and Creation
67 Postgraduate Diploma in Typography

3
Interior Design and Space
94 Master’s Degree in Design, Art and Public Space
95 Postgraduate Diploma in Exterior Design.
Events and Ephemeral Spaces
98 Postgraduate Diploma in Design, Art and Society
100 Master’s Degree in Design and Exhibition Project Management
101 Postgraduate Diploma in Exhibition Project Management
104 Postgraduate Diploma in Design and New Exhibition Formats
106 Master’s Degree in Retail Space: Retail Design
107 Postgraduate Diploma in Retail Design. Design and Space: Shopping
110 Postgraduate Diploma in Retail Design. Design and Concept: Branding
112 Master’s Degree in Interior Design
113 Postgraduate Diploma in Interior Space. Private Perimeters
116 Postgraduate Diploma in Design of Work Space
119 Postgraduate Diploma in Set Design
123 Postgraduate Diploma in Interior Architectural Lighting
4 5
Design and Building
126 Master’s Degree In Design and Architecture
127 Postgraduate Diploma in Design, Image and Architecture
130 Postgraduate Diploma in Design, Environment and Architecture
132 Master’s Degree in Advanced Design and Digital Architecture
133 Postgraduate Diploma in Design of Material Systems
136 Postgraduate Diploma in Laboratory of Digital Design of Spaces
138 Master’s Degree in Design and Habitat
139 Postgraduate Diploma in Strategic Habitat Design: Mobility
and Temporality
142 Postgraduate Diploma in Eco-habitat. Designing Eco-efficient Housing
144 Master’s Degree in Sustainability and Light Membrane Design
145 Postgraduate Diploma in Tensile Structure Design
148 Postgraduate Diploma in Eco-habitat. Designing Eco-efficient Housing
151 Postgraduate Diploma in Design and Energy Saving
155 Postgraduate Diploma in Design and Strategies of Tourist Areas
Fashion
158 Master’s Degree in Fashion Design
159 Postgraduate Diploma in Fashion Design: Creativity and Trends
162 Postgraduate Diploma in Fashion Design: Collection and Context