INFORMATION IS MONEY!

USER-REPORT
How to OPTIMIZE the information
you SHOULD have
Firstly

Get into the terms we’re

all familiar with…

What do you use it for?

 Tracking Pageview
 Consider Bounce Rate
 Trace for Traffic Source
 Measure effectiveness of
Google Adwords campaigns
 …
 …
Anything else
MISSING
???

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THINK ABOUT

YOUR BUSINESS
in a Marketing way…

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THINK ABOUT

YOUR BUSINESS
In a Marketing way…

WHO are What do they How to

think about increase your
your users?
your website? ROI?

? ? $€¥
5
 Let

helps you!

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 WHAT HOW RESULT

Is a TOOL to help you

KNOW the ones visiting
your website

• Who they your users?

• Are they happy with your

website?

• How can you improve

your website according to
your users?

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 WHAT
4 Core Benefits
USER DEMOGRAPHIC
Who is using your website? Learn
more about the key demographics
of your web-visitors; Age, gender,
income and much more
CUSTOMIZE QUESTIONS
Feel free to ask your visitors
about just about any- thing on
your mind, using UserReport’s
intuitively survey-editor
HOW RESULT
USER SATISFACTION
Discover what people think and
feel about your web- site?
Measure user satisfaction levels
and compare them with other
sites.
CROWDINTELLIGENCE
Receive daily user feedback.
Enable your visitors to vote,
generate and comment on ideas
on how to im-prove your website
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 WHAT HOW RESULT

The Report will show you : user demographics

Source User Report dummy report

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 WHAT HOW RESULT

The Report will show you : user types with demographics

Source User Report dummy report

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 WHAT HOW RESULT

The Report will show you : user satisfaction in relation to:

Content
Framework/structure
Language
Likeness
Modern
Navigation
Overview
Trustworthy
Useful

Source User Report dummy report

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 WHAT HOW RESULT

The Report will show you : users behavior

Red dots show

where users
clicked

Source User Report dummy report

12
 WHAT HOW RESULT

You can add your own question!

Source User Report dummy report

13
 WHAT HOW RESULT

Listen to your Users – Crowd Intelligence

Source User Report Crowded Intelligence

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WHAT HOW RESULT

Integrate with Google Analytics

Customize the segment in Google Analytics
reports (gender, age, occupation…)

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 WHAT HOW RESULT

With all this information in your hands, you can:

 Target the
right object or target
Education Gender group

 Build up the
Marketing right plan for your
business
Strategy
Income
Age
 Do the
right business

Occupation
Increase ROI
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Large international brands

WHAT HOW RESULT

USER REPORT CLIENTS

 WHAT HOW RESULT

Case study Background

Biggest HR website in Denmark
Traffic ranking in Denmark: 48 (Alexa rating)
10,000 job advertisements and 50,000 cvs on
a daily basis

Jobindex’s concern: UserReport points out: Actions

Create some functions for
Their current heavy
more interactive things
Improve user users are “on the job”
More oncentrated on
satisfaction people vs their article targeting to “on the
assumed ones – job” people
Receive real feedback …
unemployed people
from the market
Their users need more Outcomes:
If they really KNOWS 23% increase in pageview
interactive things rather
their current users 18,2% increase in user
than an INDEX
satisfaction after 6 months
…
… review the survey report.

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 Free Sign up
Easy Installation
Satisfying Use

JUST ENJOY!!!
www.userreport.com
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 Need support?
Just contact me 

Linh Huynh (Ms)

0122 3131 880
huynh.tu.linh@epinion.dk

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THANK YOU!

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