Microsoft

Made by – Apar Singh

Date – September 15, 2008
 Microsoft
 An American multinational computer technology
corporation, which rose to dominate the home
computer operating system market with MS-DOS in
the mid-1980s, followed by the Windows line of
operating systems.

 The company has been the target of criticism for

various reasons, including monopoly status and anti-
competitive business practices including refusal to
deal and tying.

 It develops, manufactures, licenses, and supports a

wide range of software products for computing
devices. Microsoft's best-selling products are the
Microsoft Windows operating system and the
Microsoft Office suite of productivity software .
 Microsoft Corporation
 Type - Public (NASDAQ: MSFT)
 Founded - Albuquerque, New Mexico (April 4, 1975)
 Founder - Bill Gates and Paul Allen
 Headquarters - Redmond, Washington Area served
Worldwide
 Key people - Bill Gates (Chairman)
Steve Ballmer (CEO)
Ray Ozzie (CSA)
Craig Mundie (CRSO)
 Industry - Computer software
Publishing Research and development
Computer hardware
Video games
 History
• The company released an initial public
offering (IPO) in the stock market, which, due
to the ensuing rise of the stock price, has made
four billionaires and an estimated 12,000
millionaires from Microsoft employees

• 1975–1985: Founding
• 1985–1995: IPO, OS/2 and Windows
• IPO
• Post-IPO
• 1995–2005: Internet and
legal issues

•2006–present: Vista and

other transitions
 Products
 Microsoft Windows
 Microsoft Office
 Microsoft Servers
 Developer Tools
 Microsoft Expression
 Business Solutions
 Games & Xbox 360
 Windows Live
 Windows Mobile
 Zune
 Products and divisions
 Microsoft reorganized into seven core business
groups each an independent financial entity—in April
2002. Later, on September 20, 2005, Microsoft
announced a rationalization of its original seven
business groups into the three core divisions that
exist today:
 Microsoft Platform Products and Services Division
 Microsoft Business Division
 Microsoft Entertainment and Devices Division.
 Platform products
Microsoft Windows
 Windows 3.1
 Windows 95
 Windows 98
 Windows 2000
 Windows Me
 Windows Server 2003
 Windows XP
 Windows Vista
 MSN messanger/ Windows
Live Messenger
 Services division
 Windows Server System
 Windows Server 2003
 Systems Management Server
 Systems Management Server
 Microsoft Exchange Server
 Small Business Server Microsoft BizTalk
Server
 Entertainment and devices
division
 Xbox 360
 Windows CE
 Windows Mobile 6.
 Income
 Market cap - US$ 259.75 Billion (2007)
 Revenue - US$ 60.420 Billion (2008)
 Operating income - US$ 22.492 Billion(2008)
 Net income - US$ 17.681 Billion (2008)
 Total assets - US$ 72.793 Billion (2008)
 Total equity - US$ 36.286 Billion(2008)
 Employees -89,809 in 105 countries (2008)

 Website – www.microsoft.com
 Business Model
User Base
 Microsoft attempts to appeal to as wide an audience
as possible, while carefully avoiding opportunity costs.

Adoption and Repackaging

 Several popular Microsoft products were bought and
repackaged. For example, Power Point.

Partnerships and Symbiosis

 Microsoft is involved in several partnerships. It has a
symbiotic relationship with several companies and
products, e.g. flash
 Economic Analysis
 The Microsoft operating
system, development
products and various
component technologies
represent significant
inputs and context for
software development
and deployment.

Front entrance to building 17 on the main

campus of the company's Redmond campus.
 Business division
 Microsoft Office
•Visio
 Word
 Access • Project
 Excel • MapPoint
 Spreadsheet
•InfoPath
 Outlook
 Groupware •OneNote
 PowerPoint
 Publisher
 Stock
 When the company debuted its IPO in March
13, 1986, the stock price was US$21. The
initial close and ensuing rise in subsequent
years made several Microsoft employees
millions. The stock price peaked in 1999 at
around US $119 (US $60.928 adjusting for
splits). Around 2003 the stock price began a
slow descent. Despite the company's ninth
split on February 2, 2003 and subsequent
increases in dividend payouts, the price of
Microsoft's stock continued to fall for the
next several years.
 Logos and slogans
 In 1987, Microsoft launched a logo called "Pacman
Logo" designed by Scott Baker.." Dave Norris, a
Microsoft employee, ran an internal joke campaign to
save the old logo, which was green, in all uppercase,
and featured a fanciful letter O, nicknamed the
blibbet, but it was discarded.

 Microsoft's logo with the "Your potential. Our

passion." tagline below the main corporate name, is
based on the slogan Microsoft had as of 2008. In
2002, the company started using the logo in the
United States and eventually started a TV campaign
with the slogan, changed from the previous tagline of
"Where do you want to go today?."
 Environmental record
 Microsoft is ranked the 2nd worst company for the
environment in Greenpeace's Greener Electronics
guide.

 Microsoft's newest building on its campus in

Hyderabad, India was built as an environmentally
friendly structure.

 Microsoft has phased out the use of polyvinyl

chloride plastic in its packaging material, due to
environmental concerns. Polyvinyl chloride, also
referred to as PVC.
 Microsoft is using some renewable energy sources in
its Silicon Valley campus, where the company has
installed over 2,000 solar panels of its.

 The company uses an irrigation system at its Redmond

campus that senses upcoming weather changes, saving
11 million gallons of water per year.

 The company has received a silver certification from

the U.S. Green Building Council's LEED program for
environmental design.
 Bibliography
 www.google.co.in
 Wikipedia encyclopedia.
 microsoft.com/games
 microsoft.com/xbox/
 zune.net
 "Bill Gates: A timeline",
 news.bbc.co.uk