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ACKNOWLEDGEMENT
Thanks be to almighty Allah,
Omniscient, omnivores who bestowed
upon us the potential and ability to complete
this task last of work. Special thanks and appreciations
are very due to our honorable teacher, Mr. Naseer Rajputt who has
been a motivating factor for us and has helped us in the comple-tion
of this report. His keen interest in the subject coupled with the amalgation
of practical and theoretical aspect of the industry to have a
very clear reflection of the real scenario has helped us a lot in this
regard. His constant effort to endeavor and impact the knowledge
is amazing. I am thankful to sir Haneef shazad (Management
department) for her corporation. At last I hope that this
work of ours will prove to be conducive for us in
the time to come.
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EXECUTIVE SUMMARY
Marketing is a total system of business activities designed to plan, price,
promote, and distribute want-satisfying products to target markets in order to
achieve organizational objectives.
World Cosmetic Market is an exhaustive analysis of trends and prospects for
the beauty and toiletry products business worldwide. Drawing on a wide
range of fully attributed sources, combined with clear analysis of trends, its
creates a comprehensive database of information
This report conveys that NOVERA COSMETICS will be the most popular
cosmetics brand, which will be considered as a distinguishing beauty care
skin products, manifesting high status and style. Novera cosmetics is fully
responsive of the fact that they will be the market leaders and will occupies a
large number of market shares that is why they are continuously making
great effort to be the best one in the future.
They are different types of extract in different cosmetics, which are the
requirements of different skin types. For example, Novera cosmetics
contains herbal extracts which is suitable for all types of skin, contains
natural moisturizers which is suitable for normal skin, contains almond oil
for dry skin, contains fairness formula to protect from sun, and contains wild
flowers essence for combination skin. The objectives of Novera cosmetics is
to meet everyday needs of people and to anticipate the creatively and
competitively with branded product and Services which raise the quality of
life.
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COMPANY OVERVIEW
City ISLAMABAD
Country: Pakistan
Fax: +92-51-8257137
Email: ceo@novera.com
URL: http://www.novera.com
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INTRODUCTION
The cosmetic industry in Pakistan is taking giant leaps towards its dictated
achievements. Currently, there are several cosmetics companies available in
the market, designed to meet the varying individual’s needs and desires.
This report is based on the data gathered from Novera cosmetics which will
dominate the market with its skin care cosmetics products, which contains
lipsticks, nail colors, face powder, whitening cream, makeup brushes,
perfumes, foundations, eyeshades etc, Novera cosmetics are available to
serve the demand of people who want extra protection against germs and
infections, and provide them beauty, style, healthy, and fresh skin. Novera
cosmetic will try their best to make Novera cosmetics the most popular
brand and capture the largest share in the market.
This report assesses the targeted customers, their needs and wants, pricing
strategy, satisfaction, brand features, its marketing mix and distribution.
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VISION
Welcome to the world of NOVERA.
Our vision is to be the company that best understand and satisfied the
products , service and self-fulfillment Needs of human globally. Our
dedication to supporting touches, Not only beauty but health ,fitness, self
emporment and financially independence
MISSION
OBJECTIVE
Our objective is “to create the most successful global brands in every
category everywhere we compete. And we have the strength to do it"
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Purpose
We are committed to providing products of consistently excellent quality and
standard - products that have a positive effect on the lives of the world’s consumers.
As we continue to succeed in this aim we can keep growing as a marketing
community
Values
People Power: People are Novera’s cosmetics most important asset that is why
we make sure you are treated the way you would expect. Our “promote from within”
ethos ensures that you’ll be rewarded significantly for your outstanding work. Our
ability to attract outstanding individuals also ensures that we're able to constantly
grow, diversify and deliver.
Integrity: We always aim to do the right thing both ethically and legally by
upholding our values and principles in everything we do. We're information-driven
and intellectually honest in supporting proposals and recognizing risks.
Passion for Winning: By showing a healthy disregard for the status quo and a
strong urge to improve, we commit ourselves to being the best at what we do. We
believe that the only way to excel in the workplace is through constant innovation
and informed risk-taking.
Trust: Teamwork only works with a strong foundation of trust, which is why we
need the utmost confidence in each other’s abilities. We aim to treat our people, our
consumers and our customers with the respect and consideration they deserve.
Our Principles
- We show respect for all individuals.
SWOT ANALYSIS:
Strengths
• The products of NOVERA cosmetics are long lasting .
• Keep you fresh 24 hours
• NOVERA cosmetic products are available in three different sizes.
1. Large
2. Medium
3. Small
• NOVERA cosmetic products are made up of natural ingredients such as
herbal and have no side effect.
Weaknesses:
• NOVERA cosmetic have limited number of products.
• NOVERA cosmetic are at their initial stage So they have less Good Will in
the market.
Opportunities:
The demand for the cosmetics are very high in the market.
Threats:
1. The political condition of pakistan is not stable which has the direct &
indirect effect on buissnesses.
2. There are a lot of competitors such as AVON,ETUDE,NETROGENA.
MARKETING MIX
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Marketing mix is the set of controllable tactical marketing tools Product, Price,
Place, and Promotion that the firm blends to produce the response it wants in the
target market.
• Products
• Price
• Place
• Promotion
PRODUCT
Product is anything tangible or intangibl e which solve the problem of customer and
thereby give him feeling of satisfacion.
PRICE
Price is the amout of money that the customer has to pay to obtain the product.
PLACE
The place or distribution describe how the product will be made available to targeted
customer when and where they want it.
PROMOTION
Promotion is the component of the marketing mix that communicates information to
potential customers. Decisions regarding, ADVERTISING, PERSONAL SELLING,
PUBLICITY, PUBLIC RELATION, and special promotional activities such as
TRADE SHOWS and PRODUCT DISPLAYS are part of the marketing mix.
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2.Product concept
The consumer will favor product that offer the most in quality
performance and features.
3. Selling concept
Consumer will not buy enough of the products unless it
undertakes large-scale selling and promotional efforts.
4.Marketing concept
Marketing concept holds that achieving organizational goal
depends on knowing the needs and wants of target market and
delivering the desire satisfaction better than the competitors do.
PRODUCTS
Foundations Eyeshades
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PRICING STRATEGY
A pricing strategy includes pricing objectives and states the specific
prices to be charged for a product. Pricing help to determine how
customers perceive a product a value and whether or not customers will
accept the product.
Novera cosmetics pricing strategies are influenced by the pricing of
competing products, because as the cosmetics prices are often the determine
factor in how well it fares compared to other product in a target market. For
Novera cosmetics pricing strategies must go hand in hand with product
strategies. They also take into account the cost of promoting the product as
well as getting it to the place where consumers can buy it. A consumer who
will purchase Novera cosmetics knows the value of their money. Novera
cosmetics are quality product to raise the quality of life. These pricing of
Novera cosmetic are not very high as compare to other cosmetics products
which is around there in the market, providing the best quality at the same
time.
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PROMOTION STRATEGY
Promotion is the component of the marketing mix that communicates
information to potential customers. Decisions regarding,
ADVERTISING, PERSONAL SELLING, PUBLICITY, PUBLIC
RELATION, and special promotional activities such as TRADE SHOWS
and PRODUCT DISPLAYS are part of the marketing mix.
PROMOTING TECHNIQUES
To promote the sale and increase relative market share we have decided
to launch a scheme of prize distribution. In which ten lacks worth of gold
prices will be distributed among the customers. To enter in this
competition and to avail the maximum of novera cosmetics services
customers are required to send as i.e. (novera cosmetics Company) three
wrappers of products (Novera cosmetics) plus an N.I.C attached to the
golden contest form easily available at any store. Customer liking,
preference and views are highly appreciated through these form.
Customers giving the best views and ideas will be awarded with special
prices.
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It would be a waist to spend much on T.V COMMERCIALS as now a day people are
switching channels between intervals. We have decided to advertise through
BILLBOARDS and NEWSPAPER WHICH will influence buyers than any other
advertising campaign.
PACKAGING
Planning effective packaging means making small decisions that add up
to create the total package. To devise and effective and eye-catching
package, Novera cosmetics has set the objectives to accomplish their
goals. Then other specific decisions must be made about the material to
be used, the color, the basic design, and the exact information to be
included and so on. The Novera cosmetics packaging is designed to
communicate the brand image. The marketers of Novera cosmetic take
into account while designing a packaging strategy:
PLACEMENT
The place or distribution strategy describe how the product will be
made available to targeted customer when and where they want it..
Company
Company
Distributors
Retailers
Consumer Consumer
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MARKETING SEGMENTATION
DEMOGRAPHIC SEGMENTATION.
BEHAVIORAL SEGMENTATION.
GEOGRAPHICAL SEGMENTATION.
PSYCHOGRAPHICS SEGMENTATION.
When marketing managers divide the total market into segments on the
basis of location, they are using geographic segmentation. Novera
cosmetics try their best to become international products, popular
worldwide. It will be available in different variables, attracting the
market all over the world. We hope novera cosmetics will achieve its
goals successfully and will enjoy its status.
In Pakistan Novera cosmetics will be marketed in Islamabad, Karachi
and Lahore initially. Later on it will also be marketed in other cities of
Pakistan.
CONCLUSION
Skin is made up of three main layers: the epidermis, the dermis and the
hypodermis (see picture below). The epidermis is the only layer we can see
with our eyes and as we age, remarkable changes occur which are hidden
from our view. For instance, the skin gradually thins over time, especially
around the eyes. Some cosmeceuticals can minimally re-thicken the skin, but
the process of thinning is inevitable. Elastin and collagen, located in the
dermis keep the skin resilient and moist, but with ageing these fibers break
down to create lines and wrinkles. Exposure to ultraviolet radiation
accelerates this process, and since few cosmetics can actually reach the
dermis, the idea that a cosmetic can reverse this process is unfounded. The
best way to prevent fine lines and wrinkles is to limit our exposure to the sun
and ultraviolet radiation. Despite our best attempts, antiaging is a myth, ever
elusive and unattainable by human efforts.
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GROUP MEMBERS:
WAQAR AHMED
ATIF RASHID
ABDULL WAHAB
M. MAJID
GHAIS ANJAM
SAJJAD ARIF
TABLE OF CONTENT
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EXECTIVE SUMMARY………………………………………1
INTRODUCTION……………………………………………..2
SWOT ANALYSIS…………………………………………….5
MARKETING PLAN…………………………………………..7
MARKETING MIX……………………………………………8
PRODUCT……………………………………………………..9
PRICE………………………………………………………….10
PROMOTION………………………………………………….11
PLACEMENT………………………………………………….12
MARKETING SEGMENTATION…………………………….13
CONCLUSION…………………………………………………15
PERFECT 001.jpg
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