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A
SUMMER
TRANING REPORT
ON
“SALES AND DEMAND ANALYSIS OF LAPTOPS”
IN VARANASI

MASTER OF BUSINESS ADMINISTRATION

(2008-2010)
GUIDED BY SUBMITTED BY
Mr. ANUBHAV SRIVASTAVA ABHISHEK SINGH

(SENIOR SALES EXECUTIVE) CHANDAN SINGH

PRAMOD SINGH
RAVI KANT TRIPATHI
SHUBHANG

AGRAWAL
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ACKNOWLEDGEMENT

We are thankful to the authorities of HCL INFOSYSTEMS. LTD.,

Varanasi for giving us an opportunity to work in their premises and provide
us the facilities for doing the project.

We give our heartiest thanks to Mr. V.S. YADAV the AREA CE

MANAGER & Mr. ANUBHAV SRIVASTAVA the SENIOR SALES
EXECUTIVE of HCL INFOSYSTEMS. LTD. Varanasi for giving us this
opportunity to carry out our project in this esteemed organization.

The interest he took in monitoring progress of our work enabled us to

perform much better then our abilities.

We express our deep sense of gratitude for our mentor MR. ANUBHAV
SRIVASTAVA for his constant guidance and for sparing his valuable
time for discussion when required. The completion of our project is the
result of his constant inspiration and technical guidance.
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ABHISHEK SINGH
CHANDAN SINGH
PRAMOD SINGH
RAVI KANT TRIPATHI
SHUBHANG AGRAWAL

DECLARATION

This project report is based on our studies in HCL INFOSYSTEMS

LTD., Varanasi, over SALES AND DEMAND ANALYSIS OF
LAPTOPS and will not be misused by any other institution.
We hereby declare that the information present here is correct to the best
of our knowledge and belief .We have tried to include every valid
information which we have gathered from the various primary and the
secondary sources (natural market resources).

ABHISHEK SINGH
CHANDAN SINGH
PRAMOD SINGH
RAVI KANT TRIPATHI
SHUBHANG AGRAWAL
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PREFACE

The M.B.A curriculum is designed in such a way that student

can grasp maximum knowledge and can get practical exposure
to the corporate world in minimum possible time. Business
schools of today realize the importance of practical knowledge
over the theoretical base. The research report is necessary for the
partial fulfillment of M.B.A. curriculum and it provides an
opportunity to the researcher in understanding the industry with
special emphasis on the development of skills in analyzing and
interpreting practical problems through the application of
Management theories and techniques. It is a new platform of
learning through practical experience, which incorporates survey
and comparative analysis. It gives the learner an opportunity to
relate the theory with the practice, to test the validity and
applicability of his classroom learning against real life business
situations.

ABHISHEK SINGH
CHANDAN SINGH
PRAMOD SINGH
RAVI KANT TRIPATHI
5|Page

SHUBHANG AGRAWAL
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RESEARCH OBJECTIVE

1. To analyze the sales and demand of laptops in Varanasi.

2. To know about the different products of HCL

INFOSYSTEMS LTD.

3. To know about the liking of people of Varanasi towards

different brand of laptops.

4. To find that whether people are satisfied with their laptops

or not.

5. To know about the views of respondents towards HCL

laptops.

6. To know that what percent of people are aware about

laptops.

7. To know what priorities are given by respondents before

purchasing a laptop?

8. To know what are the prime needs of people for

purchasing a laptop?

9. To know about the market players in the market.

10. To know about the company who has maximum share in

Varanasi.
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TABLE OF CONTENTS

1. Acknowledgement

2. Declaration

3. Preface

4. Research Objectives

5. Company Profile

6. Introduction

7. Research Methodology

8. Data Analysis and Findings

9. SWOT Analysis

10. Conclusion

11. Questionnaire

12. Bibliography
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OVERVIEW
HCL is a leading global Technology and IT Enterprise with
annual revenues of US$ 5 billion. The HCL Enterprise
comprises two companies listed in India, HCL Technologies
( www.hcltech.com ) and HCL Info systems.
(www.hclinfosystems.in

The 3 decade old enterprise, founded in 1976, is one of

India's original IT garage start ups. Its range of offerings
span R&D and Technology Services, Enterprise and
Applications Consulting, Remote Infrastructure
Management, BPO services, IT Hardware, Systems
Integration and Distribution of Technology and Telecom
products in India. The HCL team comprises 62,000
professionals of diverse nationalities, operating across 26
countries including 500 points of presence in India. HCL
has global partnerships with several leading Fortune 1000
firms, including several IT and Technology majors.
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COMPANY HISTORY
HCL Info systems Ltd is one of the pioneers in the Indian IT
Market, with its origins in 1976. For over quarter of a
Century, we have developed and implemented solutions for
Multiple market segments, across a range of technologies in
India. We have been in the forefront in introducing new
Technologies and solutions. The highlights of the HCL saga
Are summarized below:
1986: The Company was established on 17th April. The object
Of the company is manufacturing of and leading in complete
Range of Mini Computers Micro processor based systems,
Electronics Instruments, Micrographic and reprographic
Equipment and manufacturing and marketing of electronic
EPABX systems and electronics Teleprinters.
1989: The Company entered into an agreement with Hewlett
Packard of US for the sale and leaving of the Super Mini and
Mainframe computers to be manufactured by Hewlett in India.
1996: The performance was adversely affected due to rise in
Dollar exchange rate, tight liquidity position in the market, 12
Political uncertainty coupled with deferment of capital
expenditure by the Government Departments.
1997: The Company commissioned its second state-of-the-art
Manufacturing facility at Sedarpet near Pondicherry. The
Company has the largest network of spare-stocking locations,
Supported by Test and Repair Centers which reduces the
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Inventory level and increases the spares availability at any

Time. To meet critical requirements within 4-5 hours, the
company has tied-up with Indian Airlines to deliver spares in
major metro cities.
1998: The Company tied-up with Intel Corporation for Server
Technology, resulting in the introduction of the Infiniti
Global Line range of PC Servers which incorporate building
Blocks from Intel and are integrated and tested extensively
For Indian condition.
1999: The Board of Directors unanimously appointed Mr. Ajai
Chowdhry as Chairman and Chief Executive Officer with effect
From 5th November.
2000: HCL has launched a new range of PCs (Ultimate and Elite
Models) under its Beanstalk range of PC's at its Pondicherry
Plant. The Company entered into an agreement with US-based
In focus for distribution and technological support of the
Latter’s data and video projection products in the country.
HCL Info systems Ltd. has launched the Nokia professional
Centre (NPC) in Chennai as part of the expansion program to 13
Open Nokia centers in India which will enable customers to
Choose the right model and accessories suiting their life style.
HCL Infinet, the Internet start-up of HCL Info systems, and
Media group, Asian Age, have set up a joint venture called
Asian Age Infinet. HCL Info systems Ltd has launched in India
The Swedish major Ericsson's Generation X Business
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Communication too, "Next Call Centre". HCL Infinet Ltd., the

Internet services subsidiary of HCL Info systems, has tied up
With UBS Publishers' Distributors Ltd., one of the largest
Distributors of books in the country, to sell books online
Through its soon-to-be-launched portal. - HCL Info systems has
Entered into a tie-up with Broad Vision for providing
Personalized e-business applications to is clients.
2001: HCL Info systems and Intel have jointly launched an
e-business Solutions program, targeting new market
Opportunities in segments such as Internet service providers,
Application service providers, banking and finance.
HCL InfiNet Ld., the Internet services subsidiary of HCL
Info systems, has launched an authenticated payment gateway
for its portal, www.hclinfinet.com, in association with Citibank
to enable customers to carry out secure transactions online
including buying Internet access. HCL Info systems is setting up
a managed off-shore development centre at its NOKIA software
development 14 facility for Stretch Systems -- the Singapore-
based IT systems and technology developer.
2002: HCL Info system joins hands with Sun Microsystems
India to provide end-to-end solutions to business. HCL Info
system says it is the No.1 PC Co in India in 2001.
2003: HCL Info system receives the project too completely
Automate the Value Added Services (VAT) of Andhra Pradesh.
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2004: HCL Info system forays into digital entertainment sector

HCL touches one laky milestone in desktop sales
HCL Info system ties up with Union Bank
2005: HCL Launches Micro Balanced Technology Extended
(BTX) Form Factor for desktops in India on February 10, 2005.
HCL Info system unveils PC for Rs.12, 99

MISSION AND VISION OF HCL

VISION STATEMENT
"Together we create the enterprises of tomorrow"

MISSION STATEMENT
"To provide world-class information technology solutions and
Services to enable our customers to serve their customers
Better"

HCL PRODUCTS
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BFSI & Basic Coop

Defense

Education

Ego

Healthcare

Homeland Security

Infrastructure

Media &
Entertainment

Retail & POS

Railways

Telecom

Power

BFSI SI Vertical
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HCL Info systems Ltd. is your one-stop-shop for products &

Infrastructure Solutions in the areas of IT, Communication,
Office Automation, Enterprise Networking, VPN Services,
Software services and System Integration. This is backed by
HCL's DIRECT service support infrastructure - the widest in the
country. You may be a large multi-location company exploring
solutions to e-enable your organization or you may be a new
born rising star looking for someone for IT planning or setting
up your IT Infrastructure, HCL Info systems has a solution
tailor-made for you. HCL is the preferred partner for many BFSI
customers and its clientele has all major banks and insurance
companies and is a trusted System Integrator with an ISO 9001
certification.

BUSINESS INTELLIGENCE

HCL has a strategic Business Intelligence Unit (BIU) to address

the business intelligence requirements of its clients.

DATA WARE HOUSING

HCL’s BIU has data warehouse specialists who have the
expertise in handling most Data warehouse platforms and ETL
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tools to build dependable data warehouses on the above

methodology.

DATA MINING
Once the Data warehouse is built, Data Mining Techniques like
(OLAP) are performed using Data Mining to fetch data
intelligently or in other words demonstrate Business
Intelligence.

ENTERPRISE MANAGEMENT

HCL provides solutions for entire management of information

that includes creation, processing, storing, retrieving and
archiving the data.

• Information Lifecycle Management

• Work Force Automation
• Identity Management
• procurement Solutions
• Customer Relationship Management

COMPLIANCE SOLUTIONS

AML, RISK MANAGEMENT

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HCL brings you a comprehensive AML Solution keeping in

mind the above and including features like scalability and
business intelligence.

HCL’s “Risk Management Solution” is based on Risk

Identification, Measurement and Risk Mitigation. It collates &
analyzes the data and reports the findings. Specific tools are
available for regulators for risk calculation, monitoring and
helping to develop methodologies and sophisticated models to
estimate operation risk and minimize the undertaken credit risk
to maximize profits.

INFRASTRUCTURE SOLUTIONS

DATA CENTRE DESIGN AND IMPLEMENTATION

Our team of specialist engineers and our global associates helps
you build world-class datacenters including all the infrastructure
requirements (Civil, Electrical, Air-conditioning, Fire Systems
and IT Set up) confirming to compliances and safety guidelines.

Infrastructure solutions:
• Enterprises class Servers
• Data Centre in a Box and blade servers
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• Branch Servers
• Storage Solutions
• Back Up solutions
• Racks
• Notebooks
• Kiosks
• Business PC’s & Workstations
• POS & Handheld solutions
• Rural PC’s and Power Backup solutions
• Software Licenses and Services

Networking & Security solutions:

• Network Design and Implementation
• Networking Infrastructure
• Network Consultancy & Audit
• Domestic / International VPN Services
• Managed Internet Services
• Internet Telephony Services
• Unified Contact Centre Solution
• Enterprise Conferencing Solutions
• Enterprise Security Audit
• Enterprise Security Solutions (Firewall , IPS , NMS , Access
Control , Surveillance ,
Biometric Solutions , Smart Card Solutions)
• Application Load Balancer
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• RFID Solutions
• GPS Solutions

SERVICES

We design, deploy, operate and manage IT/IS Infrastructure and

IT Solutions as a Strategic Outsourcing partner for a variety of
enterprises.

HCL Services Include:

• Strategic Outsourcing.
• Branch / Centre Rollout.
• Business Continuity.
• Unified Threat Management
• Facility Management Services.
• Data Centre / Disaster Recovery Implementation.

MICR SOLUTIONS

HCL’s MICR Solution is a trusted solution which has been

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implemented in many PSU banks with equipments ranging from

30 DPM to 2000 DPM capacity and robust time tested software.
We have the solution stack for your requirement. HCL also
provides direct on site support for the solution.

MOBILE BANKING

HCL’s Mobile Banking provides a robust device diagnostic,

cross-carrier solution, which allows banks to replicate the
internet banking and self service experience on the mobile
phone through client applications on the phone, SMS, WAP and
Voice.

Mobile Banking includes:

• Mobile Content Delivery Network
• Alerts and notifications management
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• Self Service options and conducting transactions

• Secure, Web-Based Reporting
• Robust managed infrastructure.

ATMs and SELF SERVICE SOLUTIONS

HCL offers ATMs, Cash dispensers, Cash recyclers and branch

teller assist units, passbook update machines.
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HCL strategic tie-up with one of world’s top ATM manufacturer

has helped them to bring in high quality ATM machines into
India.

CORE BANKING

HCL bilingual Core Banking Solution provides a worldwide

accounting foundation that allows your organization to evolve
and capitalize on changing market needs, while protecting your
investments and reducing operating costs by offering customer
centric & real time accounting across all distribution channels.
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HCLs unique CBS in a box offers a unique proposition of

exceptional value of the full requirement of a CBS solution
along with required Server, Storage, Switch, OS, Database and
application in a single system. Easy to deploy, maintain,
upgrade, cost effective it is a real data centre in a box.

Core Banking Activities:

ο Retail Products
ο Back office
ο Clearing (Inward and Outward)
ο Product Manager
ο Corporate Banking
ο Remittances
ο Customer Service
ο Document Management
ο Lending Score Based

CBS Provides Interface to:

ο ATM
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ο POS – Biometric Enabled

ο KIOSK
ο IVRS
ο CIBIL
ο SARFAEST
ο SMS/Mobile Banking
ο Internet Banking
ο PDA

APPLICATIONS

Implementing a banking solution is a decision that changes the

existing fabric of an organization. To deliver, implement and
maintain a banking solution system, one requires a system
integrator with experience and understanding of your business
needs. HCL has thirty plus years of experience and has the
capabilities to understand your business needs and assist you in
growth.

Solutions Offered:
ο Core Banking - Bilingual
ο Cash Management Solution
ο Treasury Solution
ο Remittance Solution
ο Cash Management Solutions
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ο Forms Processing
ο Document Management
ο MIS Application
ο Asset Management Solution.

INSURANCE APPLICATIONS

Companies can look forward with HCL Insurance Solutions for

both Life and Non Life Insurance Applications, to reduce costs
and have a single window for all products, solutions and
services.
We have the privilege of serving leading insurers in India for IT
enabling the entire business beginning with the Data Centre and
the roll out of Core Applications, Document Management,
Agency Management, accounting system, Asset Management,
Business Intelligence, HRMS, CRM, Networking, Project
management and financial management.

CHEQUE TRUNCATION SOLUTIONS

HCL offers an end to end cheque truncation solution which is

customized for India and used by many Banks in the National
Capital Region

• Solution is Operational in 15 countries.

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• Designed to work in Centralized, Decentralized or Hybrid

models.
• Solution scales up from 30 dpm to 2000 dpm cheque
scanners/sorters.
• Tested with all reputed scanners.
• Customized and ready to be integrated to major Core Banking
Software.
• Solution ready in Microsoft and Oracle Database Platforms.
• Solution based on Open System Architecture.
• User friendly with special features like graphical representation
of process status and Superior audit trail.

FINANCIAL INCLUSION (FI)

At HCL we share the vision behind FI initiatives and understand

the vital role RBI and the Banking Community has placed to
reinforce Financial Inclusion. HCL’s strong reach, direct support
and strong capabilities enable you to capitalize on the large
market base with HCLs one window end to end solution for FI,
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Microfinance and Micro insurance projects.

HCL’s Offering:
• Enrollment software.
• Single Integrated Handheld smart device with connectivity.
• Server Infrastructure.
• Provide network connectivity & Interface.
• Provide SMS/GPRS Interface.
• Bilingual FI Solution.
• Smart cards & Card personalization.

Creating Lifeline for Connecting Business...

HCL Infinet Ltd. is the Networking Services arm of the HCL

Group. The company holds an all India license to operate as a
Class "A" ISP, ITSP and NLD service provider. The ISP/NLD
operations are carried out through the state-of-art network
infrastructure across the country. HCL Infinet Ltd. is a leader in
providing multi service Data, Voice and Video application
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support on IP/MPLS-VPN and Internet bandwidth offering

complete range of managed services to Enterprise across India.

Testimonials...

• "A very special thanks to entire HCL's Pop team of the

Herculean effort that had gone in keep in the Data Center
up and running. When there was need for disaster
response, HCL executed very well."
--- MD, Bharat Shell
• "I wish to thank HCL of Global Connectivity of our 12
offices/factories in India with our ERP servers’ n USA in a
span of 3 weeks. The roll out was a commendable job and
it has further strengthened our four year old relationship of
domestic enterprise wide connectivity"
--- AVP IT, Tecumseh India

HCL Infinet Profile...

HCL Infinet is an Internet Infrastructure initiative of the HCL

group. The company started its ISP/NLD operations in the year
2000 and has been catering to the networking requirements of
the domestic enterprise market since then. It has an all India
license to operate as an Internet Service Provider (ISP), NLD
(VPN), ITSP and Call Centre (OSP) Services Provider. HCL
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Infinet offers state-of-the-art Managed Network Services to

enterprises across the country. HCL Infinet operates through a
Pan India POP footprint with direct presence in 300+ locations
expanding to 850+ locations. It has proved to be a Leader in
providing fully converged network platform (Data, Voice and
Video application support) on VPN network to Enterprises
across India.

Partnering with world leaders we provide state-of-the-art

products and solutions for network requirements of
organizations. Be it a small, small to medium or a large
enterprise spread across multiple locations in the country or
worldwide we have proven solution for each and every need.
HCL's national presence and experience in the field of telecom
& IT combined with direct support across the country and
abroad brings offers our esteemed clients a high degree of
satisfaction.

HCL operates through a network which is built on world class

technology and unparallel infrastructure. The fully redundant,
carrier agnostic backbone architecture enables us to deliver high
network uptimes and network availability to our customers.
Each of the HCL Infinet POPs is equipped to provide all the
latest WAN protocols.
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HCL Infinet offers a complete range of network solutions like

VPN, Internet, Network Management Services, Data Centre and
Co-location Services and Value Added Services like Internet
Telephony and Enterprise Mailing Solutions etc. With over 400
enterprise customers and with a strong presence in BFSI and
Aviation segment the company has a proven record of offering
robust network connectivity solutions for critical applications
like banking, reservation and ticketing.

With multi-homing, fully redundant, carrier agnostic backbone

the company has created a reliable network infrastructure which
is trusted by customers for supporting critical applications. HCL
acts as a one stop shop for meeting end to end IT requirements
of any Enterprise customer enabling smooth ICT management.
With years of experience and a long list of satisfied customer
base, the company is set to emerge as a giant in the domestic
network services market.

Our connectivity services have been fulfilling the need to run

mission critical applications like ERP, Mailing, Web services etc
across multi-location enterprises in various verticals as Aviation,
Manufacturing, Banking and Financial Institutes, FMCG,
Education etc.

Mission and Vision...

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• MISSION STATEMENT
"We enable business transformation and enrichment of
lives by delivering sustainable world class technology
Products, Solutions & Services in our chosen markets
thereby creating superior shareholder value."

• VISION STATEMENT
"A global corporation enriching lives and enabling
business transformation for our customers, with leadership
in chosen technologies and markets. Be the first choice for
employees and partners, with commitment to
sustainability."

• QUALITY POLICY
"We shall deliver defect free products, services and
solutions to meet the requirements of our external and
internal customers the first time, every time."

Overview...
HCL Infinet an Internet Infrastructure initiative of the HCL
group caters to the networking requirements of domestic
enterprise market. Partnering with world leaders we provide
state-of-the-art products and solutions for network requirements
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of organizations of all sizes.

HCL Infinet offers a complete range of networking services
& solutions like:

• Internet Bandwidth Services

• Internet Telephony
• Managed Data Centre
• Co-location Services
a) Managed Data Centre Services
b) Managed Network Services
• Corporate Messaging Solution
• Virtual Private Network Services (VPN)
• MPLS Networking Services
• Wireless Broadband Services

Take the step towards a prosperous future and bring home

HCL Desktop today BSNL, one of
India’s largest telecom companies, and
HCL Info systems, one of India’s
premier information enabling ICT
System Integration companies are
working together on the National Broadband Penetration
Program (NBPP), a nationwide initiative to accelerate IT
proliferation in rural India. The project aims to accelerate PC
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and broadband penetration by offering a complete solution in the

interiors of the country.

Program Details

About Program

HCL - BSNL National Broadband Penetration Program - A

nation wide initiative to bridge the rural-urban digital divide
by accelerating ICT penetration in rural and remote areas

BSNL, one of India’s largest telecom companies, and HCL Info

systems, one of India’s premier information enabling ICT
System Integration companies are working together on the
National Broadband Penetration Program (NBPP), a nationwide
initiative to accelerate IT proliferation in rural India. The project
aims to accelerate PC and broadband penetration by offering a
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complete solution in the interiors of the country.

Specification & Plans

"Bring home a computer only for Rs. 300 per month..."

Eligibility

• Must be existing BSNL rural landline customer for 6

months
• Must not be defaulted on payments to BSNL for at least 6
months

• Customer must own the household / dwelling

HCL Advantage
HCL Info systems (HCLI) draws it's strength from 30
years of experience in handling the ever changing IT
scenario , strong customer relationships, ability to
provide the cutting edge technology at best-value-for-
money and on top of it, an excellent service & support
infrastructure. Today, HCL is country's premier
information enabling company. It offers one-stop-shop
convenience to its diverse customers having an equally
diverse set of requirements.
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Be it a large multi-location enterprise, or a small/medium

enterprise, or a small office or a home, HCLI has a
product range, sales & support capability to service the
needs of the customer.

Last 30 years apart from knowledge & experience have

also given us continuity in relationship with the
customers, thereby increasing the customer confidence in
us. Our strengths can be summarized as:
• Ability to understand customer's business and offer
right technology.
• Long standing relationship with customers.
• Pan India support & service infrastructure.
• Best-vale-for-money offerings.

Technology Leadership
An HCL Info system is known to be the harbinger of technology
in the country. Right from our inception we have attempted to
pioneer the technology introductions in the country either
through our R&D or through partnerships with the world
technology leaders.

Using our own R&D we have:

• Created our own UNIX & RDBMS capability (in 80s).

• Developed firewalls for enterprise & personal system
security.
• Launched our own range of enterprise storage products.
• Launched our own range of networking products.
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We strive to understand the technology from the view of

supporting it post installation as well. This is one of the key
ingredients that go into our strategic advantage.

HCL Info systems has to its claim several technology pioneering

initiatives. Some of them are:

• Country's first Desktop PC - Busy Bee in 1985.

• Country's first branded home PC - Beanstalk in 1995.
• Country's first Pentium 4 based PC at sub 40k price point.
• Country's first Media Center PC.

Alliances

To provide world-class solutions and services to all our

customers, we have formed Alliances and Partnerships with
leading IT companies worldwide.

HCL Info systems has alliances with global technology leaders

like Intel, AMD, Microsoft, IBM, Bull, Toshiba, Nokia, Sun
Microsystems, Ericsson, NVIDIA, SAP, Scan soft, SCO, EMC,
VERITAS, Citrix, CISCO, Oracle, Computer Associates, Red
Hat, In focus, Dupo, Samsung and Novell.
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These alliances on one hand give us access to best technology &

products as well enhancing our understanding of the latest in
technology. On the other hand they enhance our product
portfolio, and enable us to be one stop shop for our customers.

Philosophy of Quality

"We shall deliver defect-free products, services and solutions to

meet the requirements of our external and internal customers,
the first time, and every time."

To exist as a market leader in a globally competitive

marketplace, organizations need to adopt and implement a
continuous improvement-based quality policy. One of the key
elements to HCL's success is its never-ending pursuit of superior
quality in all its endeavors.
HCL INFOSYSTEMS believes in the Total Quality
Management philosophy as a means for continuous
improvement, total employee participation in quality
improvement and customer satisfaction. Its concept of quality
addresses people, processes and products.
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Over the last 32 years, we have adapted to newer and better

Quality standards that helped us effectively tie Quality with
Business Goals, leading to customer and employee satisfaction.

QUALITY AT HCL INFOSYSTEMS LTD

The history of structured quality implementation in HCL Info

systems began in the late 1980s with the focus on improving
quality of its products by using basis QC tools and Failure
Reporting and Corrective Active Systems (FRACAS). We also
employed concurrent engineering practices including design
reviews, and rigorous reliability tests to uncover latent design
defects.

In the early 90s, the focus was not merely on the quality of
products but also the process quality systems. Our
manufacturing unit at NOIDA was certified initially to ISO
9002:1994 by Bureau VERITAS Certification in 1994 and later
on to ISO 9001:1994 in 1997. As of now, all our manufacturing
units are certified by Bureau VERITAS Certification as per ISO
9001:2000 and ISO 14001: 2004
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In early 1995, a major quality initiative was launched across the

company based on Philip B. Crosby's methodology of QIPM
(Quality Improvement Process Management). This model was
selected to because it considered the need and commitment by
an organization to improve but more importantly, the
individual's need towards better quality in his personal life.

Under our Quality Education System program, we train our

employees on the basic concepts and tools of quality. A number
of improvement projects have been undertaken by our
employees, whereby process deficiencies and bottlenecks are
identified, and Corrective Action Projects (CAPs) are
undertaken. This reduces defect rates and improves cycle times
in various processes, including personal quality.

We have received MAIT's 'Level II recognition for Business

Excellence' for our initiatives in the Information Technology
Industry, adding another commendation to our fold. MAIT's
Level II recognition is based on the 'European Foundation for
Quality Management' (EFQM), for gaining quality leadership
and business competitiveness.

Our certifications / awards in 2003 include ISO 9001-2000 by

Bureau VERITAS Certification for our Info Structure Services
and award of First Prize by ELCINA (Electronic Component
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Industries Association) for Quality, 2002-03. The ELCINA

award criteria consider two aspects. (1) Enablers (Leadership &
Management commitment, Resource Management, Product
Realization, Measurement Analysis & Improvement) and
Results (Product Quality, Customer / Stake holder satisfaction ,
Business results).

The tryst for continuous quality improvement is never-ending in

HCL Info systems. We always strive to maintain high quality
standards, which help us fulfill our mission to provide world-
class information technology solutions and services, to enable
our customers to serve their customers better.
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MANAGEMENT HIERARCHY
LEADERSHIP
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KEY PARTNERSHIPS
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ALLIANCE AND PARTNERSHIP

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To provide world-class solutions and services to all our

customers, we have formed Alliances and Partnerships with
leading IT companies worldwide.
HCL Infosystems has alliances with global technology
leaders like Intel, AMD, Microsoft, IBM, Bull, Toshiba, Nokia,
Sun Microsystems, Ericsson, NVIDIA, SAP, Scansoft, SCO,
EMC,
Veritas, Citrix, CISCO, Oracle, Computer Associates, RedHat,
Infocus, Duplo, Samsung and Novell.
These alliances on one hand give us access to best
technology & Products as well enhancing our understanding
of the latest in technology. On the other hand they enhance
our product portfolio, and enable us to be one stop shop for
our customers.
41
MARKETING AND SELLING STRATEGI
Now days every companies playing strategies so as to attract
customers and increase revenues and also customer base.
Pent-up demand, attractive price points and economic stability
propelled PC growth. PCs are acting as entertainment centers
with TV functionality, supported by the digital sound
experience and large screen displays.
At present in the market many of telecom companies are
running their business. They introduce their product forcibly,
46 | P a g e

in this way HCL Infosystem Ltd. Differentiate itself with their

successful marketing strategy. HCL Infosystem Ltd. telecom
technology's position relative to these drivers:
· Price: HCL Infosystem Ltd adopts a strategy to sell
their product on DGS&D rate contract these are the
government approved rate contract. So there is no
doubt in government purchases.
· Features: Within the given product module, company
introduce best business communication technology ie.
IP PBX. it consist number of feature.
· Service Offering: HCL Infosystem is only a company to
provide direct customer services to their customer. In
this way company provide best services to their
customer.
· Product Flexibility: HCL Telecom Technology will strive
to maintain a lead in the ability of the operator to
easily add schemes and re-configure the system. In
addition, HCL Telecom Technology will maintain an
open environment. HCL technology is easy to install &
easy to use.
· Vendor Experience: HCL Infosystem Ltd. will follow a
stepped strategy to be sure we under-commit and overdeliver
to our customers. HCL Infosystem Ltd has a
joint venture with best vendor and suppliers of like
Aastra, tadiran Coral etc.
47 | P a g e

THE DECISION MAKING PROCESS

Decision makers, who are used to depending on their past
experiences, must make decisions and take actions in the
rapidly changing world we face today. In this turbulent
environment, the ability to successfully view the current
situation through the traditional "good judgment" viewpoint is
weakened through increasing external noise (a multitude of
information sources on multiple topics) and changing.

Buyer behavior - Decision-Making Process

Research suggests that customers go through a five-stage
48 | P a g e

decision-making process in any purchase. This is summarized in

the diagram below:

This model is important for anyone making marketing decisions.

It forces the marketer to consider the whole buying process
rather than just the purchase decision (when it may be too
late for a business to influence the choice!)
The model implies that customers pass through all stages in
every purchase. However, in more routine purchases,
customers often skip or reverse some of the stages.
A customer can obtain information from several sources:
· Personal sources: family, friends, neighbors etc.
· Commercial sources: advertising; salespeople; retailers;
dealers; packaging; point-of-sale displays.
· Public sources: newspapers, radio, television, consumer
49 | P a g e

organizations; specialist magazines.

· Experiential sources: handling, examining, using the
Product Research suggests that customer’s value and respect
personal sources more than commercial sources (the
influence of “word of mouth”). The challenge for the
marketing team is to identify which information sources are
most influential in their target markets.
The final stage is the post-purchase evaluation of the
decision. It is common for customers to experience concerns
after making a purchase decision. This arises from a concept
that is known as “cognitive dissonance”. The customer, having
bought a product, may feel that an alternative would have
been preferable. In these circumstances that customer will
not repurchase immediately, but is likely to switch brands
next time.
To manage the post-purchase stage, it is the job of the
marketing team to persuade the potential customer that the
product will satisfy his or her needs. Then after having made
a purchase, the customer should be encouraged that he or
she has made the right decision.

CUSTOMER RELATIONSHIP
MANAGEMENT (CRM)
50 | P a g e

Customer Relationship Management (CRM) refers to the

methodologies and tools that help businesses manage
customer relationships in an organized way.
CRM is a term that is often referred to in marketing.
However, there is no complete agreement upon a single
definition. This is because CRM can be considered from a
number of perspectives. In summary, the three perspectives
are:
1. CRM from the Information Technology Perspective.
From the technology perspective, companies often buy
into software that will help to achieve their business goals.
For many, CRM is far more than a new software package, the
renaming of traditional customer services, or an IT-based
customer management system to support sales people.
However, IT is vital since it underpins CRM, and has the
payoffs associated with modern technology, such as speed,
ease of use, power and memory, and so on.
2. CRM from the Customer Life Cycle (CLC) Perspective.
The Customer Life Cycle (CLC) has obvious similarities
with the Product Life Cycle (PLC). However, CLC focuses upon
the creation of and delivery of lifetime value to the
customer i.e. looks at the products of services that
customers need throughout their lives. It is marketing
orientated rather than product orientated. Essentially, CLC
is a summary of the key stages in a customer's relationship
51 | P a g e

with an organization.
3. CRM from the Business Strategy Perspective.
The Business Strategy perspective has most in common
with many of the lessons and topics contained on this website,
and indeed within the field of marketing itself. The diagram
below shows the Marketing Teacher Model of CRM and
Business Strategy. Our model contains three key phases -
customer acquisition, customer retention and customer
extension, and three contextual factors - marketing
orientation, value creation and innovative IT.

CRM MODEL

A commonly cited definition of CRM is that of CRM (UK)

Ltd
(2002), as follows:
Customer Relationship Management is the establishment,
52 | P a g e

development, maintenance and optimization of long-term

mutually valuable relationships between consumers and
organizations. The relationship delivers value to customers,
and profits to companies. The relationship is supported (but
not driven) by cutting edge IT. The business strategy is based
upon the recruitment, retention and extension of products,
services, solutions or experiences to customers. This is the
core of CRM.

Relationship Programme

HCL strongly believes in the power of relationships and

partnership
53 | P a g e

No matter the size of your business, partnering with HCL

Infosystems will help you succeed. Leveraging over three
decades of experience in total technology solutions, it’s our
commitment to help you be as successful as possible.

We provide you access to HCL’s innovative technologies,

marketing strategies and value added services. By working on
every aspect of the ICT industry, we have the experience to
create world class products and services to help you give the
best to your customers.

Advantage HCL

• HCL's labs - Pioneers in design, development and building

ICT products
• India's largest Hardware, System Integration, Networking
Solutions & Distribution Company
• 3 decades of expertise in technology solutions
• Partners with leading global players to provide the best of
solutions to end users
• The largest manufacturer of PCs and Laptops in India
• Largest direct sales, digital lifestyle product distribution
and retail network
• Extensive service network that reach out to 4,000 towns
54 | P a g e

Benefits from a Proven Commitment from HCL Infosystems

At HCL Infosystems, partnerships are lifelong relationships that

mutually benefit each other. We can help to enhance your
business and reap the rewards of our mutual success.

We offer differentiated technology and dedicated service

support infrastructure as per the needs and requirements of your
customers. We provide technology specializations that map to
areas of significant business growth for your business and your
customers.

Reliable IT Backbone

In a world where the right technology infrastructure is a

prerequisite, we offer a reliable IT backbone to our partners.
HCL combines technical innovation with built-in reliability to
keep your business running. We provide a one stop shop for
meeting end-to-end IT requirements, thus offering a smooth ICT
management.

Additionally, we offer industry leading technology, designed to

deliver a price to performance advantage to help you provide
increased benefits to your customers. Our high-quality products
55 | P a g e

and services give you means to work in a smarter way and be

more productive and competitive.

Differentiated Product Access

At HCL we understand that different customers have different

needs. We have constantly innovated to offer a range of
products to cater to different requirements of the customers.

We have pioneered the home PC market of India - we designed

India’s first Multimedia-enabled Beanstalk Media Centre PC for
home users; we have developed Ezeebee and Busybee PCs and
ME Laptops for personal productivity. Whether gaming,
enjoying music or movies or connecting to the Internet, these
systems offer ease of use that transcends to greater performance
and more satisfaction for the individual user be for work or
home.

We bring this exciting range of Desktops and Laptops through

our vast network of neighborhood partner outlets for buying
convenience of the customers. Further these products are backed
by HCL’s 24X7 Consumer Support Helpline.

Enterprises have unique needs for their computing platforms and

HCL’s range of business Desktops and Laptops come with
56 | P a g e

unique features that enhance productivity while reducing TCO.

For our Enterprise & SMB customers who buy directly from us,
or through Enterprise Rate Contracts or through our vast
network of Strategic Business Partners we offer customized built
to order range of ME Business Laptops and Infiniti Desktops.

Leveraging on three decades of expertise in total technology

solutions, HCL business Desktops and Laptops offers increased
security, ultra-efficient manageability and maximum
productivity for a smart business landscape.

HCL's manufacturing facilities are ISO 9001 - 2000 & ISO

14001 certified and adhere to stringent quality standards and
global processes. HCL Desktops and Laptops are manufactured
and marketed specially to withstand unique Indian terrain and
conditions. HCL commits to manufacture “Green” PCs and
Laptops that are RoHS compliant and adhere to stringent
environment management standards. As market leaders in ICT
arena we offer our partners the best of options.

Unparallel Support

When the situation calls for it, we can help you with our
dedicated 24X7 HCL Touch service network. You can benefit
from services offered through our offices in 170 cities, 505
57 | P a g e

points of presence, reaching 4,000 towns.

Pre- and post-sales support from HCL specialists makes

identifying the best solution for each sales opportunity even
more predictable. This allows for our shared quest for excellence
and commitment to serve customers better.

Extensive Marketing Support

HCL has closely seen the IT industry rise from scratch, and has
actively participated in its progress. We have picked up valuable
marketing lessons in serving the IT needs of the Indian
customers. You can combine your individual strengths and
reputation with the power of a global brand.

We can help you to focus on some of the most critical marketing

needs facing your business. Additionally, we can provide you a
set of proven sales and marketing tools designed to help you
generate new leads, increased demands for products and services
and help you reach your business goals.

Structured for Ease and Value

Each element of HCL business partnership solutions are

designed to reduce the costs of deployment, support and
58 | P a g e

management. So whether it’s for you or your customers, we

provide complete ICT solutions - all at a great value.

RECENT HAPPENINGS:

HCL Info systems led consortium bags country’s largest

PDS order from Madhya Pradesh Government
59 | P a g e

• MP government leapfrogs to become India’s first state set

to deploy food coupon based PDS system to empower the
poor
• Largest TPDS to be deployed on the UIDAI guidelines
• To be one of the Largest ‘Aadhar’ (UID project) roll out in
the country with 50million (approx.) UID numbers
generated
• Over 15million families in MP to benefit from the
deployment

New Delhi 02nd August, 2010

HCL Info systems India’s premier hardware, services and ICT

systems integration and distribution company today announced
the awarding of the contract from the Government of Madhya
Pradesh for the implementing of India’s largest food-coupon
based Targeted Public Distribution Systems (TPDS) in the state.
HCL Infosystems led consortium bagged this order which would
involve setting up an efficient model of food & civil supplies
distribution in the state based on the UIDAI guidelines, for over
10million expected transactions per month at Rs. 10.98 (per
transaction per family) spread over 78 months. While the BPL &
AAY families (10 million approx.) would get access to the
scheme for free, the APL families (8milliion approx.) will be
paying a one-time subsidized registration fee of Rs. 250 only.
The deployment would not only make use of technology to
60 | P a g e

increase efficiency and transparency in the current system with

food coupons distributed to the BPL, AAY and APL families
but also generate 50million (approx.) UID numbers after all the
verification and de-duplication process. These food coupons will
capture all biometric, tax, demographic and personal
information details, enabling authorities to ensure proper
distribution of food rationing and other benefits. HCL Info
systems led consortium with its expertise was found best suited
to deploy this unique solution, after extensive scrutiny, solution
demonstration and evaluation by various committees and other
state agencies.

Speaking on the occasion Mr. J.V Ramamurthy, President &

COO, HCL Info systems said “It gives me immense pleasure to
see HCL Info systems led consortium given this opportunity to
lead the way with India’s first state wide deployment for a
technology led PDS solution. Technology today has an intrinsic
role to play in people’s life and it is encouraging to see the
authorities enabling this change. We really appreciate the vision
of the Government of Madhya Pradesh to become the first state
in India to allow technology intervention in revolutionizing the
PDS which is fraught with issues around efficiency and
transparency. Public Distribution System is vital for sustained
life of the people living below poverty line and this project is a
step in the right direction to make the Public Distribution
61 | P a g e

System more robust and effective, empowering the

underprivileged with systems that are truly people centric”

The foundation of TPDS has been laid to effectively deal with

issues like bogus/duplicate ration cards, food
leakage/manipulation timely informing authorities of any
irregularities. The food coupon based system will ensure the
power is in the hand of the consumer who will be able track and
monitor food grains and other supplies rightfully assigned to
him. This watertight process will help eliminate misuse of
subsidy and any irregularities through analyzing accurate
allocation that is linked to actual utilization and also improve
efficiency of the supply chain through timely reporting of stock
lifting at FPS (Fare Price Shops) and Godowns.

The project to cover the entire state (50 districts and over
20,000+ Fair Price Shops) will be implemented in four phases
over the period of 16-18months. HCL Info systems led
consortium would include Accor Services Pvt. Ltd (EDENRED)
and Virgo Softech Ltd that has already started work in this time
bound state development critical project which would also
generate employment for over 3000 people.

HCL Info systems has been rapidly undergoing a transformation

to become a leading System Integration company in the country,
uniquely poised to take on projects that need customized
solutions. The company had earlier deployed India’s first Smart
62 | P a g e

Card based PDS system in Chandigarh now with this selection

in Madhya Pradesh as a preferred partner clearly makes it the
only company in the country with experience and expertise in
the field to take on citizen centric programs like Aadhar and
PDS.

About HCL Info systems

HCL Info systems Ltd, with revenue (LTM) of US $ 2.5 billion

(Rs. 12,233 croes) is India’s premier hardware, services and ICT
systems integration company offering a wide spectrum of ICT
products that includes Computing, Storage, Networking,
Security, Telecom, Imaging and Retail. HCL is a one-stop-shop
for all the ICT requirements of an organization. India's leading
System Integration and Infrastructure Management Services
Organization, HCL has specialized expertise across verticals
including Telecom, BFSI, E- governance & Power. HCL has
India's largest distribution and retail network, taking to market a
range of Digital Lifestyle products in partnership with leading
global ICT brands, including Apple, Cisco, Ericsson, Kingston,
Kodak, Konica Minolta, Microsoft, Nokia, and many more.
HCL today has India's largest vertically integrated computer
manufacturing facility with over three decades of electronic
manufacturing experience & HCL desktops is the largest selling
brand into the enterprise space. With India’s largest ICT services
network that reaches to every corner of India, HCL’s award
63 | P a g e

winning Support Services makes it the preferred choice of

enterprise and consumers alike. HCL Info systems has a 100%
subsidiary that addresses the physical security technology
system integration market. The subsidiary leverages technology
to build a security framework called ‘Safe State’ that safe
guard’s life, infrastructure & society. For more information
please visit us at www.hclinfosystems.in

HCL Infosystems deploys India’s largest Airport

Operation Control Centre
for Delhi International Airport Limited (DIAL)

• DIAL T3-AOCC one of the largest ‘Airport Operation

Control Center’ in Asia
• Centrally oversees and monitors comprehensive Airport
Operations through 3200 cameras across the terminal and
monitor over 50000+ sensor points for real time inputs and
collaborative viewing
• Ergonomically designed space management system along
with solid state integrated system and infrastructure to
function 24X7
• Control center for all air side, terminal, security & landside
operations for Indira Gandhi International Airport

New Delhi 30 th July, 2010

64 | P a g e

HCL Infosystems deploys India’s largest Airport

Operation Control Centre for Delhi International
Airport Limited (DIAL)

HCL Infosystems India’s premier hardware, services and ICT

systems integration and distribution company with the
commencing of full-scale commercial operations for the New
Terminal (T3) at Delhi International Airport, today announced
the successful deployment of the largest Airport Operation
Control Centre (AOCC) in India for the New Terminal (T3).
The IT system architecture of the AOCC has been seamlessly
integrated in order to facilitate highest level of Airside
operations, Resources Planning & Allocation, Terminal
operations & security, allowing various agencies/departments to
collaborate real time. DIAL T3-AOCC deployment by HCL
Infosystems, equipped with a solid state integrated system and
infrastructure to function 24X7 will enable operation teams with
increased efficacy, reliability, security, scalability, real-time
intelligence and information security, providing comprehensive
situation analysis and management capabilities. HCL
Infosystems with the deployment of the DIAL T3-AOCC is the
only company in India with expertise in implementing both
Centralised and Decentralised AOCC solutions for Airports in
the country as well as globally.
65 | P a g e

“Technology today touches lives at the most common places and

it is commendable to see the steps been taken by authorities
across the country to engage technology as an enabler and also a
deterrent through state-of-the-art solutions for better efficiency
and security for citizens. HCL Infosystems takes pride in
partnering with DIAL to design this unique infrastructure
solution AOCC which would not only increase efficiency
manifolds but also equip the authorities to deal with any possible
issues real-time. The solution deployed apart from meeting all
quality standards at all levels, is truly a Green control center
being highly energy efficient.” said Mr. J.V. Ramamurthy,
President and COO, HCL Infosystems Ltd

The DIAL T3-AOCC has been designed to cater various

operational and service requirements for daily airport
management system, integrating 19 IT systems to manage the
terminal and also capable to view and monitor overall operations
of Airport for real time inputs and collaborative operations. The
framework integrates a full range of video surveillance backed
by tamper proof video data analysis and active archiving
capabilities linked to multiple alarm and access control systems.
The deployment integrates best practices of AOCC deployed in
some of the most modern and advanced Airports in the world
such as Madrid & Barcelona Airport in Spain , Schipol Airport
in Amsterdam, Kualalumpur International Airport in Malaysia,
Changi Airport in Singapore.
66 | P a g e

This Airport Operation control centre has been designed to

handle 34 million passengers annually. The massive Terminal 3
(T3) spreads over 30,000 square meters, making Delhi airport a
part of the global league, with an improved architecture and
better customer service. T3’s mammoth infrastructure includes
168 check-in counters, 49 arrival immigration desks and 50
departure immigration desks, all housed in a stunning structure
that blends tradition with modernity.

HCL Infosystems bags a prestigious order from Census of

India worth Rs 400 mn

• To digitise information for the world’s largest Census

operation in the world
• Project to spread across the country involving states,
towns, districts, taluk and village level indexing
• Specialised software for innovative system Integration
application to be deployed

New Delhi 27 th July, 2010

HCL Infosystems India’s premier hardware, services and ICT

system Integration company today announced the awarding of a
prestigious contract by the Ministry of Home Affairs,
67 | P a g e

Government of India for Census of India. HCL Infosystems will

be collaborating with the Government of India to digitise the
data generated from Census of India project for the year 2010 –
11. This project will involve an epic task of digitising data
collected across the country including maintenance, indexing,
scanning and storage at a central repository.
Speaking on the occasion Mr. J.V. Ramamurthy, President
and COO, HCL Infosystems said “HCL Infosystems has
a legacy of partnering and implementing large nation building
projects successfully over the years in the country and to be
involved with the Census of India is a matter of pride for us. We
deeply appreciate the Government’s vision to utilise technology
as a driver for growth and look forward to partner in this task
that involves every Indian citizen. HCL Infosystems, a leading
player in various System Integration verticals, will continue to
develop technology that truly touches lives”.
The project will involve processing all data captured including
images and would also require extraction of information in
English language format. Specialised software and other tools
like Intelligent Character Recognition (ICR) will be deployed
for extraction and cross verification. Under the scope, HCL
Infosystems will digitise the information gathered from
approximately 55 Cr. survey forms and 110 Cr., images. The
information will then be stored at a central repository gathered
from 15 different project locations across the country.
68 | P a g e

About HCL Infosystems

HCL Infosystems Ltd, with revenue (LTM) of US $ 2.5 billion

(Rs. 12,057 crores) is India’s premier hardware, services and
ICT systems integration company offering a wide spectrum of
ICT products that includes Computing, Storage, Networking,
Security, Telecom, Imaging and Retail. HCL is a one-stop-shop
for all the ICT requirements of an organization. India's leading
System Integration and Infrastructure Management Services
Organization, HCL has specialized expertise across verticals
including Telecom, BFSI, eGovernance & Power. HCL has
India's largest distribution and retail network, taking to market a
range of Digital Lifestyle products in partnership with leading
global ICT brands, including Apple, Cisco, Ericsson, Kingston,
Kodak, Konica Minolta, Microsoft, Nokia, and many more.
HCL today has India's largest vertically integrated computer
manufacturing facility with over three decades of electronic
manufacturing experience & HCL desktops is the largest selling
brand into the enterprise space. With India’s largest ICT services
network that reaches to every corner of India, HCL’s award
winning Support Services makes it the preferred choice of
enterprise and consumers alike. HCL Infosystems has a 100%
subsidiary that addresses the physical security technology
system integration market. The subsidiary leverages technology
to build a security framework called ‘Safe State’ that safe
69 | P a g e

guard’s life, infrastructure & society. For more information

please visit us at www.hclinfosystems.in

HCL Infosystems deploys Dial 100 solutions in Uttar

Pradesh.

• Dial 100 solution to create an effective police

communication system
• Dial-100 solution to automatically search the nearest PCRs
and displayed on a digital map
Benefits to the Police
• HCL Infosystems’ Dial 100 solutions Department:

have been successfully rolled out in 28 • Helps in round the

clock availability,
cities across India proper
dissemination of
information,
connectivity to
mobile PCR vans,
immediate response
to a call and online
link with emergency
services

• The system
promotes logical
distribution of calls
New Delhi 14th July, 2010 with improved
communication
HCL Infosystems Limited, India’s premier links available to the
citizens
hardware, services and ICT system Integration
Company, today announced the deployment of
• It allows the police
department to
escalate calls to the
PCR van network
for ‘crime in
progress’ situations
70 | P a g e

Dial 100 solutions for Noida Police. The solution will provide
technology to equip the police force to access automated
information that travels much faster which will help the police
force of to act in a more efficient way. The control room
consists of the state-of-the-art multimedia contact centre and can
also track all PCR vans fitted with GPS devices (Global
Positioning System) and coordinate their movement to help
public.
Mr. A. K. Singh, SSP Gautam Budh Nagar, Uttar Pradesh
said “This initiative has been taken for the helping the citizens.
With advanced technology, the response time of police for the
call of service will be improved and more than 70 PCRs will be
present for DIAL 100 service.”
Mr. George Paul, Executive Vice President, HCL
Infosystems said, “Today with the increasing threat perception
and the need to protect lives and secure infrastructure, effective
utilization of ICT for information enablement and empowering
police services is an area of key importance. With the
introduction of Dial 100 solutions, the police force here could
extend its service in a much faster and efficient manner.”
The Dial 100 solution contains Calling Line Identification (CLI)
and Direct Inward Dialing (DID) to help in identification and
routing. It also provides connectivity to mobile PCR vans
through two-way
radios/ GPRS. It will help in round-the-clock availability, proper
71 | P a g e

dissemination of information, immediate responses to calls,

online links with emergency services and, in turn, increased the
efficiency of the organization.
Apart from this, Dial 100 allows the citizens to avail emergency
services such as hospitals, fire-stations etc.. It will help to reduce
the number of hoax calls police department gets and provide
connectivity to the missing persons and vehicles databases. It
also provides customized reporting of call center performances.
The citizens can also dial 0120-2525100 and 0120-2350100
incase of exigencies, which will be diverted towards Dial 100
Police Contropl Centre.
The solution has been successfully rolled out in 22 cities across
India; this includes metros such as New Delhi, Chennai,
Bangalore and Hyderabad.

HCL Infosystems picks up majority stake in Dubai-based

NTS Group

New Delhi 08th July, 2010

HCL Infosystems Limited, India’s premier hardware, services
and ICT system Integration Company, today announced the
buyout of 60% stake in NTS Group, a leading IT services and
Solutions Company based in Dubai. NTS, a 'total solutions'
provider ranging from IT hardware to software services and
72 | P a g e

consulting, has partnered with leading enterprises in the region

building customised solutions for a host of business needs.
Specific areas covered by NTS include: computer hardware,
enterprise software solutions, infrastructure and networking
solutions, e-security solutions and web development services.
With the addition of NTS, HCL Infosystems will now expand its
global footprint in the Middle East and African market with
direct operations to address the system integration and services
need in these regions.
Mr. Ajai Chowdhry, Chairman and CEO, HCL Infosystems
said, “Today we open a new chapter unfolding in HCL
Infosystems’ history as we strengthen our global presence with
the addition of Middle East. This acquisition will see NTS’s
customer relationships across the Middle East get access to the
HCL Infosystems three decades of expertise in the space. The
completion of this acquisition represents a significant step for
HCL Infosystems in our transformation strategy to accelerate
growth in our targeted international markets, offering a complete
set of products, service and solutions.”
Together, HCL Infosystems and NTS will now further focus on
building business with NTS becoming a beachhead to cater to
the Middle East and African Market. The existing client
relationships across Dubai, Abu Dhabi & Qatar will now have
access to HCL Infosystems bouquet of specialised IT products
and solutions. HCL Infosystems will be augmenting existing
73 | P a g e

NTS Dubai business with its system integration, product,

services & solutions portfolio to create larger business for HCL
Infosystems.
About NTS Group
NTS Group, based out of Dubai, the technology hub of the
Middle East was set up in 2004 as an IT Infrastructure solutions
provider. With four offices in the United Arab Emirates staffed
with over 100 technology and support specialists, NTS is
dedicated to meet future trends with innovation and is
committed to deliver quality products, solutions and services.
About HCL Infosystems
HCL Infosystems Ltd, with revenue (LTM) of US $ 2.5 billion
(Rs. 12,233 crores) is India’s premier hardware, services and
ICT systems integration company offering a wide spectrum of
ICT products that includes Computing, Storage, Networking,
Security, Telecom, Imaging and Retail. HCL is a one-stop-shop
for all the ICT requirements of an organization. India's leading
System Integration and Infrastructure Management Services
Organization, HCL has specialized expertise across verticals
including Telecom, BFSI, eGovernance & Power. HCL has
India's largest distribution and retail network, taking to market a
range of Digital Lifestyle products in partnership with leading
global ICT brands, including Apple, Cisco, Ericsson, Kingston,
Kodak, Konica Minolta, Microsoft, Nokia, Toshiba, and many
more.
74 | P a g e

HCL today has India's largest vertically integrated

computer manufacturing facility with over three decades of
electronic manufacturing experience & HCL desktops is the
largest selling brand into the enterprise space. With India’s
largest ICT services network that reaches to every corner of
India, HCL’s award winning Support Services makes it the
preferred choice of enterprise and consumers alike. HCL
Infosystems has a 100% subsidiary that addresses the
physical security technology system integration market. The
subsidiary leverages technology to build a security
framework called ‘Safe State’ that safe guard’s life,
infrastructure & societyHCL Infosystems launches HCL
O’zone- Cloud Enabled Services Suite
to provide end-to-end solutions to its customers

• HCL O’zone service offerings are customized to meet

Business Automation requirements of Retail, SMB and
Enterprise customers
• HCL’s new cloud infrastructure consists of reliable
services delivered through modern data centers and high
performance servers
• Pioneers the next generation cloud framework with the
joint launch of "Infrastructure as a Service (IaaS)" and
“Software as a Service(SaaS)”
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• Launches HRMate - bilingual web based solution to cater

the need of Human Resource and Payroll Department of
any organisation
• To roll out India’s first Healthcare Information Exchange
Platform on the cloud
• Offers cloud-ready hardware

New Delhi 08th July, 2010

Key highlights of O’zone

HCL Infosystems, India’s • Integration of IaaS and

premiere hardware, services
and ICT Systems Integration
Company, today announced
the launch of HCL O’zone
– an end to end cloud based
computing solution service for
its customers. With this, HCL
Infosystems has revolutionized
SaaS to ensure high
performance
• Round the clock technical
support and helpline facility
• Highly secured
infrastructure to ensure data
safety and business
continuity

• Green infrastructure
ensures energy efficiency
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the existing cloud framework with its new Infrastructure as a

Service (IaaS) and Software as a Service (SaaS) platforms, thus
enhancing the company’s capabilities in areas of application
delivery and infrastructure deployment & management.
HCL O’zone will deliver the benefits of reduced capital
expenses, increased data security, increased flexibility through
server consolidation, reduced power & cooling, green
computing and disaster recovery. The solution will also provide
24X7 technical support to manage scalability and deliver
optimum performance.
On the launch of HCL O’zone, Mr. George Paul, Executive
Vice-President, HCL Infosystems, said, “We believe that India
possesses a powerful IT ecosystem which will support the
development and increase the demand of cloud based IT
services in the years to come. We are glad that today we have
been able to create a delivery framework which will support
both IaaS and SaaS model. Our solutions will benefit the users
with reduced fixed costs and predictable operational expenses
for business, and increased adaptability in the dynamic market
environment.”
“We intend to provide a standardized cloud based structural
framework to our clients similar to a utility service model which
is both fast and scalable and provides a secure working
environment while completely de-risking against ICT skill
related needs”, he added
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HCL O’zone will offer a plethora of services with multi-tenancy

enablement, performance testing, pricing structure management,
service catalogue management, provisioning & administration,
access control & policy control, service delivery platform
integration and application management enablement.
Exemplifying its commitment to the progressive changes in
technology, the company has also launched cloud based solution
HRMate – a solution for human resource management, and
partnered with Wellogic to roll out India’s first Healthcare
Information Exchange Platform on the cloud.
HCL Infosystems will cater its state-of-art cloud based services
to enterprises, mid-sized organizations (SMBs) and SOHOs with
the flexibility to have technology landscape monitored remotely
on a regular basis while maintaining full use of tools hosted in a
secure environment. The seamless working environment of the
HCL O’zone framework ensures a flawless delivery model and
real time back-up available with three cloud centers in Delhi,
Mumbai and Chennai.
With the market becoming ready for cloud, there will also be
requirement of cloud-ready hardware. The opportunities has
driven HCL Infosystems to augment its cloud offerings with a
comprehensive range of cloud-ready laptops, desktops, thin
laptops, servers, thin clients and cloud data center in a box.
About HCL Infosystems
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HCL Infosystems Ltd, with revenue (LTM) of US $ 2.5 billion

(Rs. 12,233 crores) is India’s premier hardware, services and
ICT systems integration company offering a wide spectrum of
ICT products that includes Computing, Storage, Networking,
Security, Telecom, Imaging and Retail. HCL is a one-stop-shop
for all the ICT requirements of an organization. India's leading
System Integration and Infrastructure Management Services
Organization, HCL has specialized expertise across verticals
including Telecom, BFSI, eGovernance & Power. HCL has
India's largest distribution and retail network, taking to market a
range of Digital Lifestyle products in partnership with leading
global ICT brands, including Apple, Cisco, Ericsson, Kingston,
Kodak, Konica Minolta, Microsoft, Nokia, Toshiba, and many
more.
HCL today has India's largest vertically integrated computer
manufacturing facility with over three decades of electronic
manufacturing experience & HCL desktops is the largest selling
brand into the enterprise space. With India’s largest ICT services
network that reaches to every corner of India, HCL’s award
winning Support Services makes it the preferred choice of
enterprise and consumers alike. HCL Infosystems has a 100%
subsidiary that addresses the physical security technology
system integration market. The subsidiary leverages technology
to build a security framework called ‘Safe State’ that safe
guard’s life, infrastructure & society.For more information
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please visit us at www.hclinfosystems.in. For more information

please visit us at www.hclinfosystems.in.

Ajai Chowdhry: Exclusive Interview

By Peter Guest | Published: 31 May, 2010

“India as a country didn’t do enough branding. You know how

that branding happened? It was Indians
working abroad that created the Indian
brand. Engineers who went out, doctors who
went out, software engineers who went out,
administrators who went out, researchers,
scientists, teachers. These are the people who
actually created brand India”

African countries should learn to harness technology and their

diasporas if they want to replicate India’s success in economic
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and social development, according to Ajai Chowdhry, chairman

and CEO of HCL Infosystems.

HCL was created in 1976 by six engineers working at a Delhi

calculator company. Armed with $5,000, those six – including
Mr Chowdhry – deployed emerging microprocessor technology
to create India’s first personal computer, around the time that
Apple was doing the same in California – if not a few months
before. Three years later it made its first international foray into
Singapore. Today, HCL is a global technology business with
$5bn in revenues. Mr Chowdhry has become a leading figure in
“India Inc” and an advocate of democratising technology at
home and abroad. This year, he co-chaired the World Economic
Forum on Africa in Dar es Salaam, where he was keen to push
forward his message that African governments and companies
could learn from the experience of India.

“We said, ‘let’s take a microprocessor and change the world,’

you know how young people are, you think that way,” Mr
Chowdhry laughs. “The environment at that stage was not very
conducive to taking risks or starting a company. There was
nothing called a VC. Nothing. A few banks you went to, they
would not lend to you. They wanted full collateral. I think the
same situations exist in Africa today.”

Although he is keen to stress the parallels between many African

markets and India, Mr Chowdhry admits that his own country, at
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the stage when he was launching HCL, benefited from the

strength of its education system.

“In earlier days we used to think that our education system was
more of rote learning, but having lived it for so many years,
we’ve clearly realised that we didn’t understand the value of that
education,” he says. “The biggest thing that’s now happened
around education in India is that education has become a
fundamental right… good engineering institutes and colleges
have created people which have then gone out and done well in
the world,” he says.

Despite his pride in trumping Apple, Mr Chowdhry speaks like

an engineer rooted in the Silicon Valley tradition. Part professor,
part enthusiastic advocate of the transformative power of
technology, his vernacular is shot through with aphorisms and
coinages that would not be out of place in US management
seminars. “I think at the end of the day, the only capital that you
really have when you start is human capital,” he says.

The company’s interest in Africa, however, is not merely

rhetorical. HCL won a significant contract from the Indian
government to implement its “Pan-Africa” project, a huge
networking project encompassing eGovernment, telemedicine
and online education across the whole of Africa. “In that project
we’ve put up video conferencing facilities for all heads of state –
53 heads of state in Africa – so that they can talk to each other
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over videoconferencing; connected hospitals and colleges out of

India to hospitals and colleges in Africa, into even health centres
in Africa,” Mr Chowdhry says. “That gave us a lot of learning,
and also got us into 53 countries where we were going in and
implementing. Big challenge, but we managed the project. It’s
pretty much done.”

FINDINGS & LIMITATIONS

Every project has some limitations even the researcher came

across some limitations while working on the project which
made the analysis a little inappropriate at times. Some of the
basic limitations faced during the research are listed below:
Only limited number of government organization and banks
where it has been found 15 players was covered in the study.
· Most of the research was based on cold calls.
· There was a bias on the part of the respondents.
· The research is based on Varanasi market.
· At the time of research several time most of the
Administrative officers were not present in their
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departments.
· At the time of research most of the people did not sincerely
respond to the researcher.

SUGGESTION AND
RECOMMENDAATION

· HCL is having large number of channel partners but it is

not supporting & taking care all of them equally which
results in increasing discontentment among new channel
partners because its not possible for company to support
all of them equally. Company should take some positive
action against it.
· Company executive should pay proper attention towards
checking of various components of PC and telecom
before end user delivery. Otherwise it tends towards
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defame of brand name in comparison to rivals.

· Need to expend customer care center as the consumer
base of HCL Infosystems is increasing with tremendously
fast pace.
· Proper attention should be paid for advertisement
planning otherwise it may lead to problem for dealer
and customer as well as for company.
· Company should tie up with some event management
company to organize various promotional activities like
canopy, Carnival.

RESEARCH METHODOLOGY

 PLACE OF RESEARCH-

The study was conducted at HCL INFOSYSTEMS. LTD.

Varanasi the survey was done to analyze the sales and demand
of laptops in Varanasi. For this purpose we visited following
places like

Malls
Shops
Colleges

Situated in different locations of Varanasi.

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 TYPE OF RESEARCH-

In this project descriptive type of research is used.

 SAMPLE FRAME-

The study conducted on the sample set, which included people

who are users of different brands of laptops and are having good
knowledge over laptops and even who are interested towards
new technologies which are being introduced in market.

 SAMPLE TECHNIQUE-

The sample was picked randomly from the users. We may better
say that sample technique is a systematic random sample
because the focus was mainly on the people who were using
different brands of laptops or were approaching shops for
purchasing new laptops.

 SAMPLE SIZE-

The sample size consider in our study is 200.

 SAMPLE CHARACTERSTICS

The sample considered is homogeneous one the characteristics

of the respondents were more or less the same .the people
belong to different classes strata.
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 METHOD OF DATA COLLECTION

The research was conducted on the availability of information

from primary and secondary sources.

 PRIMARY SOURCES OF DATA-

 Interaction with the existing users.

 Questionnaire.

 SECONDARY SOURCES OF DATA-

 Brochures/pamphlets

 Journals, magazines

 Internet

 DATA COLLECTION INSTRUMENTS-

STRUCTURED QUESTIONNAIRE

 DATA ANALYSES TOOLS AND TECHNIQUES-

Column and pie charts.

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 RESEARCH TIME-

The time taken for the research study was nearly eight (6) weeks

 REPORT WRITING-

In this project only few things have been analyzed which are
essential. Few things could not get analyzed due to unreliable
information supplied by the respondents.

DATA ANALYSIS
1) Do you have any laptop?

YES NO
200 0
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NO

Series1

YES

0 50 100 150 200

ANALYSIS-

In our research we have covered only those people who are

users of laptops and who are having at least basic knowledge
about laptops. So by this we can clearly find that all 200 people
are users.

2) Which companies laptop you are using?

Compaq 100
HP 45
HCL 20
Toshiba 8
Others 37
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IBM
Compaq
HP
HCL
Toshiba
Others

IBM
Compaq
HP
HCL
Toshiba
Others

ANALYSIS-

Out of 200 respondents, 50% people are using Compaq laptops.

And rest 50% respondents are divided among different brands of
laptops.

3) Are you satisfied with your laptop?

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YES NO
80% 20%

80%
70%
60%
50%
40%
30% Series1
20%
10%
0%
S1
YES
NO

ANALYSIS-

By this we can clearly observe that maximum respondents are

satisfied with their laptops.

4) Would you like to purchase a new laptop?

YES NO
22% 78%
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80%
60%
40% Series1

20% S1
0%
YES NO

ANALYSIS-

As in previous question we observed that nearly 80% of users

are satisfied with their laptops so the percentage of people who
would like to purchase new laptop is also very less.

5) Ever you heard about HCL laptops?

YES NO
100% NIL
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NO

Series1

YES

0% 20% 40% 60% 80% 100%

ANALYSIS-

As we all know that HCL is one of the popular brand of

computers and laptops so while our research was going on we
found that all respondents were aware of HCL computers.

6) If yes, then would you like to purchase a HCL laptops?

YES NO I THINK
20% 25% 55%
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YES
NO
I THINK

ANALYSIS-

From the above information we can clearly see that more than
70% people are ready to buy HCL laptops when they will be
purchasing new laptop.

7) Which type of laptop would you like to purchase?

CENTRINO 30%
PENTIUM M 27%
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CENTRINO DUO 23%

AMD 8%
OTHERS 12%

ANALYSIS-

In this we found that maximum respondents are attracted

towards new technologies that have been introduced in the
market. As we can clearly see that of people like to purchase
CENTRINO, PENTIUM etc.

8) If you are using HCL Laptops. Are you satisfied with your laptop?

YES NO
80% 20%
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80%

70%

60%

50%

40% Series1

30%

20%

10%

0%
YES NO

ANALYSIS-

As in above question we found that the market share of HCL

laptops is comparatively less in comparison to laptops of others
but still in this question we can clearly see that maximum
percentage of people are satisfied with their laptop.

9) If No, why?

Due to after sales service 25%

Due to product quality 25%
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Other (specify) 50%

ANALYSIS-

As by this we can clearly analyze that there no such one problem

that only occurs in the laptop but different problems occurs in it
so it need to be improved by the company.

10) What changes you want in laptop?

____________________________________________

ANALYSIS-
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For this question there were different problems that were faced
by the respondents which they wanted to change like
• Low battery problem
• Poor sound
• Poor display
• Older configuration

SWOT ANALYSIS
STRENGHTH

1) Project management
2) Strong customer orientation
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3) Professional management
4) Corporate image
5) Technological excellence and leadership

WEAKNESSES

1) Size and spread of organization

2) Complexities of operation
3) Tall and bureaucratic structure

OPPURTUNITIES

1) Growth in different major sectors of India.

2) Rapid integration with global market.
3) Booming computer business in India.

THREATS

1) Entry of global majors into India

2) Cyclic nature of processing
3) Take over possibilities
4) Introduction of new techniques.

CONCLUSION

The study was very fruitful, it yielded the desired result, helped me
understand the likings of people towards laptops. The study also yielded
what are the factors that people are looking forward in the case of
purchasing new laptops.
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It also helped us to know that what percent of people attract towards

which brands of laptops and what are the priorities that people consider
before purchasing laptops.

By the help of this survey we also came to know that maximum number
of people prefer to purchase laptop of Compaq and many also prefer to
purchase that of Dell, Lenovo, Sony.

And we also came to know that market share of HCL laptops are
comparatively less but the people who are using Hcl laptops are satisfied
with their laptops and also with the after sales service.

The processors that are liked by the customers are normally that of new
technologies like i3, i5, core 2 duo etc.

By this research we can also conclude that the problem that occurs
maximum number of time is that of :
• Low battery backup
• Poor sound
• Display quality
• After sale service

Finally by this we came to a conclusion that now people are aware about
laptops and demand and sales of laptops has increased a lot from prior
time .but still the priorities given by the people to purchase a new laptop
is on the basis of price.

Precautions while preparing

Questionnaire –

1) It should be prepare to meet research objective.

2) No. Of question should not be very large.

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3) The question should be short and clear.

4) Questions should be in logical sequence.

5) Question should be dichotomous, multiple, and open

ended questions.

6) Letter type questions should not be asked.

7) Adequate space for answer should be provided in the

questionnaire.

8) The questions should look attractive.

9) Use simple word in questionnaire.

10) Questionnaire should be typed or printed on good quality

paper.

Questionnaire

Name:
Address:
Tel.no: e-mail:
Position in company:
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1) Have you any laptop?

Yes _____ No ______

2) Which company’s laptop you are using?

IBM____ Compaq _____ HP _____

HCL______ Toshiba _____

Other (please specify) _______________________

3) Are you satisfied with your laptop?

Yes_____ No_______

4) Would you like to purchase a new laptop?

Yes______ No ______

5) Ever you heard about HCL laptop?

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Yes ______ No ______

6) If yes, then would you like to purchase a HCL laptop?

Yes _____ No_____ I Think_____

7) Which type of laptop would you like to purchase?

Centrino_____ Pentium M_____ Centrino duo_____

Celeron M_____ AMD_____ Other______

8) If you are using HCL laptop. Are you satisfied with

your laptop

Yes_____ No_____

9) If No, why?

a) Due to after sales service ___________________

b) Due to product quality ___________________
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c) Other (specify) ___________________

10)What changes you want in laptop?

____________________________________________

BIBLIOGRAPHY

BOOKS
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KOTHARI, C.R. 2006, RESEARCH METHODOLOGY, WISHWA

PRAKASHAN INDIA

KRISHNANSWAMI, O.R, RANGANATHAM, M 2007,

METHODOLOGY OF RESEARCH INSOCIAL SCIENCES

BERI 2007, MARKETING RESEARCH, TATA MC GRAW HILL

WEBSITES

¨ www.hcl.in
¨ www.google.co.in
¨ www.hp.com
¨ www.hclinfosystem.in
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