POSITIONAL

 ADVANTAGES  

Posi%ve  feedback   Niche  lock-­‐in   Strategic  agility  

First  entry  into  serious  da.ng  market   Market  leader  in  serious  da.ng  market   The  infrastructure  and  IP  generated  
with  the  support  of  targeted  R&D   in  the  US  (niche  segment  when   could  be  flexibly  leveraged  to  enter  new  
investments  resulted  in  a  posi.ve   compared  to  segments  in  overall  online   markets  (online  businesses)  or  niches  
feeding  circle  of  acquiring  users   da.ng  market)   (specific  demographic  groups),  as  well  
through  networking  effects,  marke.ng,   as  further  penetrate  the  serious  da.ng  
and  research   business  
RESOURCE  AND  CAPABILITY  ADVANTAGES  

Marke%ng   R&D   Personal  profile  ques%onnaire  

Combina.on  of  op.mized  offline  and   Significant  investments  into  research   Proprietary  ques.onnaire  claiming  
online  marke.ng  campaigns   and  behavioral  studies  and  research   ability  to  determine  characteris.cs,  
center   beliefs,  values,  emo.onal  health,  skills  

Guided  communica%on  
Matching  algorithm   Users  database   Tight  integra%on  
plaKorm  

•  Patented  algorithm  used  to   •  A  ques.ons  guide  for   •  Database  of  names  and   •  Linkages  between  R&D,  
match  users  through  “like”   poten.al  couples  prior  to   informa.on  of  selected   marke.ng,  opera.ons  and  
character  and  value  traits   open  communica.on,  fast   and  commiNed  users   company’s  values  /  mission  
track  op.on  available   seeking  long-­‐term  
rela.onships  
Posi.onal  advantages   Resources  /  Inputs   Org  competencies  
 POSITIONAL  ADVANTAGES  

Posi%ve  feedback   Niche  lock-­‐in   Strategic  agility  

First  entry  into  serious  da.ng  market   Market  leader  in  serious  da.ng  market   The  infrastructure  and  IP  generated  
with  the  support  of  targeted  R&D   in  the  US  (niche  segment  when   could  be  flexibly  leveraged  to  enter  new  
investments  resulted  in  a  posi.ve   compared  to  segments  in  overall  online   markets  (online  businesses)  or  niches  
feeding  circle  of  acquiring  users   da.ng  market)   (specific  demographic  groups),  as  well  
through  networking  effects,  marke.ng,   as  further  penetrate  the  serious  da.ng  
and  research   business  
RESOURCE  AND  CAPABILITY  ADVANTAGES  

Marke%ng   R&D   Personal  profile  ques%onnaire  

Combina.on  of  op.mized  offline  and   Significant  investments  into  research   Proprietary  ques.onnaire  claiming  
online  marke.ng  campaigns   and  behavioral  studies  and  research   ability  to  determine  characteris.cs,  
center   beliefs,  values,  emo.onal  health,  skills  

Guided  communica%on  
Matching  algorithm   Users  database   Tight  integra%on  
plaKorm  

•  Patented  algorithm  used  to   •  A  ques.ons  guide  for   •  Database  of  names  and   •  Linkages  between  R&D,  
match  users  through  “like”   poten.al  couples  prior  to   informa.on  of  selected   marke.ng,  opera.ons  and  
character  and  value  traits   open  communica.on,  fast   and  commiNed  users   company’s  values  /  mission  
track  op.on  available   seeking  long-­‐term  
rela.onships  
Posi.onal  advantages   Resources  /  Inputs   Org  competencies  
 POSITIONAL  ADVANTAGES  

Posi%ve  feedback   Niche  lock-­‐in   Strategic  agility  

First  entry  into  serious  da.ng  market   Market  leader  in  serious  da.ng  market   The  infrastructure  and  IP  generated  
with  the  support  of  targeted  R&D   in  the  US  (niche  segment  when   could  be  flexibly  leveraged  to  enter  new  
investments  resulted  in  a  posi.ve   compared  to  segments  in  overall  online   markets  (online  businesses)  or  niches  
feeding  circle  of  acquiring  users   da.ng  market)   (specific  demographic  groups),  as  well  
through  networking  effects,  marke.ng,   as  further  penetrate  the  serious  da.ng  
and  research   business  
RESOURCE  AND  CAPABILITY  ADVANTAGES  

Marke%ng   R&D   Personal  profile  ques%onnaire  

Combina.on  of  op.mized  offline  and   Significant  investments  into  research   Proprietary  ques.onnaire  claiming  
online  marke.ng  campaigns   and  behavioral  studies  and  research   ability  to  determine  characteris.cs,  
center   beliefs,  values,  emo.onal  health,  skills  

Guided  communica%on  
Matching  algorithm   Users  database   Tight  integra%on  
plaKorm  

•  Patented  algorithm  used  to   •  A  ques.ons  guide  for   •  Database  of  names  and   •  Linkages  between  R&D,  
match  users  through  “like”   poten.al  couples  prior  to   informa.on  of  selected   marke.ng,  opera.ons  and  
character  and  value  traits   open  communica.on,  fast   and  commiNed  users   company’s  values  /  mission  
track  op.on  available   seeking  long-­‐term  
rela.onships  
Posi.onal  advantages   Resources  /  Inputs   Org  competencies  
 POSITIONAL  ADVANTAGES  

Posi%ve  feedback   Niche  lock-­‐in   Strategic  agility  

First  entry  into  serious  da.ng  market   Market  leader  in  serious  da.ng  market   The  infrastructure  and  IP  generated  
with  the  support  of  targeted  R&D   in  the  US  (niche  segment  when   could  be  flexibly  leveraged  to  enter  new  
investments  resulted  in  a  posi.ve   compared  to  segments  in  overall  online   markets  (online  businesses)  or  niches  
feeding  circle  of  acquiring  users   da.ng  market)   (specific  demographic  groups),  as  well  
through  networking  effects,  marke.ng,   as  further  penetrate  the  serious  da.ng  
and  research   business  
RESOURCE  AND  CAPABILITY  ADVANTAGES  

Marke%ng   R&D   Personal  profile  ques%onnaire  

Combina.on  of  op.mized  offline  and   Significant  investments  into  research   Proprietary  ques.onnaire  claiming  
online  marke.ng  campaigns   and  behavioral  studies  and  research   ability  to  determine  characteris.cs,  
center   beliefs,  values,  emo.onal  health,  skills  

Guided  communica%on  
Matching  algorithm   Users  database   Tight  integra%on  
plaKorm  

•  Patented  algorithm  used  to   •  A  ques.ons  guide  for   •  Database  of  names  and   •  Linkages  between  R&D,  
match  users  through  “like”   poten.al  couples  prior  to   informa.on  of  selected   marke.ng,  opera.ons  and  
character  and  value  traits   open  communica.on,  fast   and  commiNed  users   company’s  values  /  mission  
track  op.on  available   seeking  long-­‐term  
rela.onships  
Posi.onal  advantages   Resources  /  Inputs   Org  competencies  
 POSITIONAL  ADVANTAGES  

Posi%ve  feedback   Niche  lock-­‐in   Strategic  agility  

First  entry  into  serious  da.ng  market   Market  leader  in  serious  da.ng  market   The  infrastructure  and  IP  generated  
with  the  support  of  targeted  R&D   in  the  US  (niche  segment  when   could  be  flexibly  leveraged  to  enter  new  
investments  resulted  in  a  posi.ve   compared  to  segments  in  overall  online   markets  (online  businesses)  or  niches  
feeding  circle  of  acquiring  users   da.ng  market)   (specific  demographic  groups),  as  well  
through  networking  effects,  marke.ng,   as  further  penetrate  the  serious  da.ng  
and  research   business  
RESOURCE  AND  CAPABILITY  ADVANTAGES  

Marke%ng   R&D   Personal  profile  ques%onnaire  

Combina.on  of  op.mized  offline  and   Significant  investments  into  research   Proprietary  ques.onnaire  claiming  
online  marke.ng  campaigns   and  behavioral  studies  and  research   ability  to  determine  characteris.cs,  
center   beliefs,  values,  emo.onal  health,  skills  

Guided  communica%on  
Matching  algorithm   Users  database   Tight  integra%on  
plaKorm  

•  Patented  algorithm  used  to   •  A  ques.ons  guide  for   •  Database  of  names  and   •  Linkages  between  R&D,  
match  users  through  “like”   poten.al  couples  prior  to   informa.on  of  selected   marke.ng,  opera.ons  and  
character  and  value  traits   open  communica.on,  fast   and  commiNed  users   company’s  values  /  mission  
track  op.on  available   seeking  long-­‐term  
rela.onships  
Posi.onal  advantages   Resources  /  Inputs   Org  competencies  
 POSITIONAL  ADVANTAGES  

Posi%ve  feedback   Niche  lock-­‐in   Strategic  agility  

First  entry  into  serious  da.ng  market   Market  leader  in  serious  da.ng  market   The  infrastructure  and  IP  generated  
with  the  support  of  targeted  R&D   in  the  US  (niche  segment  when   could  be  flexibly  leveraged  to  enter  new  
investments  resulted  in  a  posi.ve   compared  to  segments  in  overall  online   markets  (online  businesses)  or  niches  
feeding  circle  of  acquiring  users   da.ng  market)   (specific  demographic  groups),  as  well  
through  networking  effects,  marke.ng,   as  further  penetrate  the  serious  da.ng  
and  research   business  
RESOURCE  AND  CAPABILITY  ADVANTAGES  

Marke%ng   R&D   Personal  profile  ques%onnaire  

Combina.on  of  op.mized  offline  and   Significant  investments  into  research   Proprietary  ques.onnaire  claiming  
online  marke.ng  campaigns   and  behavioral  studies  and  research   ability  to  determine  characteris.cs,  
center   beliefs,  values,  emo.onal  health,  skills  

Guided  communica%on  
Matching  algorithm   Users  database   Tight  integra%on  
plaKorm  

•  Patented  algorithm  used  to   •  A  ques.ons  guide  for   •  Database  of  names  and   •  Linkages  between  R&D,  
match  users  through  “like”   poten.al  couples  prior  to   informa.on  of  selected   marke.ng,  opera.ons  and  
character  and  value  traits   open  communica.on,  fast   and  commiNed  users   company’s  values  /  mission  
track  op.on  available   seeking  long-­‐term  
rela.onships  
Posi.onal  advantages   Resources  /  Inputs   Org  competencies  
 POSITIONAL  ADVANTAGES  

Posi%ve  feedback   Niche  lock-­‐in   Strategic  agility  

First  entry  into  serious  da.ng  market   Market  leader  in  serious  da.ng  market   The  infrastructure  and  IP  generated  
with  the  support  of  targeted  R&D   in  the  US  (niche  segment  when   could  be  flexibly  leveraged  to  enter  new  
investments  resulted  in  a  posi.ve   compared  to  segments  in  overall  online   markets  (online  businesses)  or  niches  
feeding  circle  of  acquiring  users   da.ng  market)   (specific  demographic  groups),  as  well  
through  networking  effects,  marke.ng,   as  further  penetrate  the  serious  da.ng  
and  research   business  
RESOURCE  AND  CAPABILITY  ADVANTAGES  

Marke%ng   R&D   Personal  profile  ques%onnaire  

Combina.on  of  op.mized  offline  and   Significant  investments  into  research   Proprietary  ques.onnaire  claiming  
online  marke.ng  campaigns   and  behavioral  studies  and  research   ability  to  determine  characteris.cs,  
center   beliefs,  values,  emo.onal  health,  skills  

Guided  communica%on  
Matching  algorithm   Users  database   Tight  integra%on  
plaKorm  

•  Patented  algorithm  used  to   •  A  ques.ons  guide  for   •  Database  of  names  and   •  Linkages  between  R&D,  
match  users  through  “like”   poten.al  couples  prior  to   informa.on  of  selected   marke.ng,  opera.ons  and  
character  and  value  traits   open  communica.on,  fast   and  commiNed  users   company’s  values  /  mission  
track  op.on  available   seeking  long-­‐term  
rela.onships  
Posi.onal  advantages   Resources  /  Inputs   Org  competencies  
 POSITIONAL  ADVANTAGES  

Posi%ve  feedback   Niche  lock-­‐in   Strategic  agility  

First  entry  into  serious  da.ng  market   Market  leader  in  serious  da.ng  market   The  infrastructure  and  IP  generated  
with  the  support  of  targeted  R&D   in  the  US  (niche  segment  when   could  be  flexibly  leveraged  to  enter  new  
investments  resulted  in  a  posi.ve   compared  to  segments  in  overall  online   markets  (online  businesses)  or  niches  
feeding  circle  of  acquiring  users   da.ng  market)   (specific  demographic  groups),  as  well  
through  networking  effects,  marke.ng,   as  further  penetrate  the  serious  da.ng  
and  research   business  
RESOURCE  AND  CAPABILITY  ADVANTAGES  

Marke%ng   R&D   Personal  profile  ques%onnaire  

Combina.on  of  op.mized  offline  and   Significant  investments  into  research   Proprietary  ques.onnaire  claiming  
online  marke.ng  campaigns   and  behavioral  studies  and  research   ability  to  determine  characteris.cs,  
center   beliefs,  values,  emo.onal  health,  skills  

Guided  communica%on  
Matching  algorithm   Users  database   Tight  integra%on  
plaKorm  

•  Patented  algorithm  used  to   •  A  ques.ons  guide  for   •  Database  of  names  and   •  Linkages  between  R&D,  
match  users  through  “like”   poten.al  couples  prior  to   informa.on  of  selected   marke.ng,  opera.ons  and  
character  and  value  traits   open  communica.on,  fast   and  commiNed  users   company’s  values  /  mission  
track  op.on  available   seeking  long-­‐term  
rela.onships  
Posi.onal  advantages   Resources  /  Inputs   Org  competencies  
 POSITIONAL  ADVANTAGES  

Posi%ve  feedback   Niche  lock-­‐in   Strategic  agility  

First  entry  into  serious  da.ng  market   Market  leader  in  serious  da.ng  market   The  infrastructure  and  IP  generated  
with  the  support  of  targeted  R&D   in  the  US  (niche  segment  when   could  be  flexibly  leveraged  to  enter  new  
investments  resulted  in  a  posi.ve   compared  to  segments  in  overall  online   markets  (online  businesses)  or  niches  
feeding  circle  of  acquiring  users   da.ng  market)   (specific  demographic  groups),  as  well  
through  networking  effects,  marke.ng,   as  further  penetrate  the  serious  da.ng  
and  research   business  
RESOURCE  AND  CAPABILITY  ADVANTAGES  

Marke%ng   R&D   Personal  profile  ques%onnaire  

Combina.on  of  op.mized  offline  and   Significant  investments  into  research   Proprietary  ques.onnaire  claiming  
online  marke.ng  campaigns   and  behavioral  studies  and  research   ability  to  determine  characteris.cs,  
center   beliefs,  values,  emo.onal  health,  skills  

Guided  communica%on  
Matching  algorithm   Users  database   Tight  integra%on  
plaKorm  

•  Patented  algorithm  used  to   •  A  ques.ons  guide  for   •  Database  of  names  and   •  Linkages  between  R&D,  
match  users  through  “like”   poten.al  couples  prior  to   informa.on  of  selected   marke.ng,  opera.ons  and  
character  and  value  traits   open  communica.on,  fast   and  commiNed  users   company’s  values  /  mission  
track  op.on  available   seeking  long-­‐term  
rela.onships  
Posi.onal  advantages   Resources  /  Inputs   Org  competencies  
 POSITIONAL  ADVANTAGES  

Posi%ve  feedback   Niche  lock-­‐in   Strategic  agility  

First  entry  into  serious  da.ng  market   Market  leader  in  serious  da.ng  market   The  infrastructure  and  IP  generated  
with  the  support  of  targeted  R&D   in  the  US  (niche  segment  when   could  be  flexibly  leveraged  to  enter  new  
investments  resulted  in  a  posi.ve   compared  to  segments  in  overall  online   markets  (online  businesses)  or  niches  
feeding  circle  of  acquiring  users   da.ng  market)   (specific  demographic  groups),  as  well  
through  networking  effects,  marke.ng,   as  further  penetrate  the  serious  da.ng  
and  research   business  
RESOURCE  AND  CAPABILITY  ADVANTAGES  

Marke%ng   R&D   Personal  profile  ques%onnaire  

Combina.on  of  op.mized  offline  and   Significant  investments  into  research   Proprietary  ques.onnaire  claiming  
online  marke.ng  campaigns   and  behavioral  studies  and  research   ability  to  determine  characteris.cs,  
center   beliefs,  values,  emo.onal  health,  skills  

Guided  communica%on  
Matching  algorithm   Users  database   Tight  integra%on  
plaKorm  

•  Patented  algorithm  used  to   •  A  ques.ons  guide  for   •  Database  of  names  and   •  Linkages  between  R&D,  
match  users  through  “like”   poten.al  couples  prior  to   informa.on  of  selected   marke.ng,  opera.ons  and  
character  and  value  traits   open  communica.on,  fast   and  commiNed  users   company’s  values  /  mission  
track  op.on  available   seeking  long-­‐term  
rela.onships  
Posi.onal  advantages   Resources  /  Inputs   Org  competencies