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Motivational Sales Training Specializing in Making More Meetings

The Kingston Training Group  does not work with companies that 
are interested in making more meetings and increasing new business 
revenue… KTG works with companies that are committed to increasing 
new business revenue. 
 
Do you have a plan in place to guarantee that… 
 
 Your sales people double the number of new, qualified, C‐Level 
prospects they meet with every week so they can sell more 
solutions? 
 
 Your sales people can consistently sell more in their assigned 
territories? 
 
 Your dealership takes business away from your competition on a 
regular basis? 
 
The Kingston Training Group wrote that plan, and we implement it 
every day in business technology dealerships. 
 
Our clients consistently: 
 
 Penetrate their market place 
 
 Take business away from their competition, and 
 
 Dramatically increase new business revenue every month 
 
It’s that simple…  

KINGSTON TRAINING GROUP  126 FIFTH AVENUE  NEW YORK, NY 10011  212.242.5329
w ww .kingst ont ra in ing .com w ww .makemo re me et in gs . co m
Business Technology Clients
Listed below are a few of the business technology companies that have partnered
with KTG to increase their revenue. They experienced dramatic results only a few
weeks in to the training, and continue to do so month after month.

A & A Office Systems, Inc. DocuTeam


Advanced Business Systems Eastern Copy Products
Advanced Imaging Solutions Flexprint, Inc.
Advanced Imaging Strategies Fraser Advanced Info. Systems
All Copy Products Graphography
Arizona Office Technologies Imaging Solutions
ASI Business Solutions Infomax Office Systems, Inc.
Automated Business Products Integrated Document Technologies
Bay Copy James Imaging Systems
BizDoc, Inc. Konica Minolta
Business Systems Consulting, Inc Lineage
Capital Office Solutions Lucas Business Systems
Carr Business Systems Marimon Business Systems
Casey Systems, Inc. Martin Whalen Office Solutions
CB Doc Solutions Milner Document Products, Inc.
Chicago Office Technology Group MWB Copy Products
Cobb Technologies, Inc. Northwest Copier Group
ComDoc, Inc. Oklahoma Office Systems
Connecticut Business Systems Pacific Office Solutions
Conway Office Systems Perry Corporation
Copytronix Quality Business Systems
Dahill, A Xerox Company Sharp USA
Datamax Kansas City SymQuest
Datamax Micro Swenson Group
Datamax St. Louis Upstate Office Equipment
Datamax of Texas Vision Office Systems
Des Plaines Office Equip. Co., Inc. Zoom Imaging Solutions Inc

KINGSTON TRAINING GROUP  126 FIFTH AVENUE  NEW YORK, NY 10011  212.242.5329
w w w .kin gst on t ra in in g.c o m w w w .ma ke mo r em eet i ngs .c om
Oklahoma Office Systems
Oklahoma City, OK
February 2011

KINGSTON TRAINING GROUP  126 FIFTH AVENUE  Suite 14A  NEW YORK, NY 10011  212 242 5329
www.kingstontraining.com www.makemoremeetings.com
Zoom Imaging Solutions
San Francisco, CA
November 2010

KINGSTON TRAINING GROUP  126 FIFTH AVENUE  Suite 14A  NEW YORK, NY 10011  212 242 5329
www.kingstontraining.com www.makemoremeetings.com
Sharp USA
10 Locations
October 2010 – February 2011

KINGSTON TRAINING GROUP  126 FIFTH AVENUE  Suite 14A  NEW YORK, NY 10011  212 242 5329
www.kingstontraining.com www.makemoremeetings.com
Cobb Technologies, Inc.
Richmond, VA
November 2010

KINGSTON TRAINING GROUP  126 FIFTH AVENUE  Suite 14A  NEW YORK, NY 10011  212 242 5329
www.kingstontraining.com www.makemoremeetings.com
Fraser Advanced Information Systems
Reading, PA
September 2010

KINGSTON TRAINING GROUP  126 FIFTH AVENUE  Suite 14A  NEW YORK, NY 10011  212 242 5329
www.kingstontraining.com www.makemoremeetings.com
Image Solutions
Fletcher, NC
September 2010

KINGSTON TRAINING GROUP  126 FIFTH AVENUE  Suite 14A  NEW YORK, NY 10011  212 242 5329
www.kingstontraining.com www.makemoremeetings.com
Datamax Kansas City
Lenexa, KS
March 2010

KINGSTON TRAINING GROUP  126 FIFTH AVENUE  Suite 14A  NEW YORK, NY 10011  212 242 5329
www.kingstontraining.com www.makemoremeetings.com
Sales Training Program 
“Make More Meetings – Make More Money”

Kingston Training Group is committed to partnering with you to increase your 
revenues.  We have structured our training to integrate the KTG system into the 
daily routine of each rep on your sales team.  In addition, we provide reps and 
managers with targeted follow‐up training so that the whole team continues to 
build momentum with more advanced skills.  This process consistently results in 
increased revenue for your firm month after month. 
  
We offer three training program options of varying lengths: Three, six and nine 
months.  You choose the program that is right for your organization.  Our most 
effective solution is our nine month option because KTG methods get 
incorporated into the culture of the sales team when reps are exposed to our 
materials, coaching, and follow‐up for an extended period.  This new culture will 
sustain increased revenues in your dealership for years to come.  
  
Program Overview
The first month initiative kicks off with a Three Hour Workshop  
The program kicks off with the KTG Workshop which is customized to the business 
technology industry and tailored to support your unique sales culture and training 
objectives.    The  number  of  attendees  is  determined  by  you  and  the  Kingston 
Training  Group  (KTG).    Workbooks  and  KTG  binders  are  included  for  every 
attendee  and  manager.    Each  binder  includes  our  Vertical  Marketing  Guide  with 
proven live call, voicemail, and email templates for the top 60 industries you work 
with, answers to all objections, and instructions for getting past the gatekeeper to 
consistently  schedule  more  C‐Level  meetings  and  drive  more  revenue.  KTG  also 
supplies  additional  workbooks  for  future  reps  that  may  be  coming  on  board 
throughout  the  year.  The  Workshop  will  be  recorded  and  delivered  to 
management and all sales people for further learning. 

KINGSTON TRAINING GROUP  126 FIFTH AVENUE  Suite 14A  NEW YORK, NY 10011  212 242 5329
www.kingstontraining.com www.makemoremeetings.com
Individual Training 
This crucial element to the training program includes one‐on‐one and small group 
training. We are on site at your location in weeks one, two and four. In week three, 
your managers conduct the one‐on‐one training to encourage ownership of the 
process. KTG is available virtually for week three. Each member of the sales team 
is only “out of the field” for 6.5 hours during the entire initial month of the 
training. This rest of the month they will be selling! 
 Training will be conducted for one hour per individual or per group. Typically, 
there are 4‐5 salespeople per group during this cycle. 
 All training will be accomplished making real calls to real prospects to make 
real meetings.  
 Training sessions will be recorded for each sales person. Digital MP3 
recordings will be provided to the managers.  These recordings are useful for 
practicing the KTG methodology if the managers choose to make them 
available the reps. 
 Prospect objections will be discussed. KTG will teach trainees how to answer 
and counter objections. 
 Prospect binders will be provided to each rep to help them manage and 
organize prospecting. 
 The one‐on‐one training will increase company call volume and improve talk 
track techniques across all industries pursued. KTG will address each 
salesperson and manager’s needs and skill base level, and will enhance their 
expertise and performance results to make more sales each month. 

 
Management Training 
KTG trains Sales Managers to continue momentum by establishing them as leaders 
in KTG‐structured sales calling plans. Managers are required to attend a minimum 
of one One‐on‐One session with each rep. This exposure enables them to learn the 
program,  continue  the  momentum  with  the  sales  assignments  and  manage  the 
new improved level of meetings each member of their team is now able to achieve. 
 
Managers will be provided with “Weekly Assignments” in order to implement the 
training  program  techniques.  This  is  designed  to  secure  the  sustainability  of  the 
KTG  prospecting  program  and  should  take  less  than  10  minutes  per  week  to 
accomplish.  Some  of  the  weekly  assignments  include  a  Weekly  Prospect  Binder 
Check  in,  Checking  the  Outgoing  Message,  Asking  for  the  Meeting  on  the  :45, 
and an Appointment‐Based Phone Blitz. 
 

KINGSTON TRAINING GROUP  126 FIFTH AVENUE  Suite 14A  NEW YORK, NY 10011  212 242 5329
www.kingstontraining.com www.makemoremeetings.com
Plus “Value‐Adds” to sustain your results: 
KTG  ensures  the  sustainability  of  your  results  by  offering  many  training  touch 
points to your salespeople and managers. It is our goal to infuse the KTG method 
into the daily habits of your current and future salesforce so that you continue to 
reap the benefits of KTG training for years to come.  

Tele‐Training 
An important part of maintaining the growth in new meetings and sales revenues 
is  continued  reinforcement  of  skill  base,  organization  and  delivery  of  KTG’s 
methodology.  We  accomplish  this  by  providing  continued  access  to  ongoing 
training.  After  the  first  month,  we  provide  Tele‐  training  to  your  Sales  Team  and 
Managers/Trainers  for  two,  five  or  eight  months,  depending  on  the  program 
chosen.  

 Sales:  On the first Friday of every month at 12 noon EST, KTG conducts Sales 
Tele‐Training. The teleclass is conducted live by our founder, Kate Kingston. She 
provides further focus on various aspects of the training including how best to 
pursue specific industries and C‐Level executives.  This is provided to reinforce 
and  reintroduce  skills  to  your  sales  team.  KTG  invites  each  member  of  your 
sales team to these trainings every month via email and follows up each class 
by emailing a link to a recording of the call.  

 Manager/Trainer: On the second Friday of every month at 12 noon EST KTG 
conducts  Manager  /  Trainer  Tele‐  Training.  This  Teleclass,  conducted  live  by 
our  founder,  Kate  Kingston  addresses  aspects  of  the  training  that  must  be 
monitored  and  administered  by  managers  and/or  trainers.  Kate  will  present 
the tools needed to sustain and hone a sales team’s skill base so they continue 
to sell more every month by making more meetings. KTG invites each member 
of  your  management  team  to  these  trainings  every  month  via  email  and 
follows up each class by emailing a link to a recording of the call.  

 Vertical Vocabulary:  On the first, second and third Fridays of every month 
for  the  length  of  your  program  your  staff  is  invited  to  join  our  Vertical 
Vocabulary  Teleclasses.  In  these  information–packed  sessions,  Kate  Kingston 
presents  the  language  that  your  top  verticals  understand,  and  demonstrates 
how to use industry buzzwords to show your prospects how your business plugs 
in to their companies and their needs.   

Prospecting 201 and 301 ‐ THE NEXT LEVEL  
KTG takes your team to the next level with additional live follow up training. After 
testing  numerous  follow  up  formats,  we  have  determined  that  this  is  the  most 
effective  way  to  continuously  increase  momentum,  sharpen  and  enhance 
expertise, and maximize team results. This training provides one‐on‐one training is 
a small group format, with feedback for each individual rep. A Mini‐Workshop can 
also be provided to bring new reps up to speed. 

KINGSTON TRAINING GROUP  126 FIFTH AVENUE  Suite 14A  NEW YORK, NY 10011  212 242 5329
www.kingstontraining.com www.makemoremeetings.com
K T G Sample Training Schedule
Kingston Training Group immerses your team in our methodology to ensure success. We are
not a “train and go” operation. In addition to our Four-Week Training Format and One-on-One
Sessions we provide many other touch points for both Reps and Managers throughout the
initial training month and beyond. Below is what a typical training schedule looks like.

Initial Month of Training


In this example the dealership selected Wednesdays as their training day. KTG Training may be scheduled on Tuesdays,
Wednesdays or Thursdays. KTG does not train on Mondays or Fridays.

Week Prior to Training - Scheduled Managers Orientation Call with Kate (10 min.)
MON TUE WEDNESDAY THU FRIDAY

1 2 3 Week One - Workshop 4 5

• Managers & Reps participate in a three-hour Workshop • Sales Rep Teleclass


• One-on-Ones: Groups of 4-5 Reps being coached on live • Vertical Vocabulary
calls: one hour for each group (managers attend) Teleclass

8 9 10 Week Two 11 12
• Manager Teleclass
Weekly 10-minute • One-on-Ones: Groups of 4-5 Reps being coached on
Manager Check-in Call live calls: one hour for each group (managers attend) • Vertical Vocabulary
Teleclass

15 16 17 Week Three 18 19
• Manager-Led One-on-Ones: Groups of 4-5 Reps being
Weekly 10-minute • Vertical Vocabulary
coached on Live calls by Sales Managers: one hour for
Manager Check-in Call Teleclass
each group

22 23 24 Week Four 25 26
Weekly 10-minute • One-on-Ones: Groups of 5 Reps being coached on live
Manager Check-in Call calls for one hour (managers attend)

Total time spent out of the field for the complete month of training:
Sales Reps: Managers:
• 3 Hour Workshop • 3 Hour Workshop,
• 4 Hours of One-on-One training • 3 hours Attendance at One-on-Ones’
= 7 Hours per Rep • 6 Hours Leading One-on-Ones for Week Three
(assume 2 hours each for three managers)
• 4 ten-minute calls with Kate
= 8 hours, 40 minutes per Manager

KINGSTON TRAINING GROUP  126 FIFTH AVENUE  Suite 14A  NEW YORK, NY 10011  212 242 5329
www.kingstontraining.com www.makemoremeetings.com
Follow-up Training Schedule
In addition to the initial month of training, KTG provides follow-up training to
ensure sustainability. We use these tools to further ingrain the KTG Methodology
into your sales force, and offer them in short bites so they’re easily digestible and
don’t take your reps out of the field for more than half an hour (with the exception of
the additional on-site visits.)

For All Programs: Months Two and Three


• 20-30 minute Sales Rep Teleclass with Kate Kingston
First Friday
• 20-30 minute Vertical Vocabulary Teleclass with Kate Kingston

• 20-30 minute Manager Teleclass with Kate Kingston


Second Friday
• 20-30 minute Vertical Vocabulary Teleclass with Kate Kingston

Third Friday • 20-30 minute Vertical Vocabulary Teleclass with Kate Kingston

For Six- and Nine- Month Programs: Months Four thru Six
• 20-30 minute Sales Rep Teleclass with Kate Kingston
First Friday
• 20-30 minute Vertical Vocabulary Teleclass with Kate Kingston

• 20-30 minute Manager Teleclass with Kate Kingston


Second Friday
• 20-30 minute Vertical Vocabulary Teleclass with Kate Kingston

Third Friday • 20-30 minute Vertical Vocabulary Teleclass with Kate Kingston

• An additional on-site visit by a KTG Trainer to follow up with the team and
Choose your Date
train new reps

For Nine-Month Programs: Months Seven thru Twelve


• 20-30 minute Sales Rep Teleclass with Kate Kingston
First Friday
• 20-30 minute Vertical Vocabulary Teleclass with Kate Kingston

• 20-30 minute Manager Teleclass with Kate Kingston


Second Friday
• 20-30 minute Vertical Vocabulary Teleclass with Kate Kingston

Third Friday • 20-30 minute Vertical Vocabulary Teleclass with Kate Kingston

KINGSTON TRAINING GROUP  126 FIFTH AVENUE  Suite 14A  NEW YORK, NY 10011  212 242 5329
www.kingstontraining.com www.makemoremeetings.com
2010 Vertical Marketing Guide
TABLE OF CONTENTS
ACCOUNTING FIRMS .......................................................................................... 3 
ADVERTISING FIRMS .......................................................................................... 4 
ARCHITECTURE / ENGINEERS ............................................................................. 6 
ASSOCIATIONS – MEMBER DRIVEN ................................................................... 8 
AUTO DEALERS .................................................................................................. 9 
BANKING/ FINANCIAL ...................................................................................... 10 
CHURCHES ....................................................................................................... 12 
COMMUNICATIONS, TECHNOLOGY ‐ SALES ORGANIZATIONS .......................... 14 
CONSTRUCTION COMPANIES ........................................................................... 15 
EDUCATIONAL INSTITUTIONS .......................................................................... 17 
ENERGY/ OIL/ GAS ........................................................................................... 19 
FURNITURE STORES ......................................................................................... 20 
GOVERNMENT – CITY/ MUNICIPAL .................................................................. 21 
HEALTH SERVICES ‐ HOSPITALS/MEDICAL PRACTICES/CLINICS ......................... 23 
HIGH‐TECH COMPANIES .................................................................................. 26 
HOTELS/MOTELS/CAMPS ................................................................................ 27 
INSURANCE COMPANIES ................................................................................. 29 
LEGAL FIRMS ................................................................................................... 31 
MAIL‐HOUSE INDUSTRY ................................................................................... 33 
MANUFACTURING COMPANIES ....................................................................... 34 
MORTGAGE COMPANIES ................................................................................. 36 
OIL/GAS COMPANIES....................................................................................... 37 
PRINTING/PUBLISHING COMPANIES................................................................ 38 
PROPERTY MANAGEMENT COMPANIES .......................................................... 39 
REAL ESTATE AGENCIES ................................................................................... 40 
RESTAURANTS ................................................................................................. 41 
RETAIL COMPANIES ......................................................................................... 42 
SALES ORGANIZATIONS; COMMUNICATIONS, TECHNOLOGY ........................... 44 
TITLE COMPANIES ............................................................................................ 45 
TOURIST; MUSEUMS, GALLERIES, THEME PARKS, ATTRACTIONS ..................... 46 
TRANSPORTATION COMPANIES ...................................................................... 47 

KINGSTON TRAINING GROUP  126 FIFTH AVENUE  Suite 14A  NEW YORK, NY 10011  212 242 5329
www.kingstontraining.com www.makemoremeetings.com
 
 
ACCOUNTING FIRMS

SIC Code(s)
87 – ACCT’G MGT

Benefit Statement:

Hi ____ my name is ___________ from ________. I am calling to schedule a meeting


with you because we work with (insert two Accounting firms that are clients) and have
helped them increase billable hours, minimize waste & improve workflow through the
way you move, manage, and produce documents. It has allowed them to take on more
clients as well as react faster to client requests, therefore increasing client retention and
attracting more referral business because of such document efficiency

I figured you may have the same applications and needs we can assist with. How is
Tuesday, the 15th at 9:45?

Buzz Words

 Billable hours  Access and collaboration – better


 Expand services to current client base customer responses
 Redundancy  Better Communication – Distribution,
collaboration, accessibility of
 Process Tax documents quicker
documents
Customer records (e.g. W2’s, 1098’s,
expense receipts)  Process Tax returns quicker and
communicating more efficiently
 Financial records
between clients & Gov.
 Reduced HR and personnel needs and
minimize overtime
 Returns

KINGSTON TRAINING GROUP  126 FIFTH AVENUE  Suite 14A  NEW YORK, NY 10011  212 242 5329
www.kingstontraining.com www.makemoremeetings.com
ADVERTIZING FIRMS
SIC Code(s)
73 – BUSINESS SERVICES

Benefit Statement:

Hi Bob, this is Kate Kingston from _________. I am calling to schedule a


meeting with you. I thought of you because we are working with (insert two client
references.) Our color technology has improved the quality of documents that go out to
represent their clients. By bringing in some of the professional marketing material, It is
keeping control in-house, minimizing waste, improving accuracy and drastically lowering
outsourcing costs. This is also allowing them some added functionality to PROOF pieces
much quicker for a better turnaround time and better customer response.

So I wanted to schedule a meeting with you to make it happen. How is


Tuesday, the 15th at 9:45?

Buzz Words

 Color printing  Print on demand


 Fast, efficient cutting edge technology  Professional printing
 Fixed cost per image  Retrieve
 Multifunctional  Scan and electronically store

Key Documents in this industry


 Ad layouts/copy proofs  Mailing lists
 Analyses results  Market trend
 Artwork  Meeting minutes
 Billing notices  News announcements
 Contracts  Organization charts
 Cost estimates  Personnel records
 Customer letters  Press releases
 Direct mail promotions  Product announcements
 Envelopes/labels  Proposals
 Expense reports  Purchase orders
 Graphs  Responses to inquiries
 Internal memos  Schedules
 Internal summaries  Statistical analysis
 Inventory sheets  Storyboards
 Inventory reports  Surveys
 Invoices  Tracking documents
 Letters to vendors/investors

KINGSTON TRAINING GROUP  126 FIFTH AVENUE  Suite 14A  NEW YORK, NY 10011  212 242 5329
www.kingstontraining.com www.makemoremeetings.com
6 Month  9 Month  12 Month 
Contract Comparison Service 
Contract
Service 
Contract
Service 
Contract
GUARANTEE: 50% INCREASE  in C‐LEVEL Meetings  for 
every member of your salesforce who completes KTG 
Training
  
3 Hour Workshop
  
  
Individual One‐on‐One training placing real calls to 
live prospects

Prospect Training for Managers and Supervisors
  
Vertical industry telephone scripts and email scripts 
20 Industries 40 Industries 60 Industries
delivered (example: Law, Medical, Construction)

Monthly Teletraining with CEO & Founder, Kate 
6 Months 9 Months 12 Months
Kingston

Digital MP3 recordings of all training sessions
  
Training for additional New Hires up to 20% of your 
current sales force ‐ Trainings are 1‐3pm eastern on 
the 1st three Fridays of the month
 
Prospecting 201: One additional on‐site visit
 
Private monthly manager conference calls to ensure 
ONGOING increases in meetings and increased 
revenues
 

Workshop can be delivered live at an additional  site 
for no charge

Direct access to Kate Kingston via an email address 
ONLY provided to Participants of KTG's 12‐Month 
Service Contract.  Directly contact Kate Kingston, CEO 
& Founder, regarding any prospecting challenge 

you're facing and get the white‐glove treatment

KINGSTON TRAINING GROUP  126 FIFTH AVENUE  NEW YORK, NY 10011  212.242.5329
w ww .kingst ont ra in ing .com
 
 
 
 
 
“Information on call scripting is great. I like focusing on specifics within a company's industry.”  Bob G 
A & A Office Systems 
 
“A must for training reps in today’s market place.  Your story must be told to gain new customers.   
Kate makes sure the story hits the street and has a process to make sure it works.”  Brian J. 
Datamax Micro 
 
“Good stuff!  Kate has her stuff together.  C‐level meeting setting is an art, presented with style and 
confidence.  [KTG] really has something that can help your reps get more C‐level meetings.”  Bruce H. 
Advanced Imaging Strategies 
 
“I’ve learned how to translate what we do specifically for different industries to motivate them to want 
to make an appointment with me!”  Cecily B. 
Quality Business Systems 
 
“I’m astounded at Kate’s objectivity and clarity in communicating the training objectives, ensuring that 
we grasp the importance of learning and using these tools. She has provided truly one of the best 
training courses I have ever experienced.”  D.D. 
Milner Document Products, Inc. 
 
“The results are phenomenal! The Kingston Training methodology had a big hand in our commercial 
team annual revenue going from 4 Million to 7 Million, 80% which is NEW business. Our turnover also 
decreased from 100% to 45% because the newer reps are more confident on the phone and are 
making more $$ sooner. We implemented other strategies and had some other changes that also had 
an impact on those successes but I would have no trouble attributing a great deal of this success to the 
incredible prospect training of the KTG Group. Our managers and trainers have now taken ownership 
of this and have infused it with our daily & weekly routines. Manager & Trainer evangelism is an 
absolute must to insure success with this program… and with the above results, why wouldn’t we?  
Kate is a master at her craft. I have no doubt in saying that  KTG is an absolute MUST in training and 
WILL increase NEW meetings & revenue as well as lower your attrition rate!”  Dan C. ‐ VP of Sales 
Quality Business Systems 
 
“For the first time ever, customers are calling me back to schedule appointments. The Call Book is very 
helpful in organizing and refocusing prospecting time; especially car time. Focusing prospecting 
vertically is a great approach.”  Dan W. 
Stewart Business Systems 
 
“This training was the best training that I have received in my 3 years with AOT, the information 
gathered in just the 2 hour workshop will help me set more and make appointments.”  David G. 
Arizona Office Technologies 
 
“With the obvious increase in meetings and activity, the focus your programs has provided has been 
very exciting.  The feedback I have received from the representatives has been positive.  We will be 
using this training to back into an expected monthly call rate to maintain successful prospecting 
levels.”  John S., 
Manager, Perry Corporation

KINGSTON TRAINING GROUP  126 FIFTH AVENUE  Suite 14A  NEW YORK, NY 10011  212 242 5329
www.kingstontraining.com www.makemoremeetings.com
LinkedIn Recommendations

John Lowery has endorsed your work as President & Owner of Kingston
Training Group.

Dear Kate,

I've written this recommendation of your work to share with other LinkedIn
users.

"Applied Imaging has used Kate Kingston's training to produce more


appointments for our sales force. There has been a 25% increase in our
monthly revenue. We have experienced a 50% increase in the weekly
appointment's schedule. She taught us time management and appointment
closing techniques. I recommend Kate without reservation."

Year first hired: 2010

Top Qualities: Great Results, Personable, Good Value

Hi Kate,

Just a note to let you know how much I enjoyed your training and the
dramatic improvement in meeting numbers it has made for our team here at
Datamax. You know I have a very tenured team and was reluctant as to
how much help appointment training could be for them, however, it has
increased our meetings with non-customers many times over. A new sense
of self-confidence in the approach of all my reps has also helped increase
prospecting efforts and improved moral overall. Thanks again for your help.
I wish you much success in the future.

Sincerely,
David Holzhauer

KINGSTON TRAINING GROUP  126 FIFTH AVENUE  Suite 14A  NEW YORK, NY 10011  212 242 5329
www.kingstontraining.com www.makemoremeetings.com
HOW KTG TRAINING IMPACTS YOUR BOTTOM LINE
(Clients typically start seeing results during the first month of training) 

Your Results Now (per Salesperson) Fill in your Firm's


numbers to see
Our Example Your Numbers
how much
Average Number of Meetings Per Month: 12 _____________ additional
revenue you're
Average Sale: $10,000.00 _____________
missing out
Average Close Rate (1 in 5 Meetings): 20% _____________ on every month.

Gross Sales per Salesperson per Month: $24,000.00 _____________

Potential for Next Month based on the 
KTG Guarantee: 50% Increase in Meetings
Our Example Your Numbers This Is
Meetings Increased by:  50% 18 _____________ ADDITIONAL
Revenue that
Average Sale: $10,000.00 _____________ your team could
Average Close Rate (1 In 5 Meetings): 20% _____________ be bringing
in EVERY
Gross Sales per Salesperson per Month: $36,000.00 _____________
month!
Increased Sales per Salesperson $12,000.00 _____________
How Many Salespeople Do You Have?  15 $180,000.00 _____________

Potential for Next Month based on 
Average (100%+) KTG BT Client Results
Our Example Your Numbers This Is
Meetings Increased by:  100% 24 _____________ ADDITIONAL
Revenue that
Average Sale: $10,000.00 _____________
your team could
Average Close Rate (1 In 5 Meetings): 20% _____________ be bringing
Gross Sales per Salesperson per Month: _____________
in EVERY
$48,000.00
month!
Increased Sales per Salesperson $24,000.00 _____________
How Many Salespeople Do You Have?  15 $360,000.00 _____________

**  Our  assumptions  are  made  using  the  industry  standards  of  3  meetings/week  and 
average close rate of 1:5 per sales person.  KTG does not guarantee revenue, but DOES 
guarantee a 50% increase in the number of meetings your sales team sets after training.  
To date, all of our clients have seen a 100% increase in the number of meeting set after 
our training. 

KINGSTON TRAINING GROUP  126 FIFTH AVENUE  NEW YORK, NY 10011  212.242.5329
w ww .kingst ont ra in ing .com
Meet Kate Kingston

BIO – Kate Kingston


Kate Kingston, Founder & President of the Kingston Training
Group, is a motivational sales trainer specializing in making more
qualified meetings. With over 18 years of success in making
appointments with decision makers, Kate is a recognized authority on
lead generation, cold calling and new business development. Kate is a
sales-driven, energized communicator. She uses humor, audience
participation, proven techniques, handouts, and real time phone calls in
her training sessions.
At the onset of her career, Kate was a young actress who came to New York City
with her Master’s Degree in Theatre to make her mark on the entertainment
industry. While working as a receptionist to pay the bills until her ‘big break” came
about, Kate became bored with just answering the phones and asked for more
work. She was given a list of phone numbers to call with one instruction: set up
appointments with decision-makers for the company’s sales reps. So she began
dialing… After hearing “no” a few too many times (and not liking it), Kate started
changing her strategy, tracking her results, and tweaking her approach. Within a
few months she was having such success that management was telling the sales
reps to “sit with Kate and do whatever she’s doing to make appointments.” Soon
Kate had so successfully developed her meeting-setting skills that she had
attracted the attention of prominent Fortune 500 companies in New York City and
was having great success as a free-lance cold-calling consultant. It didn’t take
long for her to realize that she could teach her method to anyone willing to listen
and learn, and so The Kingston Training Group was born.
KTG has since trained over 9,000 sales reps and managers to make more meetings
with their ideal prospective clients so they can make more money. Companies
such as Bell Canada, Smith Barney, New York Life, Yellow Book, Yellow Pages
Canada and Xerox are just a few of the international and national companies that
have come to the Kingston Training Group to gain better skills company-wide.
KTG’s success is due to Kate’s initiative and the fresh prospective she brings to
cold calling. Her unique training program includes a workshop customized to each
individual company, followed up by one-on-one training with each sales person on
the phone with real prospects. KTG trainers also get on the phone and make
meetings with the sales people so they can see the training in action. Kate’s motto
is “more meetings, mean more money” and she has proven this true time and time
again.
The Kingston Training Group guarantees results. Each Workshop and One-
on-One session is designed to deliver practical, time-tested, live sales call training,
where participants begin making meetings during the one-on-one sessions and
beyond.

KINGSTON TRAINING GROUP  126 FIFTH AVENUE  Suite 14A  NEW YORK, NY 10011  212 242 5329
www.kingstontraining.com www.makemoremeetings.com
OVERVIEW of the
KTG P ROSPECT T RAINING P ROGRAM
“M AKE M ORE M EETINGS M AKE M ORE M ONEY ”

THREE HOUR WORKSHOP VERTI CAL MA RKE TIN G


GUI DES
Our workshops are customized your
company. The number of attendees is
determined by you and the Kingston KTG knows you’ve got more
Training Group. Workbooks & training than one kind of client. We
binders are included for each attendee & provide you with the language
every sales manager. KTG will also to speak to many different
supply extra workbooks for new reps that industries, and teach your
may be coming on board. The Workshop staff how to make the call all
will cover all topics needed to prepare about the client.
attendees for the One-on-One training
sessions. We believe that in order to
make a more high level call and to
increase your chances for the meeting,
the workshop is crucial! An MP3 of the
workshop will also be provided for
reinforcement.

INDIVIDUAL TRAINING
STAYI NG O RG ANIZ ED
This vital element to the training program includes One-on-One and
Small Group Training. The recommended time for this training is two
Calling to follow up after leaving
consecutive weeks; skip a week to have MANAGEMENT conduct
a message only works if you
training and have reps practice, and then KTG comes back in for a final
week to ensure sustainability and momentum. It is then recommended remember to call. KTG not only
for a KTG trainer to come in two more times over the following two shows your staff how to keep it
quarters to make sure that good prospecting habits have been all straight, we give each Rep a
established and are continuing to grow in your environment. binder to help them keep track
of all of their prospects.
MANAGEMENT TRAINING
KTG trains Sales Managers to maximize momentum by establishing
them as leaders in KTG structured sales calling plans. Managers are
required to sit in on at least one (1) One-on-One session with each
individual rep. This helps them learn the program and continue the
momentum with the sales assignments. Managers are also provided
with a Manager’s Handbook containing weekly assignments. The
assignments are geared toward the sustainability of the KTG
prospecting program and take less than 10 minutes per week to
accomplish.
50 CALLS A WE EK I S A HOB BY

Contact us today to schedule your In-house Training:


We’ll teach your staff how to make
KINGSTON TRAINING GROUP more calls in less time with better
126 FIFTH AVENUE  Suite 14A  NEW YORK, NY 10011 results. Watch your revenue and
877-KTG-2123 morale climb as they learn the
www.kingstontraining.com
secrets to successful calling.
info@kingstontraining.com
kkingston@kingstontraining.com

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