A

DISSERTATION REPORT

ON

“STUDY ON THE INVESTORS BEHAVIOUR

TOWARDS THE MUTUAL FUND
INVESTMENT”

SUBMITTED
TOWARDS THE PARTIAL FULLFILLMENT OF

BACHELOR OF BUSINESS ADMINISTRATION {BBA}

SUBMITTED BY:

SHASHANK AGARWAL
2008CBA069

UNDER THE GUIDANCE OF:

Mr. Ambarish Sharma

STUDY ON THE INVESTORS BEHAVIOUR TOWARDS THE MUTUAL FUND INVESTMENT Page 3
 DECLARATION

I hereby declare that this project work is the result of

my own research and no part of it has been presented
for another degree in this university or elsewhere. I am
solely responsible for any error in this work.

DATE :

SHASHANK AGARWAL

STUDY ON THE INVESTORS BEHAVIOUR TOWARDS THE MUTUAL FUND INVESTMENT Page 3
 ACKNOWLEDGEMENT

I would like to avail this opportunity to express my deep sense

of gratitude and in debtness to all those who have helped and
encourage me towards the successful completion of my
Dissertation Report.

Firstly I thank to God almighty for his loving providence over

me.

I thank Mangalayatan University management for giving me

an opportunity to study in this university and thus getting an
opportunity to grow under knowledge and experience of such
a fabulous faculty.

I am grateful to Bhatnagar Sir, to help me in the selection of

my topic and to show me the path, Mr. Ambarish Sharma, my
faculty guide who help me, guide me throughout the period.

I thank the entire respondent who have extended their co-

operation and helped me to complete my report through there
unbiased response.

I also like to thank my family and friends who have been my

strength and inspiration throughout my report. I thank them
for their constant support and encouragement.

I am grateful to all of them.

SHASHANK AGARWAL
STUDY ON THE INVESTORS BEHAVIOUR TOWARDS THE MUTUAL FUND INVESTMENT Page 3
 PREFACE

The report entitled "Study On The Investors Behaviour Towards The Mutual Fund
Investment" was conducted to study the perception of shoppers towards purchase of
apparels in Aligarh. The Study has been divided into seven chapters.

Chapter one begins with Introduction about the company its brand portfolio and the
council of board of directors. Also the Objectives of the study and the Research
Methodology adopted are mentioned here in with the Limitations of the whole
research is pen down over here.

The second chapter lays emphasis on the Company’s SWOT (Strength, Weakness,
Opportunities and Threats). Description of all these are included over here.

The third chapter deals with the theoretical Analysis of the Problem, the information
about the topic and problem, available on net and books have been noted down in this
section.

The forth chapter describes the Actual Work Done on the retail outlet by me.

The fifth chapter commences with the pictorial and graphical representation of the Data
Collected and their Analysis is carried down.

The sixth chapter details the Conclusion drawn after the completion of the whole
research and the answers of all those objectives are given here.

Finally, the last chapter details the Recommendation for the company and the outlet I
have worked in. The solutions to all those unanswered questions are mentioned here.

In the end I would like to add that this work may not encompass all the facts of the
problem but then as remarked by a Chinese scholar Tai Ting "Were I to await perfection
my work would never be finished".

STUDY ON THE INVESTORS BEHAVIOUR TOWARDS THE MUTUAL FUND INVESTMENT Page 3