Cadbury India's five factories in India churn out close to 8,000 tones of chocolate and the

company sells a million bars every day. But Bharat Puri, managing director of
Cadbury India will never forget the batch of Dairy Milk chocolates numbered
28F311 manufactured last year at the company's plant in Thane, near Mumbai.
That was the worm-infested batch that triggered a crisis for the company that had
always prided itself on its squeaky clean image.

The timing of the controversy couldn't have been worse. Festival season sales (Cadbury
sells almost 1,000 tonnes of chocolates during Diwali) plummeted 30 per cent. Until
then, in the country's FMCG sector plagued by slow, low single digit top line and
bottom-line growth, Cadbury was a sweet exception. But its net profit in 2003
dipped 37 per cent to Rs 45.6 crore (Rs 456 million) as compared to a 21 per
cent increase the previous year.
Now, a year later, Cadbury says that consumers have long forgotten the
controversy and are back to their merry chocolate-chomping ways.
"Sales are back to the pre-controversy levels. Consumer confidence in the
product is back and there has been a steady progression in sales," says Sanjay
Purohit, head (marketing) Cadbury India. The company expects to close the year
with a high double digit sales growth.

COMPANY OVERVIEW
Cadbury began its operations in 1948 by importing chocolates and then re-packing them
before distribution in the Indian market. After 59 years of existence, it today has five
company-owned manufacturing facilities at Thane, Induri (Pune) and Malanpur
(Gwalior), Bangalore and Baddi (Himachal Pradesh) and 4 sales offices (New Delhi,
Mumbai, Kolkata and Chennai). The corporate office is in Mumbai.
Our core purpose "Working together to create brands people love" captures the
spirit of what we are trying to achieve as a business. We collaborate and work as
teams to convert products into brands.
Simply put, we spread happiness!

Currently Cadbury India operates in three sectors viz. Chocolate Confectionery, Milk
Food Drinks and in the Candy category. In the Chocolate Confectionery business,
Cadbury has maintained its undisputed leadership over the years. Some of the key brands
are Cadbury Dairy Milk, 5 Star,Perk, Éclairs andCel ebrations. Cadbury enjoys a value
market share of over 70% - the highest Cadbury brand share in the world! Our flagship
brand Cadbury Dairy Milk is considered the "gold standard" for chocolates in India. The
pure taste of CDM defines the chocolate taste for the Indian consumer.
(Gwalior), Bangalore and Baddi (Himachal Pradesh) and 4 sales offices (New
Delhi, Mumbai, Kolkata and Chennai). The corporate office is in Mumbai.
Our core purpose "Working together to create brands people love" captures the
spirit of what we are trying to achieve as a business. We collaborate and work
as teams to convert products into brands.
Simply put, we spread happiness!
Currently Cadbury India operates in three sectors viz. Chocolate Confectionery,
Milk Food Drinks and in the Candy category.
In the Chocolate Confectionery business, Cadbury has maintained its undisputed
leadership over the years. Some of the key brands are Cadbury Dairy Milk, 5
Star,Perk, Éclairs andCel ebrations. Cadbury enjoys a value market share of
over 70% - the highest Cadbury brand share in the world! Our flagship brand
Cadbury Dairy Milk is considered the "gold standard" for chocolates in India. The
pure taste of CDM defines the chocolate taste for the Indian consumer.
In the Milk Food drinks segment our main product is Bourn vita - the leading
Malted Food Drink (MFD) in the country. Similarly in the medicated candy
categoryHal ls is the undisputed leader. We recently entered the gums category
with the launch of our worldwide dominant bubble gum brand Bubbaloo.
Bubbaloo is sold in 25 countries worldwide.
The Cadbury India Brand Strategy has received consistent support through
simple but imaginative extensions to product categories and distribution. A good
example of this is the development of Bytes. Crispy wafers filled with coca cream
in the form of a bagged snack, Bytes is positioned as "The new concept of sweet
snacking". It delivers the taste of chocolate in the form of a light snack, and thus
heralds the entry of Cadbury India into the growing bagged Snack Market, which
has been dominated until now by Salted Bagged Snack Brands. Byte was first
launched in South India in 2003. Since 1965 Cadbury has also pioneered the
development of cocoa cultivation in India.
For over two decades, we have worked with the Kerala Agriculture University to
undertake cocoa research and released clones, hybrids that improve the cocoa
yield. Our Cocoa team visits farmers and advises them on the cultivation
aspects from planting to harvesting. We also conduct farmers meetings &
seminars to educate them on Cocoa cultivation aspects. Our efforts have
increased cocoa productivity and touched the lives of thousands of farmers.
Cadbury Milestones
The Cadbury story is a fascinating study of industrial and social developments.
From a one man business in 1824, Cadbury has grown to be one of the world's
largest producers of chocolate.
Use our milestones to view Cadbury history at a glance; discover how the
company grew and when the key products were introduced. See how a small
family business developed into an international company and how the high
standards of the Cadbury brothers were combined with the most sophisticated
technology, skills and innovation.
OBJECTIVES OF THE SURVEY
1.To find out the famous products of cadbury among the consumers.
2.To find out the consumer behaviour towards cadbury.
3. To find out the range which is mostly preferred by the customers
4. To find out the features which are given much preference or which are the
most
favourable one.
5. To find out the consumers feedback i.e. improvement required or suggestion
given
Pest analysis
Demographic factor:-
➢ Population growth:-choclates has wide impact on population
growth.
➢ Educational groups:-target population is all age groups but the
education
group will have more influence on it.As tis is used as 2 celbrate events
such as birthday,days....
➢ Population age mix:-both men and women would like 2 prefer dairy
milk.
➢ Household patterns:-consumption and need is according to the
household
patterns.
➢ Population age group:-
Preschools:-5%
School-age:-15%
Teens:-40%
25-65:-38%
65+:-2%
Political factor:-
•

If governmentincreases the tax rate on chocolates than customer have 2 pay

more 4 it
If tax increase by10% than normal dairy milk of 5 rs will be of 5.50.than also little
effect.
•

If some party such as congress comes into power than it will affect positively or
negatively depending on tax and norms.
•

If inflation rate increases than it will affect fmcg sector so dairy milk also will be
affected.
Economic:-
In festival seasons the demand of chocolates increases. The more salary will
affect on
buying power of chocolates.
Willingness to buy:-demand of chocolates will depend on the persons willingness
to buy
.this will depend on the quality of the dairy milk and need.
Taste and prefence:-Cadbury has wide variety of products and 1 of them is dairy
milk
chocolates and so diifferent variety of it such as fruit and nut, rasins, almond.so
the
demand will be according to the taste and preferences of the variety.
Income:-variation in income will affect positively or negatively on dairy milk. More
the
income than more will people buy.
Social:-
Social factors includes such as norms, belifs, values of the company.cadbury
dairy milk
has created the positive impact on customers in terms of belief and values.
Cadbury dairy milk also fulfills the social responsibilities.
Advertisement:-dairy milk in every 6 months renew its add and by advertisement
has
proved that it is can be consumed by all age of peoples.
The type of advertisement also affects the buying interest on customers. They
get known
about new products and variety.
Events”-marriage, bithday, get 2 gather, etc
Technological :--milk quality can be improved much by technology.

Refrigeration power can be improved by new technology so that

cold storage product such as dairy milk and other milk products can be stored
well and long 4 much more time.
Marketing research process:-
Step-1
Define the problem:-
1) management problem
•
Increase sales and profit
2) Research problem:-
It is a part of management but it is a specific
situational and time oriented. As per my product i have identify the research problem that
is poor quality of milk used.
Step-2
Develop the research plan
Collect the primary and secondary information.

Step: 3 Collect the Information

Step: 4 Analyze the Information
Step: 5 Present the Findings
Step: 6 Make the Decision
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Cadbury Brands:

 Chocolates

 Snacks

 Beverages

 Candy
SNACKS:
Bytes
BEVERAGES
Bournvita
CANDY
Halls
CHOCOLATES
Dairy Milk
5 Star
Perk
Celebrations
Temptation
Eclairs
Gems
333333333333333333333333333333333333333333333333
DAIRY MILK
The story of Cadbury Dairy Milk started way back in 1905 at Bournville, U.K., but
the
journey with chocolate lovers in India began in 1948.
The variants Fruit & Nut, Crackle and Roast Almond, combine the classic taste of
Cadbury Dairy Milk with a variety of ingredients and are very popular amongst
teens & adults.
Cadbury Dairy Milk has exciting products on offer - Cadbury Dairy Milk Wowie,
chocolate with Disney characters embossed in it, and Cadbury Dairy Milk 2 in 1,
a delightful combination of milk chocolate and white chocolate. Giving consumers
an exciting reason to keep coming back into the fun filled world of Cadbury.
Today, Cadbury Dairy Milk alone holds 30% value share of the Indian chocolate
market
5 STAR
the second largest after Cadbury Dairy Milk with a market share of 14%, Cadbury
5 Star
moves from strength to strength every year by increasing its user base.
Launched in 1969 as a bar of chocolate that was hard outside with soft caramel
nougat inside, Cadbury 5 Star has re-invented itself over the years to keep
satisfying the consumers taste for a high quality & different chocolate eating
experience.
One of the key properties that Cadbury 5 Star was associated with was its classic
Gold colour. And through the passage of time, this was one property that both,
the brand and the consumer stuck to as a valuable association.
More recently, to give consumers another reason to come into the Cadbury 5
Star fold, Cadbury 5 Star Crunchy was launched. The same delicious Cadbury 5
Star was now available with a dash of rice crispies.
PERK
Cadbury launched Perk in 1996. With its light chocolate and wafer construct,
Cadbury Perk targeted the casual snacking space that was dominated primarily
by chips & wafers. With the rise of more value-for-money brands in the wafer
chocolate segment, Cadbury Perk unveiled two new offerings - Perk XL and XXL.
In 2004, with an added dose of 'Real Cadbury Dairy Milk' and an 'improved
wafer', Perk became even more irresistible
CELEBRATIONS

Cadbury Celebrations was aimed at replacing traditional gifting options like Mithai
and
dry- fruits during festive seasons.
Cadbury Celebrations is available in several assortments: An assortment of
chocolates like 5 Star, Perk, Gems, Dairy Milk and Nutties and rich dry fruits
enrobed in Cadbury dairy milk chocolate in 5 variants, Almond magic, raisin
magic, cashew magic, nut butterscotch and caramels.
The super premium Celebrations Rich Dry Fruit Collection which is a festive
offering is an exotic range of chocolate covered dry fruits and nuts in various
flavours and the premium dark chocolate range which is exotic dark chocolate in
luscious flavours.
TEMPTATION
Cadbury Temptations is a range of delicious premium chocolate in five
flavours
variants - Roast Almond Coffee, Honey Apricot, Mint Crunch, Black
Forest and Old Jamaica.
5. FORECASTING AND ESTIMATING DEMAND.
Survey of Buyers’ Intentions: In the FMCG products buyers taste and
preferences
changes in day to day life. So it is very important for the Cadbury dairy milk to be
upto date with the consumers day to day changing choices. And survey of buyers
intention is one of the way of estimating the future demand of the product. In
such
survey the Cadbury choclates prefer to ask questions like
“How many times do you prefer to buy a Cadbury dairy milk in a week?”
“what you think about price of Cadbury dairy milk?”
Composite of Sales Force Opinions: In this type of forecasting, due to the
impractical
survey of buyers interviewing, the Cadbury dairy milk may ask its various sales
representatives to estimate their future sales.
Expert Opinion: The Cadbury dairy milk also have a choice of estimating
future
demand on the opinion given by the experts including dealers, distributors,
suppliers,
marketing consultants and trade associations.
Past-Sales Analysis: The demand can also be estimated on the basis of past
sales by
the Cadbury dairy milk. There are four components in the Time Series Analysis:
trend, cycle, seasonal and erratic.
Market-Test Method: When the entire plan fails, a direct-market test is
desirable. It is
especially desirable in forecasting new-product sales or established product
sales in a
new distribution channel or territory.
6. CONSUMER BUYING BEHAVIOR FACTORS AFFECTING TO CADBURY DAIRY
MILK.
All marketing starts with the consumer. So consumer is a very important person
to a marketer. Consumer decides what to purchase, for whom to purchase, why
to purchase, from where to purchase, and how much to purchase. In order to
become a successful marketer, he must know the liking or disliking of the
customers. He must also know the time and the quantity of goods and services, a
consumer may purchase, so that he may store the goods or provide the services
according to the likings of the consumers. Gone are the days when the concept
of market was let the buyer’s beware or when the market was mainly the seller’s
market. Now the whole concept of consumer’s sovereignty prevails. The
manufacturers produce and the sellers sell whatever the consumer likes. In this
sense, “consumer is the supreme in the market”.
As consumers, we play a very vital role in the health of the economy local,
national or international. The decision we make concerning our consumption
behavior affect the demand for the basic raw materials, for the transportation, for
the banking, for the production; they effect the employment of workers and
deployment of resources and success of some industries and failures of others.
Thus marketer must understand this.
Preference (or "taste") is a concept, used in the social sciences, particularly
economics. It assumes a real or imagined "choice" between alternatives and the
possibility of rank ordering of these alternatives, based on happiness,
satisfaction, gratification, enjoyment, utility they provide. More generally, it can be
seen as a source of motivation. In cognitive sciences, individual preferences
enable choice of objectives/goals.
The study of the consumer preference not only focuses on how and why
consumers make buying decision, but also focuses on how and why consumers
make choice of the goods they buy and their evaluation of these goods after use.
So for success of any company or product promotion it is very necessary to
depart its concentration
Towards consumer towards
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Convenience: It is one type of consumer-goods classification. There are three

types of
convenience. Those are as follows:
1. Staple: These types of goods are purchased on a regular basis or once or
twice in a
month. A planning may be required before purchasing such type of goods. But
for
purchasing Cadbury dairy milk no such planning required, so it does not come
under
staple goods.
2. Impulse: These types of goods are purchased without any planning or search
effort. Whenever we feel like buying them we can easily buy them. Similarly for
purchasing Cadbury dairy milk no planning required and we can easily find them
anywhere whenever we need it. So the Cadbury dairy milk are Impulse goods.
3. Emergency: These types of goods are purchased when there is a need is
urgent. But for buying Cadbury dairy milk there is no such type of emergency. So
Cadbury dairy milk do not come under Emergency goods.
7. IDENTIFY MARKET SEGMENT OF CADBURY DAIRY MILK.
Targeting a group of customers who share a similar set of needs and wants.
Segmenting Consumer Markets: There are basically four types of segmentation.
Those
are as follows:

 Geographic

 Demographic

 Psychographic

 Behavioral
Demographic Segmentation
 Age and Life Cycle: Under this type of segmentation the buyers who
mostly
prefer the Cadbury dairy milk comes under the age group of 4-50 years.
 Gender: For purchasing Cadbury dairy milk gender doesn’t matter.
Cadbury dairy
milk are for all types of persons whether male or female
Income: The price of Cadbury dairy milk is reasonable and affordable.
So a
person does not need to think much before purchasing it. They can easily buy it
any time when they want to buy. The income of a person does not play an
important role in it.
 Generation: Cadbury dairy milk will not be much affected by the
generation
differences. All types of peoples like to purchase the Cadbury dairy milk when
they want to buy it
555555555555555555555555555555
Behaviour semmnetation
Segmentation
 Decision Roles: The decision role is played by the children’s and
youngsters.
They play an important role in taking the decision of when to buy the Cadbury
dairy milk.
 Occasions: For purchasing the Cadbury daiy milk no special occasions
are required.
People can easily purchase it on regular basis also if they need it. Also occasions such
as
diwali, rakshabandhan has lot increase in sales of dairy milk.
 Benefits: Cadbury dairy milk is easily available anywhere when we
need it. The supply
chain of Cadbury dairy milk is very good. Also it a quality conscious. So there are two
main types of benefits given by Cadbury dairy milk are supply and quality.
 User Status: There are mainly the regular users found in the user
status of Cadbury dairy
milk.
 Usage Rate: The user rate is heavy in the behavioral segmentation of
Cadbury dairy milk.
 Buyer-Readiness: There is mainly the intending to buy type of
readiness status.
 Loyalty Status: There is mainly the absolute loyalty status.
 Attitude: There is an enthusiastic type of attitude of the buyers.
Segmenting for Business Markets

 Demographic:

 Operating Variable

 Purchasing Approaches

 Situational Factors

 Personal Characteristics
Models of Sequential Segmentation

 Stage of decision

 First-time prospects

 Novices
 Sophisticates

 Orientation

 Price-oriented

 Solution-oriented

 Strategic-value
Steps in Segmentation Process

Needs-based segmentation

 Segment identification

 Segment attractiveness

 Segment profitability

 Segment positioning

 Segment acid test

 Marketing mix strategy

Effective Segmentation Criteria

 Measurable

 Substantial

 Accessible

 Differentiable

 Actionable
8. SELECT BRAND ELEMENT OF Cadbury dairy milk.
Brand elements are those trademark able devices that identify and differentiate
the Brand. Most strong brand employs multiple brand elements. Like Cadbury
dairy milk has the distinctive “Any time crunchy, all time fresh “slogan. There are
certain types of brand element listed below:

 Brand names:

 Slogans

 Characters

 URLs

 Logos

 Symbols
Brand Element Choice Criteria: There are following criteria for choosing brand
element.

Cadbury Case
 Memorable: The brand element must be such that can be easily
recalled and
recognized by the buyer like Cadbury dairy milk.
 Meaningful: The brand element must be credible and suggestive of
the
corresponding category. And Cadbury dairy milk have such type of meaningful
brand element.
 Likeability: Cadbury dairy milk has a most likable brand element by
visually and
verbally both.
 Transferable: A Cadbury dairy milk has such a brand element which
will help it to
introduce a new product in the same or different categories. Its brand element
adds brand equity to the product of it.
 Adaptable: Cadbury dairy milk brand element is easily adaptable
and updatable.
Cadbury dairy milk when launched the new flavors and new packing it was easily
accepted by the buyers.
Protectible: The brand element of Cadbury dairy milk is legally protectible.
Cadbury dairy milk have a unique identity in the market, so it also has a
competitive protectability.
Cadbury Case
Cadbury Case
• The Cadbury Dairy Milk brand accounts for 33% of
Cadbury’s total chocolate sales
• Number one confectionery brand in the market
• Cadbury made a strategic marketing decision:
– to leverage the value of the Dairy Milk brand (i.e. optimize the market
potential of the brandby elevating itto aMegabrandor rangebrand
• Cadbury wished for The Cadbury Dairy Milk brand to be stretched to become
its own family brand.

• Scope of the M egabrand

– products chosen for inclusion based on
compatibility with the brand’s identity. e.g. the
moulded (blocks) chocolate brandswere included
as they were perceived as variants of Dairy Milk.
• The core proposition of the new Dairy Milk
M egabrand could be described as:
– delivering recipesforlife’s upbeat occasions-i.e. no matter what
your humour or the occasion,CadburyDairyM ilkwillprovide the
perfect accompaniment’!

Cadbury Case
Cadbury Case
• Cadbury uses a combination brand strategy.
• The family brand, Cadbury is linked with its
famous sub-brands, i.e. Cadbury Crème Egg
• The family brand identity is firstly
communicated by the packaging with the Cadbury corporate purple
colour and the distinctive Cadbury script logo.
• The sub brand is then distinguished by its own
individual script.
LOGOS:-“pappu pass hogaya”
“Kuch meetha ho Jae
DEVELOP PRODUCT LIFE CYCLE OF CADBURY DAIRY MILK.
• Products have limited life.
• Product sales passes through distinct stages, each posing different challenges,
opportunities and problem to the seller.
• Profit raise and fall at different stages.
• Product required different marketing, financial, manufacturing, HR and resource
strategy in each life cycle stage.
INTODUCTION
GROWTH
10. HOW WILL BE CADBURY DAIRY MILK DIFFERENTIATED FROM
COMPETITORS IN THE MARKET?
  Product form: They were not sure of raising this huge money, but
he is firm of
doubling his brand size in the overseas markets. It shows that they were more
conscious towards brand size. They have also decided to change the physical
structure of the product but already the product is so popular that they decided to
reject this decision.
• Features: The feature of Cadbury dairy milk is such which is not so easy for the
competitors to copy it. It has an unique type of feature. The introduction period
for introducing a new feature of Cadbury dairy milk is also very short.
• Customization: Marketers can differentiate products by making them customized to
an individual but Cadbury dairy milk does have a customized product because
they have a good brand element due to which they are able to sale the product
easily in the market. They have produced wowie for childrens,celebrations 4 gifts,
and also variety in cashew nuts, egg, eggless etc.
• Performance: There are mainly four types of performance levels- low, average,
high or superior. Performance quality is the level at which the products primary
characteristics operate and Cadbury dairy milk has the highest level of
performance quality.
• Durability: The durability of the Cadbury dairy milk is very good. The product is
able to survive under the stressful or natural conditions. But it should be taken
care of refrigeration as milk will get spoiled if resists for long time in hot
atmosphere.
• Reliability: Cadbury dairy milk mainly has a reliable product. They were quite sure
about the not malfunction or fail of their product within a specified time period.
• Style: It refers to the products look and feel to the buyers. In Cadbury dairy milk
there are different styles of packing and taste but then also there is no need to
pay an extra money.
Develop a long term pricing strategy for an existing product. Choose an existing
product and decide how you will change the price of the product during its life
cycle. Use the following questions to structure your written analysis.
a. At what stage in the life cycle is the product?
Cadbury dairy milk is presently at mature stage but with innovation of new
product such as celebrations and bandhan it is now at growth stage.
b. What is its current price?
Current price charges for Cadbury dairy milk is rs.5, 10, 15,23,3
c. What price do its competitors charge?
Competitors of Cadbury dairy milk are perk,5 star,munch,bar one,nestle,kitkat .
They charge almost same price for same quantity.
d. What prices will you charge in the remaining stages of the product life cycle?
According to me price of Cadbury dairy milk should remain same as it is
innovative and in mature stage.if in future it happens that demand is decreasing
or Cadbury is facing some new competitor than it should reduce price by 1rs as
to sustain in market.
e. What objectives will be accomplished this way? How?
In this way objectives such as brnad name and
12. DEVELOP MARKETING CHANNEL FOR Cadbury dairy milk.
VISION.
•

Promotion of brands carrying mass franchise without compromise on quality or

margins.
•

Increasing the market depth including rural India’s coverage. (so far in case of
chocolates, rural areas are not covered)
•

Better product quality and packaging.

•

All round efficient utilisation of tangible as well as intangible assets such as

brands and people
FUTURE GROWTH DRIVERS.
•

Present dominance in the chocolates market to be maintained.

•

Average sales to grow at least at 20% p.a. for the next 3 years, volumes by at
least
12%
•

1 new major product to be launched every year.

•

Sugar confy. Share in sales mix to be enhanced through value added niche
products.
•

With control over costs and reduction in relative depreciation charge for the year,
steadily increase margins
Marketing Mix:
Product Decision:
The main use of the product is to satisfy hunger and to taste something different.
Here the availability of the product is very high and awareness is very good
among the people. However brand loyalty is very poor. It is a standard food in
fasting. The product is available in following quantity packs.
13. WHICH TYPE OF DISTRIBUTION STRATEGY YOU SHOULD USE? WHY?

Cadbury Dairy Milk, the flagship brand of Cadbury India, is set to sport a new
packaging.
With the finding ofworms in its chocolate bar by the state Food and Drugs
Administration, Cadbury India is working towards strengthening the packing of
the Cadbury Dairy Milk range.
Over the next few weeks Cadbury will work towards introducing either a heat-
sealed or a flow-pack packaging that offers a high level of resistance to
infestation from improper storage.
Meanwhile, Cadbury India has announced a three-step strategic programme
involving the distribution chain and retail channels so as to ensure that the
product reaching the consumer is of high quality.
Called Project Vishwas, the programme aims at building awareness among
retailers about storage requirements for Cadbury products, assistance in
improving storage conditions at the retail end and strengthening packaging of the
Cadbury Dairy Milk range. This will be implemented immediately in Maharashtra
and will be extended nationwide thereafter.
Bharat Puri, managing director, Cadbury India, said, " We take seriously our
responsibility to give our consumers a product that adheres to high quality
standards. The three-step programme is a result of our discussions with
consumers, retail partners and the Food and Drugs Administration in
Maharashtra. We are confident that this will improve the consumers trust in our
products."
Also, the company will reduce the bulk packaging from 60 bars to 22 bars. Each bulk pack
will be shrink-wrapped. This is expected to minimise the sale of loose packs to the retail
trade.
Over the next two weeks, a team of trained quality control managers along with
over 300 sales people will complete a thorough check of over 50,000 outlets
across Maharashtra that stock and sell Cadbury products.
The teams will conduct checks on storage facilities and Cadbury-supplied
chocolate dispensers and talk to owners and educate them about the appropriate
handling and storage of chocolates.
As a precautionary measure, they will also replace questionable stocks
immediately, reducing significantly the chances of damaged products reaching
the consumer.
Manufacturer WarehousesDistributors
Retailer
Consumer
Title Flow
Manufacturer
Distributor
Retailer -
Consumer.
14. DEVELOP ADVERTISEMENT FOR DAIRY MILK.
Tagline:-“MAKE SOMEONE FEEL SWEET TODAY”