Questionnaire

Dear Sir/Madam,
I am a student of Dronacharya Institute of Management and Technology doing my Masters in
Business Administration. As a part of the curriculum, I am doing a Research Project entitled “CUSTOMERS
PERCEPTION TOWARS DIFFERENT DTH SERVICE PROVIDERS IN AMBALA”. I request you to
kindly spare a few minutes of your valuable time in filling this questionnaire which will help me in completing
the Research. I assure you that the information provided will be kept confidential and will be used only for the
above said purpose.

Part 1
1) Name of the Respondent _________________________

2) Contact No.

3) Age (in years)

a) Below 10 b) 10 - 20 c) 20 to 30

d) 30 to 40 e) 40 to 50 f) Above 50

4) Educational qualification

a) Up to metric b) 10+2

c) Graduate d) Post Graduate

e) Illiterate

5) Monthly income

a) Up to 10,000 b) 10,000-20,000

c) 20,000-30,000 d) Above 30,000

6) Profession

a) Student b) Service Man

c) Businessman d) Others
 Part 2
1. What type of connection do you have at your home?
a) DTH b) Cable TV
2. Which DTH service are you using currently?
a) Airtel digital TV b) Tata sky c) Dish TV
d) Reliance Big TV e) Others
3. How did you come to know about various DTH services available in Ambala?
a) Friends b) Relatives c) Neighbors
d) Newspaper e) Banner f) Magazine
4. Which marketing scheme attracts you purchase your current DTH services
a) Discount b) Personnel officer
c) Brand Image d) Service Package
5. How long have you been using DTH service?
a) Below 1 year b) 1 – 3 year c) 3 – 5 year d) Above 5 years
6. How much days do they take for the installation of Dish and Set Top Box?
a) 1 day b) 2 – 3 days c) 3 – 6 days d) More than a week
7. (a) Did you use any other DTH Service previously?
a) Yes b) No
(b) If yes, which DTH Service you were using?
a) Airtel digital TV b) Tata sky c) Dish TV
d) Reliance Big TV e) Others
8. What is the main reason for shifting from previous to present DTH service?
a) Reasonable price b) Clarity of channels c) Extra service
d) Good reputation e) Poor signal at rainy time
9. In what way do you think that your DTH service is different from other DTH services?
DTH you are using Other DTH
Clarity of Channels
More Facilities
Good Reputation
Reasonable Price

10. Which package system do you prefer the most?

a) Regional package b) Edutainment package c) Sports package
d) Extra news package e) Add on packages
11. Which is your favorite interactive service available in your DTH?
a) Movie on demand b) Games c) Learning d) Lifestyle

12. How do you feel about the prices paid for the interactive service?
 a) Costly b) Moderate c) Reasonable d) Low
13. When do you recharge your account?
a) Monthly b) Quarterly c) Half Yearly d) Yearly
14. Which mode of payment do you prefer to pay for your DTH services
a) Through cell phones b) Internet c) Bank account d) Cash
15. Do you easily get the recharge for your DTH?
a) Yes b) No
16. What is the minimum amount you have to pay to get recharge?
a) 50-100 b) 100-150 c) 150-200 d) More than 200
17. What is the minimum no. of channels do you get in minimum recharge?
a) More than 50 b) 50-100 c) 100-150 d) More than 150
18. What are the problems faced by you regarding your DTH service?
a) Poor after sales services b) Non-response to complaint
c) Improper rate system d) Week signal
19. If you face any problem in your DTH service to whom will you approach?
a) Customer care b) Retailers c) Users of same d) DTH Friends
20. How do you feel about the customer care center provided by your DTH service?
a) Satisfied b) Good c) Need to be improved d) Not satisfied
21. How long will be taken by the customer care to respond to your complaints?
a) On the day itself b) Less than a week c) More than a week d) No response
22. In case of delay in payment when will the services be terminated?
a) After 3 days b) After 5 days c) After a 7 days d) After 15 days
23. In case of delay in payment what type of medium is used by company to inform you?
a) Message on TV screen b) Through SMS
c) Through phone calls d) Through emails
24. Scale your satisfaction from your current DTH service provider.
a) Bad b) Average c) Good d) Excellent
25. Do you want to change your current DTH service provider?
a) Yes b) No
26. If yes, which DTH service do you prefer?
a) Airtel digital TV b) Tata sky c) Dish TV
d) Reliance Big TV e) Others

THANKS