Documentos de Académico
Documentos de Profesional
Documentos de Cultura
BASF and Louis Féraud launch Non Iron co-branding Media Contacts
program in Thailand Selene Au
Phone: +852 2731 0138
Fax: +852 2734 9645
• New collection of the co-branded shirts now available in Email: sauwai-
selene.au@basf.com
high-end Thai department stores
• BASF Non Iron hangtag guarantees customers high
garment quality
The Non Iron label stands for full ease of care and garments bearing
the BASF Non Iron hangtag show the consumers at the first glance
that it is of a high performance. For high-quality cotton shirts,
trousers and blouses, the Non Iron technology ensures that the Corporate Communications
fabric is highly comfortable for the body, excellent for shape BASF East Asia Headquarters Ltd
45/F, Jardine House,
retention and looks new for much longer. Best of all, it is Non Iron: No. 1 Connaught Place,
Central, Hong Kong
Just wash, dry and wear. Manufacturers who meet BASF www.asiapacific.basf.com
1
Page 2
requirements to produce non-iron fabric can join the Non Iron Partner
Mill Program. They will have the privilege to certify their fabrics and
enjoy the benefits from the marketing program conducted by BASF
and will be introduced to interesting trading companies and clothing
brands.
Media photos:
High-resolution version can be provided by request or downloaded
from http://www.asiapacific.basf.com
Mr. Paul Mui (first left), Senior Manager Asia A Thai model is promoting a Feraud shirt with
Pacific of Performance Chemicals for Textiles BASF’s Non Iron technology in Siam Paragon,
of BASF and Ms. Patcharawan Boonnamsap, a department store in Bangkok, Thailand.
Director of the Board of Cassardi (second left)
propose a toast to the guests in the co-brand
fashion show in Bangkok.