Business Communication Assignment No.

02

Assignment No.2

THE SEVEN C’S OF EFFECTIVE COMMUNICATION

Submitted To:

PROF. GHAZALA YASMIN

Submitted By:
WAQAS WAKEEL
L1S11MBEX0018
MBA-Executive

Date:
April 4, 2011

ASSIGNMENT

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Business Communication Assignment No. 02

The owner of a mutual fund stock wrote to the investment department of your bank that he
wanted to sell his shares. He asked,” Just how does your bank want me to authorize this sale?”

 How would you reply to this query keeping the five Ws and one H guideline in mind?
Write a reply complete in all respects. Please also follow the letter format you use in your
organization.

The seven C’s of effective communication are:

1. Completeness
2. Conciseness
3. Consideration
4. Concreteness
5. Clarity
6. Courtesy
7. Correctness

Here for the given example we are basically concerned with “COMPLETENESS” i.e.,
“Business message is complete when it contains all facts the reader or listener needs for the
reaction you desire.”
Regarding completeness, following guidelines may be useful to keep in mind;

 Provide all necessary information.

 Answer all questions asked.
 Give something extra when desirable.

 Provide All Necessary Information:

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Business Communication Assignment No. 02

Answering the five W’s and one ‘H’ helps make messages clear: Who, What, When, Where, Why
and How.

 Answer All Questions Asked:

Look for questions: some may even appear buried within a paragraph. Locate them and then
answer precisely.

 Give Something Extra, When Desirable:

Use your good judgment in offering additional material if the sender’s message was incomplete.

QUESTIONS

Asalam-o-Alikum,
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 Business Communication Assignment No. 02

Dear Sir,
Thank you for taking interest for investment in XYZ Bank. ?
For more information on the “mutual fund stock/Investment/Shares/authorization/alerts”
that are available, please visit www.xyz-bank.com
Or
Provide us the following information to serve you in more batter way.

1. WHO?

Your brief introduction (who are you) i.e.

 Name:
 Passport/C.N.I.C:
 Company Name:

2. WHAT?

What type of shares you want to sell (Please tick from the following options)?
 Ordinary shares
 Preference shares
 Cumulative preference shares
 Redeemable shares
(For more information please follow the link below)
http://www.businesslink.gov.uk/bdotg/action/detail?itemId=1074433335&type=RESOURCES)

3. WHEN?

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 Business Communication Assignment No. 02

 When will you be available to visit us?

 When you will sell your shares?

4. WHERE?

 Where your company/firm is situated.

5. WHY?

 Why you want to sell your shares?

6. HOW?

 How much authorization about “The sale of your shares” you want?
 How would you like to interact with our bank mostly (e-banking, online transfer of
shares, direct dealing?

Best Regards!
WAQAS WAKEEL
XYZ Bank,
Lahore, Pakistan.
0345- 44- 23- 815
0301- 40- 22- 815

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