-
Keeping the tradition.
The Beirach Moshe, 2t2", follows inthe footsteps of his uncle, the Divrei
Yoel, 2t2’l. and his son, Reb Zalman Leib of Satmar, still maintains every
biddur the Rebbe established in his beloved bakery
SO wsreneeny
“Every single chumrah that can possibly
exist in industrial matzoh production, I have
instituted in my bakery,” Rav Yoel Teitelbaum
of Satmar once declared. In Williamsburg
today, that same bakery is stillin operation, and
Reb Yoelish’s is evident in the precision
and care invested in the 215,000 pounds of
matzos it produces. In arare conversation, the
community secretary shares the storied history
of the bakery, painting a vibrant portrait of its
illustrious founder
BY Meir Wolfson
HOTOS Satmar Archives
CeesBaked to a Higher Standard
‘anyone who has attended a weddingin New
York during the past few years, the street
names in Williamsburgarefamiliareno
Bedford, Rodney, Lee, Hewes (or Heves,asit’s
pronounced here, with a Hungarian lit). But
passing through those streets at night while
scootingin and out othe neighborhood fora wedding, you hardly
gota feel for the local color, During the
different. On actisp, w
{oot,arefleetion of th
lay, everything looks
try morning, people amble about on
npler way of life, At 10:30, tardy chil-
ren contend with the freezing temperaturesas theirmothers
rush them off to school, encountering some work-bound men
on their way
‘Surprisingly what seemed tobe an innacent interview about
amatzoh bakery canonly commence ater several days of cla
destine, almost cloak-and-dagger maneuvering. Even now,
while driving to an elusiveaddress, it'snot clear where we are
headed. "Goto 150 Rodney street,” were the instructions, “and
you'll meet with Reb Yida Lai A
x Jacobowitz
The intense distaste for media exposure that was 0
trademarks of Rav Yoel Teitelbaum, the first Sa
never left thi
ofthe
that line the streetsare definitely not relics ofhisera, not much
clseas changed since the Rebbe's days — and thatisamatterof
choice thatlocals.are proudof. Still, media-shyness aside, com.
munity members are friendly and fullof Viddishe chein. Aswe
stop toask for directions to the matzoh bakery at 150 Rodney,
several people rush over to offer assistance. One fellow proceeds
to listthe addresses of every matzoh bakery in Williamsburg,
to tryto guide us to our destination. Confused, we ask for 150
Rodney nonetheless ingstructure
dwarfed by the neighboring building, an imposing structure
that houses the Satmar Beis Medrash — one of the largest in
theworld — where the founder ofthe chassis, the Divrei Yoel,
and his successor, the Beirach Moshe,ztz"~ davened, and
now under the leadership of Rav Zalman Leib Teitelbaum of
Satmar, shlita. The decidedly more modest building before us,
Thelatedly learn, is the world headquarters o
Bcc
slightest scent
Ooty teeta tty
Peotone tapered eee
the entire lot”
nnd are guided toward an ag
Satmar
The young gil at the front desk shows surprise atthe sight
ofthe “outsiders,” but when she hears that we're there to meet
matzoh bakery to the chevra kaclisha —itall goes through this
with Reb Yida Lazer Jacobowitz, she picks up her phone and
‘murmurs intoit. Reb Yida Lazer rushes out togreetus, quickly
palling us past all other office workers before we cause astir.
Once inside his office, Reb Vida Lazer relaxes and greets us
He's notcurt, just cautious about the commotion a journalist
sand photographer can eause
Welcome to the world of Satmar, where everyone is welcome
but please don't take pictures,
Reb Yida Lazer Jaco-
bowitzis the secretary of the Satmarkehillah,ajob that doesn’t
sound nearly as daunting as itis.
Everything is run through the central office” he explains
as he straightens mounds of papers on his desk, “From the
BB wissnac
office. We just opened anew chelka [burial area] in the cem-
etery in Kityas Yoel [in Monroe, New York], and the spots are
sold through us.
ar from a paper pusher, Reb Yida Lazer proves to be an
encyclopedia of anything Satmar. Events are fled away in his
head, with names and dates, and anything that doesn’t rol ff
his tongues quickly retrieved from documentscrammed into
his office cabinets. His demeanor is serious, as behooves aper
son responsible for maintaining the smooth operation of every
aspect ofa community of ens of thousands. And logistiesare a
crucial componentin theadministration of the Satmarmatzoh,
bakery, which, we were told, has somelegendary stories behind,
it. The bakery was project of Reb Yoelish himself, and in its,
construction he wasn’t just providinga Yom Tov necessity; heOe Ua
Stn
Seal
i they will be paid
ae Pada oa hse ene
‘the cdmbine harvester ()) through the
Seon uer ay
Seeger is
wanted to engender a resurgence in dkdluk (punetiliousness)
in mitzvos that had been lost in the Holocaust.
There's no mitzvah that chassidishe Vidden take such se-
rious steps to guard as that of matzob,” says Reb Yida Lazer:
‘From the time that the matzos arrive in person's homeuntil
the Seder, he makes sure to keep them in a safe place, and his
mind is always on them. The Rebbe wanted to make sure that
the shemirah began in the bakery —and well before”
Despite his relative youth, Reb Yida Lazer had the good
fortune to be privy toa firsthand account of those early
When the Rebbe decided tostartamatzoh bakery, he charged
Holocaust survivor by the name of Reb Lipa Lowy, a’ with
the task, Shortly before Reb Lipa passed away, he summoned
Reb Yida Lazer and recounted the early days of the matzoh
bakery, *? man yeidi dor acharan" — so that later generations
would know.
Reb Lipa arrived from Europe in 5706 (1946), shortly after
World War II. He had relatives who owned a matzoh bakery,
Beis Ofeh Anshei Ungacin, in Williamsburg. small operation,
ithad just one oven. Reb Lipa started working in that matzoh
bakery, and arranged for the Satmar kehiliah to bake their mat
zos there, The owners ofthe bakery considered it such good
PR that in the advertisements they posted in the Morgen Tag
Journel, they mentioned that Rav Yoolish Teitelbaum and his,
Iehillah baked matzos there, as did the Sigheter kehillah under
Rav Moshe Teitelbaum (latertobe the Beirach Moshe, Reb Yoo
lish’s successor as Rebbe of Satman)
‘Threeyearslater, the Beis Ofeh went outofbusiness, and for
‘two years, the kehillah baked in the Puppa-Tzhelemer matzoh
bakery. In5712 (1952), the Rebbesummoned Reb Lipa Lowy and
informed him about asmall, unused matzoh bakery, which the
Rebbe wanted him torent and use forthe keillah. The original
rental contract stated that nothing could be done in the bakery
without first consulting the Rebbe,
nicanS7 | Api
16, ten years after that intial round of matzoh produe-
tion, the kehillah bought the first of what would eventually
expand to four buildings on Broadway Street that house the
matzoh bakery. Ironically, when the non-Jew who owned the
building saw thata“congregation" was purchasinghis property,
‘ewasnervous that they wouldn'thavethe meansto pay infull,
andhe almost broke the contract atthe last minute. Reb Lipa,
Lowy took it upon himsel to see the sale through, He altered
‘the contract so the buyer would be himself, takingpersonalre-
sponsibility for the payment, later transferring ownership to
the kehillah. The Rebbe obligated every member ofthe kehillah
topay $5 to cover the purchase and startup costs. The bakery
was, and will always be, joint property of the entire kehillah,
and the Rebbe considered it theft for anyone to cause harm to
the bakery in any way.
One year, a certain wealthy man wanted to obtain fanur
rishon matzos (the first matzos baked in a “fresh” oven). When,
helearned that there was no way he could get those matzas, he
‘got upset. He went to anather matzoh bakery and bought his,
tanurrishon matzos there. When the Rebbe found out, he called
the rash kahat, Reb Sender Deutsch, a, and told him to write
letter stating that community members may only buy mat-
zosin the kehillah’s matzoh bakery. Fe instructed Reb Sender
tobring him the letter before sendingit out, and he added the
following lines: “The community’ decision regarding matzos
stands, and itis prohibited for any member of our community to
purchase matzos in any other place, for fife does] he robs the
‘public, and for several other reasons.
‘Why would purchasing one’s matzos elsewhere be tanta-
mounttogezel?
"Because the Rebbe felt that his stepsinestablishingchumrus
inthe bakery were for the sake ofthe public, explains Reb Vida
Lazer, “and that anyone who jeopardized that unity of purpose
‘was robbing the community t large.”
Inmore than iftyyearsofexis-
tence, the Satmar matzoh bakery has never advertised, nor have
community leaders seen areason toshareits storied roots. Even
wsteaca BOReb Lipa Lowy (inset), the Reb-
Meee
“= i
=,
UOC ment mnt i ia] A
DET nae Peer ca ber io
our interview was a one-time privilege, and the moti
vation was certainly not commercial. There is no shortage
of demand — ifanything, they simply can’t keep up.
This isall cho shel oso zukein, the Rebbe, 2y"a;" Reb Yida
Lazer declares. “Atagathering thisyeardisc
\ghow we could
help people cut their expenses, the Rebbe shlita declared that
‘one thing we won't dois stray even an iota from what the Rebbe,
zy", and his father the Beirach Moshe, 2t2", instituted, even
ifitis more costly to do things their way, because our success
stems from the fact that we never budge from the rules they
established forus,
Life on American soil meant translating halachos in Shulehas
Aruch for new realities, and the Rebbe insisted on translatin
them in away that would bring about the most scrupulous ob-
le chumrah that ean possibly
exist in industrial matzoh production, [have instituted in my
he would later declare. Even technicalities such asthe
areas in the United States from which wheat could be bought,
how and when to cuit, store it, and transport it, were decided
bythe Rebbe,
‘The halachah states, for instance, that overripewheat orker-
nels that have begun to split annotbe used for matzos, because
atthat point, the wheat no longer needs tabe connected tothe
ground, and rain will cause it to become chometz. The Rebbe
determined that because ofthishalachah, all wheat mustbe cut
ina five-week period between Sivan and Tammuz
Not every wheat field can be used to pro:
20s, because there isahalachah that adavarch
suchas onion and garlic) ground along with the flour rendersit
chometz. Even ifa farmer doesn'tactively plant these vegetables,
servance of mitzvos. “Every sin
60 wise
the wind can easily transport some into afield. The
Rebbe wasn’t willing to rely on any leniencies in this
area, insisting that ifrabbanim detected the slightest scent of,
onion or garlicin the wheat kernels or flour, they must discard
the entire ot,
Inorder to avoid cutting down large swath of wheatonly to
find that there was onion or garlic in the field, he instituted that
alarge contingent of rabbanim and trustworthy yungerei, led
byaclose taimid, Reb Elya Duvid Tirnauer,a“R, would visit each
field, crossingit diagonally in formation so they could cheekev-
eryinch. That remains the modus operandi today,
‘Sending such a large group ean cost us $40,000," says Reb
Yida Lazer, “and there are times when they make the trip,
nly to find something amiss and turn back without cutting
asingle stalk,
ystem is not foolproof." he adds, “We've had
inwhich an entire tractor-trailer fullof wheat arrived
he United States, and when they apened the doors
ofthe trailer, therav detected the presenceof a davarcharif We
mediately sold off the entire lot ata loss, for use during the
year, in keeping ith the Rebbe’s instructions.”
‘Another rule of Reb Yoel was that wheat be cutonlybetween
noon and five oelock in the afternoon, to ensure that the sun
has already evaporated the morning dew, This ean be hard to
explainto the non-Jewish fiekd-owners, who suffer immen:
water is allowed onto the eombine
process, toensure thatall the wheat
fromanother chumrah:
harvester daringthe cut
remains absolutely dry. Considering the summerheatin state
such as Indiana and Georgia in which wheat is eommonly cut
itcan be quite difficult fora befuddled farmer to deal with the“When the lot arrived in New York and
the rabbanim noticed that the seal was
no longer intact, they ruled that the
entire trailer
RUB g cr
rabbis from New York. But farmers know that itis worthwhile,
and they know that as longas they don't try to break any of the
rules, they will be paid handsomely for their crops,
Before the cutting begins, the combines put through a thor-
ough cleaning to ensure that no remainders of other erops or
moisture remain in the cogs ofthe machine. Arav then climbs
into the harvester together with the farmer, and he turnson the
machine so that the wheat is cut ’sheim matzos mitzvah. The
hharvesteraccomplishes many tasks at once — cutting the wheat,
threshingit, and separating the wheat kernels from the chat?
so that it can be packed as grain that is ready for grinding
‘he grain is then packed and placed into tractor-trailers,
‘which are inspected frst by rabhanim for any signs of weak
‘ness. The slightest eak in the casing the tralercan disqualify
the entire lot if rain seeps in during the trip to New York. The
wheats locked in the trailer with a double sea
aveaccess tothe keys. There have been some sticky
situations. A driver once jimmied open the door to his trailer
toretrieve tool he needed, When the lot arrived in New York
and the rabbanimm noticed that the seal was no longer intact,
they ruled that the entire trailer would not be used — in keep.
ingwith arulingfrom the Rebbe.
62
as anet see
At left, the Beiragh Moshe (c) with second matzah
bakery director eb Yeedle Rosenberg (I),
Pe eee cot
vigyfing his newly instituted Bp
prediction with Reb Yeedle's son, Reb Duy
eee
‘This entire process is undertaken in Idaho, Maryland, and
Long stand, New York, along with Georgia and Indiana — all
inthat one five-week period,
Twoyearsafterthe bale
ery opened, the Rebbe called in Reb Lipa Lowy and told him that
he wanted to buy his own mill to grind the wheat. A mill was
considerable expense, and Reb Lipa told the Rebbe that he'd
have to obtain permission from the hatha, because he wasn't
authorized to spend more than $100 without their consent,
Reb Getzel Berge, the rosh kaha ofSatmarin London and ane
ofthe biggest supporters ofthe community, was present when
this exchange took place. “The Rebbe has to ask for permission
todo something in his own bakery?" he asked
Zei meinen az m'iz nuch in der heim
enaltz rue’ replied the Rebbe sh
ply. “They think thatwe're still in the heim in Satmar, where they hired me as ray
‘They don’t yet understand that built this community, and J
make the rules:
Reb Lipa understood his instructions; he went straigh
the task, purchasing a large mill, parts of which are stil stored
inthe matzoh bakery. Years after Reb Lipa’s tenure, when Reb
Yeedle Rosenberg, ah, was running the bakery, the old mill
stopped working properly. He wasn’t sure whether he wi
low
tioning to some extent, since it would cost the kehillah money
‘They called together abeisd
itmet
heard that the old mill wasn't working properly, he instructed
Reb Yeedle to pur
‘the beisn's decision
Today, all 700,000 pounds of wheatare groundin the bakery
‘onBroadvay" Reb Yida Leia
inthe matzoh bakery as wel, but some isboughtby other Satmar
matzoh bakeries around the world, Theres also.an ever
ing demand forreichayim shel yad (hand-ground) matzos,anda
separate division in the bakery deals with that demand.”
Evenafter he had labored toestablish procedures that methis
standards, the Rebbe kept a constant watch on the bakery. He
‘would arrive unannounced at the matzoh bakery from time to
time in order to ensure that everything wasrunningaccording
tohis instructions
“The Rebbe would walkout of shulafterShacharis,” Reb Yida
Lazer relates, “and bechvodo ubelatzme he would stop a school
bus that had just dropped off children in the Satmar Cheder, and
instruct the driverto take him to the matzoh bakery sohe could
performa spot inspection.”
The Beirach Moshe and Reb Zalman Leib of Satmar have
maintained this practice. “Last year,” recalls Reb Yida Leizer
1d to do away with the old mill as longas it was still fune-
torule onthe matter, utbefore
they went to discuss it with the Rebbe, When the Rebbe
hase new equipment, obviating the need for
ports, “Much of the flour is used
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ontefiore
nnmontefor.ongImpressed with chumros that are a throwbad
to Reb Yoel's era, venerated Rav Koppelman rolls out
amatzoh in the Williamsburg bakery
“During te frst year ot DOARETYS EXISTENCE, overs ras
Ce UM Oke ROMO ECR CCS a CUBE R Cea LT cra al
‘the Rebbe caused quite stir, because
instead of summoninghis driver, he
lefthis house on foot, walki
distance to the bakery, so that no one
‘would know that hewas coming
Once, when Reb Yoelish arrived for
an inspection, he encountered a locked
door: All the workers were on the lower
floor grinding wheat, and with the deaf
ening noise ofthe mill, they didn’thear
the Rebbe knocking. The Rebbe returned
hhome, and that night he summoned the
community leaders and told them that
heneeded his own key to the bakery. He re
needed tobe able to pop in without warn:
ing to ensure that all of his standards
were be
ite a
Ononeaf the Rebbe’ visits tothebak-
ery, workers were in middle of cleaning
the redler (the apparatus used to make
holes in matzos) which sdone with fun
Gcorchingit until any morsels ofleftover dough or flour
are burned awa), Reb Lipa Lowy, who wasaredhead, took the
opportunity to ask the Rebbe how much libun was necessary
Twant ithe as red-hot as your beard,” the Rebbe replied
with his characteristic humor — but he meant it. No eutting
corners in his bakery
ery milestone that the bakery reached was
asouree of joy for the Rebbe, During the first year of bakery’s,
existence, inwho came to visitthe Rebbe
was invited fora tour of the bakery
Intheearlyye
todrawthemay
the Satmar chassidim relied on nearby wells
relanu, (Hoalachically, water for matzos must
Irawn from a well during twilight, and then left overnight
hence the moniker“shelanu,” meaning “thathas rested.") Tt
‘was difficult for the workers toschlep barrels of water, and two
years after they bought the bakery, the Reb-
be decided itwas time to dig theirown well
on the bakery premises. The problem
that the waterways near Williamsburg
all contain saltwater, and samples from
wells in farms that existed back then in
the vieinity had all tested positive for
salt content, When the Rebbe gave in:
tructions to start digginga well, Reb
Lipa Lowy was concerned that thein
vvestment wouldbe fornaught, because
saltwater ean’tbe used for matzos, But the
Rebbe told him todig anyway.
F
— | “Ttdoesntttakelongtoreach waterin Williams-
burg” explains Reb Yida Lazer, “In some parts
of the neighborhood, the water level i so close
tothesurface—just six feet beneath the ground
certain spots — that itis nearly impossible to
pour a proper foundation for a large buildin
‘This has caused us trouble when we try tobuild
buildings for yeshivos or chadarim.
Forthe purpose of may
tery Williamsburghad its advant
day morning, The Rebbe summoned Reb Lipa.
asked him to ty to see ta it that samples were
Digging beganon a Fri
at midday, and
nt for testing
lyenough that the results would come backbefore Shabhos.
‘The workers struck water several hours after they began to di,
and theyquicklycollected asample andsentitouttoa lab, Right,
before Shabbos, as Reb Lipa was about to walleout to shul, the
results came in: the water was pure!
Reb Liparanto tell the Rebbe, “The Rebbe was overjoyed for
that entire Shabbos,” he recounted, “because he would soon
When the well had been completed, Reb Yoe! Klein, who
‘was then the rash kahal of Satmar, went to inform the Rebbe,
The Rebbe grabbed his lip overcoat) and went straight to the
matzoh bakery: He sent someone for the Shoproner Rav, oneBaked to a Higher Standard
of the
real (cud to make itto American shores, whom
he had appointed as the ray hamachshir of the bakery. When
they arrived at the new well, the Rebbe drew a cup of water
‘and poured it onto the corner ofhis beketshe. He knew that
if there was salt or any other chemieal in the water, it would
leave some sort of discoloration when it dried, They waited
several minutes, andit dried clear.
"Ah," the Rebbe exclaimed with joy, “eigineh vasser — our
own water!” (Perhaps a play on the word shelanu, which can
alsomean “ours.”)
‘The matzah bakery was the only thing the Rebbe granted his
‘hechshertoin America, and hedidn'teonfine his strictrulingsin,
hhalachah to Hilchos Pesach. Once, shortlyafterthe basement was
renovated toserve as astorage area for grain, the Rebbe came to
visitthe bakery. He noticed hole in the ground that served as
adumbwaiter via which the grain was brought up to the main
floor ofthe bakery, He asked why there was no gate around the
hhole. Those in charge explained that it wouldbe too diffcultto
sgetahilo around theholeifthere was gate around it.
“This bakery is my achrayus,” the Rebbe said emphaticall
“and according to halachaih, we need a maakah (gate) here. Pm
not moving until you build one.
Workers were hired immediately, and there was a gate be-
fore nightfall.
Expansion When it came time forReb Lipa Lowy tore-
tire, the Rebe appointed Reb Yeedle Rosenberg, who had been
runningSatmar camps until then, torun the bakery.
‘Reb Yeedle was the most patient man in the world,” says
[Reb Yida Lazer. “He was able to deal with thousands of cus
tomers — ina season that lasted six months — without
losing patience.”
As demand steadily increased and it became impossible to
keep up, Reb Yeedle purchased an adjoiningbuilding to expand
thebakery in5722 (1962), and he would eventually add on an-
other two buildings,
“Everyone knew that the matzos were produced anstandards|
that only the Rebbe, zy", could introduce,” explains Reb Yida,
Lazer, “and Yidden from every stripe eame to bake there. Reb
Yeedle would give preferential treatment to litvishe rabbanim
and roshei yeshivah who wanted to fulfil the mitevah with the
Rebbe'schumros.”
‘Today, the bakery is run under the capable hands of Reb
Duvid Rosenberg, Reb Yeedle's son, and rabbanim and roshei
yeshivah from the world over continue to visit Last year, the
‘matzoh bakery was graced with the presence of Rav Koppelman,
from Lucerne, a centenarian who isstillable to travel. The rav
was amazedby the standards that area throwback to the days
of Reb Yoel, as was Dayan Dunner of London, who visited the
bakery on behalf ofthe Kedassiah hashgachah. Until today, if
any of the rules instituted by the Rebbe, zy"2, are mistakenly
overlooked, the entire day's matzos are discarded.
And there are improvements, too, Inthe early years, many of
the workers were immigrants who knew little bout religious,
observance. Then the Rebbe decided that girls from Bros Rochel
66 wisi
ee eens
eo ua ee
zt2'/ leaving the bakery with his mat-
eee
(Satmar’s girls’ school should work hiftsin the matzoh bakery.
‘Thegirisare taughtall the relevant halachos and hiddurin and
until today, many matzos are produced by these ehrilche gis,
and many continue to work there after they get marred,
Last year, the Rebbe shlita decided to start producing “bnet
Torah” mataos, in which men of the community take part in
every step, including rolling out the dough. These matzosare
in very high demand, and whereas in the past seasonal jobs
werenotveryattractive,in the current economicclimate,many
Yungeleit have embraced this employment opportunity.
Production begins immediately after Suecos, and continues
“until close to the zman on Erev Pesach, From Rosh Chodesh,
Nisan, the bakery isopen twenty-four hours aday, as chaburos
from all over rent out the bakery. In total, 215,000 pounds of,
matzosare baked; ome $400,000 worthate distributed through
akimcha dePischa fund,
“This is all in the zchus ofthe Rebbe, 2y"a,” says Reb Yida
Lazer resolutely.
The Rebbe's Matzos The Rebbe took part in every
step of the process of producing his own matzos, except for cut
ting the wheat: This he entrusted to Reb Elya Duvid Tirnauer,
‘whom he trusted implicitly, saying, “When Reb Flya Duvid does
something, it's as if [do it myself”
‘When the wheat was ready to be milled, the Rebbe would
come down to the bakery, donninga special beketshe for the
‘ccasion, placing thick, brown baking paper over his beketshe
and tyinghis gartelon top ofit.
Flour doesn’t start flowing properly until after severalSUN one epg
Pro renee Evecare
AOE ee ESare yy
(gate) here. bey
Om LH LY
Rete tote
minutes of grinding so the Rebbe would have Reb ElyaDuvid
begin turning the mill, and he would plac
itto catch the flouras itemerged. Aftera few minutes, when
his hand beneath
he determined that pure flour was comingout, he would take
over, and grind his wheat himself.
(On Erev Pesach, at three o'clock n the afternoon, the Rebbe
‘would arrive in the bakery dressed in Yom Tov finery. Onl
select group of his closest chassidim were allowed to partici-
pate in baking those matzos.
| ety
‘Many satisfied customers
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‘The feeling was surreal, recalled Yidden who were privi-
leged to be part of that chaburah, the atmosphere charged
with excitement. The Rebbe would frst inspect the rolling
pins to make sure that they had no dents that could catch
some dough, and then he would stand at the head oftthe table
and hand out the teiglach (pieces of dough) for his chaburah
to roll out, He would take the last piece and ral it himself,
:nd then hand it over to someone else to finish, Then he
‘would wash his hands, and announce, in a refrain that had
sm fini
become famous, “Lumir gein tzim n— Let's goto
the oven" (oiven ean also mean from above, and the Rebbe
ave been expressing the uplifted feelings they had on
this oceasion),
‘The most memorable partof that ch the Rebbe’s
Hallel. Assoon as he began to distribute the éeiglach, he would
begin to sing Hallel, with
at the amud in beis medrash.
‘Yidden told me,” says Reb Yida Lazer.
indeseribable feeling of y
bono shel Olam during that Hallel
And even now, two generations removed, you detect that
yearning in the voice ofthis young secretary of the kekillah,
who has been lucky enough to perceive that atmosphere from
h nuanee, as ifhe was standing
‘that they felt an
ning for closeness with the Ri
those who were up close. Infact, they are th
parting words: “Ashrei
the eye that has seen all this
subjects of his
a'asah koleilah” — fortunate is
a) Um Ue
Ca RUE)
Pru ue)
prac)
(ow "nas wane Anan ADHD +
(oan? 09799 m9) AYIA 6
‘aan nye ipa gannga naan +
fo 999) ra aD +
(aman novenan avon? ya) DA ATW +
We can lielp you every step of tie way