Sector LED 20100715 Mirae

Korea / Technology
LED Industry Overweight

15 Jul 2010
LED demand growth to

accelerate in 2H10
We foresee an LED market upside rally on seasonally strong
demand to come in 2H10. The reasons are three-fold: 1) the
persistent strain on LED chip supplies should limit chip price
decline; 2) domestic LED makers should show accelerating Stocks for action
earnings growth on completed capex expansion alongside Company Ticker Rating Price
Target
price
seasonally strong demand; and 3) likely robust high-end
Seoul
demand (e.g. 3D TVs) and increased LED TV penetration in
Semiconductor 009150 BUY W149,000 W200,000
China should drive global LED demand in 2H10. We believe
LG Innotek 011070 BUY W178,500 W230,000
LED companies still have sufficient upside if their earnings
Lumens 038060 BUY W12,450 W18,000
continue to meet expectations, even after outperforming the
Hansol LCD 004710 BUY W57,800 W80,000
market to date. We see our Overweight rating on the sector
Note: Prices are in KRW; Price close as of (13/7/2010 close)
as justifiable, given that LED makers’ average profit CAGR
exceeds 50%. Our top picks for the sector are LG Innotek Supply and demand trend for LED TV
and Samsung Electro-Mechanics. (mn unit)
9,000
» Strains on LED package supplies will continue into 2011 8,000
It will take about a year before ingot makers complete their capacity 7,000
6,000
expansion currently underway. As such, although they will raise LED TV 5,000
ingots’ portion to 50% of their total ingot output, LED supply will remain 4,000
3,000
tight for the time being. We estimate demand for LED packages will be
2,000
14.4bn in 2010 but the supply forecast for 2010 (13.6bn units of LED 1,000
packages) satisfies only 95% of the demand forecast. We expect supply 0
1Q10 2Q10E 3Q10E 4Q10E 1Q11E 2Q11E 3Q11E 4Q11E
(25.4bn units) will still not meet demand (25.5bn units) in 2011. Demand Supply
» LED makers’ earnings rise rapidly on strong LED TV demand

LED makers’ remarkable earnings growth of late is driven by strong demand LED operating margin trend by LED makers
for LED TVs. All key domestic LED makers except Seoul Semiconductor (%)
30
(Samsung LED, LG Innotek, and Lumens) recorded more than 80% sales
contributions from their TV BLU divisions. All four companies invested a 20
combined W1.4tn into expanding their TV BLU capex and are expected to 10
record operating margins of over 10%. With global LED TV demand likely to 0
soar 148%, from 37mn units in 2010 to 92mn units in 2011, we expect the (10)
LED players’ earnings uptrend to continue into 2011. (20)
» LED market drivers: 3D TVs and Chinese demand (30)

1Q09 2Q09 3Q09 4Q09 1Q10 2Q10E 3Q10E 4Q10E
Since the start of the 2010 World Cup, 3D TVs have been drawing Samsung LED LG Innotek Seoul Semiconductor Lumens
increasing attention in the market. Samsung Electronics is expected to
post sales of 1m 3D TVs in August, while demand for 3D TVs is Supply and demand trend for LED TV
expected to reach 6m units, making up 16.2% of the global LED TV (K units) (%)
market in 2010. In addition, 3D TVs require 30% more LED chips than 60,000 25
existing LED TVs, for high lamination and refresh rates. Coupled with 3D 50,000
20
TV, Chinese demand for LED TVs will drive the global LED market. 40,000
15
China is expected to constitute 20% of the global LED TV market in 30,000
3Q10, up significantly from 5% in 4Q09. 20,000
10
5
10,000
0 0
4Q09 2Q10E 4Q10E 2Q11E 4Q11E 2Q12E 4Q12E
Hedge fund investors Long-only investors Global LED TV (lhs) China (lhs) Portion (rhs)
Take advantage of the upcoming LED Tight LED package supply will secure
market’s upside rally, as seasonally LED makers’ remarkable earnings Soon-Hak Lee, Korea Analyst
strong demand is to come in 2H10. growth until 2011 +82 2 3774 1651 shlee79@miraeasset.com
Average over 50% of profit CAGR Jubi Park, Korea Analyst
expected for LED makers
+82 2 3774 1938 jubi.park@miraeasset.com
See the last page of this report for important disclosures Source for data: Bloomberg, companies, Mirae Asset Research
1
Soon-Hak Lee, Handset Analyst, 82 2 3774 1651 shlee79@miraeasset.com Korea/Display 15 July 2010
Jubi Park, Small-cap Analyst, 82 2 3774 1938 jubi.park@miraeasset.com
C O N T E N T S
LED demand growth to accelerate in 2H10 ................................................... 1
1. Executive Summary ................................................................................... 3
2. LED players to maintain upbeat earnings on chip supply strain................ 4

Chip supply shortages for LED TV BLU to continue into 2011 4
LED makers’ earnings rising fast on strong LED TV demand 6
3. Key drivers in 2H10: 3D TVs and China...................................................... 8

Demand for over 20mn LED TVs expected in 2H10 8
3D TV market expansion to help increase demand for LED further 8
LED demand to be driven by wider penetration of LED TVs in China 9
COMPANY SECTION
Lumens [038060 KS, BUY]: Economies of scale achieved with China plant ........ 10
Flagging sales but improved operating margin 10
Expectations of 2H peak season 11
Profit growth through economies of scale 11
Summary financial statements 12
Hansol LCD [004710 KS, BUY]: Positive evolution continues............................ 14

2Q10 sales and operating profit to rise 35.1% QoQ, 99.6% QoQ 14
Higher sales portion of LED BLU will increase business reliability 14
Summary financial statements 16
Analyst team profile ..................................................................................... 18
2
1. Executive Summary
LED companies showed remarkable earnings growth in 1H10. Both their sales and operating CE retailers will attempt to offset
profit are showing exponential growth, as LED chip and package prices remain strong on slowing white CE sales by
boosting LCD TV sales
persistent strain on LED supply. Their notable earnings performance was fueled by Korea’s top-
2 TV and LCD panel makers’ dominant market leadership. We expect LED companies will see
another leap in earnings in 2H10, on growing LED TV demand. While the global LED TV
demand forecast for FY10 is 37m units, actual LED TV sales stood at only 10m units in 1H10.
This points to at least 20m LED TV sales globally in 2H10, and another earnings rally for key
domestic players.
We expect LED supply to remain tight through 2011. Although LED makers will raise the LED
TV BLU portion of total chip output to 50%, LED TV supply will not likely increase dramatically,
due to productivity issues. We estimate for 2010, LED package demand (14.4bn) should
outstrip supply (13.6bn units) by roughly 5%. We expect the slight undersupply of LED
packages to continue into 2011, as supply (25.4bn units) will still not meet demand (25.5bn
units). Given this supply forecast is mainly for 2” substrates, the supply strain can be resolved
earlier than expected, depending on output portions of 4” and 6” substrates. However,
considering that it will take quite some time before the chip production yield for larger-sized
substrates improves to the level of 2” substrates, we expect the supply to remain tight though
1H11, at least.
Domestic LED companies, particularly Samsung LED, saw their earnings rise steeply. Samsung LED makers’ dramatic earnings
LED logged sales of W330bn and operating profit of W51.2bn in 1Q10, and is expected to growth was powered by surging
demand for LED TV BLU. Most
report a 30.7% QoQ rise in sales (W431.3bn) and an 87.3% QoQ surge in operating profit
domestic LED players, except
(W95.9bn) for 2Q10. We forecast LG Innotek to report an operating margin of 7.5% for 2Q10, Seoul Semiconductor, generate
as its LED division, having remained in the red until FY09, turned profitable in 1Q10. Seoul over 80% of sales from their LED
Semiconductor expects to report sales of over W200bn and operating margin of 12% for 2Q10, TV BLU divisions.
as it raised the sales contribution from TV BLU LED from 15% in 1Q10 to 40% in 2Q10.
Lumens, a supplier of LED packages to Samsung Electronics, expects to turn in an operating
margin of 9.3% for 2Q10.
In 2H10, four domestic LED makers are expected to grow rapidly, benefiting from LED TV
market growth on 3D TV sales and Chinese demand. Demand for LED chips will rise not only
because 3D TVs require 30% more LED chips than existing LED TVs, for high lamination and
refresh rates, but the proportion of LED TVs in the Chinese LCD TV market is also expected to
expand from 5% in 4Q09 to 20% in 3Q10. Before seasonally busy 3Q10, LED chip makers
have completed their capacity expansion. Given this, we expect their sales to grow 20 to 40%
QoQ, yielding double-digit operating margins in 2H10.
Our top picks for the LED sector include LG Innotek (011070, BUY, TP: W230,000), which is
seeing rapid earnings growth in its LED division, and Samsung Electro-Mechanics, which
delivers steady earnings from the LED, MLCC and substrate business divisions.
3
2. LED players to maintain upbeat earnings on chip

supply strain
Chip supply shortages for LED TV BLU to continue into 2011
We expect the strain on supplies of TV BLU LED to continue into 2011, given that sapphire Tight supply of LED for TV will
ingots, a key material of LED, are currently in seriously short supply, and it will take one year for continue with the supply forecast
to meet only 95% of demand in
ingot makers to complete their capacity expansion, currently underway. Although LED makers 2010 and 99% in 2011
will raise the LED TV BLU portion of total chip output to 50%, LED TV supply will not likely to
increase dramatically, due to productivity issues. We estimate demand for LED packages to
reach14.4bn in 2010, while the supply forecast for 2010 (13.6bn units of LED packages) is only
95% of the demand forecast. We expect LED package supply to remain tight through 2011, as
supply (25.4bn units) will still not meet demand (25.5bn units).
For the most commonly used 2” sapphire substrate, only 70% of the substrate (1,410mm2) will
be used to produce chips, because of edging and sawing losses. Given this, we estimate 2,820
1mmx0.5mm LED chips (the most commonly used TV BLU chips), will be produced from each
substrate. Factoring in yields in production of substrates, TVs and packaging, we estimate
1,567 LED TV packages will be produced from one substrate.
Figure 1. 1,567 TV BLU packages per substrate obtainable

Area/Yield/No. Note
2" wafer area (mm2) 2,026

Area after edge loss 1,719 Edge within 2mm loss
Excluding sawing loss 1,410 18% Loss
Chip size(mm) 1.0 Width
0.5 Length
Chip area(mm2) 0.5
No. of chips 2,820
Chip yield 75%
2,115
TV chip yield 78% Brighness requirement
1,650
PKG yield 95%
No. of PKG per wafer 1,567
Source: Company data, Mirae Asset Research
Figure 2. TV BLU LED shortage expected until 2011
(mn unit)
9,000
8,000
7,000
6,000
5,000
4,000
3,000
2,000
1,000
0
1Q10 2Q10E 3Q10E 4Q10E 1Q11E 2Q11E 3Q11E 4Q11E
Demand Supply
4
The leading global sapphire ingot makers are Rubicon (US), Monocrystal (Russia), and
Sapphire Tech (Korea). Hansol LCD has recently made a foray into the global ingot market, and
is expected to produce ingots from 2H11. We project global sapphire ingot production capacity
to reach 2.15mn/month by end-2010 and grow only 80% YoY to 3.87mn/month by end-2011.
Meanwhile, since LED TV demand is forecast to climb 148% YoY in 2011, we anticipate tight
supply to continue, even assuming that the number of LED chips required for LED TVs drops
5% each quarter.
So, will LED supplies remain tight by end-2011? We made the aforementioned LED supply
forecast based on 2” substrates. However, given that the mass-production of 4” substrates is
already underway, and that of 6” substrates is likely to begin early FY11, we anticipate the
production yield should rise further. Considering that chipmakers can produce 14% more chips
from 4” substrates, 44% more chips from 6” substrates compared with 2” substrates, we believe
supply strains can be resolved earlier than expected, depending on output portions of 4” and 6”
substrates. However, given that most ingot makers currently focus on producing 2” substrates,
their entry into the larger-sized ingot market is unlikely to accelerate. Overall, we foresee LED
chip supply shortages continuing into at least 1H11.
Figure 3. 14% and 44% productivity increase for 4” and 6” wafers

Area after
Radius Excluding Effective
Wafer size sawing Increase
(mm) edge loss area(mm2)
loss(mm2)
2" 25.4 23.4 1,719 1,410
4" 50.8 48.8 7,478 6,132
6" 76.2 74.2 17,288 14,176
MOCVD
2"x42 59,214
4"x11 67,449 14%
6"x6 85,056 44%
Figure 4. Supply and demand table for TV LED

(K units) 1Q10 2Q10E 3Q10E 4Q10E 1Q11E 2Q11E 3Q11E 4Q11E
Global LED TV 3,077 6,442 9,846 17,693 15,726 19,086 23,127 34,440
Direct type portion 18% 12% 10% 9% 9% 10% 9% 10%
Edge type portion 82% 88% 90% 91% 91% 90% 91% 90%
Direct type 548 756 960 1,645 1,441 1,834 2,180 3,362
Edge type portion 2,529 5,686 8,886 16,048 14,285 17,252 20,947 31,078
Over 40" portion 65% 51% 45% 42% 40% 41% 40% 39%
Under 40" portion 35% 49% 55% 58% 60% 59% 60% 61%
Over 40" 1,642 2,906 4,028 6,685 5,732 6,997 8,423 11,984
Under 40" 887 2,780 4,858 9,363 8,553 10,255 12,524 19,094
LED PKG necessity
Avg direct type 2,000 1,800 1,620 1,458 1,385 1,316 1,250 1,188
Avg edge type (>40") 270 257 244 231 220 209 198 189
Avg edge type (<40") 180 171 162 154 147 139 132 126
Total PKG necessity 1,698,992 2,581,601 3,325,844 5,390,925 4,510,457 5,303,424 6,053,973 8,652,261
Setmaker PKG demand 2,140,297 2,953,722 4,466,203 4,842,872 4,906,940 5,678,698 7,526,162 7,393,084
Ingot capa (K mm/m) 1,415 1,634 2,036 2,145 2,404 2,749 3,611 3,870
Utilization rate 95% 95% 95% 95% 95% 95% 95% 95%
LED BLU portion 40% 45% 50% 50% 50% 50% 50% 50%
Sapphire wafer (Q) 1,452 1,886 2,611 2,751 3,083 3,525 4,631 4,963
PKG for LED BLU 2,275,037 2,955,538 4,090,846 4,310,914 4,830,937 5,524,301 7,257,710 7,777,733
Demand - Supply 134,741 1,816 (375,356) (531,958) (76,004) (154,398) (268,452) 384,648
5
LED makers’ earnings rising fast on strong LED TV demand

Domestic LED players have exhibited notable earnings improvement in 2010. We expect the Domestic LED makers, except
four leading domestic LED chip and packaging suppliers (Samsung LED, LG Innotek, Seoul Seoul Semiconductor, expect
their LED sales to jump in excess
Semiconductor, Lumens), not including Seoul Semiconductor, to report over 100% YoY growth of 100% YoY in FY10.
in sales for FY10. In particular, Samsung LED should display the industry’s strongest earnings
growth, with sales and operating profit estimated to climb 192% YoY, and 526% YoY,
respectively, in FY10. LG Innotek expects the fastest earnings turnaround in FY10, with a likely
357% YoY jump in sales and 6.8% operating profit; a dramatic turnaround from an operating
loss of 19.2% in FY09.
The LED market is indeed on an exponential growth path. It’s no wonder, then, that Samsung
LED and LG Innotek, with immense captive markets (Samsung LED, and LG Innotek,
respectively), are set to grow explosively, going forward. Moreover, Seoul Semiconductor and
Lumens, even without captive markets, anticipate their operating profit to surge 137% YoY and
465% YoY, respectively, in FY10.
LED players’ remarkable earnings growth has been fueled by LED TV. Samsung Electronics LED players’ impressive earnings
secured first mover advantage in the global LED market, offering an immediate boon to growth has been fueled by robust
demand for LED TVs. For most
Samsung LED. Lumens’s stronger-than-expected earnings were also possible as it focused on domestic players, except Seoul
producing TV BLU LED to be shipped to Samsung Electronics. Seoul Semiconductor’s earnings Semiconductor, the sales
growth has also been accelerating as the company began to supply TV LEDs. The company is contribution from LED TVs is over
likely to raise its sales contribution from LED TV to 50% in 4Q10 from 15% in 1Q10. LG Innotek, 80%.
increasingly focused on TV BLU, anticipates its operating margin topping 7% in 2H10 and 10%
in early FY11, when the mass production of 6” substrates will begin.
Figure 5. LED sales and TV BLU business portion trend

LED sales
(KRW bn) 1Q09 2Q09 3Q09 4Q09 1Q10 2Q10E 3Q10E 4Q10E 2009 2010E
Samsung LED 87.0 146.8 183.2 224.7 330.0 431.3 532.1 580.4 641.7 1,873.8
LG Innotek 29.9 46.2 65.6 94.4 155.1 245.5 311.5 366.6 236.1 1,078.7
Seoul Semiconductor 81.3 115.9 132.9 123.3 124.5 200.0 270.0 230.0 453.4 824.5
Lumens 15.5 23.2 42.9 51.4 50.5 67.7 98.9 94.3 133.0 311.4
LED operating profit
(KRW bn)
Samsung LED 3.9 11.0 19.8 30.7 51.2 95.9 132.9 129.2 65.4 409.2
LG Innotek -8.0 -9.3 -11.3 -16.9 5.4 18.4 24.0 26.0 -45.4 73.9
Lumens 0.2 0.2 2.1 3.2 4.1 6.3 11.4 10.5 5.7 32.3
LED OPM
(%)
Samsung LED 4.5 7.5 10.8 13.7 15.5 22.2 25.0 22.3 10.2 21.8
LG Innotek -26.8 -20.1 -17.2 -17.9 3.5 7.5 7.7 7.1 -19.2 6.8
Lumens 1.4 0.9 4.9 6.2 8.1 9.3 11.6 11.1 4.3 10.4
TV BLU sales
Samsung LED 52.2 95.4 128.2 168.5 267.0 349.6 424.0 443.1 444.4 1,483.8
LG Innotek 15.8 29.6 48.5 83.1 141.5 228.4 292.6 344.9 177.0 1,007.4
Lumens 3.0 10.2 29.3 41.8 38.0 54.8 83.1 80.3 84.3 256.1
TV BLU portion
Samsung LED 60.0 65.0 70.0 75.0 80.9 81.1 79.7 76.3 69.3 79.2
LG Innotek 53.0 64.0 74.0 88.0 91.3 93.0 94.0 94.1 75.0 93.4
Lumens 19.4 44.0 68.4 81.2 75.2 80.9 84.0 85.1 63.4 82.3
6
Figure 6. Operating margin of LED business
(%)
30
20
10
(10)
(20)
(30)
1Q09 2Q09 3Q09 4Q09 1Q10 2Q10E 3Q10E 4Q10E
Samsung LED LG Innotek Seoul Semiconductor Lumens
Figure 7. 20%~40% QoQ growth continues excluding slow season
(%)
100
80
60
40
20
(20)
1Q09 2Q09 3Q09 4Q09 1Q10 2Q10E 3Q10E 4Q10E
Figure 8. TV BLU sales surging in 2010
(%)
100
80
60
40
20
0
1Q09 2Q09 3Q09 4Q09 1Q10 2Q10E 3Q10E 4Q10E
7
3. Key drivers in 2H10: 3D TVs and China

Demand for over 20mn LED TVs expected in 2H10
We believe LED TVs will continue driving the LED market in 2H10, as they did in 1H10. While In 2H10, the LED market to be
shipments of LED TVs are projected to number 37m units globally in 2010, actual supplies in driven by demand for 20mn LED
TVs at least
1H10 were estimated at only 10m units. The reasons are thus: 1) the supply of LED chips was
limited, due to the shortage of raw materials; and 2) the supply of driver ICs for LED TVs also fell
short of demand. In 2H10, however, with the supply of driver ICs no longer limited, the supply of
LED panels is forecast to increase at an increasingly fast pace, allowing the shipments of the
remaining 27m LED TVs expected in 2H10. As a result, LED chips and package suppliers are
expected to continue benefiting from a large quantity of deferred shipments to 2H10.
We expect a minimum of 20m shipments of LED TVs in 2H10, even factoring in fluctuations in
demand on global economic conditions. As a result, four domestic LED manufacturers are forecast
to post 2H10 earnings nearly double those of 1H10. They began capex to expand capacity early
this year and nearly completed it in 2Q10, which we believe means they are prepared to grow in
line with the demand increase in 2H10. The fact that combined capex of domestic LED-makers
amounts to W1.4tn in 2010 is evidence of how fast the LED industry is expanding.
Figure 9. LED TVs forecast to make up over 50$ of the LCD TV market in 2012
(K units) (%)
60,000 70
50,000 60
50
40,000
40
30,000
30
20,000
20
10,000 10
- 0
1Q10 3Q10E 1Q11E 3Q11E 1Q12E 3Q12E
LED TV (lhs) LED TV portion (rhs)
Figure 10. Forecast demand for LED TVs by region by shipment

(K units) 1Q10 2Q10E 3Q10E 4Q10E 1Q11E 2Q11E 3Q11E 4Q11E 1Q12E 2Q12E 3Q12E 4Q12E
Japan 488 691 1,014 1,887 1,368 1,841 1,510 2,246 1,438 1,585 1,808 2,268
North America 830 1,947 2,704 4,276 3,409 5,024 5,910 7,486 5,728 7,688 8,379 10,315
Western Europe 831 1,900 2,550 5,110 4,925 5,369 5,666 10,099 7,791 8,035 7,516 12,653
Eastern Europe 88 295 523 1,191 882 981 1,435 2,302 1,585 1,846 2,038 3,189
China 479 835 1,910 3,315 3,146 2,999 4,724 6,630 5,351 5,103 7,356 9,408
Asia Pacific 186 398 582 1,004 1,131 1,475 1,860 2,623 2,669 3,214 3,811 5,120
Latin America 98 232 349 594 502 841 1,291 2,028 1,076 1,618 2,288 3,372
Middle East & Africa 77 143 212 317 364 555 730 1,025 880 1,211 1,476 1,954
Total 3,077 6,442 9,846 17,693 15,726 19,086 23,127 34,440 26,519 30,300 34,673 48,281
Source: DisplaySearch, Company Data, Mirae Asset Research
3D TV market expansion to help increase demand for LED further

The marketability of 3D TVs was confirmed during the 2010 World Cup. As 25 of 62 soccer Interest in 3D TVs growing since
games were broadcast in 3D, highlighting the potential of 3D TVs, sales of 3D TVs increased. 2010 Soccer World Cup; sales of
3D TVs expected to be 6mn units,
Samsung Electronics is expected to record 1m units of 3D TVs in August, considering an upward making up 16.2% of the LED TV
revision in its current sales target of 2.6m units for 2010, and Sony, the official sponsor of the market
latest World Cup, also promoted 3D TVs aggressively from the beginning of the tournament. In
2H10, greater sales of 3D TVs will drive the LED market. Given the sales targets of TV set
makers, we project sales of 3D TVs to number 6m units, making up 16.2% of the LED TV market.
8
3D TVs merit a price premium as their luminance and refresh rates are higher than existing LED
TVs. LED for 3D TVs are selling at 20 to 40% higher price than other LEDs, and a hearty 57%
higher than CCFL, as 3D TVs require approximately 30% more LED chips than existing LED TVs.
This is in order to prevent darkness of screens with 240Hz refresh rates in the high-speed frame.
LG Electronics, meanwhile, released direct LED-based 3D TVs in an effort to differentiate its
products from others’. Its 55” 3D TV uses 1,500 LED chips. This means that 3D TVs will postpone
a reduction in the number of LED chips used in TVs, benefiting LED manufacturers in the end.
Figure 11. 3D TVs merit 20-40% price premium to existing LED TVs
Brand Model CCFL/LED 3D Size Resolution Rate Price($) Premium
Samsung UN46C7000WF LED 3D 46" 1080p 240Hz 2199.99 57%

LN46C750 CCFL 3D 46" 1080p 240Hz 1399.99
UN55C7000WF LED 3D 55" 1080p 240Hz 2699.99 29%
UN55C6300SF LED 55" 1080p 120Hz 2099.99
LG 55LX6500 LED 3D 55" 1080p 240Hz 2969.99 41%
55LE5400 LED 55" 1080p 120Hz 2099.99
Sony KDL-46HX800 LED 3D 46" 1080p 240Hz 2429.99 22%
KDL-46NX800 LED 46" 1080p 240Hz 1999.99
LED demand to be driven by wider penetration of LED TVs in China

We forecast that the LED TV market will grow rapidly, to constitute 60% of the global LCD TV With relatively high price
market in 4Q12. If the supply of LED panel increases in line with demand, the proportion could premium on LED TVs for now,
China likely to drive the global
expand even faster. In China, the price premium on LED TVs is high, relative to that in the US. LED TV market
Nevertheless, Chinese demand for LED TVs is so strong that more than 5% of LCD TVs
shipped in 1Q10 were LED TVs, in fact. Once the supply of LED panels is sufficient, LED TVs
will lose their premium, growing even faster than before.
China is believed to have grown to become the largest LED TV market in 2Q10, making up 13%
of global demand for LED TVs. From 3Q10, its contribution is likely to exceed 20%, driving
growth of the global LED TV market through 2012.
Figure 12. LED TVs’ price premium over LCD TVs in key markets
Price(US$) Premium(%)
Size CCFL LED-Edge in NA LED-Edge in China NA Ch i n a

Samsung 40" 674.99 1,159.99 1,257.21 71.9 86.3
46" 804.99 1,249.99 1,911.32 55.3 137.4
55" 1,499.99 2,249.99 2,632.21 50.0 75.5
LGE 42" 728.99 1,028.99 1,118.09 41.2 53.4
47" 898.99 1,529.99 1,257.79 70.2 39.9
55" 1,499.99 2,249.99 2,411.47 50.0 60.8
Figure 13. China forecast to account for over 20% of the global LED TV market from 3Q10
(K units) (%)
60,000 25
50,000
20
40,000
15
30,000
10
20,000
5
10,000
0 0
4Q09 2Q10E 4Q10E 2Q11E 4Q11E 2Q12E 4Q12E
Global LED TV (lhs) China (lhs) Portion (rhs)
9
Korea/ Tech Hardware & Equipment Earnings review
Lumens ‫ ׀‬038060 KS BUY BUY BUY

16 July 2010 11 May 2010 12 Apr 2010
Soon-Hak Lee, Korea Handset Analyst, 82 2 3774 1651 shlee79@miraeasset.com Target price W18,000
Current price (13 July 2010) W12,600
Upside/downside 42.9%
Consensus target price W17,000
Difference from consensus 5.9%
Economies of scale achieved
with China plant Forecast earnings & valuation
Fiscal year ending Dec-09A Dec-10E Dec-11E Dec-12E
We maintain our Buy rating and target price of W18,000 on
Revenue (KRWb) 133.0 311.4 456.9 551.3
Lumens. The reasons for our positive view are threefold: (1) Op EBIT (KRWb) 5.72 32.33 52.27 65.81
the company widened operating margin in 2Q10, despite Net income (KRWb) 5.20 27.47 43.16 54.57
sales slightly below estimates due to sluggish European Norm profit (KRWb) 5.20 27.47 43.16 54.57
EPS (KRW) 153 692 1,087 1,374
markets and delayed operation of its Chinese plant; (2) we EPS growth NA 351.0% 57.1% 26.4%
expect Lumens to improve profitability through economies of Norm P/E (x) 82.17 18.22 11.59 9.17
scale achieved after it expanded production capacity for LED EV/EBITDA (x) 29.70 12.20 8.03 6.07
Dividend yield 0.00% 0.00% 0.79% 1.19%
packages to 170m units per month, ahead of peak season; P/B (x) 4.88 4.34 3.24 2.46
and (3) the fall in LED package prices will be limited due to ROE 9.4% 27.1% 32.0% 30.5%
the shortage of LED raw materials. We are encouraged that Net debt/equity
Cons EPS (KRW)
36.6%
153
21.7%
714
4.5%
1,017
(17.8%)
1,374
Topaz, in which Lumens has a 44.3% stake, is expected to Prev EPS (KRW) 135 752 991 1,287
benefit from insufficient supply of ultra-bright-light guide
plates (LGP), a key component of LED TVs. Our target price Earnings quality score
implies 16.5x FY11E EPS, which is undemanding, given
three-year EPS CAGR of 108%. Sector Average: 55
Earnings Quality Score 48
» Flagging sales but improved operating margin Historical Earnings Stability 50
Consensus Forecast Certainty 38

» Expectations of 2H peak season Consensus Forecast Accuracy 50
0 25 50 75 100
» Profit growth through economies of scale
Performance
Flagging sales but improved operating margin 16,900
Price Close Relative to .KS11 (RHS)
416
For 2Q10, we expect Lumens to post sales of W67.7bn, 10% below our 14,900 366
estimate of W75.2bn, as (1) set makers adjusted inventories due to the 12,900 316
10,900 266
European economic slowdown; and (2) operation of the company’s plant
8,900 216
in Kun Shan, China was delayed for two months. However, operating 6,900 166
margin is estimated at 9.3%, ahead of our estimate, and operating profit 4,900 116
is estimated at W6.3bn, 6.7% shy of our initial projection of W6.8bn. We 2,900 66

Jul-09 Sep-09 Nov-09 Jan-10 Mar-10 May-10 Jul-10
maintain our target price, expecting the company to yield an operating
margin of 11%, owing to economies of scale achieved once its Chinese
plant comes on-stream.
Trading data
Market cap (Wbn/US$mn) 500.5/409.0
Shares outstanding 39.72mn
Free float 68.8%
52-week price high/low W4,110 –15,900
Daily average turnover (3M) US$28.30mn
Hedge fund investors Long-only investors
Performance 1M 3M 12M
Lumens is underappreciated compared The front LED industry is expected to Absolute 10.5% 18.9% 195.1%
with other LED shares like SEMCO and enjoy robust growth in the long term. Relative to KOSPI 7.0% 17.5% 173.7%
Seoul Semiconductors Lumens will continue to grow in the Absolute (US$) 11.6% 8.9% 207.2%
LED TV and lighting categories Major shareholders
Kyung-Jae Lee 11.5%
Hanmi Semiconductor Inc. 7.6%
See the last page of this report for important disclosures Source for data: Company, Bloomberg, Mirae Asset Research
10
Soon-Hak Lee, Korea Handset Analyst, 82 2 3774 1651 shlee79@miraeasset.com Lumens 16 July 2010
038060 KS
Expectations of 2H peak season

We estimate sales of LED TVs at 10mn units globally in 1H10 versus a full-year sales estimate
of 37m units. We believe set makers will begin to build up their parts inventories ahead of
seasonally strong 2H10, in which China’s National Day and Black Friday fall, allowing LED
markers to continue to enjoy booming sales. Assuming that sales of at least 20m LED TVs are
possible, and given that the company has more than 20% of market share within Samsung
Electronics, we forecast the company will enjoy sales of nearly W100bn each quarter.
Profit growth through economies of scale

As it has completed capacity expansion at its Chinese plant, the company is now able to supply
170m LED packages a month, which is enough to manufacture 1.7m LED TVs per quarter.
Capacity expansion will reduce the company’s fixed costs and help it improve operating margin.
The company’s mass production strengthens its chip purchasing power, and its strategic
business tie-up with Taiwan-based LED chip makers helps it to maintain stable chip supplies,
limiting a rise in chip prices. 3Q10 sales and operating profit are projected to be a record
W98.9bn and W11.4bn, respectively.
Figure 14. 2Q10 earnings forecast revisions
Before Revision After Revision
(W bn, %) 2Q10E 2Q10E Diff. (%, %p) 1Q10 QoQ (%,%p) 2Q09 YoY (%, %p)
Revenue 75.2 67.7 -10.0% 50.5 34.1% 23.2 192.4%
OP 6.8 6.3 -6.7% 4.1 54.7% 0.2 2965.2%
Pre-tax profit 6.3 6 -9.2% 3.4 67.0% 0.1 4326.5%
NP 5.8 5 -9.2% 2.7 92.2% 0.5 870.2%
Operating Margin 9.0% 9.3% 0.3 8.1% 1.2 0.9% 8.5
Net Margin 7.7% 7.8% 0.1 5.4% 2.4 2.4% 5.5
Figure 15. Revision of annual earnings forecasts
Before Revision After Revision Difference (%, %p)
(W bn, %) 2010E 2011E 2010E 2011E 2010E 2011E

Revenue 340.2 442.4 311.4 456.9 -8.5% 3.3%
OP 35.1 49.8 32.3 52.5 -7.8% 5.4%
Pre-tax profit 33.4 48.7 30.3 50.8 -9.1% 4.3%
NP 30.3 41.4 27.5 43.2 -9.2% 4.3%
EPS (KRW) 762.1 1,041.8 691.6 1,086.7 -9.2% 4.3%
Operating Margin 10.3% 11.2% 10.4% 11.5% 0.1 0.2
Net Margin 8.9% 9.4% 8.8% 9.4% (0.1) 0.1
11
038060 KS
Summary financial statements
Profit & Loss
(KRWb) Dec-08A Dec-09A Dec-10E Dec-11E Dec-12E
Revenue 75 133 311 457 551

Cost of goods sold (62) (113) (255) (373) (451)
Gross profit 13 20 57 84 101
SG and A (10) (14) (24) (31) (35)
Op profit 3 6 32 52 66
Op EBITDA 8 15 43 63 77
Depreciation (3) (7) (10) (10) (10)
Amortisation (2) (2) (1) (1) (1)
Op EBIT 3 6 32 52 66
Net interest (1) (2) (2) (2) (1)
Associates and JCEs - - 0 2 2
Other income (5) 1 (0) (2) (2)
Net exceptional income - - - - -
Profit before tax (3) 4 30 51 64
Tax 1 1 (3) (8) (10)
Post-tax profit (2) 5 27 43 55
Minorities - - - - -
Preferred dividends
Net income (2) 5 27 43 55
Norm profit (2) 5 27 43 55
Dividends - - - (4) (6)
Retained earnings (2) 5 27 39 49
S ource: C ompany data, M irae A sset Research estimates
Cashflow
Op EBITDA 8 15 43 63 77
Decrease in working capital (13) (24) (20) (16) (3)
Other operating cashflow (1) 1 4 (6) (6)
Operating cashflow (6) (8) 27 40 68
Tax paid 1 1 (3) (8) (10)
Net interest (1) (2) (2) (2) (1)
Dividends received - - 0 2 2
Cashflow (6) (9) 22 33 59
Capital expenditure (8) (45) (15) (12) (12)
Net acquisitions - - - - -
Net investments (4) (1) (5) (3) (2)
Other investing cashflow 8 (17) 2 3 2
Investing cashflow (4) (63) (19) (13) (11)
Dividends paid - - - (4) (6)
Increase in equity 7 60 0 - (0)
Increase in debt 26 20 3 - -
Other financing cashflow (26) (2) 3 2 1
Financing cash flow 7 79 7 (2) (5)
Beginning cash 13 9 16 26 44
Total cash generated (4) 6 10 18 43
Forex effects
Ending cash 9 16 26 44 87
12
038060 KS
Balance Sheet
Current assets 33 99 173 220 278

Cash and equivalents 9 16 26 44 87
Receivables 10 37 75 87 97
Inventories 11 34 52 67 71
Other current assets 4 12 21 22 23
Non current assets 28 83 84 89 92
Net operating fixed assets 13 51 46 46 47
Interest in associates
Other non-current ssets 15 32 38 43 45
Total assets 62 182 257 309 370
Current liabilities 27 64 104 116 128
Payables 8 38 83 95 106
ST debt 16 17 14 14 14
Other current liabilities 3 8 7 7 8
Total non-current liabilities 12 31 39 39 39
LT debt 11 30 38 38 38
Other non-current liabilities 1 0 1 1 1
Total liabilities 39 94 142 154 166
Issued capital 15 20 20 20 20
Share premium reserve 22 65 65 65 65
Reserves/Adjustments (19) (7) 1 1 1
Retained earnings 5 10 29 69 117
Other equity - - - - -
Shareholders' equity 23 88 115 155 203
Key Ratios
Dec-08A Dec-09A Dec-10E Dec-11E Dec-12E
Turnover growth 507.3% 77.4% 134.1% 46.7% 20.7%

Gross profit growth 187.5% 50.6% 187.3% 47.8% 20.6%
Operating profit growth 8.4% 86.6% 465.1% 61.7% 25.9%
EBITDA growth (9.6%) 381.7% 178.4% 46.7% 21.0%
EPS growth (120.3%) NA 351.0% 57.1% 26.4%
Norm BPS growth (61.1%) 222.7% 12.5% 34.0% 31.4%
Gross margin 17.4% 14.8% 18.1% 18.3% 18.3%
Operating margin 4.1% 4.3% 10.4% 11.4% 11.9%
EBITDA margin 4.3% 11.6% 13.8% 13.8% 13.9%
EBIT margin (2.3%) 4.7% 10.4% 11.5% 11.9%
Net income margin (2.47%) 3.91% 8.82% 9.45% 9.90%
ROE (9.3%) 9.4% 27.1% 32.0% 30.5%
ROA (4.4%) 4.3% 12.5% 15.2% 16.1%
Net debt/equity 80.2% 36.6% 21.7% 4.5% (17.8%)
Interest cover ratio 2.55 2.56 11.05 18.10 22.78
Dividend payout ratio 0.0% 0.0% 0.0% 9.2% 10.9%
Inventory days 62.3 108.7 74.0 65.2 57.5
Account receivable days 47.0 101.8 87.7 69.8 64.4
Account payable days 47.8 123.0 118.8 92.5 86.3
Reported EPS (KRW) -66 153 692 1,087 1,374
EPS (KRW) -66 153 692 1,087 1,374
Reported BPS (KRW) 800 2,582 2,905 3,892 5,116
Norm BPS (KRW) 800 2,582 2,905 3,892 5,116
DPS (KRW) 0.0 0.0 0.0 100.0 150.0
Cashflow per share (KRW) -230 -271 561 826 1,492
Reported P/E (x) NA 82.17 18.22 11.59 9.17
Norm P/E (x) NA 82.17 18.22 11.59 9.17
P/B (x) 15.75 4.88 4.34 3.24 2.46
P/CF NA NA 22.46 15.25 8.45
EV/EBITDA (x) 116.1 29.7 12.2 8.0 6.1
EV/Operating Cashflow (x) NA NA 19.48 12.65 6.80
EV/Sales (x) 4.97 3.45 1.69 1.11 0.84
Dividend yield 0.00% 0.00% 0.00% 0.79% 1.19%
13
Korea/Tech Hardware & Equipment Earnings review
Hansol LCD ‫ ׀‬004710.KS BUY

16 July 2010 BUY
19 May 2010
Jubi Park, Handset Analyst, +82 2 3774 1938 jubi.park@miraeasset.com Target price W80,000
Current price (13 July 2010) W57,800
Upside/downside 38.4%
Consensus target price W72,500
Difference from consensus 10.3%
Positive evolution continues
We maintain our Buy rating and target price of W80,000 on
Hansol LCD based on three principle investment points: (1) Forecast earnings & valuation
the rapidly increasing proportion of LEDs used in total Fiscal year ending Dec-09A Dec-10E Dec-11E Dec-12E
backlight unit (BLU) output, leading to (2) growing sales Revenue (KRWb) 1,102 1,492 1,655 1,925
Op EBIT (KRWb) 11.24 22.02 34.60 41.78
visibility; and (3) Hansol’s prospects for successful entry into Net income (KRWb) 21.16 35.59 46.03 53.38
new businesses, including LED sapphire ingots and solar cell Norm profit (KRWb) 21.16 35.59 46.03 53.38
modules. We see our target P/E of 14x 12-month forward EPS (KRW)
EPS growth
3,233
234.7% 57.1%
5,078 6,142
21.0%
7,122
16.0%
EPS of W5,570 undemanding given the likelihood Hansol will Norm P/E (x) 17.94 11.42 9.44 8.14
successfully enter new business lines and the company’s EV/EBITDA (x) 11.87 8.00 6.03 5.12
Dividend yield 0.396% 0.000% 0.413% 0.413%
overall business stability supported by steady LED BLU sales P/B (x) 3.01 2.03 1.78 1.47
(comprising 64% of total sales). ROE 18.0% 21.8% 20.7% 19.7%
Net debt/equity 0.3% (7.2%) (15.8%) (17.5%)
Cons EPS (KRW) 3,233 5,405 6,368 7,122
» 2Q10 sales and operating profit to rise 35.1% YoY, 99.6%
Prev EPS (KRW) 3,344 6,082 6,988 7,421
YoY
» Higher portion of LED BLU sales will lead to greater Earnings quality score
increase business reliability
Sector Average: 55
» Entry into new businesses is positive Earnings Quality Score 43
Historical Earnings Stability 50

» Buy rating and target price of W80,000 maintained Consensus Forecast Certainty 23
Consensus Forecast Accuracy 30
2Q10 sales and operating profit to rise 35.1% QoQ, 0 25 50 75 100
99.6% QoQ
We expect Hansol LCD to report a 35.1% QoQ rise in sales (W377.3bn) Performance
and 99.6% QoQ jump in operating profit (W5.9bn) for 2Q10. Such Price Close Relative to .KS11 (RHS)
65,000 303
upbeat 2Q10 earnings, should they be realized, would be due mainly a 60,000 278
55,000
surge in LED BLU portion in total BLU shipments from 35% in 1Q10 to 253
50,000 228
59.4% in 2Q10. We raised our FY10 full-year sales estimate for the 45,000 203
40,000 178
company by 15%, to roughly W1.5tr, as LED BLU is forecast to 35,000 153
represent over 50% of Hansol’s total BLU output in FY10. Meanwhile, 30,000 128
25,000 103
we lowered our FY10 operating profit forecast for Hansol to W22bn, to 20,000 78
reflect cost hikes on the increased sales proportion of LED BLU. 15,000 53
Jul-09 Sep-09 Nov-09 Jan-10 Mar-10 May-10 Jul-10
Higher sales portion of LED BLU will increase

business reliability Trading data
We anticipate the company’s LED BLU shipments to rise steadily in Market cap (Wbn/US$mn) 347.3/286.0
2H10 as global LED TV shipments are forecast to be 27m units, 2.7 Shares outstanding 6.33mn
times larger than the figure recorded in 1H10. Rising ASP of LED BLU Free float 78.5%
52-week price high/low W19,474 –61,966
Daily average turnover (3M) US$10.10mn
Performance 1M 3M 12M
Absolute 3.2% 43.4% 162.2%
Hedge fund investors Long-only investors
Relative to -0.4% 42.0% 136.3%
Watch for growing sales visibility backed We see positive implications for its Absolute (US$) 6.0% 32.9% 183.4%
by the rapidly growing LED proportion transformation to an LED company Major shareholders
of total BLU output once it successfully enters its sapphire Hansol Paper 12.7%
ingot and solar cell businesses Samsung Investment 6.5%
See the last page of this report for important disclosures Source for data: Company, Bloomberg, Mirae Asset Research
14
Jubi Park, Handset Analyst, 82 2 3774 1938 jubi.park@miraeasset.com Hansol LCD 16 July 2010
004710 KS
on growing 3D TV demand should neutralize the overall fall in ASP. We project LED BLU sales
will total W955.3bn in FY10 and account for 64% of the company’s FY10 full-year sales.
Entry into new businesses is positive

The undersupply of both LED sapphire ingots and driver ICs has been a key hurdle to LED
market expansion. Ingot supply shortages are likely to continue into early 2011, though we
expect shortages to ease once ingot makers complete capex expansion and speed up mass-
production of larger-sized ingots. We believe Hansol’s sapphire ingot business is highly likely to
succeed on synergies with its wafer business. Additionally, its foray into the solar power module
market should serve as another growth driver for the company, as the new business should
create synergies with its existing BLU module business and offer a fruitful source of new demand.
Figure 16. 2Q10 earnings forecast revisions
Be f o r e Afte r
(KRW bn, %) 2Q10E 2Q10E Diff (%, %p) 1Q10 QoQ (%,%p) 2Q09 YoY (%, %p)
Sales 323.3 377.3 16.7% 279.4 35.1% 276.7 36.4%

Operating profit 7.4 5.9 -20.4% 3.0 99.6% 0.9 538.6%
EBITDA 9.4 7.9 -15.8% 5.0 59.0% 3.0 161.1%
Net profit 10.1 8.2 -18.8% 7.1 16.7% 4.7 75.1%
OP margin 2.3% 1.6% (0.7) 1.1% 0.5 0.3% 1.2
EBITDA margin 2.9% 2.1% (0.8) 1.8% 0.3 1.1% 1.0
NP margin 3.1% 2.2% (1.0) 2.5% (0.3) 1.7% 0.5
Figure 17. Revision of annual earnings forecasts
Be f o r e A ft e r Difference (%, %p)
(KRW bn, %) 2010E 2011E 2010E 2011E 2010E 2011E

Sales 1,297.1 1,350.4 1,491.5 1,654.5 15.0% 22.5%
Operating profit 26.4 36.8 22.0 34.6 -16.5% -6.1%
EBITDA 34.6 46.0 30.8 45.9 -11.0% -0.2%
Net profit 38.5 44.2 35.6 46.0 -7.5% 4.1%
EPS(KRW) 6,082 6,988 5,078 6,142 -16.5% -12.1%
OP margin 2.0% 2.7% 1.5% 2.1% -55.7% -63.7%
EBITDA margin 2.7% 3.4% 2.1% 2.8% -60.3% -63.0%
NP margin 3.0% 3.3% 2.4% 2.8% -58.1% -49.3%
Figure 18. Quarterly assumptions
(KRW bn) 1Q09 2Q09 3Q09 4Q09 1Q10 2Q10E 3Q10E 4Q10E
Sales 248.3 276.7 294.3 282.9 279.4 377.3 434.4 400.5

BLU 215.7 241.0 251.6 242.9 235.0 337.8 377.3 346.9
Inverter 32.1 36.0 42.3 40.7 44.2 39.5 57.2 53.6
Ingot - - - - - - - -
Operating profit - 1.8 0.9 3.3 8.8 3.0 5.9 6.9 6.3
EBITDA 0.4 3.0 5.4 11.0 4.8 7.9 9.2 8.9
Net profit - 2.5 4.7 4.8 14.2 7.1 8.2 10.2 10.1
OP margin -0.7% 0.3% 1.1% 3.1% 1.1% 1.6% 1.6% 1.6%
EBITDA margin 0.2% 1.1% 1.8% 3.9% 1.7% 2.1% 2.1% 2.2%
NP margin -1.0% 1.7% 1.6% 5.0% 2.5% 2.2% 2.3% 2.5%
Shipments
CCFL BLU (K unit) 987.2 1,105.1 1,431.9 2,171.2 1,354.5 975.0 1,073.8 1,460.5
QoQ -46% 12% 30% 52% -38% -28% 10% 36%
LED BLU (K unit) 54.0 76.5 128.7 246.7 728.0 1,425.0 1,600.3 1,488.8
QoQ 42% 68% 92% 195% 96% 12% -7%
Sapphire substrate (K mm, TIE) - - - - - - - 108.0
QoQ
15
004710 KS
Summary financial statements

Profit & Loss
Revenue 1,096 1,102 1,492 1,655 1,925

Cost of goods sold (1,029) (1,052) (1,420) (1,571) (1,827)
Gross profit 67 50 71 84 98
SG and A (47) (39) (49) (49) (56)
Op profit 19 11 22 35 42
Op EBITDA 30 20 31 46 54
Depreciation (11) (9) (9) (11) (12)
Amortisation - - - - -
Op EBIT 19 11 22 35 42
Net interest (1) (0) (0) (0) (0)
Associates and JCEs 1 18 16 16 15
Other income (10) (5) 2 4 6
Net exceptional income - - - - -
Profit before tax 10 23 40 54 63
Tax (3) (2) (4) (8) (9)
Post-tax profit 6 21 36 46 53
Preferred dividends
Net income 6 21 36 46 53
Norm profit 6 21 36 46 53
Dividends (2) (2) - (2) (2)
Cashflow
Op EBITDA 30 20 31 46 54
Decrease in working capital 19 (5) (14) 5 (31)
Other operating cashflow 0 (11) (18) (15) (8)
Operating cashflow 50 3 (2) 36 15
Tax paid (3) (2) (4) (8) (9)
Net interest (1) (0) (0) (0) (0)
Dividends received 1 18 16 16 15
Cashflow 47 19 9 44 20
Capital expenditure (4) (3) (36) (27) (9)
Net acquisitions - - - - -
Net investments (18) 5 (8) 5 3
Other investing cashflow (0) (0) 5 4 1
Investing cashflow (22) 2 (39) (19) (5)
Dividends paid 2 2 - 2 2
Increase in equity - - 5 - -
Increase in debt (15) (6) 2 - -
Other financing cashflow 2 (13) 41 (2) (3)
Financing cash flow (11) (17) 47 (0) (1)
Beginning cash 0 13 17 33 57
Total cash generated 13 4 16 24 13
Forex effects
Ending cash 13 17 33 57 70
16
004710 KS
Balance Sheet
Current assets 72 84 168 193 246

Cash and equivalents 13 17 33 57 70
Receivables 35 37 89 86 115
Inventories 16 21 36 39 49
Other current assets 8 9 11 11 12
Non current assets 142 147 194 220 229
Net operating fixed assets 108 95 122 139 136
Interest in associates
Other non-current ssets 34 52 71 81 93
Total assets 215 231 362 413 475
Current liabilities 93 91 146 151 161
Payables 46 64 120 125 134
ST debt 21 16 18 18 18
Other current liabilities 26 11 8 9 9
Total non-current liabilities 13 14 15 17 18
LT debt 2 1 1 1 1
Other non-current liabilities 11 14 15 16 17
Total liabilities 106 106 161 168 179
Issued capital 32 32 36 36 36
Share premium reserve 15 15 51 51 51
Reserves/Adjustments (0) (3) (3) (3) (3)
Other equity - - - - -
Shareholders' equity 109 126 201 245 296
Key Ratios
Dec-08A Dec-09A Dec-10E Dec-11E Dec-12E
Turnover growth 47.2% 0.6% 35.3% 10.9% 16.3%

Gross profit growth 75.7% (24.2%) 41.4% 17.7% 16.3%
Operating profit growth 90.3% (41.2%) 95.9% 57.1% 20.8%
EBITDA growth (10.7%) 47.0% 53.0% 34.0% 13.9%
EPS growth (33.9%) 234.7% 57.1% 21.0% 16.0%
Norm BPS growth 1.0% 15.9% 48.7% 14.2% 21.1%
Gross margin 6.07% 4.57% 4.78% 5.07% 5.07%
Operating margin 1.74% 1.02% 1.48% 2.09% 2.17%
EBITDA margin 1.99% 2.91% 3.28% 3.97% 3.89%
EBIT margin 0.98% 2.12% 2.70% 3.28% 3.27%
Net income margin 0.58% 1.92% 2.39% 2.78% 2.77%
ROE 5.8% 18.0% 21.8% 20.7% 19.7%
ROA 2.9% 9.5% 12.0% 11.9% 12.0%
Net debt/equity 9.0% 0.3% (7.2%) (15.8%) (17.5%)
Interest cover ratio 9.05 11.44 30.62 50.91 61.48
Dividend payout ratio 25.0% 7.1% 0.0% 3.9% 3.4%
Inventory days 5.61 7.37 9.16 9.01 9.84
Account receivable days 11.74 12.30 21.70 18.92 21.89
Account payable days 16.28 22.14 30.74 29.06 26.90
Reported EPS (KRW) 966 3,233 5,078 6,142 7,122
EPS (KRW) 966 3,233 5,078 6,142 7,122
Reported BPS (KRW) 16,605 19,241 28,614 32,664 39,547
Norm BPS (KRW) 16,605 19,241 28,614 32,664 39,547
DPS (KRW) 241.7 229.5 0.0 239.3 239.3
Cashflow per share (KRW) 7,106 2,878 1,285 5,842 2,655
Reported P/E (x) 60.05 17.94 11.42 9.44 8.14
Norm P/E (x) 60.05 17.94 11.42 9.44 8.14
P/B (x) 3.49 3.01 2.03 1.78 1.47
P/CF 8.16 20.16 45.14 9.93 21.85
EV/EBITDA (x) 17.88 11.87 8.00 6.03 5.12
EV/Operating Cashflow (x) 7.8 109.7 NA 11.0 26.1
EV/Sales (x) 0.355 0.345 0.263 0.239 0.199
Dividend yield 0.417% 0.396% 0.000% 0.413% 0.413%
17
Analyst team profile
Soon Hak Lee

HANDSET ANALYST
After graduating from Hanyang University with BA in Electronic & Electrical Engineering,
Soonhak worked at Samsung Electronics in handset technology planning for 5 years. He joined
Mirae Asset Securities as handset analyst in January 2010. Soonhak is currently covering +82 2-3774-1651/ 10-3090-6846
Korean handset industry and component sectors. shlee79@miraeasset.com
Jubi Park
SMALL-CAP ANALYST
After earning an MBA degree at Seoul National University, Jubi joined Mirae Asset in Korea in
2009 to assist the technology research. Jubi is also a graduate of The University of California,
Los Angeles, majoring in business economics and has previously worked with the audit +822-3774-8940/ 10-7185-8940
department of BDO Daejoo Accounting Corporation as an AICPA for two years. jubi.park@miraeasset.com
18
Recommendations
By stock (12 months) By industry
Buy: A target price + 10% or more above the current price, Overweight: over +10% of the current industry index
Hold: Target price within - 10% to +10% of the current price Neutral: -10% to +10% of the current industry index
Reduce: A target price of –10% or less below the current price Underweight: -10% or less than the current industry index
Earnings quality score

Earnings Quality Score = 0.70*(Historical Earnings Stability) + 0.15*(Consensus Forecast Certainty) + 0.15*(Consensus Forecast Accuracy)
1. Historical Earnings Stability
- The variability of the net profit growth rate (YOY) over the last 20 quarters was translated into percentage terms.
- Earnings growth variability was calculated based on MAD (Median Absolute Deviation), rather than SD (Standard Deviation) in order to
minimize distortion from outliers.
- The lower the earnings growth variability, the higher this indicator.
2. Consensus Forecast Certainty
- The gap between analysts' views on 12-month forward EPS was translated into percentage terms.
- The gap is calculated by dividing the SD of 12-month forward EPS with the average value.
- The narrower the gap is, the higher this indicator.
3. Consensus Forecast Accuracy
- The median value of absolute EPS surprise over the last 3-year was translated into percentage terms.
- EPS surprise was calculated based on 'the actual figure at the end of the year / the consensus estimate at the beginning of the year - 1'.
- The lower the absolute EPS surprise, the higher this indicator.
* Reference
1) Consensus Forecast Certainty and Consensus Forecast Accuracy were applied only to companies with more than 5 years of EPS estimates.
2) We gave the average score of 50 to cases in which the aforementioned indicators could not be produced.
Compliance Notice
This report is distributed to our clients only, and none of the report material may be copied or distributed to any other party. While Mirae Asset
Securities have taken all reasonable care to ensure its reliability, we do not guarantee that it is accurate or complete. Therefore, Mirae Asset
Securities shall not be liable for any result from the use of this report. This report has never been provided to any institutional investor or third
party. This report has been prepared without any undue external influence or interference, and accurately reflects the personal views of the
analyst on the company herein.
[Analyst: Soon-Hak Lee] [Analyst: Jubi Park]
Securities Held by the Analyst Holdings of Participation Involvement
Number of Purchase Purchase share of in Issuance with Treasury Stock Held
Stock Analyst Type over 1% of Securities Affiliates
Shares Price Date
N/A
Stock Price & Target Price Trend Stock Price  Target Price Lumens (380600.KS)
■ Buy ■ Hold ■ Reduce Not Rated Previously ■ Strong Buy ■ Buy® ■ Mkt.Perm ■ Und.Perm Date Recommendation 12-Month Target Price (W)
13/04/2010 BUY (Initiate) 15,000
11/05/2010 BUY 18,000 (Up)
07/14/2010 BUY 18,000
Stock Price & Target Price Trend Stock Price  Target Price Hansol LCD (004710.KS)
■ Buy ■ Hold ■ Reduce Not Rated Previously ■ Strong Buy ■ Buy® ■ Mkt.Perm ■ Und.Perm Date Recommendation 12-Month Target Price (W)
05/20/2008 BUY 50,000
<Changes in Analyst>
05/19/2010 BUY (Re-initiate) 80,000
07/14/2010 BUY 80,000
19
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Korea / Technology

LED Industry Overweight

LED demand growth to

» LED makers’ earnings rise rapidly on strong LED TV demand

LED players’ earnings uptrend to continue into 2011. (20)

» LED market drivers: 3D TVs and Chinese demand (30)

LED demand growth to accelerate in 2H10 ................................................... 1

1. Executive Summary ................................................................................... 3

2. LED players to maintain upbeat earnings on chip supply strain................ 4

3. Key drivers in 2H10: 3D TVs and China...................................................... 8

Hansol LCD [004710 KS, BUY]: Positive evolution continues............................ 14

Analyst team profile ..................................................................................... 18

2. LED players to maintain upbeat earnings on chip

Figure 1. 1,567 TV BLU packages per substrate obtainable

2" wafer area (mm2) 2,026

Figure 2. TV BLU LED shortage expected until 2011

Source: Company data, Mirae Asset Research

Figure 3. 14% and 44% productivity increase for 4” and 6” wafers

Figure 4. Supply and demand table for TV LED

LED makers’ earnings rising fast on strong LED TV demand

Figure 5. LED sales and TV BLU business portion trend

Figure 6. Operating margin of LED business

Samsung LED LG Innotek Seoul Semiconductor Lumens

Source: Company data, Mirae Asset Research

Figure 7. 20%~40% QoQ growth continues excluding slow season

Samsung LED LG Innotek Seoul Semiconductor Lumens

Source: Company data, Mirae Asset Research

Figure 8. TV BLU sales surging in 2010

Samsung LED LG Innotek Seoul Semiconductor Lumens

Source: Company data, Mirae Asset Research

3. Key drivers in 2H10: 3D TVs and China

Source: Company data, Mirae Asset Research

Figure 10. Forecast demand for LED TVs by region by shipment

3D TV market expansion to help increase demand for LED further

Samsung UN46C7000WF LED 3D 46" 1080p 240Hz 2199.99 57%

LED demand to be driven by wider penetration of LED TVs in China

Size CCFL LED-Edge in NA LED-Edge in China NA Ch i n a

Global LED TV (lhs) China (lhs) Portion (rhs)

Source: Company data, Mirae Asset Research

Lumens ‫ ׀‬038060 KS BUY BUY BUY

Earnings Quality Score 48

» Flagging sales but improved operating margin Historical Earnings Stability 50

Consensus Forecast Certainty 38

is estimated at W6.3bn, 6.7% shy of our initial projection of W6.8bn. We 2,900 66

Expectations of 2H peak season

Profit growth through economies of scale

Figure 14. 2Q10 earnings forecast revisions

Before Revision After Revision

Figure 15. Revision of annual earnings forecasts

Before Revision After Revision Difference (%, %p)

(W bn, %) 2010E 2011E 2010E 2011E 2010E 2011E

Summary financial statements

Profit & Loss

(KRWb) Dec-08A Dec-09A Dec-10E Dec-11E Dec-12E

Revenue 75 133 311 457 551

(KRWb) Dec-08A Dec-09A Dec-10E Dec-11E Dec-12E

(KRWb) Dec-08A Dec-09A Dec-10E Dec-11E Dec-12E

Current assets 33 99 173 220 278

Dec-08A Dec-09A Dec-10E Dec-11E Dec-12E

Turnover growth 507.3% 77.4% 134.1% 46.7% 20.7%

Hansol LCD ‫ ׀‬004710.KS BUY

» Entry into new businesses is positive Earnings Quality Score 43