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Paper Code: MBA-115 IT PROJECT MANAGEMENT & Credit = 4


Objectives: The objective of this subject is to give insight out information about IT Project Management
and Change Management in industry. The subject would help students to enhance their technical as well
as managerial skills to handle the difficulties in handling software projects in industry.

Introduction: Project Management, SDLC, Project management and the development life cycle,
Elements of Project management, Development process models, project plan.

Planning & Execution: Approaches to planning, Product flow diagram, activity planning, resource
allocation, using software tools for planning, project control life cycle, monitoring progress, applying
control, purpose and types of reporting meetings.

Change control, configuration and Quality management: change management roles and
responsibilities, change management process, configuration management, quality criteria, quality
characteristics, quality assurance, quality plan, detecting defects, dynamic testing.

Cost evaluation, Risk management and Project Organization: Estimation, expert judgement,
approaches to estimation, parametric approach, estimating by analogy, programmes and projects,
identifying stakeholders and their concerns, organizational framework, characteristics of a project
manager, project support office, project team, matrix management, team building and dynamics.

Suggested Readings:
1. Project Management for IT-Related Projects By Bob Hughes, Roger Ireland, Brian West, Nrmen
Smith and David I. Shepherd.
2. Project Managing, E-Learning- A handbook for successful design, delivery & Management By
Maggie McVay Lynch & John Rocker.
3. Quality S/W (Pearson )Project Management by Robert T. Futrell, Donal F. Shafer, Linda I. Shafer.
4. The fast forward MBA in Project Management: By Eric Verzuh (Wiley)
5. Project Management (Ninth Edition): By Dennic Lock (Gower Publishing Ltd., England)
6. Effective Project Management, Traditional, Adaptive, Extreme (Fourth Edition): By Robert K.
Wysocki, Ph.D. (wiley Publishing)
Paper Code: MBA- 125 DATA MANAGEMENT & Credit = 4

Objectives: The objective of this subject is to give insight out information about data management and
data warehousing in industry. The subject would help students to enhance their technical as well as
managerial skills to handle the difficulties in industry.

Introduction: Introduction to Data Management and Data Warehousing, Data Warehouse Philosophy,
Enterprise data, Data Integration, Time variant, Source System Analysis & RDBMS: Introduction to
source system, Entry data, Source Analysis Methods, Relational Set Theory, Residual Casts.
Database Design & Data Acquisition: Data Modeling Methodology, Conceptual Data Model, Logical
Data Model, Physical Data Model, Data Architecture, Target System Analysis, Architecture, ETL Design
Principles, ETL Staging Principles, ETL Functions.
Business Intelligence (BI) Reporting & Metadata, BI Reporting Success Factors, BI Customer Success
Factors, BI Reporting Applications, BI Reporting Methods, Data Mining Tools & Activities, Types of
Metadata, Metadata Reporting.
Data Warehouse Customers & its future, Strategic Decision Makers, Tactical Decision Makers,
Knowledge Workers, Operational Applications, EDI partners, Data Warehouse Plan, Real-Time Data
Warehousing, Increased Corporate Presence.

Suggested Readings:-
1. Building & Maintaining a Data Warehouse: by Fon Silver (CRC Press) Taylor & Francis Group
2. Handbook on Data Management in Information Systems: By J. Blazewicz, W. Kubiak, T. Morzy, M.
Rusinkiewicz – Springer
3. Corporate Information with SAP® - EIS, Building a Data Warehouse & a MIS-Application with
insight, by Bernd-Ulrich Kaiser (Vieweg Gabler) Efficient Business Computing.
Paper Code: MBA-115 SUPPLY CHAIN MANAGEMENT-2 Credit = 4
Marks = 100

OBJECTIVES: This Module offers better and more practical understanding of Supply Chain
Material Handling & Wastage Control); Packing & Packaging; Vendor Managed Inventories, Just in
Time (JIT); Sourcing decision in Supply Chain- selection of source, technical up-gradation of vendor,
vendor performance evaluation, vendor rationalization; Strategic sourcing; Supplier Relationship
Management (SRM); Contract for product availability.

Network design in ACM; Competitive advantage through logistics and supply chain management;
Responsive Supply Chain & Bullwhip effect in SCM; Process view of SCM; Pull/ Push view of SCM;
Collaborative supply chain.
Reporting tools for finance in SCM; Financial & supply chain management fundamental tools; Audit and
control of distribution; Import Procedures; Export Procedures.

Co-ordination in the Supply Chain; Information Technology & the Supply chain; E-business & the supply

Suggested Readings:
1. Business Logistics/Supply Chain Management, Ronald H. Ballou, Samir K. Srivastava, Pearson Edu.
2. Supply Chain Management – Theories and Practice, RP Mohanty, Biztantra Innovation in
3. Supply Chain Management – Creating Linkages for Faster Business Turnaround, Sarika Kulkarni,
Ashok Sharma, McGraw Hill.
4. Supply Chain Management and Reverse Logistics, Ed. Harald Dyckhoff et al, Springer (India) Pvt.
5. Fundamental of Supply Chain Management, Twelve Drivers of Competitive Advantage, John. T.
Mentres, Response Books by Sage Publication.
6. Supply Chain Management, Ed. Jayashree Dubey, M.L. Saikumar, IIPE Hyderabad and New Century
Publication, New Delhi.
7. Introduction to Supply Chain Management – Robert B. Handfield, Ernest L. Nicholas, Jr., Pearson
8. Emerging Issues in Supply Chain Management, Ed. BS Sahay, Macmillan.
Paper Code: MBA-125 VISUAL MERCHANDIZING Credit = 4
Marks = 100

Objectives: The course has been designed to enable the students to have knowledge regarding visual
merchandizing, core designing in strategies mannequins and fashion apparel.

What is Visual Merchandising, need, significance and importance, use of design elements in creating
various moods and impressions in visual merchandising,

Core Design Strategies, Principles of design Identify the balance of a display, Identify the point of
emphasis in a display, rhythm in a display, harmony in a display. Color principles : Identify the basic
colors and their properties. Explain the psychological effects of color, Identify basic color schemes.
Mannequins and Mannequin Alternatives, How to dress a mannequin window display, Display materials,
types of ready-made materials used to construct displays, use of paper and fabric in display.

Layout and Fixture for Fashion Apparel, Fashion Apparel Wall Set Ups, Lighting and atmospherics

Suggested Readings:
Visual Merchandising and Display, Fifth Edition, Martin M. Pegler
Paper Code: MBA-115 LEGAL ASPECTS OF HOSPITAL Credit = 4
MANAGEMENT Marks = 100
Objectives: The course has been designed to enable the students to have knowledge regarding legal
aspects of health care management and to understand the implications of legal provisions.
Introduction to Legal aspects in health care , health as a fundamental right; Hospital services and law:
Medical ethics including Hippocratic oath, declaration of Geneva and international code of medical ethics
and violation of these ethics; informed consent; rights and responsibilities of patients; confidentiality
issues with respect to contractual obligations towards the patients, electronic medical records and Health
Insurance Portability and Accountability Act (HIPPA); Liability and accountability towards patients and
third parties and employees (vicarious liability)
Medical negligence – definition, The Bolam test, Civil and criminal negligence, relevant sections of
Indian Penal code, defence against medical negligence; The Consumer Protection Act – it’s scope,
various levels of consumer courts ( District forum, State Commission, National Consumer Dispute
Redressal Forum) and procedure followed in each; Professional Indemnity; Legal Implications in Medical
Emergencies; Euthanasia- its types and the international & national Perspective ; the concept of Living
A brief account of various laws related to healthcare - Human Organs Transplantation Act, Inquest and
its proceedings, The Drugs and Magic Remedies Act, Registration of Birth and Death Act, PNDT act
(1994) and MTP Act (1971)
Regulatory framework of hospitals – The Indian Medical Council act; Regulatory requirements to set up a
Blood Bank; Legal aspects of Assisted Reproductive techniques
Paper Code: MBA-125 HEALTH INSURANCE Credit = 4
Marks = 100

Objective: To familiarize with concept of health insurance, its scope and applicability.
Health Insurance for Individual & Group: Standard/Individual, Floater, Critical illness, Cancer Insurance,
Group Health insurance, cradle care insurance, Road safety Insurance
Coverage’s, Exclusions, limitations, terms & conditions, Role of Third Party Administrator for settlement
of claim.
Insurances for Hospital/ Medical establishments: Health Insurance: Uni-Heart care insurance, Trauma
care group insurance, Coverage’s, Exclusions, limitations, terms & conditions,
Liability Insurance-Meaning of Liability, special features of liability insurance, Professional Indemnity
insurance for Doctors, Medical establishments and Liability insurance for hospitals, Coverage’s,
Exclusions, limitations, terms & conditions,

Suggested Reading
Insurance Management – Dave
National Insurance – Monographs on Insurance Management
IRDA Guidelines on Health Insurance – Govt. of India.
Paper Code: MBA-115 INTERNATIONAL BANKING Credit = 4
Marks = 100

Objective: To familiarize students with the importance and techniques used for effective
Management of and international banking.

International and multinational banking; Global trends and developments in International
Banking; Operations of foreign branches of Indian banks.

International inter-bank business; Profitability of International Banking Operations; Investment

Euro Currency Market; Offshore financial centres; International Financial Institutions; IMF,


Investment and Merchant Banking; Correspondent Banking – NOSTRO, VOSTRO, Mirror

Accounts Etc.; International private banking; Wholesale banking & retail banking.

Suggested Readings: -

1. Indian Banking in the Globalized World, R.K. Uppal, New Century Publications
2. E-banking and Development of Banks, S.B. Verma, S.K. Gupta, M.K. Sharma, Deep & Deep
3. Investment Banking – Institutions, politics and law, Allan D. Morrison and William J.
Wilhelm, Jr., Oxford University.
4. International Banking, Rup Narayan Bose, Tata Mc Graw Hill
Marks = 100
Objective: To familiarize students with the various issues relating to reinsurance, pricing and
marketing of insurance product, credit, HULL, aviation insurance and computer application in insurance
Reinsurance – Introduction – Types of Reinsurance – IRDA Regulation.
Pricing – Life Insurance Product - Introduction – Types of Polices – Method of Pricing
Pricing – General Insurance Product – Introduction – Features – Procedure.
Marketing of Insurance Products –Introduction – Techniques.
Application of Principles of Management to Insurance Company Introduction – Applicability if
Principles of Management and Organization structure.
Credit Insurance – Introduction-types of credit Insurance-coverage’s Exclusions.
HULL Insurance – Introduction – Types of Hulls-Coverage’s exclusions-P&I Club.
Aviation Insurance – Introduction-Coverage’s- Exclusions
Application of Computers in Insurance Sector – Introduction – uses in marketing, data based
management, Investments, Accounts, Practical Training.

Suggested Readings:
1. IC on Reinsurance, Aviation, Hull Insurance and Mathematics concept of Life Insurance of Insurance
Institute of India, Mumbai.
2. Fundamentals of Risk and Insurance, Emmett J. Vaughan & Theresa Vaughan, Wiley India Ltd.
3. Introduction to Risk Management & Insurance, Mark S. Dorfman, Pearson Edu.
4. Insurance in India –Changing Polices and Emerging Opportunities, ML Lunwat et al, Response
1. The Insurance Times
2. IRDA Journal
3. Insurance Post
Objective: The purpose of the subject is to support the goals of environmental protection, sustainable
development, and economic decisions at the earliest stages, assess plans to mitigate any adverse impacts,
involvement of the public, department of the Government and Government agencies in the review of the
proposed activities.
Introduction: General Legislations (such as Forest and Wildlife, Water, Air), ADR in Environmental
Law Arbitration, Environmental Mediation, Conciliation in Environmental Dispute Avoidance and
Resolution, Moderation, Facilitation, And Fact-finding, Environmental Assessment as a Project
Management Tool: Benefits, Cost, Timing, Duration, And Acceptable Level of Environmental Impact,
Monitoring Environmental Impact, Assessment, Stakeholders, Preparing an Environmental Assessment
EIA and SEA: SEAEIA Systems – Legal and Institutional Arrangements, trends and status, factors and
capabilities, implementation, Public involvement and consultation, Reporting - EIA report Review of EIA
report, Impact management and monitoring, importance of EIA follow-up and evaluation. Public
involvement and consultation - Types of public involvement and consultation, stakeholder involvement,
Appraisal and EIA/SEA report preparation, Implementation, Evaluation Costs.

Strategic Environmental Assessment & Integration: SEA trends, aims, principles, methodology and
good practice Horizontal integration, Integration - project sustainability and wider sustainability issues,
distribution impacts, tools, Vertical linking of EIA and Environmental Management Systems. Social and
Health impacts - Health impacts, Economic impacts, Fiscal impacts, Risk and uncertainty Hazardous,
events Impact probabilities, Screening for HIA Challenges, practices, guidance, Falmer North
Community Stadium: Testing a spatial susceptibility screening model for HIA

Legal and institutional changes: National Legislative and Institutional regimes, Current status of EIA
legislation in developing countries, Biodiversity Impact Assessment (BIA) - environment clearances for
construction of Hydro, Thermal and Nuclear Power Plants, Tools and Techniques for monitoring and
prediction, Managerial Input and assessment in Infrastructure Projects for risk, Overview and scope of
Social Impact Assessment (SIA) - SIA and community, marginalized/vulnerable groups, indigenous
people, resettlement & rehabilitation and development, Role and relevance of GIS Techniques in IIA.

Suggested readings:
1. Assessing Impact - Handbook of EIA and SEA follow-up, by Jos Arts and Angus Morrison-Saunders,
Earthscan October 2004 , CPL Press.
2. Ed. Dr. John Brady, Environmental Management in Organizations: The IEMA Handbook, ISBN 1-
85383-976-0, James & James Earthscan
3. Environmental Impact Assessment Methodologies (Hardcover - 2002) by Y Anjaneyulu
4. Environmental Impact Assessment, Author: RICS Environment Faculty
5. Asian Development Bank 1997. Environmental impact assessment for developing countries in Asia,
Vol I & II. ADB Publication
6. Lee, N. and C. Kirkpatrick (Eds). 2000. Integrated Appraisal and Sustainable Development in a
Developing World. Cheltenham, Edward Elgar.
7. British Medical Association 1998. Health and Environmental Impact Assessment- an integrated
approach. Earthscan
8. Van clay F and Bronstein D A 1995. Environmental and Social Impact assessment, Wiley publishers.
9. Linkage methods for environment and health analysis – General guidelines. Edited by D Briggs, C.
Corvalan, M. Nurminen, World Health Organization, Geneva, 1996
10. Handbook of Environmental Impact Assessment. R.R. Bathwal. New Age, international Publishers.
11. Dale, R. 2004. Evaluating Development Programme and Project, Second Edition, Sage Publication.
12. provides access to HIA related resources, networks and information to Assist
people participating in the HIA process. The site is designed for beginners and seasoned HIA

Objective: The objective of the course is to apprise learner of the special features of the Infrastructure
Contracts their various stages of acceptance and operation and the successful closure.

Special features, Infrastructure contracts and basics, contract law, ‘freedom of contract’ Formation of
contract: Fundamentals of the contract law Performance of contract, Joint rights and liabilities and
assignment of benefits and liabilities Factors defeating contractual liability, Breach and consequences of
breach including damages.

Phases in an infrastructure contract: Negotiation, letter of intent, definitive agreement, construction
period, operation, transfer etc in an infrastructure contract, Rights and obligations of the parties during
construction period, Financing and financial closure, indemnity and guarantee etc.

Closure of Infrastructure: Contracts Termination and consequences of infrastructure, contract including
special damages, Governing law and arbitration.

The Negotiation Problem, Third Party Intervener, Win-Win Negotiation Badly Executed, The Panama
Canal Negotiations, The Fixed Pie Syndrome in Union Negotiation

Suggested readings:
1. Regulating Infrastructure: Monopoly, Contracts, And Discretion (Paperback - Sep 2006) by Jose A.
2. Financing Infrastructure Projects by A. Merna; Cyrus Njiru
3. Case Studies as above at
4. Dr. Avtar Singh, Law of Contract and Specific Relief, Eastern Book Company
5. Dr. V Kesava Rao, Contracts I : Cases And Materials lexisnexis India
6. Halsbury’s Laws Of India - Vol 4 – Bills Of Exchange And Other Negotiable Instruments, Business
Associations (2 copies) lexisnexis India
7. Law Relating to Infrastructure Projects" 2nd edition by Piyush Joshi (2003) LexisNexis Butterworths
8. Contracts And Their Management-2ND ED, Ramaswamy B.S, 2005, Lexis Nexis India
9. Pollock & Mulla's Indian Contract & Specific Relief Acts(Two Volumes) - 12th Ed
10. Model Concession Agreement for PPP in National Highways, State Highways, Operation and
Maintenance of Highways and Ports (Overview of the Framework)
Paper Code: MBA-115 BRAND MANAGEMENT Credit = 4
Marks = 100

Objectives: The objective of this course is to enrich the students about various essentials of brand
management including brand identity, brand image, brand awareness, brand equity and brand extension
and to ignite the interest in the area of Brand Management.

Introduction to Brands: Introduction, Defining Brand, Development of Branding, From Products to
Brands, Developing New Ides to Products and Brands.
Elements of Brand Management: Introduction, Brand Positioning, Brand Equity, Brand awareness,
Brand Identity, Brand Personality, brand Communication, Brand Image, The Brand Management
Brand Identity: Introduction, Defining Brand identity, Models of Brand Identity, Elements of Brand
Brand Image: Customer’s Perception of Brand Identity: Introduction, Defining Brand Image,
Kapferer’s Model of Brand Image, Brand Gap, Roles of Metaphors in Delivering Brand Image, Decoding
Brand Image (ZMET)
Brand Personality: Carrier of Brand Identity: Introduction, Defining Brand Personality, Scales of
Brand Personality, Use of Brand Personality.

Brand Communication: Introduction, Tools for Brand Communication, Brand Awareness.
Brand Positioning: Introduction, Defining Brand Positioning, Need of Positioning, Brand Positioning in
Consumer’s Mind, Rules for Successful Brand Positioning, Brand Repositioning.
Brand Equity: Introduction, Defining Brand Equity, Measuring Brand Equity, Building Brand Equity.

Pharmaceutical Branding Strategies; Building Pharmaceutical Brands; Communicating Pharmaceutical
Brands; Future Pharmaceutical Branding Models

Suggested Readings:
1. Brand Management: Sagar, Mahim et al, Ane Books Pvt. Ltd.
2. Product and Brand Management: Mathur, U.C., Excel Books Ltd.
3. Branding Concepts – Pati, Debashish
4. Brand Positioning Strategies for Competitive Advantage – Subrato Sengupta
5. The new Strategies Brand Management – Kapfere, Jean-Noel
Paper Code: MBA-125 PATENTS AND DRA Credit = 4
Marks = 100
Objective: The course is specifically designed so that students can understand various issues in global
intellectual property regime. Also specifically with WTO TRIPS agreement there is compliance of
member countries Patent and IPR laws and accordingly the industry need to make their strategy. Proper
understanding of the subject will give student an insight to prepare the product development strategy.

Introduction to IPR & Patents: Introduction to Intellectual Property Rights: IPR-Definition, Different
Form of IPR- Patents, Copyright and related rights, Trademarks, Geographical indications, Industrial
designs, Integrated circuit layout-designs and Protection of undisclosed information; History of Patent
Protection; Rationale behind Patent System.
Patents System: Definition of Patents- TRIPS Definition -Criterion of Patenting an invention · Non
Patentable Invention -Product vs. Process Patents; Rights of a Patentee. Freedom to Operate:-Obtaining a
patent for an invention- Practicing the invention, Infringement & remedies- pre grant as well as post grant
Literal Infringement and Infringement by Equivalents – Doctrine of equivalents Defenses to
Infringement.; Patent Prosecution and Claim Drafting- Pre filing exercise: Patent Search; Patent Law
India: Act of 1970 and further Amendments. TRIPS and obligations; Filing a Patent, Specification-
Complete and Provisional Abstract, Drawings, Patent Claims; PCT filing.

Enforcing the Patents Term of a patents - Year from date of filing, Renewal of Patent, Compulsory
Licensing: Working of patent within a stipulated time: Licensing of Patent, Obligations of a Patentee.
Some Specific Patent Issues with Pharmaceuticals Industry Ever greening of Patents (Case Studies of
Pharma), Bolar Provision Section 107 With Reference to TRIALS, Compulosry Licensing with Example
Pharma Companies The Natco Case.

Drug Regulatory Affairs: Requirement of Good Manufacturing Practice, cGMP, GLP, USFDA, WHO
guidelines and ISO 9000/14000 series; Drug and cosmetics Acts and Rules, Drug Regulatory Affairs.
Documentation: Protocols, forms and maintenance of records in pharmaceutical industry; Preparation of
documents for new drug approval and export registration.

Suggested Readings:
1. Intellectual Property Rights: Deborah E.Bouchoux, Delmar Cengage Learning.
2. Willing, S. H. “Good Manufacturing Practices for Pharmaceuticals” Marcel Dekker, Inc. New York.
3. Drugs and Cosmetics Acts and Rules.
4. Bharathi, Drugs and Pharmacy Laws in India.
5. Patel, A.H. “Industrial Microbiology” Macmillian India Ltd., Delhi
6. Nash R. A. and Wachter, A.H. “Pharmaceutical Process Validation” Marcel Dekker, Inc., New York.