Contact: Todd Lindgren Philip Sokoloski

VP, Communications & Public Affairs Director, Communications

(213) 977-8628 (213) 977-8630
tlindgren@filmla.com psokoloski@filmla.com

FOR IMMEDIATE RELEASE

First Quarter Sees Five Percent Growth in On-Location Filming in L.A.

Key Film Industry Indicators Dip as Small Projects Drive Single-Digit Gain

LOS ANGELES – April 5, 2011 – FilmL.A. -- the not-for-profit community

benefit organization that coordinates permits for filmed entertainment shot on-location in
the City of Los Angeles, unincorporated parts of Los Angeles County
and other local jurisdictions -- today announced that on-location filming across all
categories increased 4.7 percent in the first quarter of 2011 compared to the same
period in 2010. It was the fifth consecutive quarter of production gains recorded for the
region, although the bulk of the observed growth in permitted production days (PPD)*
occurred outside the most closely watched categories -- Features, Television and
Commercials production.

Production of Commercials increased 2.4 percent in the first quarter of 2011 vs. the
same period in the prior year (2,083 in 2011 vs. 2,034 PPD in 2010). The category
appears to be winding down from an eighteen-month surge that last year delivered a
record year-over-year increase and a return to 2006 filming levels.

Production in the Television category dropped 3.7 percent in the first quarter (4,701 vs.
4,881 PPD) led by losses in the Television Reality (down 6.4 percent) and Television
Drama (down 2.6 percent) production subcategories, among others.

The typically modest Television Sitcoms category (up 77.3 percent) benefited from a
creative shift toward single-camera comedy shows that pull film permits. Production of
Television Pilots also grew slightly over the last three months (up 4.7 percent).
FilmL.A. tracked eight television projects claiming a California Film & Television Tax
Credit this past quarter; these projects contributed 100 PPD to Television category
totals.

On-location Feature production declined 5.3 percent (880 vs. 929 PPD).
Notwithstanding the direct and measurable impact of the California Film & Television
Tax Credit, the feature film category remains weak. Ten incentivized feature projects
filmed on-location in Los Angeles this past quarter, contributing 135 PPD; the state
credit now fuels 15 percent of Feature category totals.
- MORE -
With Features and Television down and Commercials growth slowing substantially, the
majority of the increases in local filming are coming from less economically significant
industry sectors. Production of music videos, industrial videos, student films and other
miscellaneous projects is up 21.5 percent (3,940 vs. 3,243 PPD), contributing the bulk
of the quarter’s total PPD growth.

“The latest data suggest a softness in the industry, but not a full loss of momentum,”
said FilmL.A. Chair Ed Duffy. “Pilot production is up and we have a couple big features
in production, so we’re optimistic about a better set of numbers come July.”

About FilmL.A.

Founded in 1995, FilmL.A. is a private, not-for-profit community benefit organization that

coordinates and processes permits for on-location motion picture, television and commercial
production under contract to an ever increasing roster of public-sector clients in the Los Angeles
region. Our organization works to strike a balance between the needs and interests of the
entertainment industry and the neighborhoods affected by on-location production. Ongoing
community relations is a key component of the service FilmL.A. provides. In today's highly
competitive, global entertainment production market, FilmL.A.'s services help the Los Angeles
region retain its status as the entertainment production capital of the world.

* On-location production figures are based on days of permitted production within the
jurisdictions served by FilmL.A. One permitted production day (PPD) is defined as a single
crew’s permission to film a single project at a single defined location during any given 24-hour
period. This data does not include production that occurs on certified sound stages or on-
location in jurisdictions not served by FilmL.A. Overall figures include production of feature films,
television programs, commercials, documentaries, industrial videos, infomercials, music videos,
still photography, student films and miscellaneous production.

- MORE -
 On-Location Production Report
Updated: 04.05.11

Recent Permitted Production Days (PPD) by Type About this Report

Q1 Q2 Q3 Q4 TOTAL (YTD)
This report is the product of inde-
Features  5.3% pendent research conducted by
FilmL.A., a private, not-for-profit
- 2010 929 1,542 1,387 1,520 929 community benefit organization that
coordinates and processes permits for
- 2011 880 880 on-location motion picture, television
and commercial production under
- Year/Year Diff. -5.3% contract to an ever-increasing roster
of public-sector clients in the Los
Television  3.7% Angeles region.

- 2010 4,881 4,052 4,068 4,832 4,881 Although film production activity can
be measured in a variety of ways, our
- 2011 4,701 4,701 preferred unit of measure is the
permitted production day (PPD). One
- Year/Year Diff. -3.7% PPD is defined as a single crew’s
permission to film a single project, at
Commercials  2.4% a single defined location, during any
given 24-hour period.
- 2010 2,034 1,604 1,481 1,659 2,034
In addition to researching matters of
- 2011 2,083 2,083 interest to entertainment industry
leaders and local government repre-
- Year/Year Diff. 2.4%
sentatives, FilmL.A. offers counsel to
local governments on how to enhance
Others  21.5% the environment for filming in the
greater Los Angeles region.
- 2010 3,243 3,936 2,777 3,701 3,243

- 2011 3,940 3,940 Ongoing community relations is a key

component of the service FilmL.A.
- Year/Year Diff. 21.5% provides. The organization works to
strike a balance between the needs
TOTAL (All Categories)  4.7% and interests of the entertainment
industry and the neighborhoods af-
- 2010 11,087 11,134 9,713 11,712 11,087 fected by on-location production.

- 2011 11,604 11,604 In today's highly competitive, global

entertainment production market,
- Year/Year Diff. 4.7% our services help the Los Angeles
region retain its status as the enter-
tainment production capital of the
Recent PPD for Top Television Subcategories world.

Q1 Q2 Q3 Q4 TOTAL (YTD)

TV Drama  2.6% NOTE: FilmL.A. updated its produc-

tion tracking tools at the beginning of
- 2010 1,298 755 1,420 1,519 1,298 2008. This adjustment significantly
changed how FilmL.A. tracks and
- 2011 1,264 1,264 reports on local production activity.
We therefore caution against making
- Year/Year Diff. -2.6% direct comparisons between this data
and data published in older FilmL.A.
TV Sitcom  77.3% reports (1993-2007).

- 2010 203 286 366 680 203

- 2011 360 360

- Year/Year Diff. 77.3%

TV Reality  6.4% FilmL.A.

1201 W. 5th Street
- 2010 2,063 2,016 1,523 1739 2,063 Suite T-800
Los Angeles, CA 90017
- 2011 1,930 1,930

- Year/Year Diff. -6.4% 213.977.8600 t.

213.977.8610 f.
TV Pilot  4.7% www.filmla.com

- 2010 361 177 52 143 361

- 2011 378 378

- Year/Year Diff. 4.7%