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A Mi Madre NELI Por su Apoyo incondicional y por su gran cariño que me demuestra día a
día. A Mi Padre Waldimar por su constante Apoyo y por ser mi gran ejemplo a seguir. A
ROBERTO, mi Esposo por estar siempre a mi lado alentándome a seguir y lograr alcanzar
mis metas. A Mi Hijo Nandito por ser la razón de mi vida y darme las fuerzas necesarias
para superarme día a día. A Mis Hermanos y cuñados ROCÍO Y GUSTAVO ROBERTO Y
MIRIAM NELITA por su cariño y apoyo. A MI 2da. FAMILIA ALBERTO Y MARCI
CARLOS Y MIRIAM MARÍA ESTELA por sus consejos y apoyo. A un gran profesional y
amigo Ing. CARLOS SHYGIO por su apoyo incondicional en la elaboración del presente
trabajo, por sus consejos y amistad sincera. A mi ASESOR ING. CÉSAR SANDOVAL Por
sus recomendaciones para la culminación del presente trabajo. A mi amiga MONICA por
demostrarme su amistad sincera, y alentarme a alcanzar esta meta.

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El presente trabajo intenta demostrar la oportunidad de negocio para la ejecución de una empresa
importadora de material dental (que inicialmente se encargará de importar Guantes de látex para
examen), dicho Plan de Negocio fue encargado por el Centro Odontológico Americano, quien
evaluando su demanda de material dental considera importante iniciar una empresa de este rubro.
En el capítulo I. Se expresa algunos conceptos generales que nos ayudará a entender mejor
los puntos a tratar, en el capítulo II. se trata de dar una idea clara de la envergadura del Centro
Odontológico Americano, tanto en el aspecto organizacional así como en el consumo mensual de
material dental, básicamente en Guantes de Látex para examen.
En el capítulo III. Realizamos el estudio general de factibilidad para la ejecución de una
empresa importadora de Guantes de látex, empezando por evaluar la situación actual
macroeconómica del país en el cual nos estamos desenvolviendo, luego realizamos el análisis de
la organización en la que detallamos los pasos a seguir para la constitución de empresa, visión,
misión y objetivos de la empresa así como su ubicación y tamaño, luego realizaremos un estudio
de mercado, evaluando la demanda y la oferta de manera interna (Empresas ofertantes) y de
manera externa (Empresas Proveedoras extranjera) lo que nos permitirá tener una referencia de
los precios del mercado con respecto a las cajas de guantes de látex para examen.
En el Capítulo IV, Evaluamos todos los trámites que se requieren para poder realizar la
importación de este tipo de material médico. Así como los pasos a seguir para obtener los
documentos necesarios.
En el Capítulo V, se estudia la organización que tendrá la empresa importadora, tanto para la
implementación como para su funcionamiento.
En el capítulo VI, realizamos un análisis general de los principales indicadores operativos,
lo que nos permitirá determinar un precio de venta al público de nuestro producto a importar así
como el volumen aproximado de importaciones. Terminando con las conclusiones y
recomendaciones sobre éste.

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Sistemas de Producción: Planeación, Análisis y Control. RIGGS, JAMES L.


Mercadotecnia: Conceptos y Aplicaciones. SCHENE, CHARLES D.
Investigación de Mercados. Aaken, Daría A.; Day Georges.
Revista Comercio y Producción. Revista de la Cámara DE Comercio. Edición:
Diciembre/2002
Taller de Planeamiento Estratégico.Universidad Nacional de Ingeniería. Folleto de
Curso.

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