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WORKING IN TEAMS
4-WHEN HAMILTON DESCRIBES THE REASON FOR HIS TEAM'S SUCCESS, HE USES A WORD
THAT YOU OFTEN HEAR INSIDE SUCCESSFUL FORMULA ONE TEAMS COMMUNICATION.
5- HIS TEAM IS ALSO PART OF SOMETHING MORE COMPLICATED THAN JUST DESIGNING
BUILDING, AND RACING CARS. THE FORMULA ONE BUSINESS INCLUDES LOGISTICS AND
MARKETING.
TRADUCCION..
4- CUANDO HAMILTON DESCRIBE LA RAZÓN DEL ÉXITO DE SU EQUIPO, UTILIZA UNA PALABRA
QUE USTED A MENUDO ESCUCHA DENTRO DE LA COMUNICACIÓN EXITOSA DE LOS EQUIPOS
DE FÓRMULA UNO.
5- SU EQUIPO TAMBIÉN ES PARTE DE ALGO MÁS COMPLICADO QUE EL SÓLO DISEÑAR
CONSTRUCCIONES Y CARROS DE CARRERAS. EL NEGOCIO DE FÓRMULA UNO INCLUYE
LOGÍSTICA Y MARKETING.
TEXT THREE
BREAKING INTO NEW MARKETS
a) SHOULD LUXURY GOODS FIRMS GO INTO THE HOTEL BUSINESS?
b) GIORGIO ARMANI IS ONE OF THE MOST WELL KNOWN BRANDS IN FASHION. ARMANI AND
HIS FIRM CREATE CLOTHES, SCENT, COSMETICS, WATCHES AND ACCESSORIES.
CUSTOMERS CAN PURCHASE ARMANI FURNITURE, FLOWERS, CHOCOLATE, SWEETS AND
JAM. THERE ARE ARMANI CAFÉS AND RESTAURANTS IN MANY CITIES: LONDON, PARIS AND
NEW YORK ARE SOME EXAMPLES.
c) ARMANI WILL BE IN CHARGE OF THE DESIGN FOR A DOZEN OF NEW HOTELS AND FIVE
LUXURY RESORTS, TO BE BUILT IN THE NEXT TEN YEARS.
d) ARMANI IS THE BOLDEST MOVE SO FAR BY A LUXURY GOODS COMPANY INTO THE HOTEL
BUSINESS, BUT NOT THE FIRST. SOME YEARS AGO DONATELLA VERSACE DESIGNED A HOTEL
WHICH WAS OPENED ON AUSTRALIA'S GOLD COAST. BULGARI, AN ITALIAN JEWELLER,
CONFIRMED A JOINT VENTURE WITH RITZ TO BUILD FOUR HOTELS AND THREE RESORTS.