Documentos de Académico
Documentos de Profesional
Documentos de Cultura
Laura Gabrielle
Security ......................................................................10
Work Experience............................................................11
Backstage ....................................................................16
Introduction
Possibly full of the biggest egos in the world, it isn’t the easiest to
top as well as the up and coming designers. It’s the place to be, for
The art of getting into the fashion show is not something which
should be left to the last minute. These events are strictly by invite
only, and it is very hard to get through the Fort Knox-like tight
security.
much interest to you unless you are a buyer for a shop, and let’s
face it, you would have your invite in the post already so why would
to be seen as the latest fashion muse, and to hang out with the cool
kids.
Most fashion designers have a stock audience that they invite every
year, but there are always a fair few invites that are up for grabs.
you need to prove that you’re worth the paper it’s written on. Here
are a few tips you could use to aid you in your convincing;
Setting Up a Business
© Strategic Agenda Media Ltd Laura Gabrielle 4
Most designers won’t say no to the possibility of new custom,
invite to their show room; avoid this at all costs. Just reply
with the very polite notion that you would rather see all the
worthwhile.
to the rescue!
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With the amount of new programmes at your reach today, it’s
blag!
Obviously if they ask for a website you could take a few weeks
to build one; although chances are, you can get away with
Fashion Journalist
with a name that they may just pretend to know at the risk of
have heard of you) and you need a pass. Fashion is all about
the other end of the phone. Ask them how the week’s panning
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out, whether they've got any confirmed guests you may be
like, etc. All of this effort before asking for your passes will
If they're still not taking the bait at this point, you can offer
someone rang you a few days ago saying they’d send you some
but have only sent one; you need two more for your
press passes which not only guarantee you entry, but also a
nice close seat and if you're very lucky even queue jumping
which you are trying to penetrate. Every single email address listed
is there for invite queries, so they’re the best place to start your
quest.
Step Three: Go to the 'Contacts' link on the left hand side of the
page.
Information'.
This information lists email addresses and contact numbers for both
If you’re tall, have chiseled out cheekbones and are sporting the
latest anorexic look then you have a heads up on the shorter, less
masses on the high street is not a good way to go. Dress to impress,
but not too much so. Nothing sticks out more in a line of elegant
all look as stylish as Kate Moss in worn jeans and a little white tee,
but we don’t need to go dressed to the nines. The look we’re going
‘Make sure you’re wearing your outfit; the outfit is not wearing
you.’
Aim High
Don’t just stop at one invite; try your hand at getting as many as
various different shows and this could easily be your gateway into
Security
anti fur terrors - armed with their red paint and talcum powder -
decided to ruin every show they possibly could. Don’t make enemies
who still live with their parents so if you accord them the respect
they feel they deserve and make them feel powerful you’ll have a
The mantra of the guerrilla is “be prepared” but if for some reason
are worn by staff all over the event, and sets them apart from the
fakes, so why not fake your own staff uniform? Think of it as a fancy
Most of the staff sports a LFW identity badge; this is where you
really get to show off DIY skills that’d make Blue Peter proud. With
and thus copy the appearance of an ID badge. You can copy the
image from the web and then effortlessly place your own headshot
in the necessary space. This will give you access to pretty much
dished out a load of staff duties that you won’t be paid for!
Work Experience
All PR companies and designers love the prospect of some free help,
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so work experience is the perfect gateway into their world. Yes,
you will be working for free, but it certainly isn't the case of doing
something for nothing. It's one of the best ways to gain future
extra early, so you can beat other wannabes to the prize. This is
what you do, and why you would like to work with them.
more effective than posting as it's quicker and easier for both
Fashion Week will have kept them very hectic and busy!
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5. Usually you won't need to go to an interview, but some
companies may ask for a CV. In this case, send them a well
this is the reason you're offering to work for free, after all!
6. With all the hard work you've done, you need to sit back,
taken very good care of. Try brown nosing the designer first
Budding Designer
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Although designers are in competition with each other, there
are often willing to help out young, new designers and put
Even so, if you do find you have to leave it until the last minute, try
start. If you’re lucky enough, you might just stress someone out so
much you’ll be able to blag a last minute spare seat, but this isn’t
the recommended way to gain entry. If all else fails and you really
have no other way of entry, there’s always the back door, along
with the excuse that you popped out for a cigarette and left your
ticket inside.
mimicking those who you may think are less known, as the people
you are blagging to be are very likely to know exactly what they
thing you can do is not know your stuff. Take some time out to read
the latest fashion bibles; Vogue, Harpers, Tatler, Elle, and get up to
date. The last thing you need is someone asking you what you
thought of Lily Cole's dress on the catwalk if you don't even know
like the best of them and get chatting, it’s your best way into the
saying hello as if you’ve just been reunited with your long lost best
mate is always an ice breaker, and usually the ego of the victim
are.
you’re going for ghetto fabulousness). Have fun, look down at the
people who were given a worse seat than you and slate the models
Backstage
Even if you’re not the typical bloke looking to gawp over the models
your own staff ID, you might have to rely on your gift of the gab
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(that’s presuming you have one), and use any reason possible to get
Any of the roles that you could have used for gaining the tickets in
the first place will help you along with this one, but fashion shows
vary, so always assess the situation before you go mouthing off and
partying with fashion’s greats. The fashion show after parties are
or face. It’s best to try and get your invite in advance to avoid
If this isn’t your style, another route you could go down is to make
them aware of the fact you have been to their last few parties and
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were promised an invite to this one and haven’t received it. Of
course, you will need to do your research for this blag. Find out
what kind of party they threw, where it was held and who else was
much you enjoyed it and that you were rather looking forward to
the best ways to get an invite, network your way around the room,
If all else fails, and you find yourself stuck in a queue wondering
just what it is you can say to the bouncer to avoid him laughing in
your face, you would do well to gain some insight into the world of
use to make sure you're remembered when the invite lists are
how to come away with contact numbers for those you've chatted
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up during the evening! Work experience is the perfect way to gain
contacts you may never have access to, so take advantage of this.
The best way to get friendly with those who'll remember you next
year is to party very drunkenly with them at the after show parties;
that's even more reason to try your hardest to get into them!