HispanicTips » » Ad Shop Wins Fifth Consecutive Creative, In... http://www.hispanictips.com/2009/11/05/ad-shop-wins-fifth-con...

Bienvenido, HispanicTips is about empowerment through information for our diverse group. A community
enhancer, it is a powerful platform in terms of presentation, organization and ease of use. Combined with 4 years
worth of news (53,939 items to be exact) it is the best Hispanic/Latino News Service available. Knowledge is
power, soak it up here.

Ad Shop Wins Fifth Consecutive Creative,

Innovation Award in 2009 – Adrenalina
Adrenalina, a leading multicultural advertising and marketing agency that is part of the MDC
Partners network, has been awarded a silver trophy at the renowned El Ojo de Iberoamerica
Festival in Buenos Aires, Argentina.

Adrenalina was recognized for its creative work in the El Ojo Classic radio category, winning a
silver award for its Tecate “Disclaimer” spot, which is part of Tecate brand’s 2009 multimedia
campaign rolled out in April.

The award was bestowed on Wednesday (Nov. 4), the final day of the international creative festival
that was held Nov. 2-4 at the Hilton Buenos Aires, Puerto Madero.

El Ojo is the latest in a string of recognitions for the celebrated Tecate “Disclaimer” spot, which
captured a silver award in September at the 11th annual Advertising Age Hispanic Creative
Advertising Awards in Miami and a bronze award from Argentina’s Festival Iberoamericano de la
Publicidad (FIAP) honoring the best advertising and production in Spanish.

Adrenalina also picked up its first-ever gold prize in September from the Advertising Age Hispanic
Creative Advertising Awards, winning the most prestigious award for best TV campaign for its
Tecate Light “Papas” series and taking home a silver award in the TV category for Tecate Light’s
“Papas Medias de Seda” (”Papas Silk Stockings”) spot.

“El Ojo is further recognition that our team’s creative work resonates among our colleagues in the
global advertising community,” said Manuel Wernicky, president, chief ideas officer and managing
partner, Adrenalina.

As the lead agency for Tecate and sister brand, Tecate Light, Adrenalina recently embarked on its
third consecutive advertising and marketing programs for the brands’ distributor, Heineken USA via
Cerveceria Cuauhtemoc Moctezuma (CCM), Monterrey, Mexico. New creative for both brands is
expected to roll out in early 2010.

El Ojo de Iberoamerica is considered the Iberian Peninsula’s most important marketing and
advertising event showcasing creativity and innovation in advertising, communication, marketing
and entertainment in Latin America, Spain and Portugal.

For more information about Adrenalina, send an email to: news@getadrenalina.com.

About Adrenalina

Like the Spanish word for adrenaline, a hormone generated in the human body when we experience
emotions, Adrenalina, New York, creates ideas that provoke engagement, experience and emotion
between brands and consumers. The agency specializes in media agnostic ideas, breakthrough
advertising, digital innovation and grassroots, retail promotional and channel marketing.
Adrenalina, a new kind of agency for a new America, is a minority-owned and managed business.

About MDC Partners

MDC Partners is a leading provider of marketing communications services to clients in North

America, Europe and Latin America. Through its partnership of entrepreneurial firms it provides
advertising, specialized communications and consulting services to leading brands. MDC Partners’
philosophy emphasizes the utilization of strategy and creativity to drive growth for its clients.
“MDC Partners is the Place Where Great Talent Lives.” MDC Partners Class A shares are publicly
traded on the NASDAQ under the symbol “MDCA” and on the Toronto Stock Exchange under the
symbol “MDZA.”"