Scribd

Upload a Document
Search Documents

Explore

Documents

 Books - Fiction
 Books - Non-fiction
 Health & Medicine
 Brochures/Catalogs
 Government Docs
 How-To Guides/Manuals
 Magazines/Newspapers
 Recipes/Menus
 School Work
 + all categories

 Featured
 Recent

People

 Authors
 Students
 Researchers
 Publishers
 Government & Nonprofits
 Businesses
 Musicians
 Artists & Designers
 Teachers
 + all categories

 Most Followed
 Popular
  Karan Kadam

We're using Facebook to personalize your experience.

Learn More·Disable

Account

o Home
o My Documents
o My Collections
o My Shelf
o View Public Profile
o Messages
o Notifications
o Settings
o Help
o Log Out

           
  /  12
 827b9f6736ae9f7

1 document_comme 4gen

Download this Document for Free

5
y

Doo r S tep D elivery: T he dealers als o p r o vide the f ac ility of

delivering the vehi cle right at the d oo r step o f the cust omer .
y

A uspi c io us T ime D elivery: T he dealer als o off ers t o deliver the

new vehi cle on auspi ci ous m oments, muhurats and days . A ll that
the cust omer has t o d o is t o just tell the dealer their pre ferred
tim e o f delivery .
Bajaj Pulsar- The Price
T he fo llo wing ta b le sh o ws the average pri c e of a B ajaj P ulsar b ike
( acco rding t o t h e b ike variati o ns) in c ities b el o nging t o bo th metr o a s
well as n on -metr o c ateg ory .
Bike Version
Average
price in Rs. in
metros
Average price in Rs.
in non-metros
B ajaj
P ulsar
150 CC
64375/-
63666/-
B ajaj
P ulsar
180 CC
66625/-
65666/-
B ajaj
P ulsar
200 CC
76125/-
75000/-
B ajaj
P ulsar
220 CC DTS F i
91875/-
91000/-
B ajaj
P ulsar
220 DTS i
70000/- (E x-
S h o w r oo m )
93000/-
6
A ls o , many B ajaj A ut o a u t h o rized dealerships off er the fo llo wing
f inan c ial s c hemes in o rder t o a t t r a c t the p o tential c ust o mer:
y

0 % Sc heme: U nder this s c heme, a c ust o mer has t o p a y o nly

n ominal pr oc essing fees .
y

G reen Channel: As a part o f this s cheme, i f a cust omer takes a

qui ck de cisi on t o pur chase a bike, the dealership supp orts the
c ust o mer  s de c isi o n with a f aster appr o val l o an appr o val
pr oc edure .
y

L ow Do w n P ayment: I n this s c heme, the m o nthly EMI p a y m e n t

co uld b e as l o w as Rs . 900/-. T his s c heme helps the c ust o mers in
planning their m onthly b udget m ore e ff i ciently .
y

No rmal C hannel: C ust o mers c an take 80% as l o an with n o rmal

eligi ble d oc uments, and o b tain appr oval within 2 4 h ours .
y

E xc hange Sc heme: A ny m o del and any b rand of e x is t in g b ike of

the cust omer c o uld be ex changed f or a brand new Bajaj . Af ter the
ex change, the pri ce realized f or the older bike is treated as a
d own payment and the balan ce is adjusted int o any o f the
availa ble finan ce s chemes .
Bajaj Pulsar- Promotion
P ulsar was the b ike that was laun c hed b y B ajaj A ut o w i t h o ut the
co llabo rati o n of t h e K awasaki Co mpany . A ls o , this b ike was a
te chn ol ogi cal and a designing marvel . T he creative pr om oti on campaign
fo r B ajaj P ulsar was handled b y the ren o wned advertising agen c y O gilvy
and Mather . T he creative team de cided t o end ow the bike with a
7
gender . T aking this idea int o co nsiderati on, the campaign with a tagline
c alled  D ef initely M ale  was laun c hed . T he pr o mo ti o n c ampaign,
co upled with the design and the per fo rman c e of t h e b ike, helped the
co mpany in a c hieving ex c ellent sales num b ers fo r the P ulsar b ike .
Bajaj Pulsar- Promotion Transitions
W hen B ajaj A ut o la u n c hed the new DTS i te c hn o lo gy fo r the P ulsar b ike
in the year 2 0 0 3 , the creative pr om oti on resp onsi bility was assigned t o
an other agen cy called L e o B urnett . L e o B urnett changed the p ositi oning
of t h e b rand f ro m  D ef initely M ale  t o  D igital B iking .
W hen B ajaj A ut o la u n c hed the P ulsar 200 v e r s i o n, the pr o mo ti o n
c ampaign was foc used o n the co nc ept of  f ree b iking . Acco rding t o
the de finiti on of b rand Pulsar, free biking is all a bo ut ta ckling o b sta cles .
T he expensive ad fo r this c ampaign was sh o t in H avana, C ub a. T he
underlying theme o f the ad is t o h ow tw o P ulsar riders dis co ver a new
r oute when the main r oad is bl oc ked by a tra ffi c jam .
B ajaj P ulsar is als o a s s oc iated with a reality sh o w c alled S tunt M ania
that is aired on MTV c hannel . T his sh ow targets the audien ce in the age
gr oup of 18 and a bo ve . T his sh ow als o menti ons a bo ut bike
maintenan ce and rider sa fety .
Bajaj Pulsar- Place
D ealership system of B ajaj A ut o :
T he co mpany has a netw o rk of 498 dealers and o ver 1 ,500 a u t h o rized
servi ce centers a cr oss the c o untry . A r ound 1, 400 rural outlets have
b een c reated in t o wns with p o pulati o n of 25 ,000 a n d b el o w .
8
Fo llo wing are the vari o us types of s h o w r oo ms implemented b y B ajaj
A ut o :
y

COCO : T hese are Co mpany O wned & Co mpany O perated

sh owr oo ms . T hese c o n cepts exist only f or Pr o-B iking sh owr oo ms .
y

CODO : T hese are Co mpany O wned & D ealer O perated

sh owr oo ms . I n this case, sh owr oo ms are owned by the c o mpany
b ut the o perati o ns in the sh o w r oo m are managed b y the dealer .
T his m o del is fo llo wed when B ajaj wants t o p r o vide the dealer
f inan c ial b ene f its .
L o gisti c s system of B ajaj A ut o :
T his f un c ti o n of d is t r i b uti o n is n o t o wned b y the co mpany in any fo rm .
T his f un c ti o n is o uts o ur c ed t o the third party vend o rs . T he third party
here is Transp ort C o rp orati on of I ndia ( T C I ) and a few other private
vend o rs .
T he f leet t o b e transp o rted is c ust o m - designed fo r B ajaj A ut o b y the
vend or . A T ransit Insuran ce C o mplian ce L etter ( T I C L ) is signed between
the tw o parties (i .e . the vend o r and B ajaj Aut o) .
T he l oc al level su b- dealer s o metimes gets t o d e c ide the last mile
l ogisti cs, as he can de cide t o pi ck up the vehi cles himsel f o r have it
transp orted t o him . F reight charge is built -in in the pr odu ct pri ce .
9
I mproving the distribution system at Bajaj Auto:
S pare parts distri b uti o n is o ne of t h e c riti c al pr oc esses in the servi c ing
of the vehi c les . S pare parts distri b uti o n is handled thr o ugh a netw o rk of
400 dealers and 15 d is t r i b ut o rs . S pare parts are distri b uted f ro m fo ur
wareh ouses that are strategi cally l oc ated a cr oss the c o untry . T he
pr oc ess that Bajaj Aut o was using t o manage the supply o f spare parts
a cr oss the distri buti on netw ork was ine ffi cient, did n ot pr odu ce
a cc urate results, and was unsuita ble f or the in creasing c o mplexities o f
distri b uti o n .
To keep tra c k of its sa f ety st oc k, am o unting t o o ver 14 ,000 d i ff erent
items, the c o mpany was using a cum bers ome manual pr oc ess that was
neither timely n or a cc urate . L a ck o f visi bility of o rder status resulted in
invent ory pr ob lems at sales outlets b e cause needed items didn  t always
get pri ority during pa cking and shipping . To impr ove the e ffi cien cy
a cr oss the distri buti on netw ork, Bajaj Aut o implemented a SAP b ased
E RP s y s t e m . A s a result, o verall pr o du c tivity has impr o ved b y m o re than
80%.
Setting up of depots:
S etting up dep o ts is a ge o graphi c al strategy ad o pted b y B ajaj A ut o. B ut
this d oes n ot mean that the c o mpany has g one all out t o o pen a large
num ber o f dep ots . I t has ch osen strategi c l oc ati ons . T he key r ole played
10
b y dep o ts is that they are meant t o c ater t o any sudden rise in demand
of v e h i c les, and t o co ver the existing ge o graphi c s p a n of I ndia .
A dealer needs t o co nsider his o rder requirements and then co me up
with an order t o pla ce t o the regi onal o f f i ce . If the demand is
immediate, he may appr oa ch a dep ot f or the l oad . E lse, he has t o try t o
sti ck t o f a ct ory l oad . Bo th o f these l oads have their own sets o f pr os
and c o ns .
C riteria for choosing a factory or a depot approach:
Bajaj Pulsar-Marketing Mix Report
Download this Document for FreePrintMobileCollectionsReport Document
827b9f6736ae9f7

doc

This is a private document.

Info and Rating

0 5 false false 0

bajaj pulsar

Amit Jaswani
Ads by Google

Bajaj Bikes Dealer

Buy new bajaj bikes.Choose from
various models. Finance available.
www.getit.in/bikes-dealer

Customer Experience
Learn how to turn your organization
into customer champions
www.strativity.com

Bike Of The Year

CB Twister w/ 110 cc Bikes
W/ Mileage of 70kmpl Test Ride Now
www.Honda2wheelersindia.com

Share & Embed

Related Documents

PreviousNext

1.

p.

p.

p.

2.

p.
 p.

p.

3.

p.

p.

p.
4.

p.

p.

p.

5.

p.
 p.

p.

6.

p.

p.

p.
 7.

p.

p.

More from this user

PreviousNext

1.

20 p.

12 p.
 50 p.

Recent Readcasters

Add a Comment

827b9f6736ae9f7

Submit
share:
Characters: 400
document_comme
 4gen

827b9f6736ae9f7

public - locked

Upload a Document
Search Documents

 Follow Us!
 scribd.com/scribd
 twitter.com/scribd
 facebook.com/scribd

 About
 Press
 Blog
 Partners
 Scribd 101
 Web Stuff
 Scribd Store
 Support
 FAQ
 Developers / API
 Jobs
 Terms
  Copyright
 Privacy

Copyright © 2011 Scribd Inc.

Language:
English
scribd. scribd. scribd. scribd. scribd. scribd. scribd.

pdf docx txt

827b9f6736ae9f7

Title:
Category: Presentations Choose a Category

Spreadsheets Choose a Category

Choose a Category
 Tags: (separate with commas)

Description:

Save

_s-xclick -----BEGIN PKCS7

_s-xclick -----BEGIN PKCS7

_s-xclick -----BEGIN PKCS7

pdf docx txt