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Purpose of the Communication Plan: Ensure that the LGU will always provide for funds
to cover the electricity and Internet bills. This will ensure the sustainability of the
operations of the eSkwela Center.
Communication Strategy:
My Comments/Suggestions:
• In the proposed strategy, there will only be one occasion wherein there will be a
formal audience with the Mayor. If this can be done with the other LGU officials
in attendance, then that is recommended.
• Prior to the presentation, familiarize yourself with the priority programs of the
mayor and what he wants to accomplish in his administration. Align the goals of
eSkwela with the priority programs and focus on how the eSkwela can help in
achieving the goals of the priority program.
• For every communication program, there has to be a time frame which can also
serve as basis for the monitoring and evaluation. In general, the communication
objectives should be SMART – which can also provide the measurable indicators
useful for M&E.
Purpose of the Communication Plan: Establish a partnership and for the approval of
funding support for the establishment of a Mobile Library
Communication Strategy:
My comments/recommendations:
• Check the priority programs of the organization in your area and align the Mobile
Library project with those programs.
• Find out if there are members/officers of the organization who can be your
supporters/allies/advocates
• Seek the help of the media organization to publicize potential partnership with the
Rotary Club.
• Always make sure that you make public the accomplishments of eSkwela or its
activities. This way, organizations would be wanting to partner with you.
• Be sensitive to political affiliations. If you can make it appear that the eSkwela is
apolitical, then that is the better way to go. Always, make it appear that the
beneficiaries are not the political parties but the constituents.
• If they can have a social marketing tool kit: this consists of the eSkwela brochure;
media/video clips of testimonials from the successful users of eSkwela; the video
briefing about their esKwela
• For every communication program, there has to be a time frame which can also
serve as basis for the monitoring and evaluation. In general, the communication
objectives should be SMART – which can also provide the measurable indicators
useful for M&E.
Communication Strategy:
My Comments/Recommendations:
• List the potential donors to the project; prioritize them based on whose objectives
are aligned with the mission/vision of the eSkwela. It does not make sense for
you to just present your plan to anybody. If possible, classify them based on
priority 1, 2 etc
• Prepare proposal specific to the funding agency/donor. At the very least, develop
a business plan which can serve as your blueprint for every proposal that you will
do. For each proposal/presentation, make sure that the alignment with the goals
of the potential donor is highlighted. Therefore, there is no such thing as generic
proposal. There may be a “mother” proposal but it has to be tailor-fit with the
funding agency.
• For each organization/potential funding agency, find out if there are supporters or
advocates of the eSkwela cause.
• If they can have a social marketing tool kit: this consists of the eSkwela brochure;
media/video clips of testimonials from the successful users of eSkwela; the video
briefing about their esKwela
• For every communication program, there has to be a time frame which can also
serve as basis for the monitoring and evaluation. In general, the communication
objectives should be SMART – which can also provide the measurable indicators
useful for M&E.
Communication Plan Objective: Establish a partnership with the local radio station for
the promotion of the eSkwela programs/services
Communication Strategy:
A proposal to be submitted to the radio station; included in the proposal is the x-deal
which comprises inclusion of the logo of the radio station in the eSkwela materials and
center in exchange for the free airing of information about eSkwela.
My Comments/Recommendations:
• You may also want to include in the package the inclusion of the radio station
personnel to some of the training programs that the eSkwela is doing. Like 1 or 2
slots per module.
• In most cases, partnering with a radio station is not that difficult as radio stations
are just looking for the most profitable way to use the air time. You will just have
to spell out the terms of the partnership.
• The media should be a constant ally of the eSkwela for constant and consistent
media mileage. This can also be instrumental in getting more partners.
• If they can have a social marketing tool kit: this consists of the eSkwela brochure;
media/video clips of testimonials from the successful users of eSkwela; the video
briefing about their esKwela
• For every communication program, there has to be a time frame which can also
serve as basis for the monitoring and evaluation. In general, the communication
objectives should be SMART – which can also provide the measurable indicators
useful for M&E.
(Note to Elmer: Thanks also!!! It was also a learning experience for me. Cheers! Mel)
Purpose: Funding Support for the Construction of One Classroom Building for
eSkwela
Communication Strategy:
My Comments/Recommendations:
• Check the priority programs of the organization in your area and align the
eSkwela mission and vision with those programs.
• Find out if there are members/officers of the organization who can be your
supporters/allies/advocates
• Seek the help of the media organization to publicize potential partnership with the
FCCC.
• Always make sure that you make public the accomplishments of eSkwela or its
activities. This way, organizations would be wanting to partner with you.
• Be sensitive to political affiliations. If you can make it appear that the eSkwela is
apolitical, then that is the better way to go. Always, make it appear that the
beneficiaries are not the political parties but the constituents.
• If they can have a social marketing tool kit: this consists of the eSkwela brochure;
media/video clips of testimonials from the successful users of eSkwela; the video
briefing about their esKwela
• For every communication program, there has to be a time frame which can also
serve as basis for the monitoring and evaluation. In general, the communication
objectives should be SMART – which can also provide the measurable indicators
useful for M&E.
Giovanni B. Punay (Benguet)
Stakeholder: Computer/Technical Schools in the area
Communication Strategy:
• A letter of request/proposal
My Comments/Recommendations:
• Include in the proposal an ex-deal which can be beneficial to the school like
media mileage; posting of the school’s promo materials in the eSkwela center
• In most cases, since this is also an educational institution, it may not be difficult
to align the eSkwela goal mission/vision to that of the school but we have to
consider also that the school is operating as a business enterprise.
• Again, be sure that the media will cover whatever activity/partnership the
eSkwela may be able to forge as this will also serve as mileage for the partner
agency,
• If they can have a social marketing tool kit: this consists of the eSkwela brochure;
media/video clips of testimonials from the successful users of eSkwela; the video
briefing about their esKwela
• For every communication program, there has to be a time frame which can also
serve as basis for the monitoring and evaluation. In general, the communication
objectives should be SMART – which can also provide the measurable indicators
useful for M&E.
Bavie dela Rama (??)
Stakeholder: LGU, NGO, Private individuals..
My Comments:
Not much was mentioned in the submission of the participant, hence the more generic
suggestions as follows:
• List the potential donors to the project; prioritize them based on whose objectives
are aligned with the mission/vision of the eSkwela. It does not make sense for
you to just present your plan to anybody. If possible, classify them based on
priority 1, 2 etc
• Prepare proposal specific to the funding agency/donor. At the very least, develop
a business plan which can serve as your blueprint for every proposal that you will
do. For each proposal/presentation, make sure that the alignment with the goals
of the potential donor is highlighted. Therefore, there is no such thing as generic
proposal. There may be a “mother” proposal but it has to be tailor-fit with the
funding agency.
• For each organization/potential funding agency, find out if there are supporters or
advocates of the eSkwela cause.
• If they can have a social marketing tool kit: this consists of the eSkwela brochure;
media/video clips of testimonials from the successful users of eSkwela; the video
briefing about their esKwela.
• For every communication program, there has to be a time frame which can also
serve as basis for the monitoring and evaluation. In general, the communication
objectives should be SMART – which can also provide the measurable indicators
useful for M&E
Purpose: Lobby for fund allocation for computer equipment for the 11 municipalities
Communication Strategies:
Comments/Suggestions:
• The idea of inviting the Governor to visit a eSkwela Center is a good one. Make
sure that there are media people around and the public who are beneficiaries of
the eSkwela. Invite other partners as well.
• In the proposed strategy, there will also be one occasion wherein there will be a
formal audience with the Governor If this can be done with the other officials in
attendance, then that is recommended.
• Prior to the presentation and the visit (in fact, prior to the preparation of the
proposal), familiarize yourself with the priority programs of the Governor and
what he wants to accomplish in his administration. Align the goals of eSkwela
with the priority programs and focus on how the eSkwela can help in achieving
the goals of the priority program.
• If they can have a social marketing tool kit: this consists of the eSkwela brochure;
media/video clips of testimonials from the successful users of eSkwela; the video
briefing about their esKwela.
• For every communication program, there has to be a time frame which can also
serve as basis for the monitoring and evaluation. In general, the communication
objectives should be SMART – which can also provide the measurable indicators
useful for M&E
J S Alcantara
Stakeholder LGU
Yes, usually, what you prepare are project proposals so you can mobilize resources.
This particular topic is all about social marketing and M&E. In doing social marketing, in
general, you will be marketing the concept of eSkwela to various stakeholders. We will
have to take note that the stakeholders are not only the OSYs who are the main clients
of the eSkwela services.
In doing social marketing, communication plan is one vital component. In doing social
marketing, networking/linkaging is one vital component. Whether you want to “sell”
eSkwela to the OSYs, or to a potential partner organization, you have to market the idea
of the eSkwela.
In doing the communication plan, you have to identify your primary audience – and that
is the purpose of the exercise. For you to be able to segmentize your audience (identify
who your primary audience is) and what is the purpose of communicating with them –
whether for them to avail themselves of your services or you want to mobilize resources
so you can continue serving the OSYs. The communication strategy will depend on
who the audience is. In some cases, the communication strategy is the proposal itself if
the purpose is mobilizing resources. Again, that is the purpose of the exercise.
Recommendations for All:
• If they can have a social marketing tool kit: this consists of the eSkwela brochure;
media/video clips of testimonials from the successful users of eSkwela; the video
briefing about their esKwela.
• For every communication program, there has to be a time frame which can also
serve as basis for the monitoring and evaluation. In general, the communication
objectives should be SMART – which can also provide the measurable indicators
useful for M&E
Maricris S. Reyes
Stakeholder: Barangay Officials
My Comments/Recommendations:
There’s not much information contained in the submitted activity for the training, hence I
can only be generic in my comments.
It is important that we specify what exactly is the support that we are requesting from
the Barangay Officials? If the Barangay Officials would say, ok we are supporting
eSkwela, will we be happy? While it is true that expression of support in principle is a
good start already, then after that, what other actions are you planning to do?
Since the proposal has been submitted already and the eSkwela is now at that stage of
follow-up, it is also important that we identify if we have supporters among the
government officials.
Very important also that we align the mission and vision of eSkwela with the priority
programs of the Barangay Officials.
• If they can have a social marketing tool kit: this consists of the eSkwela brochure;
media/video clips of testimonials from the successful users of eSkwela; the video
briefing about their esKwela.
• For every communication program, there has to be a time frame which can also
serve as basis for the monitoring and evaluation. In general, the communication
objectives should be SMART – which can also provide the measurable indicators
useful for M&E
Cyril Mabini
Legaspi City
Communication Strategies:
• Radio Broadcast
• Program Launch
My Comments/Recommendations
The communication strategies are good but it should also be clear who are the
target audience for each strategy just to be sure that you will be able to reach the
target audience using the medium. For instance, the target audience are the
members of the Rotary Club, are they on FB?
To reiterate my comment on the objective, you have to be specific on what you want
the RC to do with regard the training program.
Other comments/recommendations:
• Check the priority programs of the organization in your area and align the
objectives of the training program with those programs.
• Find out if there are members/officers of the organization who can be your
supporters/allies/advocates
• Seek the help of the media organization to publicize potential partnership with the
Rotary Club.
• Always make sure that you make public the accomplishments of eSkwela or its
activities. This way, organizations would be wanting to partner with you.
• Be sensitive to political affiliations. If you can make it appear that the eSkwela is
apolitical, then that is the better way to go. Always, make it appear that the
beneficiaries are not the political parties but the constituents.
• If they can have a social marketing tool kit: this consists of the eSkwela brochure;
media/video clips of testimonials from the successful users of eSkwela; the video
briefing about their esKwela
• For every communication program, there has to be a time frame which can also
serve as basis for the monitoring and evaluation. In general, the communication
objectives should be SMART – which can also provide the measurable indicators
useful for M&E
Florina Madrid
Stakeholder: LGU
Objective: Equip the eSkwela Center with 5 additional computer units and an air
conditioner
My Comments/Recommendations
• It was not mentioned in the proposed strategy that there will be a formal
presentation of the proposal to the LGU officials. If such is not included in the
plan, then it is suggested that this be done with the other LGU officials in
attendance, then that is recommended.
• Prior to the presentation, familiarize yourself with the priority programs of the
mayor and what he wants to accomplish in his administration. Align the goals of
eSkwela with the priority programs and focus on how the eSkwela can help in
achieving the goals of the priority program.
• If they can have a social marketing tool kit: this consists of the eSkwela brochure;
media/video clips of testimonials from the successful users of eSkwela; the video
briefing about their esKwela
• For every communication program, there has to be a time frame which can also
serve as basis for the monitoring and evaluation. In general, the communication
objectives should be SMART – which can also provide the measurable indicators
useful for M&E
Romulous P. Guino
Stakeholders: Bgy Kagawad Pete Rabago and SK Chairman
Communication Strategy:
My Comments/Recommendations:
Actually, it is not clear to me what is the role or the relationship of the identified
stakeholders with eSkwela and why they would be the ones to be convinced of the
acceptance of enrollees.
Other comments:
• Prior to the the visit (in fact, prior to the preparation of the proposal), familiarize
yourself with the advocacies of the Bgy Kagawad. Align the goals of eSkwela
with the advocacies and focus on how the eSkwela can help in achieving those
advocacies.
• If they can have a social marketing tool kit: this consists of the eSkwela brochure;
media/video clips of testimonials from the successful users of eSkwela; the video
briefing about their esKwela
• For every communication program, there has to be a time frame which can also
serve as basis for the monitoring and evaluation. In general, the communication
objectives should be SMART – which can also provide the measurable indicators
useful for M&E
Arby Bueno
Stakeholders: 120 vendors and public workers and the OSYs in the vicinity
Communication Strategies:
• Posters
My comments/Recommendations:
This social marketing targets the primary audience of eSkwela – the potential enrollees.
Without them, the eSkwela will also cease to exist. We can afford to be choosy when it
comes to our partners but we have a target client whom we should be able to convince
to avail themselves of our services.
Therefore:
1. Further segmentize your audience as this will also determine the message that
will be contained in the communication materials.
2. Based on your audience segmentation, develop the communication strategy mix
for each sector. For instance, depending on the age group, what medium is most
accessible to them? Etc.
3. Who your audience is will also determine where you will place the communication
materials and what the message will be and what the message treatment will be.
4. It is also important that the audience understand how enrolling in eSKwela will
help them achieve their goals or realize their dreams.
• If they can have a social marketing tool kit: this consists of the eSkwela brochure;
media/video clips of testimonials from the successful users of eSkwela; the video
briefing about their esKwela
• For every communication program, there has to be a time frame which can also
serve as basis for the monitoring and evaluation. In general, the communication
objectives should be SMART – which can also provide the measurable indicators
useful for M&E
Florabel Mutia
Solano, Nueva Viscaya
Objective: Seek the help of the Bgy Officials/Sanggunian Kabataan for a donation of 2
computer units and one printer
Communication Strategy:
1. Project proposal
2. Formal presentation of the concept of eSkwela and the project proposal itself
My comments/Recommendations:
• Prior to the the visit (in fact, prior to the preparation of the proposal), familiarize
yourself with the advocacies of the Bgy officials. Align the goals of eSkwela with
the advocacies and focus on how the eSkwela can help in achieving those
advocacies. Check who among the Bgy officials can be your advocate/s.
• If they can have a social marketing tool kit: this consists of the eSkwela brochure;
media/video clips of testimonials from the successful users of eSkwela; the video
briefing about their esKwela
• For every communication program, there has to be a time frame which can also
serve as basis for the monitoring and evaluation. In general, the communication
objectives should be SMART – which can also provide the measurable indicators
useful for M&E
Communication Strategy
A formal meeting with the school administrators where the proposal will also be
presented.
My comments/recommendations
The goals of the esKwela should be aligned with the mission/vision of the school;
present how eSkwela can be advantageous for the school. Include in the proposal
business plan and in the business plan, take note that the profit can also be non
monetary.
• If they can have a social marketing tool kit: this consists of the eSkwela brochure;
media/video clips of testimonials from the successful users of eSkwela; the video
briefing about their esKwela
• For every communication program, there has to be a time frame which can also
serve as basis for the monitoring and evaluation. In general, the communication
objectives should be SMART – which can also provide the measurable indicators
useful for M&E
Russel N. Albano
Lingap Pangkabataan, Cubao, QC
Specific Objectives:
1. Create awareness about ALS specifically eSkwela
2. Mobilize the sponsors
Communication Strategies:
1. Consultative meetings/workshops with the target partners
2. Advocacy materials
My Comments/Recommendations
The plan is good as it is because the target audience has been specified and the action
expected from them is also specific.
A consultative meeting/workshop/presentation with the target audience is also good – in
this occasion, the communication materials can be presented (powerpoint); brochures
(with the Commitment Form which they can accomplish) can be distributed; testimonials
by the OSYs who will benefit from the program can all be presented.
In the crafting of the message, make sure that the same advocacy of the student
volunteers will be highlighted; also the magnitude or the impact of the assistance that
they will provide.
The use if FB can also create awareness from among other potential donors/partners.
It can probably be a movement – like “Students for OSYs” with students from other
schools forming the same support group and with Ateneo as the pioneer. Bookmarks
with “I help an OSY go to school”.. or the likes can be distributed to the supporters.
This move also requires coordination with the school itself – therefore the first social
marketing program will be done for the school officials.
• If they can have a social marketing tool kit: this consists of the eSkwela brochure;
media/video clips of testimonials from the successful users of eSkwela; the video
briefing about their esKwela
• For every communication program, there has to be a time frame which can also
serve as basis for the monitoring and evaluation. In general, the communication
objectives should be SMART – which can also provide the measurable indicators
useful for M&E
Novilyn N. Aying
Holy Trinity Parish
Communication Strategies:
Take note that for each activity, there has to be a corresponding monitoring and
evaluation. For example, how many among the Parish Area Coordinators are actively
supporting the program?; How many attended the General Orientation? How many
among those who attended actually enrolled? How many among those enrolled
showed up? And how many among those who enrolled get to finish the course? Take
note also of the other results of the program like awareness of the community (they may
not enroll but they are aware of the program; possible employment of those who were
able to finish the course; passing the equivalency exam, etc.).
• If they can have a social marketing tool kit: this consists of the eSkwela brochure;
media/video clips of testimonials from the successful users of eSkwela; the video
briefing about their esKwela
• For every communication program, there has to be a time frame which can also
serve as basis for the monitoring and evaluation. In general, the communication
objectives should be SMART – which can also provide the measurable indicators
useful for M&E.
Objective of the Communication Program: At least 50% of the enrolled learners will
adopt the new eSkwela Program
My comments/Recommendations
The plan implies that there is already the Balik Paaralan program which is different from
or not using the eSkwela program and that the target of this communication plan is to
get them to use eSkwela or enroll through eSkwela. (I hope my assumption is correct).
3. The plan also identified the LGUs, NGOs, Mayor, Gov and Congressman to
support the program.
The first thing to determine is who holds the decision with regard enrollment to
eSkwela? The learners themselves or those running the Balik Paaralan program?
Take note that for each sector, there is a different set of objectives to achieve and which
should be the focus of the communication program. Different strategies; different
communication plan; different medium; different messages for each target audience.
Recommendations for All:
• If they can have a social marketing tool kit: this consists of the eSkwela brochure;
media/video clips of testimonials from the successful users of eSkwela; the video
briefing about their esKwela
• For every communication program, there has to be a time frame which can also
serve as basis for the monitoring and evaluation. In general, the communication
objectives should be SMART – which can also provide the measurable indicators
useful for M&E.
Philip Bilgera
Candon City
Communication Strategy:
1. Official meeting with the LCE and submission of the proposed resolution
My comments/Recommendations:
• The LCE can be invited to visit a eSkwela Center to showcase what the eSkwela
is, what it is doing.. etc. Make sure that there are media people around and the
public who are beneficiaries of the eSkwela. Invite other partners as well.
• Prior to the visit (in fact, prior to the preparation of the proposal), familiarize
yourself with the advocacies of the LCE. Align the goals of eSkwela with the
advocacies and focus on how the eSkwela can help in achieving those
advocacies. Check who among in the Local Executives can be your advocate/s.
• If they can have a social marketing tool kit: this consists of the eSkwela brochure;
media/video clips of testimonials from the successful users of eSkwela; the video
briefing about their esKwela
• For every communication program, there has to be a time frame which can also
serve as basis for the monitoring and evaluation. In general, the communication
objectives should be SMART – which can also provide the measurable indicators
useful for M&E
Jose S. Jasareno Jr
Sta. Cruz, Laguna
Target: OSYs
My comments/Recommendations:
The OSYs as a primary audience ca still be further segmentized – age range; marital
status; etc – this will help us get a general profile of the target audience and be able to
design the messages/communication materials that will reach them.
Formulate objectives in the SMART way with KAP (knowledge, attitude, and practice) as
the targets. You can start with awareness building; acceptance of eSkwela as a way to
realize their dreams and the actual enrollment in eSkwela.
Perlita Quinto
Narvacan, Ilocos Sur
Note: the communication plan is very much the same with the one submitted by Philip of
Candon City (and I don’t know if the communication plan is what is actually needed by
the eSkwela).
Objective: Get the Local Government to commit to allocate funds for the internet
monthly payment of eSkwela Center
Communication Strategy:
2. Official meeting with the LCE and submission of the proposed resolution
My comments/Recommendations:
• The LCE can be invited to visit a eSkwela Center to showcase what the eSkwela
is, what it is doing.. etc. Make sure that there are media people around and the
public who are beneficiaries of the eSkwela. Invite other partners as well.
• Prior to the visit (in fact, prior to the preparation of the proposal), familiarize
yourself with the advocacies of the LCE. Align the goals of eSkwela with the
advocacies and focus on how the eSkwela can help in achieving those
advocacies. Check who among in the Local Executives can be your advocate/s.
• If they can have a social marketing tool kit: this consists of the eSkwela brochure;
media/video clips of testimonials from the successful users of eSkwela; the video
briefing about their esKwela
• For every communication program, there has to be a time frame which can also
serve as basis for the monitoring and evaluation. In general, the communication
objectives should be SMART – which can also provide the measurable indicators
useful for M&E
Objective: Get the financial support of the LGU’s and NGO’s in maintaining the
software of eSkwela
Communication Strategy:
1. Presentation to the stakeholders of what eSkwela is.
2. Use of mass media in creating awareness about eSkwela
My comments/Recommendations:
The strategy for the two stakeholders should not be totally the same – we have to align
eSkwela to the advocacies of the LGUs and the NGOs.
• Prior to the visit (in fact, prior to the preparation of the proposal), familiarize
yourself with the programs of the LGU and the target NGOs. Align the goals of
eSkwela with the advocacies and focus on how the eSkwela can help in
achieving those advocacies. Check who among in the Local Executives and
NGO members can be your advocate/s.
• For the NGO, prioritize them – which ones have education as their priority
program.
• Be specific in what support you are requesting – if financial support, exactly how
much?
• If they can have a social marketing tool kit: this consists of the eSkwela brochure;
media/video clips of testimonials from the successful users of eSkwela; the video
briefing about their esKwela
• For every communication program, there has to be a time frame which can also
serve as basis for the monitoring and evaluation. In general, the communication
objectives should be SMART – which can also provide the measurable indicators
useful for M&E
Aleta Begonia
Target: eSkwela Learners
My comments/Recommendations
The objectives listed in the communication plan submitted can be addressed by the
learning objectives of the modules or the programs that the eSkwela will implement.
Addressing these objectives cannot be done by a social marketing program but more of
the learning program.
Looking at the Communication strategies indicated in the plan submitted, it is more of
campaigning for enrollment to eSkwela.
It is important that the Center Manager knows exactly what the communication program
is for; who is the target audience; and what exactly is to be achieved in the
communication program.
If the target audience are the OSYs, I suggest the following:
The OSYs as a primary audience ca still be further segmentized – age range; marital
status; etc – this will help us get a general profile of the target audience and be able to
design the messages/communication materials that will reach them.
Formulate objectives in the SMART way with KAP (knowledge, attitude, and practice) as
the targets. You can start with awareness building; acceptance of eSkwela as a way to
realize their dreams and the actual enrollment in eSkwela.
• If they can have a social marketing tool kit: this consists of the eSkwela brochure;
media/video clips of testimonials from the successful users of eSkwela; the video
briefing about their esKwela
• For every communication program, there has to be a time frame which can also
serve as basis for the monitoring and evaluation. In general, the communication
objectives should be SMART – which can also provide the measurable indicators
useful for M&E.
Rosa Alma Olitoquit
My Comments/Recommendations:
The communication plan identified two target stakeholders:
1. The learners themselves/OSYs (social marketing)
Formulate objectives in the SMART way with KAP (knowledge, attitude, and practice) as
the targets. You can start with awareness building; acceptance of eSkwela as a way to
realize their dreams and the actual enrollment in eSkwela. While the target number of
OSYs has been specified and the expected action, the time frame was not indicated.
• If they can have a social marketing tool kit: this consists of the eSkwela brochure;
media/video clips of testimonials from the successful users of eSkwela; the video
briefing about their esKwela
• For every communication program, there has to be a time frame which can also
serve as basis for the monitoring and evaluation. In general, the communication
objectives should be SMART – which can also provide the measurable indicators
useful for M&E.
Target: 25 OSYs
Comments/Recommendations
What exactly is the objective? Get the 25 OSYs enrolled at eSkwela? The other
objectives listed are better addressed by the learning objectives. Getting them to qualify
to the A&E test should also be part of the objectives of the learning program (including
the mechanism to reduce attrition).
Is good.. however, this is assuming that they (your target audience) know what I.T
means. Probably Internet or computer is more understandable.
Recommendations for All:
• If they can have a social marketing tool kit: this consists of the eSkwela brochure;
media/video clips of testimonials from the successful users of eSkwela; the video
briefing about their esKwela
• For every communication program, there has to be a time frame which can also
serve as basis for the monitoring and evaluation. In general, the communication
objectives should be SMART – which can also provide the measurable indicators
useful for M&E.
Dominador Guinid
Alfonso Lista, Ifugao
Stakeholder: OSYs
My Comments/Recommendations
The planned communication strategy may not be able to contribute much to attaining
the objective like the use of streamers and the radio. These strategies are ok if we just
want to created awareness about the eSkwela. If you will be using posters/tarps or
radio programs, there should be additional information as to who to contact or where to
go if they are interested to enroll. The placement of the communication materials and
airing of the radio ads should also take into consideration the time the target audience
are likely to listen (or are they listening at all?).
An orientation for the newly elected Barangay officials was also included but the
purpose of the orientation was not indicated in the plan? What exactly do we want the
Barangay Officials to do?
The communication plan also mentioned the mobilization of the SED allocation for ALS?
Should there be something to be done for this to materialize?
Formulate objectives in the SMART way with KAP (knowledge, attitude, and practice) as
the targets. You can start with awareness building; acceptance of eSkwela as a way to
realize their dreams and the actual enrollment in eSkwela. While the target number of
OSYs has been specified and the expected action, the time frame was not indicated.
• If they can have a social marketing tool kit: this consists of the eSkwela brochure;
media/video clips of testimonials from the successful users of eSkwela; the video
briefing about their esKwela
• For every communication program, there has to be a time frame which can also
serve as basis for the monitoring and evaluation. In general, the communication
objectives should be SMART – which can also provide the measurable indicators
useful for M&E.
Florena M. Deuna
Sorsogon City
Stakeholder 1: OSYs
Objective: to enroll 25 OSYs (Nov-Dec2010)
My Comments/Recommendations
The planned communication strategy may not be able to contribute much to attaining
the objective like the use of streamers and the radio. These strategies are ok if we just
want to created awareness about the eSkwela. If you will be using posters/tarps or
radio programs, there should be additional information as to who to contact or where to
go if they are interested to enroll. The placement of the communication materials and
airing of the radio ads should also take into consideration the time the target audience
are likely to listen (or are they listening at all?).
An orientation for the newly elected Barangay officials was also included but the
purpose of the orientation was not indicated in the plan? What exactly do we want the
Barangay Officials to do?
The communication plan also mentioned the mobilization of the SED allocation for ALS?
Should there be something to be done for this to materialize?
Formulate objectives in the SMART way with KAP (knowledge, attitude, and practice) as
the targets. You can start with awareness building; acceptance of eSkwela as a way to
realize their dreams and the actual enrollment in eSkwela. While the target number of
OSYs has been specified and the expected action, the time frame was not indicated.
This is rather an abstract call for action. Advocate enrollment through what? But
whatever the specific action is expected from the City Mayor, he/she should “buy” the
idea of eSkwela.
• The City Mayor can be invited to visit a eSkwela Center to showcase what the
eSkwela is, what it is doing.. etc. Make sure that there are media people around
and the public who are beneficiaries of the eSkwela. Invite other partners as
well.
• Prior to the visit (in fact, prior to the preparation of the proposal), familiarize
yourself with the programs of the City Mayor. Align the goals of eSkwela with the
advocacies and focus on how the eSkwela can help in achieving those
advocacies. Check who among in the Local Executives can be support the
program.
• If they can have a social marketing tool kit: this consists of the eSkwela brochure;
media/video clips of testimonials from the successful users of eSkwela; the video
briefing about their esKwela
• For every communication program, there has to be a time frame which can also
serve as basis for the monitoring and evaluation. In general, the communication
objectives should be SMART – which can also provide the measurable indicators
useful for M&E.
JOJO
An orientation for the newly elected Barangay officials was also included but the
purpose of the orientation was not indicated in the plan? What exactly do we want the
Barangay Officials to do?
The communication plan also mentioned the mobilization of the SED allocation for ALS?
Should there be something to be done for this to materialize?
Formulate objectives in the SMART way with KAP (knowledge, attitude, and practice) as
the targets. You can start with awareness building; acceptance of eSkwela as a way to
realize their dreams and the actual enrollment in eSkwela. While the target number of
OSYs has been specified and the expected action, the time frame was not indicated.
• If they can have a social marketing tool kit: this consists of the eSkwela brochure;
media/video clips of testimonials from the successful users of eSkwela; the video
briefing about their esKwela
• For every communication program, there has to be a time frame which can also
serve as basis for the monitoring and evaluation. In general, the communication
objectives should be SMART – which can also provide the measurable indicators
useful for M&E.
Grace Adriano
My Comments/Recommendations:
• What exactly is meant by “identified” in the statement of objective?
• The streamers, flyers, tarps may only be able to create awareness and may not
do much in terms of really motivating the target audience to take the action of
enrolling at eSkwela.
• There is the orientation/meeting indicated in the communication strategy… this is
with whom? If with the target learners (the OSYs), then the first step is
convincing them to attend the orientation.
How can you convince them to forego whatever it is that they will do and attend
the orientation? The question “what’s in it for me?” should be considered –
meaning, you have to think of what can make them attend the activity? Give
aways? Prizes? Snacks? A local celebrity/figure?
Once there, the next challenge is to get them to stay all throughout your
presentation.
You’ve got to know them better so you can design the message in such a way
that you can relay what you want them to know and take that action of enrolling.
In the funding, LGUs, Pos and NGOs were also listed and this would mean social
mobilization and another communication program to sell the idea to them.
Recommendations for All:
• If they can have a social marketing tool kit: this consists of the eSkwela brochure;
media/video clips of testimonials from the successful users of eSkwela; the video
briefing about their esKwela
• For every communication program, there has to be a time frame which can also
serve as basis for the monitoring and evaluation. In general, the communication
objectives should be SMART – which can also provide the measurable indicators
useful for M&E.
Elaine T. Balaoagan
RC-4a
Comments:
The objective should be SMARTly stated. Lessen illiteracy rate is not specific… by how
much? Until when? Etc
The communication plan – again should be more focused but this will be based on
exactly what do you want to achieve in doing the program. The communication
strategies indicated in the submitted plan is more of creating awareness (streamers and
radio program). The word of mouth is something but this has to have other supporting
communication strategies to make it different from just being chismis. The meeting with
barangay officials is for what purpose?
My assumption is that the objective is to get the OSYs and adults enrolled in eSkwela.
Formulate objectives in the SMART way with KAP (knowledge, attitude, and practice) as
the targets. You can start with awareness building; acceptance of eSkwela as a way to
realize their dreams and the actual enrollment in eSkwela. While the target number of
OSYs has been specified and the expected action, the time frame was not indicated.
• If they can have a social marketing tool kit: this consists of the eSkwela brochure;
media/video clips of testimonials from the successful users of eSkwela; the video
briefing about their esKwela
• For every communication program, there has to be a time frame which can also
serve as basis for the monitoring and evaluation. In general, the communication
objectives should be SMART – which can also provide the measurable indicators
useful for M&E.
Roel T. Anonuevo
Alaminos, Pangasinan
Objective: The passage of the Resolution for the Institutionalization of the eSkwela in
Alaminos, Pangasinan and the allocation of the 20% of the SEF for eSkwela
Communication Strategies:
1. Meeting with the School Board
• If they can have a social marketing tool kit: this consists of the eSkwela brochure;
media/video clips of testimonials from the successful users of eSkwela; the video
briefing about their esKwela
• For every communication program, there has to be a time frame which can also
serve as basis for the monitoring and evaluation. In general, the communication
objectives should be SMART – which can also provide the measurable indicators
useful for M&E.
Ericson Eduardo
Jaen, Nueva Ecija
My Suggestions:
In your submission, you listed the following as your expectations from FPTA
1. Recruitment/helps in disseminating information about eSkwela
• If they can have a social marketing tool kit: this consists of the eSkwela brochure;
media/video clips of testimonials from the successful users of eSkwela; the video
briefing about their esKwela
• For every communication program, there has to be a time frame which can also
serve as basis for the monitoring and evaluation. In general, the communication
objectives should be SMART – which can also provide the measurable indicators
useful for M&E.
Huberto Ursua
Naga City
The Objective of the Campaign is to mobilize resources and partners to support the
program
Communication Strategy:
Production of leaflet about the program. The leaflet has a reply slip.
My comments/recommendations:
Just having the leaflet is a very passive way of doing the campaign for partners
mobilization. You will not get anything using that strategy.
Identify the possible partners in this undertaking. Those that have similar advocacies.
Take note that the resources here may not just be money. Those with vehicles may also
be able to commit support (like owners of passenger jeepneys who will commit to no
longer charging fare to eSkwela enrollees after presentation of their ID and IF the
destination is the eSkwela Center).
Prioritize your list. Work first in your Priority Group 1 and so on.
Request a formal meeting for the presentation of the program to these partners or better
yet, organize a “Partners Day” wherein you will invite the potential partners to visit the
eSkwela Center. Invite media; invite LCEs who are also supporting the eSkwela. Be
sensitive of political affiliations. Make a list of the possible support that can be
done/provided by the partners from providing money to free ride, etc.
• If they can have a social marketing tool kit: this consists of the eSkwela brochure;
media/video clips of testimonials from the successful users of eSkwela; the video
briefing about their esKwela
• For every communication program, there has to be a time frame which can also
serve as basis for the monitoring and evaluation. In general, the communication
objectives should be SMART – which can also provide the measurable indicators
useful for M&E.
Ricardo Tejeresas
Objective: Seek the support of the Foundation and allow the use of its facilities (room,
computers and tables) as eSkwela Centers in selected barangays
Communication Strategy:
Proposal and the formal presentation of the proposal
Comments/Recommendations:
First, do some gathering of information:
1. find out if these facilities are not being used by the Foundation
2. Information about the Foundation: what are their programs and advocacies? Are
they aligned with the mission/vision of eSkwela?
3. Who are the members who can be your allies?
4. What can you offer as an exchange deal? Like they can also use computers?
They can send students? What?
5. Will they also be the one to pay for the internet connection?
6. Seek the support of the LCEs and the Barangay officials in the selected
barangays
Request for the official presentation of your proposal.
• For every communication program, there has to be a time frame which can also
serve as basis for the monitoring and evaluation. In general, the communication
objectives should be SMART – which can also provide the measurable indicators
useful for M&E.
Timothy Warden
SFCC, San Fernando, La Union
Comments:
The communication plan submitted addresses both campaign for enrollment and
mobilizing partners and resources.
Strategy: Identify and contact the most recent 2 nd and 3rd year public HS students
who failed to enroll
Question: Will they be the primary targets of the eSkwela?
This will necessitate just getting the data from the schools in the area. The
communication campaign proper will be in the form of convincing these students
(and their parents/guardians) to enroll at eSkwela.
For the purpose stated, the following can be undertaken:
a. House to house visits (since the students had been identified). Leaving them
some materials about eSkwela. (note: the message contained in the materials
should be tailor-fit to the students and the parents. This will also necessitate
knowing the reasons why the students failed to enroll.
b. A general orientation (can be held at the Barangay Hall with the Barangay
Captain or in the Municipal Hall where the mayor can also be present).
In the orientation, answers or ways by which the concerns or constraints to
enrollment in the conventional school should be presented. This, again, would
necessitate mobilizing partners which can provide the needed resources.
Again: the first crucial step is getting them to attend the General Orientation and
listen to what you have to say about eSkwela.
Objective of the Communication Plan: Solicit funds from civic organizations and
individuals to provide for scholarship (fare and merienda) of those who will enroll in
eSkwela (for 28 enrollees for 10 months).
The three other activities included in the plan are more of communication strategies
which can be done in support of Activities 1 and 2. These activities are:
1. Visit to the Barangay officials; demonstration of eSkwela modules and distribution
of promotional materials in the barangays
2. Radio advertisements
Actually, the barangay officials can be included in the Activity 2. For the radio station, a
separate proposal should be done. Think of what can be exchanged in return for the
airing of the ads about eSkwela like posting of the radio stations logo and schedule of
programming in the eSkwela Center, etc.
The laptop award is a system by which you can get the support of the barangays. Think
of other forms of recognition for the 2nd and 3rd placer probably.
• If they can have a social marketing tool kit: this consists of the eSkwela brochure;
media/video clips of testimonials from the successful users of eSkwela; the video
briefing about their esKwela
• For every communication program, there has to be a time frame which can also
serve as basis for the monitoring and evaluation. In general, the communication
objectives should be SMART – which can also provide the measurable indicators
useful for M&E.
No Name
Stakeholder: OSYs
Communication Strategies:
Sending message to the OSYs (through what/how?); tarps and FB
Comments:
The communication strategy should also be more specific. There has to be a more
targeted campaigning like house visits; orientation program, etc.
The communication plan also included partner mobilization (LGU; NGO; etc). There
should be a separate communication plan for potential partners to mobilize resources.
Recommendations for All:
• If they can have a social marketing tool kit: this consists of the eSkwela brochure;
media/video clips of testimonials from the successful users of eSkwela; the video
briefing about their esKwela
• For every communication program, there has to be a time frame which can also
serve as basis for the monitoring and evaluation. In general, the communication
objectives should be SMART – which can also provide the measurable indicators
useful for M&E.