Press Release

BrandTailors 2010 economic performance exceeds previous

forecasts
Bucharest, February 28th 2011
BrandTailors – strategic brand consulting and
design firm – registered a significant turnover
increase in 2010, exceeding last year’s estimations.

Beatrice Daniș
Managing Partner

According to last year’s financial results, BrandTailors had a turnover increase of 48% compared to 2009, and a
25% growth compared to 2008, a year being considered a benchmark for Romanian brand consultancy
industry. BrandTailors ended 2010 with a 762.000 EUR turnover figure and 105.500 EUR profit.

The stated results exceed last year’s estimation regarding the firm’s evolution. Thus, in the summer of 2010,
BrandTailors management team estimated a 15% increase compared to 514.000 EUR 2009 turnover figure. At
that moment, BrandTailors counted over 20 projects that were being under development.

From the very beginning my belief was that we were going to grow
in 2010, given the number of projects that we developed along
with our traditional clients and especially the projects we
contracted as a result of biding against our competition. In 2010
we remained undefeated by our direct competitors when dealing
with solution-based bids and this entitles me to state that
BrandTailors has a team proving with every project an unparalleled
Beatrice Daniș
professionalism on Romanian market. Managing Partner

Among the 20 projects launched in 2010, besides having the opportunity to rebrand several valuable names
such as Zuzu, Raraul, Star or Antena 1, BrandTailors was trusted with creating new promising brands such as
HapiHap or Azuga Apa de Izvor, and to implement several digital branding projects for companies such as Ţiriac
Holdings or Monsena.

For the time being, BrandTailors pipeline includes a series of 15

projects started in 2010 that are currently prepared for launching
or are about to be completed and two new clients won early this
year, whose projects are going to be launched by the end of 2011.

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 I am very proud that over the years, from all Romanian brand
consultancy firms, BrandTailors registers the highest rate of
repeating clients. But the most important achievement of all in the
last two years is that we became the company with the highest
conversion rate of clients who have previously worked with our
direct competitors, such as Albalact, Interstar Chim, PeliFilip,
Beatrice Daniș
Petrom, Smartree or Tetra Pak. Managing Partner

Subsequent to an operation restructuring process conducted between the end of 2009 and the spring of 2010,
BrandTailors made the transition to an operating procedure unique on Romanian market, splitting the
17 employees team according to their talents in two business streams: product branding operation and service
branding operation. The new operational approach was the result of setting new types of economic effectiveness
objectives and was intended to enable the professional development of valuable branding specialists.

If in 2008 we were ranked on third position in top ten Romanian

branding market, with an approximate 18% market share and in
2009 we maintained this position, claiming a 20% market share,
I strongly believe that the official reports from the Ministry of
Finance will show that our 2010 economic performance will enable
a significant market share increase that will place BrandTailors on a
Beatrice Daniș
higher position in top ten Romanian branding market. Managing Partner

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There are some words that mean everything to us, BrandTailors professionals: strategy, vision, methodology and effective-
ness. These words have guided our steps over the last seven years, whilst we have completed over 90 projects and changed
the paradigm for over 40 product and service categories. This is what sets us apart, BrandTailors, the first brand strategy
consulting and design firm in Romania that applies and promotes a strategic approach as basis for the branding process.

Our professional approach has enabled us to gain an outstanding client portfolio. The list has grown year after year and
looking back we are proud to have partnered with reputable companies such as The Coca-Cola Company, GlaxoSmithKline,
Intersnak, Pepsico, Lactalis, Tetra Pak, Albalact, Caroli Foods, Kandia, Azuga Waters, Titan, Ţiriac Holdings, Intact Media
Group, Smartree or Petrom, to have revitalized famous brands such as Kandia, Măgura, ROM, Silvana, Zuzu, Fulga, Rarăul,
Lăptic LaDorna, Perla Covasnei, Eurovita, Antena 1, UTV, Europa FM, Radio 21, BCR Open România or Class Living and
created ground breaking brands, namely Azuga Apa de Izvor, HapiHap, Grania, Generis, Vibe FM or Naturlich.

As true explorers, we have always believed that our role within Romanian branding industry is to redefine its boundaries by
stepping off the beaten track and charting out new territories. Looking back now, we pride ourselves with being the pioneers
that separated product and services branding operation in order to set unparallel effectiveness standards. To this respect, in
2009 we took a step ahead the pack and established Community BrandTailors, the first Romanian digital branding consul-
tancy. Early this year, we re-launched our website following a novel on-line communication strategy based exclusively on
social networks.

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15 Henri Coanda St, 1st Floor

010667, Bucharest–1
Phone: (+4)-031-620-84-84 www.brandtailors.com
Fax: (+4)-031-620-84-87 2/2