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The size of the Indian real estate market is estimated at USD 12billion and it is currently
growing at rate of about 30% annually. Real-estate lending by banks has increased by 3.78
times in the last two years, forming 18% of the total bank credit. Strong and improved economic
growth, proactive policy initiatives like relaxation of FDI in construction and availability of finance
(institutional and retail) has driven the demand for real estate across all sectors - Commercial,
Residential, Retail and Hospitality. Also, there is an increased focus towards development of
INDUSTRY SIZE
The real Estate sector is currently worth US$ 12billion, it is growing at the rate of around30%
annually and has a potential to grow to a whopping US$ 45 50billion in the comingfive years.
People all across the Asia Pacific region are viewing the real estate sector in thecountry as the
most lucrative one and thus offering great prospects in the near future inrespect to contribution
to the nations growth. Five per cent of the countrys GDP iscontributed by the housing
sector. In the next three or four or five years this contributionto the GDP is expected to rise to
6%. According to the report of the Technical Group onEstimation of Housing Shortage, an
estimated shortage of 26.53 million houses during theEleventh Five Year Plan (2007-12)has been
identified
MARKETING DEPARTMENT
A good Real Estate Marketing Agency always puts specialemphasis on the right kind of
information that one needs before startingReal estate Marketing and for that the agency
normally conducts somekind of survey to gather the right kind of information. Later the
Realestate marketing Agency depending on that report develops their waysof marketing.