SHORT NOTES

1)”Management is getting things done from others”. Elaborate.

Yes, management is getting things done from others because when we manage things we
need employee through whom we achieve targeted goals and to achieve targeted goals we assign
tasks according to their efficiency and effectiveness.

2) Comment on “management is art as well as science”

Management is science because of several reasons like – it has universally accepted principles,
it has caused an effect relationship etc, and at the same time it is art because it requires perfection
through practice, practical knowledge, creativity, personal skills etc.

3) Explain BCG MATRIX.

The BCG MATRIX method is based on the product life cycle theory that can be used to
determine what prices should be given in the product portfolio of a business unit. To ensure
long-term value creation, a company should have a portfolio of products that contain both high-
growth products in need of cash inputs and low growth products that generate a lot of cash. It has
two dimensions: Market share and market growth. The basic idea behind it is that the bigger the
market share a product has or the faster the product’s market grows the better it is for the
company.

4) Define strategic planning?

Strategic planning in an organization process of defining its strategy or direction and making
decision on allocating its resources to pursue this strategy including its capital and people.
All strategic planning deals with at least one of three key questions.

1) What do we do?
2) For whom do we do it ?
3) How do we excel?
 LONG ANSWER

Explain Howthorne Experiment ?

The term was coined in 1955 by Henry A. Landsberger when analyzing older experiments from
1924-1932 at the Hawthorne Works (outside Chicago). Hawthorne Works had commissioned a
study to see if its workers would become more productive in higher or lower levels of light. The
workers' productivity seemed to improve when changes were made and slumped when the study
was concluded. It was suggested that the productivity gain was due to the motivational effect of
the interest being shown in them. In a 2009 reassessment of the original data, University of
Chicago economists John List and Steven Levitt found that productivity varied due to other
factors such as the weekly cycle of work or the seasonal temperature and so the initial
conclusions were overstated and the effect was weak or illusory.

We can conclude on the basis of the above statement that when the people come to know about
being experimented they behave differently.They make every possible attempt to increase the
productivity even in the adverse situation but in the initial stage result are positive of the
experiment. Like when the experiment was conducted to check the productivity of the workers
working in the dim and bright light, as the experimenter believe workers in higher level of light
are more productive then worker of low light .At the initial stage results are positive but when
workers at low light come to know about their being experimented ,they worked more harder to
increase the productivity.