The evolution of Bank Alfalah signifies a movement from concept to

reality; areality to bring about a change in the banking industries of Pakistan;

offering analternative way of banking; providing people an opportunity to practice
beliefs in theirfinancial matters.
Following privatization, Bank Alfalah emerged as new identity of Habib
Creditand Exchange Bank with a revived purpose and commitment. Charged
with the strengthof Abu Dhabi consortium and under the leadership of His
Highness Sheikh NahayanMabarak Al-Nayayan, the bank has already made
significant contributions in building andstrengthening both corporate and retail
banking sector in Pakistan.
At present the bank has expanded its operations across Pakistan in 74
cities with189 operational branches. However, it has total 195 branches that
include 23 IslamicBanking branches, five overseas branches three in Bangladesh
and two in Afghanistanand one offshore banking unit in Bahrain. It is pertinent to
note that all of its branchescommenced their operations in “Real Time Online
Mode”. Today Bank Alfalah is thefifth largest Banking operation in Pakistan.
Since its inception, it has registered the fastestgrowth rate ever witnessed by any
Banking operation in Pakistan.
Bank Alfalah continues to grow in a robust manner amidst considerable
volatilityin the banking industry. The bank is striving to prosper in terns of
financial returns andthe value it continues to provide its shareholders especially
when tighter spreads areexercised and margin are compressed due to high
interest rates as a tool to curbinflationary pressures. The profit before provisions
and taxation of your bank for the year2008 stood at Rs. 3.264 billion which was
10% higher than that of last year. The deposit
grew by 7.7% and stood at a figure of Rs. 239.509 billion while advance portfolio
grew
by 26% and showed a figure of Rs. 149.999 billion.
.
 The most valuable asset of any financial institution is its human resource.
BankAlfalah has at present a dedicated and commendable workforce of around
6,543 staffmembers other than outsourced. The training and development centre
remains at the helmof imparting training and related skills, not to only fresh
recruits but also to existingemployees. Bank Alfalah has in place the state-of-the-
art Training and DevelopmentCenter both in Lahore and Karachi for equipping
the personnel of Bank Alfalah with toolsthat help carve a brighter future. Its
philosophy in this regard is that training isindispensable in not only enhancing
organizational effectiveness but also individual jobsatisfaction.
Bank Alfalah has lined up a number of innovative products. These include
Alfalahcredit cards, Alfalah Hilal cards, Bank Alfalah Car finance and Leasing,
Alfalah Milkiatfinance, Alfalah Karobar finance, Bank Alfalah Home finance,
Alfalah Zarie sahulat,Money gram, Alfalah Phone banking and online baking.
Designing the product portfolioof bank in response to the customer’s
preferences, the product like Royal Profit, Alfalahkifayat scheme, are prime
examples of quality and innovation providing timely bankingopportunities to the
customers of bank. Being an active player in banking sector inPakistan, they are
confident that with the commitment of their team they will be able togain the
reputation of the fastest paced financial institution.
To make their banking solutions become accessible to more and more
people, theyhave embarked upon a rapid expansion program, aiming to provide
a networking thatmakes the services available to any of their customers in all the
major urban centers ofPakistan- with a view to go international in the near future.
With their key indicators of progress already soaring to new heights, the
bank iscommitted to dedicate all its energies, resources and time to bring higher
value andsatisfaction to their customers, employees and shareholders.
The graph of bank is going up and up every year. The ratio of profit is
increasingat good percentage. The bank is serving the people at high level of
standard by goingaccording to the whishes of the customers.