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briannehake

139 N. 11th St. #304 Lincoln, NE 68508


(402) 910-5887 brianne.hake@gmail.com
LinkedIn: Brianne Hake Twitter: @brianne_adele

Experience:
Thought District (Brand & Sales Strategy Firm in Lincoln, NE)
Executive Assistant/Account Service Intern (1/2010-present)
Education: -Coordinate/co-coordinate projects for clients Clinic With a Heart (pro bono) and
Bachelor of Journalism H&H Chevrolet’s Scholarship Program promotion
in Advertising & PR -Write creative briefs; edit and write copy for client projects
(Expected 5/2011) -Facilitate progression of leads to client by organizing meetings, maintaining
University of Nebraska-Lincoln relationships between business prospects and the CEO
Concentrations in: -Completed four-week research project on mobile marketing and
Marketing, English & presented to Thought District executive team and staff, UNL Advertising
Communication Studies Sequence Faculty
GPA: 3.96
Lied Center for Performing Arts (Lincoln, NE)
Study abroad:
Social Media Intern (8/2010-present)
Consortium Institute of
-Manage daily content output on Facebook and Twitter
Management & Business
-Increased Facebook “likes” by 56% and Twitter followers by 70% in one year
Analysis (CIMBA)
-Foster percentages of engagement as high as 0.63% and impressions as
Paderno del Grappa, Italy
high as 3,200 per post
May-June 2009
-Developed expertise in measurement analytics in both channels
Marketing and Public Relations Intern (1/2008-8/2010)
-Created and helped implement a full marketing plan for the Arts For All Program
to push $100,000 worth of free and reduced student tickets
Skills:
-Planned media buys and developed marketing plans for three 2009-2010 shows
Exceptional writing and public
-Wrote copy for direct mail, posters, emails, Facebook ads, scripts/talking points
speaking; social media content
for publicity events; wrote news releases; wrote and cut material for TV and radio
management and measurement
-Conducted primary research of student interest for group sales offers
analytics proficiency; Adobe

InDesign and Photoshop; Mi-
Public Relations Student Society of America, Cotton Inc. (University of Nebraska-Lincoln)
crosoft Word, Excel and Power-
Promotions & Campus Events Committee (8/2010-10/2010)
Point; Intermediate Spanish
“Cotton: From Blue to Green” Campaign
-Helped develop grassroots PR campaign to raise awareness of Cotton, Inc. and
collect 4,533 pairs of jeans; surpassed orginal goal by 900%
Honors/Awards: -Set up and ran campus tabling events, emceeed a campus concert, gave interviews
-Member of executive team re- to reporters from local newspapers
cieving PRSA Nebraska’s Paper
Anvil Award of Excellence for Campus/Community Involvement:
Outstanding Electronic Media University Ambassadors
Campaign Campus Tour Guide (9/2007-present)
-American Advertising Federa- Homecoming Chair (1/2008-12/2009)
tion of Omaha Scholarship Public Relations Student Society of America (PRSSA)
-Public Relations Society of Vice President (1/2010-12/2010)
Nebraska Scholarship Co-Director of Membership Development (1/2008-12/2009)
-Single statewide (college) Advertising Club/American Advertising Federation of Lincoln Student Member
winner of the Gus Swanson Cather Circle
Memorial Scholarship UNL Ballroom Dance Company
-Accepted into Kappa Tau Alpha Lincoln International Networking Community (LINC)
Journalism Honorary International Student Mentor
-Recognized on Dean’s List Southeast Community College (8/2010-present)
every semester of college career Volunteer English as a Second Language (ESL) Teaching Assistant
University Lutheran Chapel (4/2010-present)
Music Team leader (vocalist)
Service Project Sunday (monthly) volunteer

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