Documentos de Académico
Documentos de Profesional
Documentos de Cultura
Report On:
Submitted To:
Submitted By:
Nafis Rahman.
2016-1-20-299
Department of Business Administration.
Contents
1. Introduction: ............................................................................................................................................. 4
2. Company Overview: .................................................................................................................................. 4
3. New Zealand Products: ............................................................................................................................. 5
3. NZDB Supply chain management and distribution process:................................................................... 11
3.1. Supply Chain flow chart- .................................................................................................................. 11
3.2 Supply chain Relation with other department: ................................................................................ 12
3.3 New Zealand Strategic fit: ................................................................................................................. 13
3.4. Inbound Logistics: ............................................................................................................................ 15
3.5 New Zealand Dairy Outbound Logistics: ........................................................................................... 16
3.6: New Zealand dairy Bangladesh Demand and Supply plan:.............................................................. 17
4.Competitors of New Zealand Dairy Bangladesh: ..................................................................................... 17
4.1. Market Competitors of NZDB Dairy: ................................................................................................ 17
4.2: Substitute product competitors:...................................................................................................... 19
5.Porter Five factor for New Zealand Dairy Bangladesh: ............................................................................ 20
6.SWOT Analysis of New Zealand Dairy Bangladesh: ................................................................................. 22
7.Recommendations: .................................................................................................................................. 24
8.Conclusion:............................................................................................................................................... 25
9.Reference: ................................................................................................................................................ 26
New Zealand Dairy Bangladesh
1. Introduction: On this Term paper, all the strategic, marketing and competition will be
discussed thoroughly. The present market condition and the product analysis will also be
considered with the topic. The topic I have selected is New Zealand Dairy Bangladesh. They are
operating their business in Bangladesh and their main product is Dairy products. They are not
Bangladeshi company. They are a chain company of New Zealand brand called Fonterra.
Operating business in 140 countries including Australia and New Zealand.
2. Company Overview: New Zealand Dairy Products Bangladesh Ltd. (NZDP) was
Established in Bangladesh in the time of 1992 as an Operating Company of Fonterra Ltd, the
world chief in the dairy business. New Zealand Dairy has a variety of customer brands, for
example, Diploma, Anchor, Red Cow, Red Cow Butter Oil, Farmland, Farmland Gold and Shape
Up. The organization has had the option to draw the consideration of the buyers from its very
beginning through contribution of quality items. Sourcing quality crude materials from the best
accessible sources, utilizing best in class innovation, keeping up cross country solid conveyance
organization, enrolling committed gifted assets and so forth have given the organization an
unequivocal situation in the business. NZDP puts stock in long haul organization with its partners
and its objective is to serve the shoppers with quality items that convey taste as well as
advantageous and moderate. In 2014, the organization has ventured into the new field of the
non-dairy food business. In the non-dairy classification, NZDP has brought Doodles Instant
Noodles and Doodles Stick Noodles. The organization has additionally wafers (Brands: Poppers,
Detos and Krackers King). The organization's fixation towards quality has driven it to accomplish
the ISO 22000:2005 for Food Safety Management System in the year 2009.
Mission:
• Ensure optimum quality of products by using state of the art technology in the
manufacturing process.
• Procure quality raw materials from the selected sources.
• Produce food products that taste great and contain nutritional value for the consumers.
• Maintain nationwide strong distribution networks to ensure availability of products at
consumers’ doorsteps.
• Deploy skilled resources to make sure that quality management system is implemented.
Vision: Adding value to life through offering the best quality products at affordable prices to support
healthy and long life.
1.Diploma:
Diploma is country’s favorite full cream milk powder brand, a dessert expert,
acclaimed by the industry professionals. Whatever occasion there may be,
delicious sweets enriched with Diploma got you covered. The goodness of milk
along with vitamins and minerals comes together in a beautiful creamy texture
to create a perfect delicious dessert for any occasion.
Features:
• Freshness
• Powder reconstitution
• Bulk density
• Low level of scorched particles
• New Zealand origin
Characteristics:
2. RED COW:
RED COW has been favorite since 1980s and loved by Bangladeshis for
generations. Collected from selected cows grazing on the fields of New
Zealand, Red Cow is providing natural goodness of milk to its consumers. In
its upgraded formulation FORTIFIED+ it contains more IRON and ZINC that
support optimal Cognitive and Immune health. The new formulation has
been fortified with 40 times the iron and 1.5 times the zinc. Calcium, vitamin
A, D, C and high-quality dairy protein in this formula supports optimal bone
health.
Features:
• Memory
• Attention and concentration
• Alertness
• Learning
• Intelligence
• Language
• Problem solving
3. Calci-pro:
Features:
• Calcium
• Vitamin D
• Iron
• Vitamin A
• Vitamin C
• Vitamin E
• Vitamin K
• Folate
• Magnesium
• Zinc
• Protein
Sizes: The product has 2 available sizes- 200gm, 400gm
3. Shape Up:
One of the common problems after 30s is we start to lose fitness. Being a
NON-fat milk with high protein intake, shape up fills the basic need for your
body without the fat of regular milk. It is your everyday ally in ensuring
fitness and a healthy lifestyle. SHAPE UP Low fat, high protein milk powder
fulfills the nutritional requirements of fat free milk for adults while keeping
them slim and fit. It contains high protein that plays an important role to
develop muscles and skin tissue. Super Fortified SHAPE UP is 99% fat-free. It
is an excellence source of energy as it contains 37% more protein than
regular milk. It contains 11 vitamins and 9 minerals that support the adults
to maintain health and vitality.
Features:
4. Farmland Super:
Farmland super is the best choice of milk to make sure your family is always
getting the proper nourishment. Fat filled milk powder provides families with all
the goodness of a full cream milk powder in an affordable price, as an
alternative source of dairy nutrition. Kick start your day with the healthy choice
of meal with Farmland Super that helps you stay active all day. Farmland Super
fat filled milk powder is directly sourced from the land of purity, New Zealand.
Features:
• High quality ingredient – Fonterra™ food safety and quality standard
• Fortified with vitamins A and D
• Contains milk protein at a typical level of 24.5% and typical fat content of 28.5%
• High quality ingredients from New Zealand
• Excellent yield in artisanal yoghurt applications
5. Farmland:
Farmland is a wholesome addition to desserts and sweetmeats, made from the fresh and
selected cow’s milk straight out of New Zealand. It stands out with the near perfect
combination of taste and nutrients like Vitamin A, E & C. For preparing milk-based culinary
item, Farmland is the top choice of many top restaurants, hotels and dessert shops all over
the country.
Red Cow Butter Oil contains 99.3% milk solid that turns any traditional food into an
exceptional one. The purity of Red Cow Butter Oil is appreciated by millions of families
for generations. It is very close to their heart to light up any occasion. Red Cow Butter
Oil is not only popular in household, but also preferred by cooking professionals.
This delicious masala flavored noodle is a classic snack or meal that directly
transports your taste buds back to the spicy realm of taste. It is perfect for school
lunch box, after school hunger, at work or home. Either stir fry or addition to soups,
its authentic taste makes kids love and gorge on a bowl of noodles at any time of
the day. To boost the goodness in your bowl, add colorful vegetables and lean
protein such as chicken, beef or prawn.
Packages: The product has 4 available packages- 62gm x 1, 62gm x 4, 62gm x 8, 62gm x 12
8. Doodles Stick Noodles:
Designed in bundle form and packed in a reusable zipper pouch, Doodles Stick Noodles is
an economic solution for serving your entire family with a bowl full of unique taste. The
packaging is done such a way that after using the required quantity you can keep the rest
of the product intact. To ensure the best quality Stick Noodles, it’s produced through
state of art automated technology and with high-quality raw materials.
9. Poopers:
Light and crispy Corn coconut puffs are made with fresh milk, butter and corn that give
you a smooth buttery taste. Deliciously seasoned with corn, vegetable oil, butter &
spice; poppers is the ultimate tasty snack for enjoying anytime, anywhere.
Packages and flavors: The product have 4 available packages and flavors
10.Detos:
Detos is not just chips, its fuel to the fire of adventure and passion that burns
within hearts. You are a dreamer who is not afraid to speak your mind, you work
hard to shine the brightest, doing the things with absolute love. Every bite in
Detos marks a step in a bold new world, a world that radiates creativity and
righteousness.
Packages and flavors: The product have 1 available packages and flavor- 30gm
11. Spicy Potato Sticks:
The taste of delicious potatoes with a kick of spice that makes your moments come alive. The
Spicy Potato Stick adds life to your hangouts. Take your friends out and prepare for a journey
to the center of the realm of potato, spice and everything nice!
Packages and flavors: The product have 1 available packages and flavor- 15gm
If you want to hit any party, you must have chicken, cheese and French fry. That is
why the king of the party is Krackers King which is the heart of your hangouts or
outing. Krackers King lets you explore the experience that plays out between
supreme taste & flavor. Every bite of Krackers King invites a voyage of excitement &
exploration of taste. It’s available in 2 variants–French Fry & Crispy Angle. French Fry
crackers is produced with the perfect crispy potato flakes, healthy tapioca starch &
vegetable oil. Every bite of French Fry cracker is absolute heaven that gives you a
magnificent indulgence you always desire. Made from the fresh wheat flour, onion powder,
healthy tapioca starch & vegetable oil and right seasoning combination, Crispy Angle carries the
delectable taste & unique flavors which will make you keep wanting more. It delivers a delightful,
rich & flavorful treat that you cannot resist trying out.
Packages and flavors: The product have 2 available packages and flavors-
13. Toi-Moi:
Toi-Moi is a premium brand of wafers that are filled with layers of rich chocolate, vanilla &
strawberry cream. The crunchy texture with delicious blend of wafer and cream gives your
taste bud an intense and sensational experience. Toi-Moi is always a top choice during tiffin.
Toi-Moi is equally loved by all ages, from kids to adults. Comes in three shapes- wafer
biscuit, wafer stick and wafer roll.
Packages and flavors: The product have 5 available packages and only 3 flavors-
7gm, 12gm, 21gm,42gm, 98gm with Chocolate, Vanilla, Strawberry
This digestive genre biscuit is high in dietary fiber and has goodness of whole
meal flour, dried milk and more. Each BelleAme Digestive biscuit (11.3g) contains
59 Kcal and per pack contains 708 Kcal. This semi-sweet crunchy biscuit is a
nutritional punch to snack on. It is sometimes taken with tea or coffee. Once
dunking in coffee or tea, it needs to be taken out and eaten quickly. Because
when it gets wet, it has a tendency to disintegrate.
Their supply chain is flexible and all the supplies are always ready to supply because of their sales
forecast data. Then the goods are shipped to the regional distributor. The packaged goods are
distributed the in distributor, institutional buyer or export later then.
3.2 Supply chain Relation with other department:
a) Sales & Marketing team gives a forecast of three month in order to give time for product
planning and supply.
b) Supply chain Manager then confirms the delivery of Raw Material with Fonterra (Raw Material
Provider) and Packaging Materials providers.
C) Supply Chain Manager Open L/C for bringing in the raw materials
D) Finance division give all Bank and L/C charges for bringing in the raw materials.
e) C&F specialist discharge all the materials from the custom division.
f) Supply chain Manager utilize Third party transport to bring the materials from Chittagong
to Dhaka.
g) Factory Warehouse executive sent day by day stock report to the item arranging and supply
chain manager to keep up the ideal supply of RM and PM.
h) For client grievance, gracefully Supply chain administrator keep up contact with QA division.
I) For bringing in extra parts, Supply chain administrator keep up contact with designing office.
j) For importing spare parts, supply chain manager maintain liaison with engineering
department.
k) Supply chain manager maintain liaison with BSTI for regulatory compliance of new product and
renewal of existing product.
l) Legal and Admin assist supply chain manager to confront others administrative division such
city corporation and Govt. audit division.
The strategic fit in supply chain management allows the supply chain of a business to accomplish
the Responsiveness and effectiveness balance that best suits the company's Competitive tactics.
The competitive strategy of NZDP Bangladesh is to pack milk powder in world-class milk powder.
Certified environment facilities and HACCP(Hazards Analysis Essential Control Points)Importing
milk powder from the Fonterra Australia and New Zealand factories that export milk 2/3rd of the
world's powder intake internationally.
Facilities: In terms of responsiveness, facilities are a key driver of supply chain efficiency. And
performance. As the item is produced, NZDP Bangladesh has achieved economies of scale. This
centralization increases productivity and is processed in just one location:
Inventory Driver: Inventory is kept in raw form in the supply chain. Materials, work in progress
and products completed. Since the policy of the NZDP supply chain is It has to maintain a large
number of inventories of various sensitive and packing lots of SKUs Uh. SKUs. The cost of
inventory is sold off to satisfy the rapid demand of customers.
Information: Every part of the supply chain is profoundly influenced by information and impacts
every other engine. Good supply and demand data can help enhance the usage and
responsiveness of the plant. NZDP has a warehouse and headquarters for maintaining high
speed internet services. Bidding for raw materials is done online.
Sourcing: Sourcing choices are critical because they influence the degree of performance and
responsiveness. NZDP has RM, PM and other procurement policies that have been discussed in
the procurement policy.
NZDP keep the price competitive to maintain the level of responsiveness to the customer
Pricing: Pricing is the system by which a business determines how much consumers should be
charged for its Services and products. Pricing affects groups of consumers who want to
purchase the commodity, As well as the desires of the client. In terms of the supply chain, this
directly impacts the supply chain. The level of reactivity required and the demand profile
required by the supply chain Attempts at serving.
3.4. Inbound Logistics:
An integral part of NZDPP Supply Chain Management is inbound logistics. Their tasks start right
after the final shipping documents are received. Division of Raw Materials. Inbound Logistics
works primarily to unlock the products imported from the port of Chittagong or Dhaka Airport
or the port of Beanpole. The Duty payment is arranged by them Towards the govt. They also
ensure the transportation from port to factory after the release is obtained.
Ensuring Supply: Raw Material is purchased from the exporting country to the respective factory
to ensure delivery. The storeroom. Throughout the process, Inbound Logistics retains production
availability. Basically, inbound logistics enables businesses to bring the imported product to The
right time and the right place. Its primary activity is tracking and monitoring of the imported
Items to ensure availability.
Customs Clearance: Customs activities of imported products are tracked by Inbound Logistics
according to compliance, Ensuring acceptable commercial value and H.S. (Harmonized Coding
system) Duty & Taxes. This encourages all customs activities to get the important materials
inside a customs operation. Lead time mentioned.
Sea Transport: Sea transport connected to imported products is also provided by inbound
logistics. Dispatching it Load within the entire process to the country of origin to the country of
destination. It makes contracts with shipping agents who transport goods from one nation to
another.
Inland Transport: Inbound logistics operates inland transport services that bring goods to the
warehouse from various sections.
3.5 New Zealand Dairy Outbound Logistics:
1. NZDP Bangladesh Limited is divided into 10 sales regions and has 240 distributors across
Bangladesh.
2. Sales are divided into two forms which are primary sales and secondary sales.
3. Customer Service is engaged in primary sales only.
4. There is a monthly target set for each product and there is a CDP (Consensus Demand
Planning) for each product, which guarantees sufficient delivery.
5. Customer Support guarantees that the monthly CDP is adequately delivered to all
Retailers.
6. There is a standard for distributor coverage for each commodity that they do not
maintain. A particular commodity that is above the norm. The dealer handles
customer service here. Standards also review their existing stock and offer
the new stocks as per their current stock with instructions.
7. There is a stock, goal for each product and it is found after completing the process How
much of the inventory lasts.
8. Customer Support and even the truckload schedule are also used for shipment
preparation. The sum of product to be carried out.
3.6: New Zealand dairy Bangladesh Demand and Supply plan:
The demand planning is planned monthly by the Product Planning Manager in coordination with
the Head of Sales and Head of Marketing on the basis of the sales budgeted figure as a basis, but
on the basis of the following circumstances it may be subject to adjustment.
• Regulations on Government
• Activities for Rivals
• Loyalty of Customers
• Unique Commercial and Promotional Schedule for the year or for the next month.
The monthly demand schedule is distributed to the Head of Sales, Head of Marketing and
Managing Director for approval by the product planning manager.
Arla: The first product of Arla Foods to be sold in Bangladesh was powdered milk by
Dano, when the brand was still under the MD Foods company. Dano powdered milk
was imported from Denmark by Bangladeshi businessmen from 1962 to 1970, when
the country was still considered part of Pakistan. In 1973, MD Foods recognized one
importer of the product to the Bangladeshi market. Then in 1989, MD Foods
established a company liaison office in Bangladesh to monitor market activity, sales
promotions, and product marketing, eventually leading to a letter of credit being
authorized from Bangladesh to Denmark until 1994. In 1995, Mutual Trading Ltd. was
given the import license of Dano powdered milk as the exclusive importer in Bangladesh. In 1998,
Mutual Trading Ltd. established a new factory in Bangladesh to package Dano powdered milk in
order to meet recommended international standards. In 2011, Arla Foods disengaged from Mutual
Trading Ltd. And proceeded to selling its product under a newly formed branch of the company, Arla
Foods Bangladesh Ltd.
Marks Full Cream Milk powder: In 1997, Marks full cream milk
powder was launched as a brand under full cream milk powder
category. Since launch. The brand has gradually become household
name in powder milk category. The brand has sucessfully acquired an
iconic stature through providing consistent superior quality as well as
making significant social contributions. Marks alrounder, one of the
largest talent hunting shows for school going children has benn
sucessfully organized by AKCGD for several times, widely known for its
acheivement in bringing the hidden young talents into the light.
Besides marks,star-ship full cream milk powder have been marketed
for a long time.
4.2: Substitute product competitors:
Arong Dairy: BRAC Dairy was established in 1998. It began as an income-
generation sector to create a market for rural dairy farmers and provide them a
profit-making platform. It started when the demand for milk in villages was low
and there were no refrigerated storage facilities for the unsold milk. To meet that
need, BRAC established milk factories to collect milk from rural dairy farmers with
a fair price and sell it to the urban market. Over time, BRAC Dairy’s goals have
expanded to serve high-quality milk products to their customers. In addition to
packaged milk, it offers processed and packaged milk products. To summarize, the
enterprise channels milk from rural to urban areas while channeling urban money
into rural areas.
Milk vita: In 1946, the initiative was taken to build a factory based dairy industry
in the land of Bangladesh. Due to the sale of milk at the nominal price of Pabna-
Sirajganj district, the dairy traders identified the city as "National Nutrition
Company" for the purpose of setting up an All India Institute, and brought the
machinery to establish milk factories in Lahiri Mohanpur area of Sirajganj district.
Although the establishment of the factory was started, due to partition of the
country, this initiative was closed in 1947. Later, in 1948 Mr. Mukhlesur Rahman
took ownership of the factory in his own asset exchange form. The factory name
was changed to "East Milk Products" and installation work was completed in 1952.
Milk Vita was marketed in short-lived days in the city of Kolkata by producing dairy
products like milk, ghee, butter etc. from the factory.
5.Porter Five factor for New Zealand Dairy Bangladesh:
Threat of New Entrants: In every industry there is a chance of new entrants. For dairy products
the chances are high. Because in Bangladesh there are too many dairy farms and all the farms
are growing and every year they sell or export huge amount of milk to overseas. But there are
high chances in future of stablishing dairy product company in Bangladesh. And the competition
will also rise with the existing competition. This dairy industry always seeks to gain customer with
lowering the price with adding more value to product. As there is a huge supply of milk
production in Bangladesh, any farm or individual can start a new dairy business in a short time
and compete in the market with existing companies.
So, the new entrant threat is high for the New Zealand dairy Bangladesh.
Threat of Substitutes: Substitutes products are those products which can replace the product
with an alternative product. For New Zealand dairy the substitute products are the liquid milk
pack, condensed milk. Why condensed milk? because in Bangladesh people largely consume milk
tea. They like to have a good milk tea in morning or office or any tea stall. In middle class or
upper middle-class family consumers usually consume milk and milk tea both at the same time.
And there is a high chance where they can shift their milk tea ingredient with condensed milk.
Condensed milk is also used in many dessert items. While previously consumer used only
powder milk for preparing their dessert but the condensed milk is taking place of the powder
milk and for the low price, the condensed milk is preferable to many consumers in Bangladesh.
Almost all the tea stall uses condensed milk to make tea and peoples taste have changed
regarding the milk tea.
The packet liquid milk is also a substitute product for powder milk. The price and the availability
is also a major issue. People always judge the product with the money. And liquid milk is
affordable for low income consumers and there are good brands who is delivering the milk
protein and all other feasibility with the liquid milk.
Bargaining power of buyers: bargaining power of buyers is high on this case. because the price is
a big fact with the product value. Diploma milk powder is known widely in Bangladesh city and
they have gain reliability all over the Bangladeshis people and they have retained customers who
frequently buy diploma milk. But the chances of shifting to tother products is also high. If
diplomas price gets high, there is a huge possibility that consumers will shift to other products.
Bargaining power of buyer is high on this particular industry because there is a lot of options for
buyers to shift to another.
Bargaining power of suppliers: New Zealand dairy Bangladesh don’t purchase raw materials from
Bangladesh and they have their own dairy farms in overseas. The bargaining power of suppliers
is very low because the availability of the farm is vast. Also, other suppliers such as packaging,
adhesive, label etc, also has a large number.
In dairy industry there is less attack on product marketing and they are using separate
communication tactics to compete in the marketing. But the challenges are very competitive.
In every store or in super market they are competing side by side or in different shelfs.
Strengths: The biggest strength of the New Zealand Dairy Bangladesh is their brand value in
market. They started their business before 2000 and there were no strong competitions. They
have conducted their sales and product marketing so easily because their were no other good
products except diploma milk.
The second strength of them is the equity they have held all these years. They have gained value
and belief of the consumers since they started their business.
Their manufacturing process and quality is way better than other dairy manufacturing products.
New Zealand Dairy Bangladesh’s products raw material directly comes from the overseas mother
company to ensure the quality and cleanliness of the powder milk also the packaging is world
class.
Weakness: Low knowledge on products in the market. Other than Diploma milk powder milk
consumers don’t know other Powder milks benefits or value. The availability of those products
are very low on the market and their marketing campaign is very week. Simply their product
visibility is lower than other competitive market.
• Calci-pro
• Shape up
• Doodles Noodles
• Detos Chips
• Toi-Moi Wafer
• Belle Ame biscuits
The targeted customer market of other products doesn’t reach to their potential consumers
because of the advertisement is week and they don’t clearly focus those sectors like other
flagships product. Also, the distributions of this product are also less.
Opportunity: The opportunity here is large. They have plenty of opportunity in the market and
their product range is big and they have room for improvement on other products which has
tagged on weakness.
The products such as noodles and chips it has a large market of consumers, they can improve
here by doing campaign and marketing.
Threat: Threat for them would be new entrants inside the existing market. They have strong
rival companies such as Arong Dairy, Pran Dairy, Arla, all are doing very good in market. They can
surely introduce new products on market similar like Calci pro or shape up and grab the
consumers attention from large campaign or via marketing.
7.Recommendations:
• Use of strategic alliance: New Zealand dairy Bangladesh only rely on the distributor and
the retailer to sell their products. They should go for strategic alliances with shops and
super markets like Agora, Mina Bazar, Shopno to directly promote their products.
• Use of Commission: Retail stores are the main place where the product availability can
be increased by offering a suitable commission to retailer.
• More Use of AD: Their advertisement of products and other campaign is less visible. They
Must increase the advertisements and their campaign. Make the product more visible to
targeted audience to get more market share.
• Calci-Pro & Shape Up: These two brands are so good and I think they should focus more
on this product. Todays generation consumers are more health conscious. So with proper
plan they should widely launch this product.
• Brand Ambassador: Make an iconic public figure as a brand ambassador, who is known to
people well. Such as, players, fitness model as a brand ambassador.
• Condensed Milk: Condensed milk is a substitute product for powder milk when it comes
to consume milk tea. They should introduce a condensed milk to their product line. Only
four company leading the market. There is still less competition.
• Cut few products: They have some products that has already too much market
competition. New Zealand dairy Bangladesh’s biscuits are not famous. Also, their Wafers
are less renowned in market. Because there are some market leading biscuits company
who has first mover advantage in market. The availability of those products is very low in
the market. So, I think cutting of these low generated biscuits will surely a helpful to
focus or introduce another product.
8.Conclusion:
On this report I have discussed the whole products list with the competitors’ products. There were
limitations about searching the marketing tactics and techniques of all the brands. The supply chain
management and distribution were clearly discussed on this report. SWOT analysis discussed critically
and gave overall recommendation about the topic.
After evaluating the whole report, the finding was, New Zealand dairy is doing good in market and also
sustaining well. But they have some lacking on distribution and marketing. And they should improve that
to gain and achieve their goals.
9.Reference:
Fontera: https://www.fonterra.com/nz/en.html
Report Reference:
https://zahidhasan165314507.wordpress.com/2018/08/10/a-report-on-internship-program-at-new-
zealand-dairy-products-bd-ltd/