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P PRIMER ANIVERSARIO

INCLUYE ESPECIAL
ENTREVISTA A FIGUERAS
INTERNATIONAL SEATING
PREMIO NACIONAL DE DISEÑO
Silla Bonamusa. Figueras, International Seating.

#octubre2014 05
PROYECTA 56. PUBLICACIÓN TRIMESTRAL DE DISEÑO INDUSTRIAL
EDITORIAL
Proyecta 56 cumple hoy su primer año con más de 80 colaboradores. Profesionales y
estudiantes que, cada trimestre, mediante sus proyectos, experiencias, y metodologías
de trabajo, y siempre a través de la reflexión y el diálogo nos ayudan a dar un paso
más en nuestra tarea para difundir y promocionar la importancia del diseño industrial
como profesión. Estos colaboradores, procedentes, ya no solo de España, sino también
de otros países, son los protagonistas de este proyecto editorial, que hoy se configura,
ya no solo como una revista electrónica, sino también como una publicación impresa.

A todos ellos, les damos las gracias una vez más, por compartir con todos nuestros
lectores esas palabras que configuran los hasta ahora cinco números de Proyecta 56.
Por todos ellos, y por nuestros lectores, iniciamos esta nueva etapa, en la que la revista
pasa del formato electrónico al impreso.

Lo más característico de este número es quizás el emprendimiento. La fuerza y las


ganas con la que muchos de nuestros colaboradores luchan día a día por impulsar el
diseño industrial en nuestro país, y convencer a las empresas, a través de resultados
traducidos en beneficios para la misma, de la importancia que esta profesión tiene
para la misma.
Por otro lado, encontramos, de nuevo, artículos de profesionales y profesores que
resaltan la necesidad de establecer una estrecha colaboración entre universidad y
empresa.

Para concluir el inicio de este nuevo número, os damos las gracias a todos nuestros
lectores, que día a día crecen con nosotros y nos ayudan a mejorar a través de sus
visitas en la web, y esperamos que ahora, a través de la adquisición de este ejemplar.
.
Gracias a todos por leer Proyecta 56.

#diseñoindustrial con palabras

#diseñoindustiral con palabras 3


Edición y dirección
María Alonso García

COLABORADORES ARTÍCULOS
Antonio Serrano
Jordi Blasi
Íñigo Echeverría
Daniel Puentes
Margarita Ochoa
Estel Alcaraz
Eduardo Costa
Javier Pfaff
Josep Puig
Nuria Rodríguez
Sergio González
Felipe de Leonardo
José Manuel Mateo
Carlos Alonso
Javier Arregui
Pilar Acón
Virginia Jiménez
Oliver Torres
Albert Tremul
Gennís Senen

COLABORACIÓN ESPECIAL
Pau Borràs (Figueras Internacional Seating)

DISEÑO, MAQUETACIÓN Y FOTOGRAFÍAS


Idea original plantilla maquetación artículos: Javier Salgado
Maquetación portada y contraportada: José Manuel Palma
Maquetación: María Alonso García
Imágenes cedidas por los colaboradores

Lugar de edición
Proyecta 56
La Térmica. Av. de los Guindos, 48, 29004 (Málaga)
tlf.645042134/e-mail: info@proyecta56.com
Depósito legal: MA-1535-2014
ISSN 2340-8391 (versión electrónica)
ISSN 2386-5415 (versión impresa)

4 #diseñoindustrial con palabras


Imagen cedida por la aedi
TALLER
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PRÁCTICO
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CON CARTÓN
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VELEZ-MÁLAGA:17-20
VELEZ-MÁLAGA: 17-20 NOVIEMBRE
NOVIEMBRE // BENALMÁDENA:
BENALMÁDENA: 25-28
25-28NOVIEMBRE
NOVIEMBRE//MÁLAGA:
MÁLAGA:1-5
1-5DICIEMBRE
DICIEMBRE

Precio Martícula:
Precio Martícula: 30
30 €€
¡llevate tu
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lámpara aa casa!
casa!
¡Diseña, imprime y construyeel
¡Diseña, imprime y construye elprototipo
prototipode
delalasilla
silla“Térmica”
“Térmica”

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www.elmundodeoz.com
@MateoDesigner

Diseño del trofeo para el Primavera


Sound Festival realizado íntegramente
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Industrial del Instituto Tecnológico de Santo Domingo, INTEC. (República Dominicana), Julio de 2014 (A) [5] Dyson, James. La cita aparece en el sitio web de Dyson Company en España: (B) [6] Chaves, Norberto, Con o sin símbolo, FOROALFA, publicado el 05/02/2014 (C)
[3] Ibíd., p. 18. [4] Mateo Hernández, José Manuel (2014), Celebración del Día del Diseñador Industrial Dominicano, “El diseño como Recurso para el Desarrollo”, Conferencia: Un diálogo interno desde el diseño (Apuntes para una metodología del diseño), Centro de Diseño

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[7] «Your goal is to become a problem finder, not just a problem solver.» Sawyer, Keith (2013),ZIG ZAG, The Surprising Path to Greater Creativity. Published by Jossey-Bass, A Wiley Imprint, One Montgomery Street, Suite 1200, San Francisco, CA, p. 155.

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vez en cuando: importante o relevante, ¿para quién?

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TODO RECONOCIMIENTO EMPIEZA CON UNA OVACIÓN 51


Estas anillas, cortadas a láser (tienen agujeros para que el sonido salga del interior), son de diferentes
metales, por lo tanto de diferentes colores y así diferenciar a los premiados.

El packaging, al igual que la medalla, lo producimos nosotros con una máquina de corte láser y una lámina
de silicona con el nombre de la institución.

La elección de la tipografía, la forma de lo troqueles en las anillas y la estética en general se realizó


inspirándonos en las primeras medallas que se produjeron en la historia, las romanas.

El resultado final fue una medalla de silicona blanca con puntitos de colores con una anilla metálica
perforada alrededor y una tira de punto tubular.

www.gravina.eu
facebook.com/estudiogravina

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www.mad-lab.com
www.mad-lab.com
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@MadLabSL

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3 56
58 INTERACTÚA CON EL PRODUCTO
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3 56 3
COMO SARDINES EN LATA 59
www.estelalcaraz.com
@estel_alcaraz

Pese a que hubieron algunas oportunidades para fabricar las Sardines, en ese momento decidí que las
condiciones en las que el producto debía producirse no eran las contempladas por las ofertas que había
recibido. Considero que detrás del producto hay una esencia y una filosofía ética suficientemente importante
como para replantear la fabricación del producto. O quizá para poder pensar un par de veces si
verdaderamente ésa es la manera de poder producir y tirar adelante el proyecto. Después de la
emocionante experiencia en el Concurso Internacional DesignPreis Halle llegaron infinidad de correos
interesados en el producto. ¿Y ahora? Las Sardines seguían siendo tan sólo un prototipo. Valorando de nuevo
otras propuestas, llegaba el momento de la industrialización. Un mundo complejo con infinidad de
posibilidades. Quizá desconocido pero que permite pensar en las expectativas y la viabilidad del proyecto
y que ahora determinan las vías para que este proyecto sea una realidad. Una experiencia que me ha
ayudado a definir valores y un carácter propio para el producto, sin dejar de lado aquello que queremos
verdaderamente aportar en “este mundo del diseño”

60 INTERACTÚA CON EL PRODUCTO


CURSO
------------------------------------------------------------------

MODELADO
-------------------------------------------------------------------
PARA LA IMPRESIÓN 3D
-------------------------------------------------------------------
APLICADO AL DISEÑO INDUSTRIAL
Y AL DESARROLLO DE PRODUCTOS
------------------------------------------------------------------
SEGUNDA EDICIÓN
NOVIEMBRE 2014
DÍAS 10,11,12,13 Y 14
16.00-20.00h / 20 HORAS
------------------------------------------------------------------
CURSO PRÁCTICO DE MODELADO TRIDIMENCSIONAL CON AUTODESK INVENTOR
Y TÉCNICAS PARA LA IMPRESIÓN 3D. USO DE (programa 3d)
SE REQUIERE ORDENADOR PORTÁTIL
5 SESIONES DE 4 HORAS

------------------------------------------------------------------
PROFESORES: MARÍA ALONSO (Diseñadora Industrial)
GUILLERMO RONDA (Diseñador Industrial experto en impresión 3D)
ORGANIZA: PROYECTA 56, REVISTA DE DISEÑO INDUSTRIAL
LUGAR: LA TÉRMICA (AV. LOS GUINDOS Nº 48. 29004. MÁLAGA
PRECIO ESTUDIANTE: 60 euros + IVA. Resto 80 + IVA
CONTACTA: info@proyecta56.com / 645.042.134

ORGANIZA LUGAR
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www.jordiblasi.com
@jordiblasi

3 56
66 EL ORIGEN DE LAS COSAS
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