SACRED HEART COLLEGE

LUCENA CITY

COLLEGE OF BUSINESS ADMINISTRATION

MAJOR IN FINANCIAL MANAGEMENT

CASE ANALYSIS No. _

Mini Business Plan

“Sweet Confection Sugar Co.“

Submitted by:

Lorico, Regielyn I.
Maliwat, Hennie Rose A.
Matias, Ana Trisha R.
Mendoza, Nicole T.
Naynes, John Paolo Z.
Necerio, Paula M.
Nilooban, Thara May C.
Obdianela, Romela S.
Pediego, Jay-ar B.
BSBA 3- FM

SY:2020-2021 1st Semester

 I. SITUATIONER:

Business Concept

Our business focuses on supplying and selling muscovado sugar that has rich brown color,
moist texture, and toffee like taste that is commonly use to give a sweet flavor to different types
of baked products and other recipes. It qualifies as “natural” and “unrefined” because each
granule holds molasses, which is primarily what differentiates it from traditional sugar.
Muscovado sugar does supply a few vitamins, minerals and nutritionally richer than other brown
sugar. The major goal of the company is to produce high quality muscovado sugar to consumers
in a cost effective price of raw material. The unprocessed material directly from our own sugar
cane plantation.

Mission

To have an effective management and quality control of muscovado sugar production and
to sell it at a very reasonable price which can be purchased by everyone easily. Also, the
company will inspire the employees and sugar cane farmers to be the best they can be.

Vision

To be leading producer of muscovado sugar by delivering the highest international

standards to our consumers at the lowest possible cost and to contribute to the social and
economic development of our community.

Market Locale

The store is located at CM. Recto St. Lucena City, Quezon Province its visibility to the
market that may help in improving the economic activities in the site.

The business are near from the supermarket which sell also different product.

Place of Production

The factory and farm was located at Brgy.Wakas, Tayabas City

 Situational Analysis

Target Market

Our aggressive plans of having a factory as well as store will also give the business an
advantages to create a good market share. The muscovado are adoptable to every type of store.

The target market includes:

(1) Bakery Shop

(2) Production of rum and other alcoholic drinks

(3) Convenient Store

(4) Sari-Sari Store

(5) Supermarket

(6) Production of Soft drinks

(7) Coffee Shop

(8) Hotel and Restaurant

(9) Fast Food Restaurant

(10) Confectionery Segments

(11) Individual

PESTEL

SWOT Analysis

Strength Weaknesses
- The business location has plenty of - Some people do not use muscovado

customers. sugar.
 - Muscovado sugar is more healthier - Muscovado sugar are least preferred

than the ordinary sugar. by the consumers because its not well

known.

Opportunities Threats
- Large population and establishment in - Consumer taste vary

the chosen market place. - Muscovado sugar is much more

expensive than other types of sugar.

Problem Analysis

Competitors in an Industry

Products of regular sugar companies are more cheaper and known to the public, which
makes the consumers patronize other types of sugar than muscovado.

Potential New Entrants to the Industry

When new competitors enter into an industry offering the same products or services, a
company’s competitive position will be at risk.

Substitutes for the industry’s offer

II. BUSINESS VIABILITY:

Marketing Aspect
The business is required to create an appropriate marketing in order to achieve the aim of
our business at the right product, at the right time, at the place and in the right price. The
business create a product with innovation.

In every project, feasibility marketing aspect is well-thought-out the most important since
it requires inconspicuous analysis of the business total demand and supply.

Demand - Supply Analysis

2011 2013 2014 2015

Demand

Supply

Gap/Deficit

Marketing Strategy
 The product will be promote into a different ways which were created as advantage over
competitors.

(1) Advertised through word-of-mouth promotion, referrals, and transit advertising

(2) Product identity, quality and novelty

(3) Innovative and aggressive service option

(4) High employees motivation and good sales attitude

(5) Establish a proper hub in public places

(6) Price reduction

(7) Sell wholesale

Production and Operation Aspect

Logo and its meaning

Production Process

The muscovado were prepared on the business location and the equipment was given by
Department of Labor (DOLE). The area provided was designed with good standards of sanitary
efficiency and cleaned daily.

Financial Aspect

This section presents the result of the financial analysis of the proposed offering. The
analysis aims to determine the financial viability of the project under a given assumptions.

This section includes the source of funds, balance sheet, income statement, cost of goods
sold and cost of sales.

Financial Assumptions
 Social Aspect

III. CONCLUSIONS and RECOMMENDATIONS: