BISLERI INTERNATIONAL PVT. LTD.

Regd. Office :
Western Express Highway, Andheri (E), Mumbai - 400 099.
Tel.: 022 - 6144 7000 / 6144 7155.
Our Offices Address and Contact Information
Top of Form
Bisleri International Pvt. Ltd.
Western Express Highway,
Andheri (East),
Andaman & Nicobar Islands Mumbai 400 099
Bangalore Tel: 022 - 6144 7000 / 6144 7155
Bihar E-mail : mumbaiorder@bisleri.co.in
Chennai
Delhi
Goa
Gujarat
Guw ahati
Hyderabad

Bottom of Form
(Abt us )
Mineral Water under the name 'Bisleri' was first introduced in Mumbai in glass bottles in two varieties - bubbly & still in 1965 by Bisleri Ltd., a
company of Italian origin. This company was started by Signor Felice Bisleri who first brought the idea of selling bottled water in India.

Parle bought over Bisleri (India) Ltd. In 1969 & started bottling Mineral water in glass bottles under the brand name 'Bisleri'. Later Parle switched
over to PVC non-returnable bottles & finally advanced to PET containers.

Since 1995 Mr. Ramesh J. Chauhan has started expanding Bisleri operations substantially and the turn over has multiplied more than 20 times over a
period of 10 years and the average growth rate has been around 40% over this period. Presently we have 8 plants & 11 franchisees all over India. We
have our presence covering the entire span of India. In our future ventures we look to put up four more plants in 06-07. We command a 60% market
share of the organized market. Overwhelming popularity of 'Bisleri' & the fact that we pioneered bottled water in India, has made us synonymous to
Mineral water & a household name. When you think of bottled water, you think Bisleri.

We at Bisleri value our customers & therefore have developed 8 unique pack sizes to suit the need of every individual. We are present in 250ml
cups, 250ml bottles, 500ml, 1L, 1.5L, 2L which are the non-returnable packs & 5L, 20L which are the returnable packs. Till date the Indian
consumer has been offered Bisleri water, however in our effort to bring to you something refreshingly new, we have introduced Bisleri Natural
Mountain Water - water brought to you from the foothills of the mountains situated in Himachal Pradesh. Hence our product range now comprises
of two variants : Bisleri with added minerals & Bisleri Mountain Water.

It is our commitment to offer every Indian pure & clean drinking water. Bisleri Water is put through multiple stages of purification, ozonised &
finally packed for consumption. . Rigorous R&D & stringent quality controls has made us a market leader in the bottled water segment. Strict
hygiene conditions are maintained in all plants.

In our endeavour to maintain strict quality controls each unit purchases performs & caps only from approved vendors. We produce our own bottles
in-house. We have recently procured the latest world class state of the art machineries that puts us at par with International standards. This has
not only helped us improve packaging quality but has also reduced raw material wastage & doubled production capacity. You can be rest assured
that you are drinking safe & pure water when you consume Bisleri. Bisleri is free of impurities & 100% safe. Enjoy the Sweet taste of Purity !

Genesis

The name that epitomizes mineral water today was first introduced in Mumbai in the early 60's. In 1965 Signor Felice Bisleri an Italian by origin,
came up with the idea of selling bottled water in India. His company Bisleri Ltd. offered mineral water in two variants - bubbly and still.
In 1969 Parle bought over Bisleri (India) Ltd. and started bottling Mineral water in glass bottles under the brand name 'Bisleri'. In due course Parle
switched over to PVC non-returnable bottles and finally advanced to PET containers.

Expansion
Under the leadership and vision of Mr. Ramesh J. Chauhan, Bisleri has undergone significant expansion in their operations. The company has
witnessed an exponential growth with their turnover multiplying more than twenty times in a short span of 10 years. The average growth rate over
this period has been around 40% with Bisleri enjoying more than 60% of the market share in the organized mineral water segment.
Currently Bisleri has 11 franchisees and 8 plants across India, with plans of setting up 4 new plants on the anvil. The overwhelming popularity of
'Bisleri' and the fact that we were the pioneers of the bottled water industry in India has made us synonymous to Mineral water and a household
name. So naturally 'When you think of bottled water, you think Bisleri'.
Rigorous Research and Development and stringent quality controls have made us market leaders in the bottled water segment. Bisleri has always
been committed to offering every Indian pure and clean drinking water. Hence Bisleri water is put through multiple stages of purification,
ozonisation and is hygienically packed for final consumption.

To maintain strict quality controls in every unit, we not only purchase caps from approved vendors, we also manufacture our own bottles, in-house.
To be at par with International standards, we have recently procured the latest state-of-the-art machinery which has not only helped us improve
packaging quality but has also reduced raw material wastage and doubled production capacity.

You can rest assured that you are drinking safe and pure water when you consume Bisleri. Bisleri is free of impurities and is 100% safe. Enjoy the
sweet taste of Purity!

Bisleri Today
The Indian consumer today enjoys the sweet and pure taste of Bisleri mineral water. However in an effort to offer something special to our loyal
consumers we have recently introduced Bisleri Natural Mountain Water - water brought to you from the foothills of the mountains situated in
Himachal Pradesh. This newly launched offering has widened our product range to two variants: Bisleri with added minerals and Bisleri Mountain
Water.

Our Vision

Our vision is to be the dominant player in the branded water business where the second player is less than 20% of our business.

Our Mission

We are in the business to serve the customer. He is the most important person. He is the only one who pays. He deserves the best quality and
presentation at a worth of the price. We must have world class quality, at the lowest production & distribution cost. This will make us an
unbeatable leader, and will have satisfied loyal customers.

Our values

Integrity, Leadership, Teamwork, Co-operation, Quality, Passion, Openness & Transparency.

Ramesh Chauhan
Chairman
Bisleri International Pvt. Ltd.
(Product)
We at Bisleri value our customers & therefore have developed 8 unique pack sizes to suit the need of every individual. We are present in 250ml
cups, 250ml bottles, 500ml, 1L, 1.5L, 2L which are the non-returnable packs & 5L, 20L which are the returnable packs.

Bisleri with added Minerals:

Bisleri Mineral Water contains minerals such as magnesium sulphate and potassium bicarbonate which are essential minerals for healthy living. They
not only maintain the pH balance of the body but also help in keeping you fit and energetic at all times.

Bisleri Mountain Water:

Bisleri Natural Mountain emanates from a natural spring, located in Uttaranchal and Himachal nestled in the vast Shivalik Mountain ranges. Lauded
as today's 'fountain of youth', Bisleri Natural Mountain Water resonates with the energy and vibrancy capable of taking you back to nature. Bisleri
Natural Water is bottled in its two plants in Uttaranchal and Himachal Pradesh and is available in six different pack sizes of 250ml, 500ml, 1 litre,
1.5 litre, 2 litre and 5 litres.

(vedika water bottle)

The water that almost descends from the Gods:

Vedica Natural Mountain Water comes to you in all its untouched purity, right from its source.
Gushing from an aquifer with intense pressure, the natural mountain water is pushed above
the ground surface to a height of 5 meters above ground level, powerfully and consistently.
The underground geological origin guarantees that there is no external Contamination, since
the mouth of the water source is covered from rocks on all sides. Besides, being naturally
fortified with silica, the spring is naturally free form any Microbial infection or pollution.
Vedica Natural Mountain Water is also low on sodium, making it the perfect choice for the
health conscious. It has a high proportion of sulphates, which work as natural detoxifying
agents. And it’s clear, sweet taste proves that it is free of calcium carbonate and magnesium
carbonate salts, which give some mineral waters a chalky taste. Scientifically put, the Total
Dissolved Solids in Vedica Natural Mountain Water is225mg/ltr. It is also high in sulphates, the
natural detoxifying agents. Ensuring that all you get with Vedica Natural Mountain Water is
the sweet taste of purity.
Vedica Natural Mountain Water is available in 500 ml and 1 litre bottles
Our new Vedica is the most alkaline water there is. Vedica pH is 7.7, Himalayan pH is 7.3 &
Evian pH is 7.2. For those who are not so skeptical about the benefits of the alkaline
lifestyle, alkaline water helps to neutralize acids and remove toxins from the body - it is a
great cleanser and helps to detoxify our system.
Comparative study of Chemical Parameters of Vedica, Himalayan, Evian and Volvic
 BISLERI EVI
SR. NO. PARAMETER HIMALYAN VOLVIC
VEDICA AN
1 PH 7.7 7.3 7.2 7.0

2 TDS at 180 deg.C (ppm) 225 330 309 130

3 Calcium (ppm) 47 62 78 11.5

4 Chlorides (ppm) 13 8 4.5 13.5

5 Bicarbonates (ppm) 201 63 357 71

6 Sulphate (ppm) 19 --- 10 ---

7 Magnesium (ppm) 13 15 24 8

8 Sodium (ppm) 14 20 5 11.6

Minerals water purification

Every drop of Bisleri water is purified as per international standards to ensure that your Bisleri experience always remains pure and satisfying for longer. The
following is a brief understanding of the water treatment process.

CHLORINATION:
Kills micro organisms. Remove organic matter.

ARKAL FILTER:
Removes suspended matter and turbidity.

CARBON FILTER:
Removes residual chlorine & odours

REVERSE OSMOSIS:
Removes organic material. Controls total dissolved solids in the water.

ADDITION OF MINERALS:
For the purpose of maintaining a balanced mineral content.

MICRON FILTRATION:
Additional safety measures to guarantee purity.

OZONATION:
Ensures water remains bacteria free for longer life.

Minerals water product range

Mineral Water under the name 'Bisleri' was first introduced in Mumbai in glass bottles in two varieties - bubbly & still in 1965 by Bisleri Ltd., a company of
Italian origin. This company was started by Signor Felice Bisleri who first brought the idea of selling bottled water in India.

Parle bought over Bisleri (India) Ltd. In 1969 & started bottling Mineral water in glass bottles under the brand name 'Bisleri'. Later Parle switched over to PVC
non-returnable bottles & finally advanced to PET containers.

Since 1995 Mr. Ramesh J. Chauhan has started expanding Bisleri operations substantially and the turn over has multiplied more than 20 times over a period of
10 years and the average growth rate has been around 40% over this period. Presently we have 8 plants & 11 franchisees all over India. We have our presence
covering the entire span of India. In our future ventures we look to put up four more plants in 06-07. We command a 60% market share of the organized
market. Overwhelming popularity of 'Bisleri' & the fact that we pioneered bottled water in India, has made us synonymous to Mineral water & a household
name. When you think of bottled water, you think Bisleri.

We at Bisleri value our customers & therefore have developed 8 unique pack sizes to suit the need of every individual. We are present in 250ml cups, 250ml
bottles, 500ml, 1L, 1.5L, 2L which are the non-returnable packs & 5L, 20L which are the returnable packs. Till date the Indian consumer has been offered
Bisleri water, however in our effort to bring to you something refreshingly new, we have introduced Bisleri Natural Mountain Water - water brought to you from
the foothills of the mountains situated in Himachal Pradesh. Hence our product range now comprises of two variants : Bisleri with added minerals & Bisleri
Mountain Water.

It is our commitment to offer every Indian pure & clean drinking water. Bisleri Water is put through multiple stages of purification, ozonised & finally packed
for consumption. . Rigorous R&D & stringent quality controls has made us a market leader in the bottled water segment. Strict hygiene conditions are
maintained in all plants.

In our endeavour to maintain strict quality controls each unit purchases performs & caps only from approved vendors. We produce our own bottles in-house.
We have recently procured the latest world class state of the art machineries that puts us at par with International standards. This has not only helped us
improve packaging quality but has also reduced raw material wastage & doubled production capacity. You can be rest assured that you are drinking safe & pure
water when you consume Bisleri. Bisleri is free of impurities & 100% safe. Enjoy the Sweet taste of Purity !

Mountain water
For over 30 years, Bisleri has been the pioneer in the bottled water industry with its innovations and an eye for perfection. And ever since it was established in
1969, Bisleri has constantly searched for inspiration in nature.

This search has now led us to the new Natural Mountain Water. Inspired by nature, it comes to you from a pristine source situated in the beautiful and scenic
mountains of Northern India.

Natural Mountain Water resonates with the energy and vibrancy of health and well-being. It is packed with the goodness of nature's minerals which will refresh
your senses and rejuvenate you. We invite you to experience our Natural Mountain Water - The sweet taste of purity.

Packaging
The most critical aspect of our bottling process that sets us apart from the rest of the industry is the fact that our bottles remain untouched right through the
rinsing, filling, capping and labeling operations.

Filling:
Bottles are fed by an air conveyor from the blowing unit directly into the in-feed of the RFC. Our RFC equipment is neck run and it boasts of a monoblock unit,
which means that every bottle is held by the neck automatically while being inverted, rinsed and sprayed with ozonated water at 2 Bar pressure. After
draining, the bottles are re-inverted and transferred to the filler. At the filler these bottles are straightened up and gradually lifted to the filling valves which
open only when a bottle is placed under them. Filling is then done systematically through gravity.

Capping:
After the filling process the bottles are then transferred to the capping section. Here ozonated-water rinsed caps are screwed on the bottle with uniform
torque. Since our water is ozonated all product contact parts are of 316L grade stainless steel and the rubber parts are of EPDM. (All components are water
lubricated above the table top.)

Labelling:
From the capping section the bottles are directly sent to the labeling section. All Bisleri bottles are labeled on a hot melt reel feed BOPP labeling machine.
This machine allows each individual bottles to be spaced out and fed to the labeling station where precisely cut labels with a strip of hot melt glue at the
leading and trailing edge, get rolled around the bottle. These labels are fed into the machine in a roll form too.

Quality Check:
From here on, the bottles go through an online check where qualified personnel inspect each bottle for any leaks or breakages. They are then packed into
sturdy cartons which are dispatched to the market by our fleet of trucks.

News
Bisleri has been the first to introduce mineral water to India. For over 30 years, Bisleri remains the poineers in the bottled water industry with its ever-
evolving innovations and product offerings.

From investing crores into the natural water business to completely revamping the packaging, Bisleri has always been in the news.

Media news print

HeadlinePublicationMonth-Year Bisleri starts Himalayan move against Mt. EverestEconomic TimesJuly 2008 How do you build a brand around

waterMumbai MirrorFebruary 2008 Serve and Volley with Mr. Ramesh ChauhanEconomic TimesDecember 2007 Theres always more we can doFinancial

ExpressNovember 2007 Water of the GODS flows WestLondon TimesOctober 2007 Bisleri enters spring water segmentStatesmanOctober 2007 Bisleri to

flow into US marketTimes of IndiaOctober 2006 Bisleri to enter US market with Flavoured WaterTimes of IndiaNovember 2006 Coca Cola neglecting
beautiful LimcaDNAJune 2006

Company news insight

Bisleri is committed to meeting the needs of its customers across
the country. To effectively service the end consumer Bisleri has
been working to continuously establish fresh bottling and
distribution capacities.

Over the course of the last one year, capacities have come up at:

Location Effective date

Wadki, Maharashtra 17.08.2007
Ahmedabad, Gujarat 13.11.2007
Chennai, Tamil Nadu 15.11.2007
Andaman & Nicobar 18.12.2007
Madurai, Tamil Nadu 05.01.2008
Rajampet, Andhra Pradesh 29.01.2008
Mysore, Karnataka 29.02.2008
Udaipur, Rajasthan 01.03.2008
Kanpur, Uttar Pradesh 01.04.2008

The period from

August to December
2008 will see the
following additional
capacities go on
stream:

Location:
Nagpur, Maharashtra
Wada, Maharashtra
Dahisar, Maharashtra
Nanded, Maharashtra
Chennai, Tamil Nadu
Varanasi, Uttar
Pradesh
Jammu, Jammu &
Kashmir

Over the next 18

months, from August
2008, further
capacities are being
targeted in the
following states:
• Punjab
• Haryana
• Uttar
 Pradesh
• Himachal
Pradesh
• Rajasthan
• Assam
• West Bengal
• Gujarat
• Karnataka
• Andhra
Pradesh
• Tamil Nadu
• Kerala
• Puducherri
health and wellness
Water - the Beverage your Body Needs Most
When we were kids in school, we learned that each molecule of water is made up of two hydrogen atoms and one oxygen atom. We also learned that it was
great fun to fill up our squirt guns with water, at least until the principal caught us. What we really didn't learn, however, was how much water we needed in
order to be healthy human beings.

Water's Role in the Body

Water helps nearly every part of the human body function efficiently. Considering that our
bodies are almost two-thirds water, it is important to understand water's role in healthy
lifestyles.
• Brain is 75% water / Moderate dehydration can cause headaches and dizziness
• Water is required for breathing
• Regulates body temperature
• Carries nutrients and oxygen to all cells in the body
• Blood is 92% water
• Moistens oxygen for breathing
• Protects and cushions vital organs
• Helps to convert food into energy
• Helps body absorb nutrients
• Removes waste
• Bones are 22% water
• Muscles are 75% water
• Cushions joints
Why We Need to Drink Water
Our bodies are estimated to be about 60 to 70% water. Blood is mostly water, and our muscles, lungs, and brain all contain a lot of water. We need to drink
water because water is needed to regulate body temperature and to provide the means for nutrients to travel to all our organs. Water also transports oxygen
to our cells, removes waste, and protects our joints and organs.

Signs of Dehydration

We lose water through urination, respiration, and by sweating. If you are very active, you lose more water than if you are sedentary. Diuretics such as caffeine
and alcohol result in the need to drink more water because they trick our bodies into thinking we have more water than we need. Symptoms of mild
dehydration include chronic pains in joints and muscles,lower back pain, headaches, and constipation. A strong odor to your urine, along with a yellow or
amber color indicates that you are not getting enough water.
 Online order

Please fill up the Order Form for delivery at your doorstep/office premises.
Product Bottles in Case

250 ml 24

500 ml 20
Please choose a city first from the drop-down list below to see prices
1 Litre 12
Top of Form
1.5 Litre 12 Your City

2 Litre 9
Bottom of Form
5 Litre 1

20 Litre 1

Terms & Conditions :

1. Home delivery shall be made within the municipal limits of all cities.
2. Minimum ordering quantity is one case.
3. Payment to be made only in cash at the time of home delivery.
4. Order will be confirmed by our representative over phone before delivery.
5. 20 litre, 10 litre and 5 litre cases carry a returnable deposit.
6. Delivery of stock will take minimum 24 hours
 Bisleri cares

Bisleri Cares!
Water - also called the elixir of life, makes up 70% of our bodies and is consequently most essential for our existence. Although we can survive for weeks without
food, it only takes a few days before lack of water in our body becomes fatal. Our bodies lose about 250 ml of water everyday. Therefore, it is important to keep in
mind that water needs to be constantly replaced. Doctors recommend drinking at least 8 to 15 glasses of water everyday.

..Origin of bottled water

In the 18th century, water supply was not safe so consumption of bottled natural mineral water was a privilege of the highest in society, captains of industry,
politicians, royalty and so on since it was so expensive. By the mid nineteenth century, as businesses transformed considerably and consumption increased, global
production climbed to several hundred million bottles.
The first plastic bottle was launched in 1968 by Vittel. This bottled water was aimed at more general public consumption. Bottled water was introduced for the first
time in Mumbai, India in the early 60’s by Signor Felice Bisleri.

In 1969 Parle bought over Bisleri (India) Ltd. and started bottling Mineral water in glass bottles under the brand name 'Bisleri'.

In the mid 1980’s, another revolution in the bottled water industry moved the market forward with PET (Polyethylene terephtalate), a new recyclable plastic material
that became the packaging benchmark worldwide. This new lighter, stronger material improved packaging practicality to meet the evolving consumer needs. In due
course Parle Bisleri also advanced to PET returnable and non returnable containers.

Bisleri for India

Safe drinking water shortage around the world particularly the third world countries contributes to the fact that the bottled water industry in India is growing at the
rate of 40 % every year. Even though it accounts for only 5 percent of the total beverage market in India, branded bottled water is the fastest growing industry in the
beverage sector. This also insinuates that there is increasing health awareness towards the importance of safe drinking water in the minds of the average Indian.
Bisleri, since its inception has become a name synonymous with safe drinking water and meets the requirement of the average Indian through its model distribution
system in the far reaches of the country.

Bisleri has been awarded the Reader’s Digest ‘Most Trusted Brand’ twice. Because of this reliability, it would be fair to say that the price that we would pay for a
bottle of Bisleri is the price paid for assurance of health since 90% of diseases in India are water borne.
Importantly, Bisleri bottled water, though priced same as other bottled water brands in India, contains added minerals which are lost from our bodies when we sweat
and need to be replenished regularly, thereby increasing its health benefits tremendously.

All our / Bisleri plants follow a stringent process for purification of the raw ground water wherein 157 tests are carried out to assure the end consumer of the safety of
bottled water.

Out of every 1000 litres of source water taken from the ground to be processed at the Bisleri plants, 956 litres is given back as safe drinking water to the population of
the nation. The remaining quantity is mainly lost to evaporation. Several industries like paper, steel and sugar have a more damaging global footprint and waste huge
quantities of ground water during their processes to make the final products.

In India, Bisleri has given birth to PET recycling industry of sorts by creating value for recycled plastic bottles. Unlike plastic bags and sachets, the litter that could
have been caused by used bottles has been curbed because rag pickers find it worthwhile to collect these bottles. All bottles after crushing and re-processing have
good economic value and are used as raw material in various industries other than food (pillow & mattress filling, etc). Reliance buys huge quantities of PET every year
and plastic is no longer as extensively exported to the US as was before.

A study carried out by Indian Institute of Packaging (IIP) for the Health Ministry of India says that Polyethylene Terephtalate or PET is inert and does not undergo any
leaching of colour or chemical into the contents of the bottle ( till six months of multiple use) or migration as is a common concern of several anti- plastic
environmentalists.

The Bisleri trust called the Jayanti Lal Chauhan Trust (JCERT) works extensively in the areas of ground water augmentation and rain water harvesting in several states
of India and has till date completed 35 projects of check dam construction, mostly in the state of Gujarat, and has succeeded in conserving 10 thousand million litres
of rain water through these check dams and talavs. This water would have been lost to the sea but for these dams and talavs every year.
The Trust also aids several non – government organizations of high credibility which work in the areas of water conservation, especially in rural India.

Like the erstwhile brands of Parle which took the country by storm – Thumsup, Limca, Maaza & Goldspot, Parle Bisleri also continues to stand for supreme quality and
highest reliability and keeps its promise of nothing but the best to every Indian.

Jcert project
The Jayantilal Chauhan Education & Research Trust (JCERT) undertakes projects for augmentation of ground water mostly in the state of Gujarat. These projects consist
of construction of check dams which help in storage of rain water post monsoon and consequent rise of the water levels of wells in the villages of the surrounding villages.
Because of this increase in the water level of the villages in the vicinity of the check dam, water is available to the farmer for a second harvest during the year, thereby
improving agricultural output of his land.

With the aid of the Gujarat government, JCERT has helped in the construction of 30 such check dams with the help of the local villagers. These check dams have
contributed to saving 10,000 million litres of rain water for the surrounding villages (Appended: Details of JCERT Projects till date in Gujarat)

The largest project undertaken by JCERT was a check dam at Sandasal, District Vadodara, completed in the year 2007 on the river Goma in Gujarat which has a storage
capacity of 4,050 million litres (Appended: Sandasal success story)
In the latest project, JCERT has undertaken the community development of Village Bakrol, near Vadodara, Gujarat. The village has a population of 1200 persons and
depends on a well for drinking water requirements. Our laboratory reports showed high TDS, Calcium & Magnesium content in the well water sample and after having done a
reconstruction of the well wall and and cleaning of the well, these values have gone down considerably; JCERT intends to help the villagers further by placing a customized
water filter fitment there. This proposed water purifier system will be low on cost & maintenance and will not require a constant supply of electricity.