[on con enfoaue. [bn con enfoaue.. } fancién opera- de personal. Had de direcci6n CAPITULO mento de comer fn. histrativo en Areas {sis a significado, LA FUNCION DE LA GERENCIA GENERAL Todas las empresas, y en realidad todas las organizaciones, necesitan wna funcidn de gerencia general. Pero cada tna tiene tareas especificas de direccién superior. Los elementos de la actividad son los mismos. Pero, las tareas especificas de direccién superior, son particulates de determinada empresa. Es hecesario desarrollarlas a partir, de un andlisis expecifico de Ia misién y el Objetivo de la empresa, sus estrategias y las funciones bisicas. La pregunta que debe formularse es: + {Guiles son las cosas especficas, que deben cjectarse en esta empresa y que tienen esenecial importancia para el éxito y la supervivencia de la empresa, y {que pueden ser realizadas sdlo por la direccidn superior? + {Cuules som las cosas espeeificas que pueden estata cargo sélodelas personas {que ven la totalidad del panorama desde la empresa, que pueden equilibrar Jas necesidades actualcs de la empresa, con las necesidades Fururas y que puede adoprar decisiones definitivas y efectivas? Por lo tanto, tiene escaso sentido, referirse a una estructura “ideal” de la direccién superior (como lo hacen muchas obras, acerca del tenia), La gerencia general ideal, es a que realiza las cosas que son adecuadas y propias parala empresa lagu‘ ahora, En realidad, nevesitamos una teoria de la diteceién superior. Por a aplicacién espectfica, debe desarrollarse completamente, ¢ inchuso pragnitica- mente. Debe adopratse a la empresa individual. 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