Volume 8, Number 19 March 9, 2010

Hola!
F o r A l l Yo u r O n l i n e
& Print Hispanic I look forward to seeing many of you later this week at the
NAHP Convention in Albuquerque. I know how hard current
Adver tising Needs NAHP President Clara Padilla Andrews, her board and Executive
We are the Experts Director Mary Ann Gomez have worked to make the event a
success.

In this issue

OBAMA IMPROVES RACE RELATIONS, BUT MEDIA FAILS TO

ADVANCE GOAL OF POST RACIAL SOCIETY ACCORDING TO
SURVEY BY THELOOP21.COM & UNITY: JOURNALISTS OF
COLOR, INC.
A final request from Edward James Olmos regarding educator
Jaime Escalante
Latino Print Network works with NAHP Convention brings Hispanic media industry experts to New
over 625 Hispanic publications in Mexico for first time
180 markets nationwide with a Latino Organization Launches Signature Gathering Campaign for
combined circulation of Ballot Measure to Protect California State Parks and Conserve
19 million. Wildlife
Click here or phone
MALDEF Enters Statewide Lawsuit to Address Inadequate
760-434-7474 x171 or x177
or email Abraham Funding for English Learners and At-Risk Students
@LatinoPrintNetwork.com San Diego Latino Film Festival 2010 Schedule of Films
with your needs. More Events for your consideration
Issue quote
"In the business world, everyone is paid in two
coins: cash and experience. Take the experience
first; the cash will come later." ~Harold Geneen
If you find a quote you like let me know. I will be happy to send to our 8,800 plus
Hispanic advertising and media executives & give you a plug for sending it!

Our Goal
 Latino Print Network's goal with each issue is for you to say at
least once "I didn't know that".

Podcasts
Check out HM101 Podcasts. We keep the podcasts short and
insightful on various aspects of Hispanic marketing and the
community. We've interviewed over 50 media, marketing and
community leaders to provide you with their insights.

Un abrazo,

Be sure to mark your

calendar for the NAHP Kirk Whisler
2010 Convention: Executive Editor

Albuquerque
March 10-13, 2010
Sponsorship &
Exhibitor Info

If you want to
attend this event,
OBAMA IMPROVES RACE RELATIONS BUT
please click here:
Registration & Hotel MEDIA FAILS TO ADVANCE GOAL OF POST
Information RACIAL SOCIETY ACCORDING TO SURVEY
BY THELOOP21.COM & UNITY:
JOURNALISTS OF COLOR, INC.

CNN Cited as Most Trusted Cable News Outlet for "Fair and Unbiased"
Coverage of Racial and Cultural issues; FOX Least Trusted

Diversity of Views is the Key to Improving Coverage of Racial Issues

One year after the historic election of President Obama, a panel of

journalists of color view the election as a positive turning point in U.S.
race relations, however, an overwhelming majority thought that
mainstream media did not contribute to improved race relations,
according to the 2010 Journalism in Color Survey on "Race and the
Media."
 The Journalism in Color Survey tracks the views of professional
journalists of color on issues of race and media. The survey --
commissioned by theLoop21.com, a leading African-American web site
for economic and political news in collaboration with UNITY: Journalists
of Color, Inc., a strategic alliance advocating fair and accurate news
coverage about people of color - provides a unique perspective on
racial coverage in the Age of Obama.

For the second consecutive year, the vast majority of respondents (95
percent) did not think mainstream media adequately covered stories
regarding racial issues in a multiracial society. Reasons topping the list
Time is Running Out to were "too little diversity in newsrooms" and "lack of understanding by
Participate in The 2010 editors/producers." The most telling example of the inadequacy of
International Latino diversity in newsrooms is that only 14 percent of survey respondents
Book Awards thought that their producers/editors were very knowledgeable of the
Go to minority group that they were covering.
www.box.net/shared
/tyallb8yhn Only 1 in 7 thought that coverage of racial issues by the mainstream
for more information media had improved U.S. race relations, while nearly twice as many
believed it had worsened race relations. And, despite much discussion
since the election of a post-racial society, this year's panel of journalists
indicated that racial coverage by the mainstream media was just as
likely to be "detrimental to the reality of a post-racial society" as it was to
further that reality.

A majority of respondents indicated that while "racial and cultural issues

are more likely to be covered" the overwhelming majority do not think
that "journalists of color cover more high profile stories," or that
additional coverage translates into creating opportunities for newsroom
advancement for journalists of color. Similar views applied to women
and gender issues.

"The persistent lack of confidence in the journalism industry is startling,"

said Darrell L. Williams, Ph.D., and publisher of theloop21.com. "At this
critical juncture in U.S. race relations, there is a need for discussion of
standards for unbiased racial coverage. What decision-makers in media
The National choose to report, how they report it, and what they choose to ignore
Association of Latino affects racial perceptions." William added, "Although the survey
answers questions regarding the views of journalists of color, more
Independent
importantly it highlights opportunities for change and further study.
Producers' 2010
Convention, with the David C. Wilson, Ph.D., a political scientist specializing in public opinion
theme Navigating in and political psychology, said the nation's trust and confidence in the
 a media "has been slipping dramatically since the 1970s," and that
Sea of Change,
will be held April
9-11 at Loews Santa
Monica Beach
Resort.
This event is a GREAT
place learn, grow and,
most importantly,
network within the
Entertainment Industry. If
you have film, TV, video,
or documentary projects
this is where you want to
be.
LUIS VALDEZ's
landmark stage play,
"ZOOT SUIT" is set to
open in Mexico City
on April 29, 2010.
Luis Valdez directs the National
"there's pretty much a consensus that the media is out of touch with
average Americans."
"Media images and language" can prime subtle thoughts and beliefs
related to stereotypes that can lead to bias and support faulty beliefs."
Greater sensitivity through diversity of ideas among producers and
editors is the key. "Diversity is not about 'sheer numbers,' it's about
highlighting the different takes on different issues," said Wilson.
MOST TRUSTWORTHY NEWS OUTLETS
The survey also asked journalists of color to rate news outlets and
select which types of media, in regards to objectivity and trust, provide
"fair and unbiased reporting" of racial and cultural issues.
CNN was the most trusted news outlet by journalists of color to provide
"fair and unbiased reporting on racial and cultural issues" with 69
percent indicating that they "somewhat trust" or "highly trust." FOX was
the least trusted with only 3 percent indicating that they "somewhat
trust" or "highly trust. Ninety-one percent distrusted FOX to provide "fair
and unbiased reporting on racial and cultural issues."
MOST TRUSTWORTHY TYPES OF MEDIA
Public Radio is the most trusted media type to provide "fair and
unbiased reporting on racial and cultural issues" with 80 percent of
journalists of color surveyed indicating that they "somewhat trust" or
"highly trust." Cable news (31 percent) and Internet bloggers (10
percent) were least trusted to provide "fair and unbiased reporting on
racial and cultural issues."
To gain a broader perspective on how media impacts racial perceptions,
theLoop21.com is collaborating with NewsOne.com, and TV One's
"Washington Watch with Roland Martin" to poll African-Americans and
people of color nationwide from February 24 - March 5th. The "Truth in
Media" poll further explores how minority audiences view the media's
coverage of racial issues in the Age of Obama. To vote in the "Truth in
Media" poll go to http://www.theloop21.com/truthinmedia or
www.theLoop21.com.
The "2010 Journalism in Color" survey was commissioned by
TheLoop21.com for members of the alliance partners of UNITY:
Journalists of Color, Inc., to evaluate the attitudes of journalists of color
regarding their experiences in mainstream media during one of the most
Theatre Company of Mexico
(CNT) in what will be the first
Chicano play ever produced by
the national company. Alma
Martinez, who appeared in the
original stage and film, brought
the project to the CNT and
serves as US-Mexico Project
Coordinator.
FACEBOOK: Zoot Suit
(Compañía Nacional de Teatro)
The All-in-One
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Cal State San Bernardino will
host its first Latino Education
and Advocacy Day, or LEAD,
conference for educators and
advocates on Monday, March
29, 2010. Speakers include
significant presidential campaigns in American history and beyond.
Journalists were surveyed on a variety of topics, including the quality of
coverage of issues affecting African Americans, Latinos, Asian
Americans/Pacific Islanders and Native Americans following the 2008
Presidential campaign as well as their professional experiences in
mainstream media, perception of opportunities for advancement in their
news organizations and suggestions to improve and increase coverage
of issues that are important to people of color.
To get more on the 2010 Journalism in Color survey results or get a
copy of the survey go to: Slideshow: 2010 'Journalism in Color' survey
results or www.TheLoop21.com.
This Is A Special Appeal From Edward
James Olmos Regarding Jaime Escalante
Anyone who has seen "Stand and Deliver" knows how much
Jaime Escalante (Kimo) has done for this country. The love
and dedication he gave to his inner city students, and his
unfailing conviction that every one of them was "gifted,"
brought out talent that had been untapped - and unseen - by
other teachers.
The genius that he awakened in the "unteachable"
commanded the attention of the entire world. It caused
countless educators to reconsider what their students might
really be capable of if, like Kimo, they could awaken the
"ganas" (desire) in them.
Jaime didn't just teach math. Like all great teachers, he
changed lives. Gang members became aerospace engineers.
Kids who had spent their youth convinced their lives didn't
matter discovered they were leaders.
Now, Kimo needs our help. He is seriously ill, and the
treatment he needs has depleted all the funds his family can
raise. They did not want to ask for help, but we took it upon
ourselves to get the word out to all the country and around
the world, to make his final days as comfortable as possible -
and maybe even give him a chance to beat the cancer that
has afflicted him.
Dolores Huerta, Sylvia Mendez
and Juan Sepulveda.
Click here for more info.
If you are interested in the
Entertainment Industry,
consider joining the National
Association of Latino
Independent Producers. For
10 year NALIP has helped
thousands of Latinos gain
access and power within the
Entertainment Industry. The
organizations serves producers,
directors, writers, and all other
behind the camera professions.
For more information about
becoming a member click
here. Regular memberships are
as low as $50 and student
memberships only $20.
For you to learn more
about the values of
Hispanic Publications
Latino Print Network
has done an 80 page
I have been moved to tears to hear of the circumstances of
this great man and am calling for a last National
Understanding of his selfless contributions to "making a
difference in this world."
Together, we have a chance to make a real difference in his
life. I could not bear to think that we would do any less for
one who has given so much for so long.
You have my deepest appreciation for any and all prayers and
help that you can give.
Edward James Olmos
How to help
Send a check payable to:
"Friends of Jaime"
c/o FASE
236 West Mountain Street, Suite 105
Pasadena, CA 91103
To pay by credit card:
Click here to download a donation form.
For questions call: 626-793-5300
Suesan Walker, email - swalker@fasenet.org
or via fax 626-577-2677
NAHP Convention brings Hispanic media
industry experts to New Mexico for first
time
Albuquerque to host national convention of
Hispanic media industry
Just days away from the 25th Annual National Association of
Hispanic Publications Convention, publishers, advertisers and
industry specialists are gearing up for four days of workshops,
lectures and awards with internationally-recognized experts
and speakers. "We are pleased Governor Bill Richardson, the
co-chair of the convention, has recognized the growing
importance and influence of Hispanic publications in his own
state and across the country," said NAHP President Clara
Padilla Andrews. "This will be the first time the convention has
come to the state of New Mexico, and it will be an excellent
 study entitled The
Strengths of Hispanic
Owned Publications
The study details through
interviews and research the 29
key values Hispanic Publications
offer to those wanting to reach
the Latino community.
Click Here To Get The
FREE 80 Page Study
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opportunity to demonstrate the progressive cultural, social
and economic growth of the region."
Among the panelists and guests will be renowned Hispanic
marketing guru Dr. Felipe Korzenny of Florida State University,
Hispanic Marketing Center. Dr. Korzenny is the founder of
Hispanic & Asian Marketing Communication Research, one of
the first companies in the U.S. to explore multicultural market
research. Dr. Korzenny lectures nationwide about marketing
to Hispanics as a culture.
The convention will highlight national survey results of
Hispanic publications and the power of print for advertisers
wanting to build more effective Hispanic marketing plans.
"We have an incredible roster of industry experts convening in
Albuquerque to provide newspapers and magazine publishers
invaluable advice about today's rapidly changing media
landscape so that they can continue to increase their
positioning within their Hispanic audiences," said Nile
Wendorf, Associate Publisher of Extra newspaper in Chicago
and Chair of the NAHP Convention Workshops.
Latina leaders heading national Hispanic organizations will
also speak during the Latina Publisher's breakfast. Also
scheduled to speak at the convention are Enrique Peña Nieto,
Governor of the State of Mexico, Mexico, and New Mexico
Congressman Ben R. Lujan.
The convention has been generously underwritten by
Albuquerque Hispano Chamber of Commerce, The Coca-Cola
Company, Wal-Mart, Continental Airlines, MillerCoors,
Microsoft, Univision, Walt Disney World Resort, Alloy Access,
Goya Foods, AT&T, Kraft Foods, Latino Print Network,
Hispanicprblog and the National Hispanic Press Foundation.
For more information, including the convention agenda,
registration fees, sponsorship opportunities and exhibitor
information, visit: www.nahp.org.
Director of Radio Engagement
National Center for Media Engagement
http://mediaengage.org/connect/contact_us.cfm
NCME seeks an experienced public radio professional for
Director of Radio Engagement. As a senior member of the
 951-677-0017 or email:
pleasequote@yahoo.com
We have the PERFECT
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40 advertisers are
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Call Abraham at
760-434-7474 x171 or email
Abraham with your needs.
NCME leadership team, the Director plays a leadership role in
developing NCME strategies and practices and will help shape
public radio community engagement thinking and
implementation. This person is responsible for public radio
station relations and public radio content producer relations,
including consultation and coaching, smart practices
identification, data and story collection, and completion of
public radio impact and forecast reports. In addition, this
person will play a key role in developing NCME content tools
and resources and disseminating engagement models for
public radio stations. The Director of Radio Engagement
reports to the Executive Director of the NCME.
Latino Organization Launches Signature
Gathering Campaign for Ballot Measure to
Protect California State Parks and
Conserve Wildlife
Los Angeles based Latino Voters League officially launched a
signature gathering campaign today for the "California State
Parks and Wildlife Conservation Trust Fund Act of 2010". This
statewide ballot measure will create a stable and reliable
funding source to protect state parks, conserve wildlife and
increase public access to the 278 parks spread across 1.4
million acres. In the past two years these parks were twice on
the brink of being shut down because of California's budget
cuts.
Volunteers, organizations, and other community groups
throughout Southern California are coming together to gather
more than 477,000 valid signatures needed by mid April to
qualify the measure for the Nov. 2 statewide ballot. "Latino
communities of Southern California are coming out in support
of state parks through this initiative ", said Antonio Gonzalez
Coordinator of the Latino Voters League. "...the Latino
Community has benefited from the development of state
parks in greater Los Angeles over the last ten years, two
examples are the transformation of the Cornfield and Taylor
(rail) Yards into the Los Angeles State Historic Park and the
Parque del Rio de Los Angeles in the heart of Dog Town and
Cypress Park" Gonzalez went on to say.
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The ballot measure would create a Trust Fund for state parks
and beaches with funding from an $18 annual State Park
Access Pass surcharge on most California vehicles, including
motorcycles and recreational vehicles. Larger commercial
vehicles, mobile homes and permanent trailers would be
exempt.
Vehicles subject to the surcharge would receive free, year
round admission to all state parks and beaches. Californians
would no longer have to pay day use fees at any state parks -
fees that can be as much as $125 for an annual pass or $10,
$15 per day. Out of state vehicles would continue to pay full
entrance fees at parks.
Martin Rodriguez, Organizer of the Signature gathering
campaign said "We are confident the Latino community will
respond to this cause because of their relationship with rural
communities here and abroad." He went on to say they'll be
petitioning signatures in Pasadena, Downtown LA, El Sereno,
Lincoln Heights, Boyle Heights, the San Gabriel Valley and
communities throughout the Inland Empire
The California State Parks and Wildlife Conservation Trust
Fund Act of 2010 was developed by a statewide coalition
committed to protecting state parks and natural resources.
California's 278 state parks are priceless public assets,
important economic engines and a vital legacy for our children
and grandchildren. However, persistent budget cuts are
starving state parks, causing them to fall severely behind in
needed maintenance and repairs. The measure would
establish a dedicated and reliable funding stream for state
parks and natural resources to ensure they can be enjoyed for
generations to come.
For more information, please visit www.latinovotersleague.net
MALDEF Enters Statewide Lawsuit to
Address Inadequate Funding for
English Learners and At-Risk Students
Colorado Parents Seek Better Facilities and Equal Educational
Opportunities for Low Income Students and Children Learning
English

Call Ignacio Gomez at
818-243-2838
Sign up for Hispanic Marketing 101
podcasts
The Big Winner
at the 2008 Tony's is
now slated to be a movie
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Last week MALDEF filed legal papers on behalf of several
Colorado families seeking to join the state school finance
lawsuit, Lobato v. Colorado. The families seek a ruling that
Colorado's inadequate school funding for low income and
English Language Learner students violates their rights under
the Colorado Constitution. The parents and children represent
different regions of the state, including Mapleton, Sheridan,
Rocky Ford and Greeley.
"Colorado is raising the stakes for students and that's a good
thing," said Nina Perales, Southwest Regional Counsel for
MALDEF. "But you can't continue to ratchet up the standards
without providing children the resources to meet those
standards," continued Perales.
"This lawsuit seeks to repair the parts of the Colorado funding
system that have no connection to the actual needs of the
state's most vulnerable children," remarked David Hinojosa,
MALDEF Senior Litigator and lead counsel for the Plaintiff-
Intervenors. "English Language Learner and low income
children can succeed if given the proper chance but Colorado
has taken that away."
The Lobato lawsuit was originally filed in Denver County
District Court in 2005 by parents and school districts who
argued that the State of Colorado had failed to adequately
fund their education. MALDEF's intervention focuses on the
irrational and inadequate funding for at-risk students and
English Language Learner students. MALDEF also seeks a
declaration that funding for facilities in property-poor school
districts is insufficient and that communities have been
stripped of local control. This is the first statewide school
adequacy lawsuit to be tried in Colorado.
A copy of the complaint in intervention can be found here.
San Diego Latino Film Festival 2010
Schedule of Films
Please join us for our 17th Annual San Diego Latino Film
Festival (March 11-21, 2010). Eleven-days of celebrities,
Films, Music, Arte, Workshops, Parties y mas!
* Read Synopses of all the films in our New online
Festival Catalogue
 * Watch our New Festival Promo & Other Movie Trailers
for participating films

With 185 films this year, there's sure to be something for you
and EVERYONE! Enjoy...
COMEDIES such as Musica en Espera, El Frasco, I'm Not Like
That No More (w/ Paul Rodriguez) & Cuestion de Principios
(w/ Federico Luppi).
DRAMAS such as El Traspatio (w/ Ana de la Reguera & Jimmy
Smits), Don't Let Me Drown (Damian Alcazar), and La Mission
(w/ Benjamin Bratt).
ROMANCE in films like REGRESA (w/ Jaime Camil), and A Mi
Me Gusta
FAMILY FILMS such as Nikte (w/ Pedro Armendariz Jr, Dora
the Explorer (IN PERSON), and El Agente 00-P2 (w/ Jaime
Camil).
HORROR/SCI FI such as 2033, No-Do & Los Aparecidos.
TELENOVELAS such as Mujeres Asesinas (Carmen Salinas in
person!)
DOCUMENTARIES such as Sundance Winner El General & Mi
Vida Con Carlos.
SHORTS PROGRAMS such as Cortos Comedia, Cine Mujer,
Cortos Mexicanos.
AWARD WINNERS such as Contracorriente & Cinco Dias Sin
Nora.
...and so much more great Latino Cinema!

In addition to the exciting array of films, you can also enjoy

WORKSHOPS, AFTER-PARTIES, FREE STUDENT OUTREACH
SCREENINGS, AWARDS, CINE MUJER CELEBRATION,
FRONTERA FILMMAKERS, HECHO EN VENEZUELA, GUEST
DIRECTOR TRIBUTE, NEW MEDIA TENT, PARA LA FAMILIA
activities y mas!

Tickets are $9.50, for general audience, and $7.50 for

Students, Seniors, Military & MEDIA ARTS CENTER SAN
DIEGO Members (ID required). BECOME A MEMBER IF YOU
ARE NOT ALREADY! 2010 Film or Festival Passes are also
available. Film Pass is $90, which includes entrance to 11
films, no waiting in lines and VIP seating and the Festival
Pass, which is $180 and includes OVER 100 programs, no
waiting in lines, VIP seating, 4 workshops, 1 year FREE MEDIA
ARTS CENTER SAN DIEGO Amigo membership, and entrance
into all Festival Galas.

Starting March 1st, you can also purchase tickets in advance

at the UltaStar Mission Valley Cinemas Hazard Center box
office (7510 Hazard Center Dr). Hard-copies of the Festival
Catalogue will also be available at that time to pick-up.

For additional information about the film festival, group rates,

festival schedule, festival passes or the Media Arts Center
please call (619) 230-1938, EXT. 101 or 102 or visit the
SDLFF website at www.sdlatinofilm.com.

2010 Confirmed Features

2033 *U.S. Premiere *Opera Prima

Dir. Francisco Laresgoiti
(2009, 100 min., Mexico, Spanish w/ English Subtitles)
In this ambitious sci-fi film, Villaparaiso (formely Mexico) is
ruled by a totalitarian regime led by General Jamaro. Jamaro
is also the president of Phaarmax, a company that produces
an addictive beverage that can control the minds of the
working class. Their fate rests on the shoulders of Pablo, a
young man born into privilege, who awakens to the truth and
joins the revolutionary movement. Partly inspired by the
Cristero War, "2033" is boldly allegorical and richly designed,
heralding the arrival of a visionary filmmaker. Featuring
SDLFF 2008 special guest Raúl Méndez.

A Mi Me Gusta *U.S. Premiere *Opera Prima

Dir. Ralph Kinnard
(2008, 87 min., Venezuela, Spanish w/ English Subtitles)
Margarita Garcia dreams of becoming a great chef, but not in
her home country. She leaves everything behind to start a
new life in London, but a cruel twist of fate forces her to
return to Venezuela. Life back home proves painful until Paul
Welsare, an admired British chef, arrives in Caracas for work.
She sets out to impress him and earn herself a ticket back to
England but this time love gets in the way of Margarita's
plans. This irresistible cross-cultural romantic comedy proves
that food is the way to a woman's heart.

El Agente 00-P2 *U.S. Premiere

Dir. Andres Couturier
(2008, 93 min., Mexico, Spanish)
This animated romp from Mexico tells the story of Tambo, an
overweight macaw who works as a janitor at the Central
Intelligentus Animalus (CIA). By mistake, the film's
dim-witted hero is assigned the most important mission in the
agency's history: to prevent the evil Mama Bear and her gang
of polar mercenaries from turning the world into ice. Along
with JJ, an old turtle in charge of the "advanced" technology
lab in the agency, Tambo embarks on a wondrous journey to
prove he's got what it takes to be a bona fide agent.
Featuring the voices of Jaime Camil and Mexican acting
legend Silvia Pinal.

Amar
Dir. Jorge Ramirez Suarez
(2009, 107 min., Mexico, Spanish w/ English Subtitles)
The award-winning director of "Conejo en la luna" returns
with this urban romantic comedy that weaves stories of love
through the eyes of five people. Whether Susana is turning
down Carlos, Joel is bending over backwards for Patricia,
Gabriel is waiting for Martha, or Amando is trying his luck
with an American girl, everyone's in pursuit. But life has a
way of making their search for love a frustrating endeavor.
Starring Tony Dalton, Bruno Bichir and Itati Cantora, all
guests of previous editions of the SDLFF.

Amar a Morir *U.S. Premiere

Dir. Fernando Lebrija
(2009, 119 min., Mexico/Colombia, Spanish w/ English
Subtitles)
Alejandro Vizcaino is the sole heir to his father's banking
conglomerate, but he sees his wealth as a burden rather than
a blessing. Dealing with his controlling father and his corrupt
cronies has made him deeply unhappy. In an act of rebellion,
he goes drag racing on a Mexico City street, during which a
horrible accident occurs, leaving him badly shaken. Realizing
that he needs to make a drastic change, he flees his family
and ends up in an impoverished, seaside community where he
falls in love with Rosa, a local girl. But Rosa has problems of
her own. She lives under the oppressive thumb of a
gangster. Now Alejandro must finally find the courage to fight
for the life he wants. With Raúl Méndez and Silverio Palacios.

Ander
Dir. Roberto Castón
(2009, 128 min., Spain, Basque w/ English Subtitles.
A surprise hit at last year's Berlinale's Panorama section,
"Ander" is a unique love story between a Basque farmer and a
Peruvian immigrant, set in an idyllic Basque valley. The film
marks the directorial debut of Roberto Castón, the director of
the Gay and Lesbian Film Festival in Bilbao, and holds the
distinction of being the first gay-themed film to emerge from
the burgeoning Basque cinema. With distant echoes of
"Brokeback Mountain", "Ander" is a deliberately-paced story
of a man coming to terms with his solitude and sexuality amid
a conservative society's stumbling attempts to recast its
values in modern times.

Los Aparecidos
Dir. Paco Cabezas
(2007, 120 min., Argentina, Spanish w/ English Subtitles)
One night, Malena and Pablo, a sister and brother traveling
together in Argentina, discover a diary that details crimes
committed twenty years ago during Argentina's military
dictatorship. Later, after checking into a hotel, the siblings
hear a man being murdered in the next room and his family
abducted in a manner described word for word in the diary.
The siblings' trip soon becomes a nightmare where they
cannot discern whether they people they are trying to save
are real or ghosts from the past. As they dig deeper into the
mystery of the diary, truths are revealed that tie them to the
murders in a way they never imagined. Seamlessly
combining horror and history, "Los Aparecidos" is an
engrossing reminder that sometimes the sins can never be
forgotten.

Arrancame la Vida
Dir. Roberto Sneider
(2008, 107 min., Mexico, Spanish w/ English Subtitles)
The most expensive Mexican film ever made (and a huge box
office hit in that country), "Arráncame la Vida" is a period
drama set during Mexico's tumultuous, post-revolutionary
period of the 1930s and '40s. It follows Catalina Guzmán, a
young peasant from Puebla who marries Andrés Ascencio, a
charismatic and powerful man twice her age. When Andrés
reveals a much darker side to his personality her world comes
crashing down. A corrupt politician and womanizer, he tries
to bend her to his will but Catalina's spirit would not be
broken. Defying the patriarchal conventions of her time, she
has an affair with Carlos Vives, an orchestra director who
teaches the true meaning of love. Based on Angeles
Mastretta's acclaimed novel of the same name. Starring
Daniel Gimenez Cacho & Ana Claudia Talanco.

El Baile de la Victoria
Dir. Fernando Trueba
(2009, 127 min., Spain, Spanish w/ English Subtitles)
Spain's official submission to the 2010 Academy Awards, the
film tells the story of two thieves during Chile's transition to
democracy. After a general amnesty was given to prisoners
incarcerated for minor crimes, Angel Santiago is released
from jail. Fixated on pulling off the biggest heist of his life, he
convinces Vergara Grey, a retired robber who specializes in
cracking safes, to help him. But their plan hits a snag when
they meet Victoria, a dancer with a dark past. From the
director of "Belle Epoque" and "Calle 54," and starring
Argentine sensation Ricardo Darín.

Birdwatchers
Dir. Marco Bechis
(2008, 104 min., Brazil, Portuguese and Guarani w/ English
Subtitles)
The Guarani, one of Brazil's oldest Indian communities, are
forced to live on government mandated reservations in
impoverished conditions. Out of despair many resort to
suicide. And it is just such a suicide that incites a rebellion.
Problems ensue when they set out to inhabit their ancestral
land which is being occupied by "Fazendieros," rich Brazillian
farm owners who live in huge plantation homes. While each
side battles the other, an unlikely relationship develops
between Osvaldo, a young shaman apprentice, and a farmer's
daughter. A hit at the 2008 Venice Film Festival.

La Buena Vida
Dir. Andres Wood
(2008, 90 min., Chile, Spanish w/ English Subtitles)
Andres Wood's latest follows four urban characters chasing
after their respective dreams in Santiago, Chile. Teresa is a
psychologist trying to save lives; Edmundo is a hairdresser
who dreams of owning a car; Mario wishes to join the
Philharmonic; and Patricia is just trying survive each day.
Misfortune inevitably finds all of them, redirecting their lives
in ways that will ultimately surprise them. Winner of Spain's
prestigious Goya Award for Best Latin American Film.

Chamaco
Dir. Miguel Necoechea
(2009, 97 min., Mexico/USA, English w/ Spanish Subtitles)
Trapped in the tough life of Mexico City, Abner dreams of
becoming a professional boxer. Frank Irwin, an American
doctor who runs a clinic in the city, and his son Jimmy, an
Olympic boxing medalist whose pro career burnt out quickly,
come together to teach the kid the proper skills. In the
process, they struggle to overcome the differences that
damaged their relationship long ago. Director Miguel
Necoechea wrote and directed this inspiring film that features
Martin Sheen, Michael Madsen and four-time world champion
Marco Antonio Barrera.

Chica Busca Chica

Dir. Sonia Sebastian
(2009, 80 min., Spain, Spanish w/ English Subtitles)
Since its debut in 2007, this sexy and hilarious comedy has
emerged as Spain's most successful web series. Spain's
answer to "The L Word," "Chica Busca Chica" explores the
funny side of dating, cheating, and lesbian life in present-day
Madrid through the intertwining lives of its central characters,
nicknamed "the flirt," "the psycho," "the hetero," and "the
newbie." This special festival presentation collects the first
series of episodes as a feature-length film.

Cinco Dias Sin Nora *Opera Prima

Dir. Mariana Chenillo
(2008, 92 min., Mexico, Spanish w/ English Subtitles)
Director Mariana Chenillo's impressive directorial debut is a
wonderfully dark comedy about a man who is confronted with
questions of faith, family, and love. The film opens with José
discovering Nora, his ex-wife, dead in her apartment. She
has committed suicide. Before her death, however, Nora
devised a plan to bring her family together and José back in
touch with his faith. As the plan is set into motion, José
becomes increasingly convinced that his wife is intent on
controlling him, even in death. But just as she devised, he
soon begins to face issues he has long avoided - his uneasy
relationship with his son, the absence of community in his life,
and his true feelings for Nora. Starring Enrique Arreola and
Cecilia Suárez (2008 SDLFF guest).

Cosas Insignificantes *Opera Prima

Dir. Andrea Martinez
(2009, 98 min., Mexico, Spanish w/ English Subtitles)
Esmeralda is a teenager who works in a Mexico City
restaurant and has an unusual obsession. She collects items
either discarded or forgotten by strangers and keeps them in
a box under her bed. Fed up with the world, she finds solace
in her treasure box and makes up elaborate stories about the
people to whom they belong. One day, Dr. Gabrieli, a
neighbor, leaves behind a piece of paper containing an
important phone number. Through a series of events,
Esmeralda befriends the old man and begins to learn that true
human connections can only exist in reality. Starring Bárbara
Mori (2009 SDLFF guest).

Contracorriente
Dir. Javier Fuentes-León
(2009, 100 min., Perú-Colombia, Spanish w/ English
Subtitles)
In a small village on the north coast of Perú, Miguel, a
married fisherman, has an affair with Santiago, a painter who
is looked-down upon in the conservative town for being
agnostic and open about his homosexuality. When Santiago
accidentally drowns, his ghost returns to ask Miguel to find his
body and bury it according to the village rituals. This request
puts Miguel at a crossroads. If he fulfills his wishes, everyone
in town will find out about the affair, but if he doesn't, his
lover's soul will never rest in peace. Winner of the World
Cinema Dramatic Audience Award at the 2010 Sundance Film
Festival.

Cuestión de Principios
Dir. Rodrigo Grande
(2009, 110 min., Argentina, Spanish w/ English Subtitles)
Adalberto Castilla, a port employee with unwavering ethical
standards, is about to retire. His new boss, Silva, is an avid
collector of an old literary magazine called "Tertulias." To
complete his collection he needs issue #48, which Castilla
happens to own. Silva offers to buy it from him but the old
man refuses. In his words: "Not everything has a price tag."
Silva insists, making him lavish offers, but Castilla is intent on
teaching this "yuppie" a lesson in ethics. Written by popular
Argentine humorist Rodrigo Fontanarrosa and featuring acting
legends Federico Luppi and Norma Aleandro.

Dawson, Isla 10
Dir. Miguel Littin
(2009, 117 min., Chile, Spanish w/ English Subtitles)
After the 1973 coup that deposed Allende and brought
Pinochet to power in Chile, the former members of his cabinet
were imprisoned in the Dawson Island prison camp. Enduring
hellish conditions, they developed strong bonds and relied on
each other for hope and strength. Two-time Academy-Award
nominated director Miguel Littin chronicles the ordeal of these
dissidents who were determined to survive and share the
story of their experiences with the world. Chile's official
submission to the 2010 Academy Awards. Starring Cristián
de la Fuente.

Don't Let Me Drown

Dir. Cruz Angeles
(2009, 105 min., USA, English)
Cruz Angeles' first feature is a moving testament to the power
of love and friendship in the face of tragedy. Lalo and
Stephanie are two Brooklyn kids, both of whom have been
personally affected by the 9/11 tragedy. She lost her sister in
the terrorist attack and his father works day and night
clearing debris from Ground Zero. After meeting at a mutual
friend's party at a local park, Lalo begins to pursue a still-
grieving, hesitant Stephanie. With patience, humor and
authentic emotion, Cruz shows the slow evolution of their
relationship, which provides them solace from the pain and
struggle of everyday life. Premiered at the 2009 Sundance
Film Festival. With Gina Torres, Damian Alcazar and Ricardo
Chavira ("Desperate Housewives").

The Dry Land

Dir. Ryan Piers Williams
(2010, 92 min., USA, English)
Popular actress America Ferrera ("Ugly Betty") produced and
stars in this haunting film about a U.S. soldier who returns
home to Texas after a stint in Iraq and struggles to readjust
to civilian life. Director Ryan Piers Williams researched the
subject for 5 years and renders a moving portrait of a man
who is unaware of the extent to which the war has damaged
him. Unable to find intimacy with his wife and given to
irrational behavior, he goes on a road trip to talk to find some
of his war buddies in the hope that they would help him
regain his memory of exactly what happened to him in Iraq.
Also starring Wilmer Valderrama and Jason Ritter.

Entre Nos
Dir. Gloria la Morte and Paola Mendoza
(2009, 82 min., USA, Spanish w/ English Subtitles)
Shortly after arriving in Queens, NY from Colombia, Mariana
and her two children are abandoned by her husband. After a
fruitless search for work, they take to the streets collecting
recyclables in order to make ends meet. Faced with
homelessness in the inhospitable landscape of a foreign city,
Mariana begins to build a community from which to draw
strength and support in this fierce tale of survival. This
inspiring festival favorite is based on the true story of
co-director Paola Mendoza's mother.

El Frasco
Dir. Alberto Lecchi
(2008, 97 min., Argentina/Spain, Spanish w/ English
Subtitles)
Perez is a shy, serious, and somewhat clumsy bus driver
whose habit of not speaking has earned him the nickname
"The Mute." A creature of habit, each day he travels the
same route, goes to the same restaurant and even orders the
same food. When he meets Romina, a goodhearted school
teacher, his routine is forever altered. An awkward, but
tender courtship develops which is ultimately threatened by a
mishap involving a urine sample jar! Starring Darío
Grandinetti and Leticia Bredice.

Gigante
Dir. Adrian Biniez
(2009, 84 min., Uruguay, Spanish w/ English Subtitles)
Jara, a heavy-set surveillance officer working the graveyard
shift, leads a dull and routine existence: he watches CCTV
monitors all night long, goes home to sleep on a sofa while
the television drones on in the background, solves crossword
puzzles, listens to heavy metal on his iPod and spends some
time with his nephew. On the weekends, he works as a
bouncer/doorman at a local discotheque. Things change when
he notices young cleaning woman, Julia on his monitors, and
he becomes fascinated with her to the point of obsession. He
starts to wait for her to come out in the morning after work
and shadows her through the streets of Montevideo. Winner
of three prizes at the 2009 Berlin Film Festival.

Io, Don Giovanni

Dir. Carlos Saura
(2009, 127 min,. Italy/Spain, Italian & German w/ English
Subtitles)
Master filmmaker Carlos Saura returns to narrative cinema
with this lush portrait of opera composer Lorenzo Da Ponte.
Once a priest, Da Ponte's affair with a woman (with whom he
fathered a child) and the subsequent opening of his own
brothel had him banished to Vienna. There, he fell into the
court and was introduced to the king's favorite composer,
Salieri, and to a newcomer named Wolfgang Amadeus
Mozart. Seizing the opportunity to undermine his rival, Salieri
tricks Mozart into hiring this unknown libertine as his
librettist. However, da Ponte draws from his own sordid life
and the adventures of the infamous Giacomo Casanova to
help Mozart pen one of his most renowned compositions: Don
Giovanni. Photographed by the great Italian cinematographer
Vittorio Storaro (Apocalypse Now, The Last Emperor).

Libertador Morales - El Justiciero *Opera Prima

Dir. Efterpi Charalambidis
(2009, 102 min., Venezuela, Spanish w/ English Subtitles)
Taxi driver by day and cloaked crusader at night, Libertador
Morales is an eccentric motorcycle hero intent on stopping a
street gang suspected of robbing a church. Venezuela's official
submission to the 2010 Academy Awards, "Libertador
Morales" is a film grounded in the real-life problems of crime
in Caracas. Accused of a heinous crime he did not commit,
Libertador is driven by a desire for vindication and an innate
sense of justice. Through the course of his adventure, he
adopts a zany cohort and finds something else to fight for:
love. With Rafael Gil and Alba Vallvé.

Un Lugar Lejano
Dir. Jose Ramon Novoa
(2009, 100 min., Venezuela/Argentina/Spain, Spanish w/
English Subtitles)
Julian, a famous photographer, has just turned 40 and is
resigned to the sadnees and loneliness of his insular life.
When diagnosed with terminal cancer hope recedes even
further from him. After dreaming of a photo he has never
taken, Julian sets off on a journey to find the image in the
photo. Stumbling upon a woman and a strange accident,
these new experiences will change his life forever. Starring
Tristan Ulloa.

La Mission
Dir. Peter Bratt
(2009, 117 min., USA, English)
An ex-con living in the urban Latino community of the Mission
District in San Francisco is forced to reconcile the life he
thought he had when he discovers his only son is gay. In an
exceptional performance, Benjamin Bratt takes on the lead
role of the reformed bad boy in this story of healing and
transformation. Directed by Peter Bratt, Benjamin's brother,
the film won acclaim at the 2009 San Francisco and Sundance
Film Festivals.

L'Estacio de l'Oblit
Dir. Christian Molina and Sandra Serna
(2009, 90 min., Spain, Catalan w/ English Subtitles)
In this affecting film from Spain, Domingo, a retired sailor,
and Pau, a troubled youth who has been sentenced to
community service, end up "serving time" in the retirement
home in which Domingo lives. These two tender souls
develop an unlikely friendship that will give new meaning to
their seemingly hopeless lives. From noted Catalan filmmaker
Christian Molina and first-time filmmaker Sandra Serna.

Morenita, El Escandalo *Opera Prima

Dir. Alan Jonsson Gavica
(2008, 92 min., Mexico, Spanish w/ English Subtitles)
This first film from director Alan Jonsson Gavica, "Morenita"
tells the story of Mateo, a humble young man who is forced to
engage in illicit activities in order to save his grandfather from
an illness. He agrees to smuggle drugs from Tijuana to San
Diego, using a method as ingenious as it is preposterous: he
employs racing pigeons as drug couriers. When his plan goes
awry, and facing death threats from a notorious Mexican drug
dealer, he hijacks the image of the venerated Virgin De
Guadalupe, causing pandemonium throughout Mexico.
Starring Dagoberto Gama and Maya Zapata, previous SDLFF
guests.

Musica en Espera *Opera Prima

Dir. Hernan A. Golfrid
(2009, 106 min., Argentina, Spanish w/ English subtitles)
Eziekiel is a composer with writer's block who must come up
with a tune for a job soon, or his mortgage will go unpaid.
While on hold with the bank he is inspired by the fleeting
sounds of a "muzak" tune. Desperate to hear it again he goes
to the bank and meets Paola, a very pregnant and very single
bank employee. Paola agrees to help Ezekiel find the "music
on hold" he is searching for, as long as he is willing to pose as
her boyfriend for the duration of a visit from her rather
conservative mother. This Argentine box office smash is a
well-acted and intelligent must for all lovers of the romantic
comedy genre. Starring veteran actors Norma Aleandro and
Diego Peretti.

Nevando Voy *Opera Prima

Dir. Candela Figueira and Maitena Muruzabal
(2008, 99 min., Spain, Spanish w/ English Subtitles)
It's winter in a snow-chain factory and the orders are piling
up. When Javier, the supervisor, asks management for
reinforcements, three more employees arrive. At first the
atmosphere at the factory is as dreary as the frigid weather
outside. But things change when one of the employees, to
combat her absolute boredom, begins to break the rules little
by little. The others catch on but rather than report her, they
join in and transform their workplace into a festive
playground. This impressive first film by Candela Figueira and
Maitena Muruzabal captures factory life in a way rarely seen:
personal, flirtatious, introspective.

Nikte *U.S. Premiere

Dir. Ricardo Arnaiz
(2009, 86 min., Mexico, Spanish w/ English Subtitles)
This magical animated fable follows Nikté, an 11-year old girl
from pre-Columbian times who dreams of becoming a
powerful princess. After learning of an ancient prophecy
involving a Celestial Princess who will arrive to protect her
people, she pretends to be such a being. Much to her
surprise, everyone believes her story but what she doesn't
know is that she will be asked to embark on a dangerous
mission to save civilization. With the voices of Pedro
Armendariz Jr, Alex Lora and Maya Zapata.

No-Do
Dir. Elio Quiroga
(2009, 120 min., Spain, Spanish w/ English Subtitles)
Francesca is a pediatrician who suffers from postpartum
depression. Following the advice of friend and psychiatrist
Jean, Francesca and her husband Pedro move out of the city
to a new home. Unfortunately, the new house turns out not
to be the respite they hoped. Francesca soon begins to see
furtive figures and ghostly shadows everywhere. Jean and
Pedro are convinced that her visions are manifestations of her
illness but she believes that the house is possessed. This
stylish horror film is based on a true story. Starring Ana
Torrent ("The Other Boleyn Girl").

Norteado *Opera Prima

Dir. Rigoberto Pérezcano
(2009, 93 min., Mexico/Spain, Spanish w/ English Subtitles)
Andres, a farmer from the Mexican state of Oaxaca is
determined to gain entry into the United States in search of a
better life. When he reaches the border, he befriends Cata
and Ela, two women who run a convenience store in Tijuana,
who themselves have been abandoned by their husbands for
the lure of El Norte. After repeated failed attempts to get to
"the other side," he turns to his new friends for support and
they become his de-facto family. Roberto Pérezcano directed
this warm and compelling immigration drama about the
blurred lines that exist between nations and people.

Os Normais 2 *U.S. Premiere

Dir. Jose Alvarenga Jr.
(2009, 75 min., Brazil, Portuguese w/ English Subtitles)
In Rio de Janeiro, Vani and Rui have been together for many
years. But now they've reached a crisis of boredom with their
sex life so they decide to spice up the relationship by
engaging in one of their wildest fantasies: a "ménage à trois."
In their wanderings through Rio's uninhibited nightlife the
couple searches for a willing partner, meeting a karaoke
singer, a martial-arts champion, a French aristocrat, and a
"lady of the evening." These exotic encounters lead to
hilarious adventures. Starring Fernanda Torres and Luis
Fernando Guimarães.

Paradas Continuas *U.S. Premiere

Dir. Gustavo Loza
(2009, 110 min., Mexico, Spanish w/English subtitles)
Perico and Emilio are both teenagers with girlfriends and
high-testosterone levels, who are in desperate need of some
privacy. But they don't know where to go. They both live
with their parents, and the girls would never go to the
so-called "love motels." Alas, there are no lengths to which
these two will go to accomplish their goal. A VW van and an
adventurous spirit might help them solve their problem and in
the process turn them into successful entrepreneurs. From
SDLFF 2000 special guest Gustavo Loza ("Al Otro Lado").

Paraiso
Dir. Leon Ichaso
(2009, 106 min., USA, Spanish w/ English Subtitles)
The dull life of Miami radio personality, Remigio Gallegos,
abruptly changes after he answers the phone to find out his
son, whom he's never met, is waiting for him at an
immigration office. Wearing a silver cross that belonged to
Remigio's mother, the young man brings a haunting past.
Directed by Leon Ichaso ("El Cantante"), "Paraiso" explores
generational and class divides within the Cuban exile
community of South Florida. Part thriller, part drama, part
existential romance, the film explodes with heart, color, music
and a desperate tale.

The Perfect Game *U.S. Premiere?

Dir. Wiliam Dear
(2009, 118 min., USA, English)
Based on a true story, this period drama chronicles events
that transpired in 1957 when a group of poor, shoeless kids
from Monterrey, Mexico stunned the world by making it to the
Little League World Series. Led by a priest and a former
Major League baseball prospect, the team travels to the U.S.
where they experience racism and nearly get deported.
Despite these injustices, they would not be deterred from
achieving their goal. Directed by William Dear ("Angels in the
Outfield"), this heartwarming family film is sure to bring back
memories of our local team's (the Chula Vista Park View
All-Stars) remarkable championship run in the 2009 Little
League World Series. With Clifton Collins, Jr., and Cheech
Marin.

El Regalo de la Pachamama *Opera Prima

Dir. Toshifumi Matsushita
(2009, 102 min., Bolivia/Japan, Spanish w/ English Subtitles)
Director Toshifumi Matsushita's debut feature film is a
spiritual tale set in Bolivia about a 13-year-old colchani who
embarks on his first caravan with his father. Leaving the
arresting scenery of the salt lake where they live, they travel
on the backs of llamas for months in order to trade the
precious mineral for other Andean products. Along the way,
the boy falls in love, learns about other indigenous cultures,
sees the ugly side of civilization and understands how deeply
connected he is to the land.

Regresa *U.S. Premiere

Dir. Alejandro Gonzalez Padilla
(2009, 93 min., Mexico, Spanish w/ English Subtitles)
When her husband Ernesto throws himself into work and
refuses to start a family, Maria begins to think he is having an
affair and turns to hypnosis to help her understand her
relationship. But when the therapist ends the session, she
doesn't come back as herself. Instead, Maria is convinced she
is a Basque princess engaged to a prince from the 15th
century. Sarring Jaime Camil and Blanca Soto.

Solo Quiero Caminar

Dir. Agustin Diaz Yanes
(2009. 129 min., Spain / Mexico, Spanish w/ English
Subtitles)
In this stylish crime caper, Gloria, Aurora, Ana, and Paloma -
a fearless band of female bank robbers - stage an elaborate
job on the local Russian mob, but an injured Aurora gets left
behind and nabbed by the police. While Aurora does her
time, the three other women lie low. Ana reluctantly accepts
Mexican crime boss Felix's marriage offer, and her life soon
becomes a nightmare. Motivated by revenge, she begins to
plot a dangerous strike that will require the help of her old
friends. Starring Diego Luna, Adriana Gil, and Victoria Abril.

El Traspatio
Dir. Carlos Carerra
(2009, 122 min., Mexico/USA, English w/ Spanish Subtitles)
"El Traspatio" is a fictional account of the atrocities that
continue to occur in Ciudad Juárez. Police Captain Blanca
Bravo is sent to Ciudad Juárez from Mexico City to investigate
a series of unexplained murders on young women. Most of
the victims are low-paid laborers who have been drawn to
Ciudad Juárez by the possibility of work at the
American-owned factories that sprang up after the NAFTA
agreement went into effect. Blanca discovers an incompetent
and complicit police force, an indifferent local population, and
a seedy underworld. Will she be able to stop the savagery?
Mexico's official submission to the 2010 Oscars, starring Ana
de la Reguera and Jimmy Smits.

Los Viajes del Viento *Opera Prima

Dir. Ciro Guerra
(2009, 117 min., Colombia, Spanish w/ English Subtitles)
Ignacio Carrillo is a vallenato singer who, after his wife's
sudden death, decides to find his old teacher to return his
accordion, which he thinks is cursed. Shot in 84 locations
across Colombia and evoking the magic realism of Gabriel
García Márquez, the film takes us on a journey of personal
discovery amidst a backdrop of rich, cultural traditions.
During his trip, Ignacio is joined by Fermín, a teenage admirer
who wishes to become a juglar like him. Jaded, Ignacio tries
to dissuade the kid but he may have to accept what destiny
has in store for both of them. Official Selection of the 2009
Cannes, San Sebastian, and Toronto Film Festivals, and
Colombia's official submission to the 2010 Oscars.

La Virgen Negra *Opera Prima

Dir. Ignacio Castillo Cottin
(2008, 120 min., Venezuela, Spanish w/ English Subtitles)
When a traditional sculpture of the Virgin Mary is replaced by
a "Black Virgin" at the church of a small Venezuelan fishing
village, strange things begin to happen. The sun stopps
setting, crime becomes non-existent, the ill are miraculously
cured, and life is magically transformed for the town's
citizens. A few months later, another change occurs, but this
time magic would not be on their side. Starring Carmen
Maura and Angelica Aragón.

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