EVIDENCIA 2: MARKET PROJECTION

ACTIVIDAD DE APRENDIZAJE 3

AUTOR(ES):
DIANA LISSETH RODRIGUEZ BRAVO

SERVICIO NACIONAL DE APRENDIZAJE

SENA

TECNOLOGIA EN NEGOCIACION INTERNACIONAL

Colomb! Ab"l 2#$%

 ACTIVIDAD DE APRENDIZAJE 3

EVIDENCIA 2: MARKET PROJECTION

Todo logro requiere de un plan para alcanzarlo, sin una buena organización de ideas es imposible
conseguirlas metas propuestas en la proyección de un mercado,a fortunadamente existen recursos
que apoyan y orientan este proceso, especialmente en inglés.

En este orden de ideas y con la finalidad de cumplir con el propósito de esta evidencia, consulte el
material de formación denominado Expressing opinions and preferences correspondiente a esta
actividad de aprendizaje y dicionalmente el siguiente material complementario:

ar!et s"are projection tips for small business.

# steps for t"e success of a mar!eting plan.

$uego de estas consultas, realice lo siguiente:

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  STEPS OR THE SUCCESS O A MARKETING PLAN

8 STEPS

SUCCESS

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%ealice un resumen en inglés que contenga como m&nimo dos p'rrafos, de la
lectura del segundo material complementario mencionado anteriormente.

T"e ideal mar!eting plan needs to be a living, breat"ing and customized document. (t is t"e single
document t"at is at t"e core of all of your mar!eting objectives, strategies and tactics. (n an effort to
"elp you craft t"e perfect, and most importantly, realistic mar!eting plan for your company, try using
our # )teps:

S.&, $: E4&-+.0& S+mm!"5  T"is section is an overvie* of t"e problem or strategic goals and a
simple, direct summation of t"e mar!eting plan+s objective and strategies.
S.&, 2: S.+!.o' A'!l5**  T"is includes competitive researc", mar!et analysis, )-T, summaries
of cultural trends and issues, recent performance, problems, opportunities and strategies.
S.&, 3: S!l&* A'!l5**6o"&-!*.  "ere deemed necessary, mar!eting plans may not be built on just
generating sales, but on attaining leads, building social media communities or creating instore or *eb
traffic. "atever your measurement, *e strongly believe establis"ing a /baseline0 against *"ic" to
measure your ac"ievement.
S.&, 7: M!"8&.' Ob9&-.0&*  T"ese are specific objectives based on identified opportunities. Try to
ma!e t"ese objectives measurable and attainable.
S.&, : M!"8&.' S."!.&5 1o* do you intend to ac"ieve t"ese objectives2 (n t"is section, outline
your c"annels, mar!eting tactics, creative messaging, etc.
S.&, ;: Im,l&m&'.!.o'  -utline in detail your rollout or execution of t"e strategy. T"ese are actions
needed to ac"ieve t"e objectives, *it" dates, responsibilities and details on "o* success *ill be
measured.
S.&, <: R&0&=  )ince all plans are unique, all ot"er considerations must be discussed, addressed or 
resolved before putting t"e plan into action. T"ese could include ris!s, contingencies, t"e need for 
internal support, distribution c"annel issues or ot"er similar topics t"at need to be identified or 
addressed.
S.&, : B+/&.  "at *ill eac" p"ase of t"e plan cost2 it"out a realistic budget t"at is outlined in
detail, you are only as!ing for trouble3