King County Food and Fitness Initiative Color codes for tasks

Initial Work Plan Tasks written in black have been completed.

Submitted 11/21/07 Tasks in blue have been started.
Tasks in red have not yet been started.

Abbreviations
YEC - Youth Engagement Coordinator
LC - Leadership Council
CP - Collaborative Partner
CC - Coconveners
SSC - Site Selection Committee
EM - Erin MacDougall
SK - Sylvia Kantor
MSA - Maggie Anderson
MEA - Martha Aitken
KS - Karen Snyder
SL - Sue Lerner
JK - Jim Krieger

Definitions
Benchmark: is indication that we are on the way from
objective to goal and outcomes as accomplished through
activities.
Outcome: It is an outcome if it answers the question,
"What has changed as a result of the actions taken?"
Objective: Measurable action taken to result in the
outcome.
Activities: a collection of discreet tasks that accomplish the
objective.

Lead: means person who makes sure the work gets done -
but is not necessarily the person who does the work.
Goals and Objectives 2008 2009 Estimated Time
Apr May Jun Jul Aug Sep Oct Nov Dec Jan-09 Feb Mar Apr Allocation (hrs)
Project Management: Build
Infrastructure to Accomplish Goals 926
Program Coordinator hired.
Work plan submitted to WKKF
Set up Year 2 subcontracts
Guidance, feedback, interaction with FAS 24-26 Eval?
WKKF and other Collaboratives Detroit
Computer equipment set up.
Co-Conveners communication and decision
making
Progress reports 15
Budget Accountability
Facilitated collaborative meetings
Goal 1. Create a King County Food and Fitness Initiative Collaborative 1483
A collaborative composed of organizations
and individuals from diverse sectors of
food, fitness, built enviroment systems.

Formalized Collaborative leadership council

structure and governance procedures.

CP's are engaged in planning and decision CP Mtg CP Mtg CP Mtg CP Mtg Final CP
making process Mtg
Collaborative members share a common
understanding of food and fitness
Collaboration on shared projects or policy
work.
Networking, communication, and
information sharing among Collaborative
members and others interested in food and
fitness.
Funding to support youth engagement.
Youth engagement plan for planning phase

Coordination of youth engagement efforts.

Opportunities for youth to participate in

planning phase.
Goals and Objectives 2008 2009 Estimated Time
Apr May Jun Jul Aug Sep Oct Nov Dec Jan-09 Feb Mar Apr Allocation (hrs)
Youth serve on Leadership Council and on
working groups as appropriate.
Sustainability plan and timeline for Proposal Submit
implementation developed. RFP Proposal
Funding and other resources are identified Final Rpt
to sustain the effort.
External communications strategy for the
Collaborative

Goal 2. Develop a Community Action Plan (CAP) 873

Two communities in which to focus
planning and implementation change actions
are identified.
Communications strategy for the 2 ID
communities interpreta
tion
needs
Diverse community members are engaged
via working groups or at large in the KCFFI
and the Collaborative once communities are
selected.
Data on the status of the food system and Assessments
built and social environments to identify done
assets, gaps, redundancies, and
opportunities as it pertains to King County,
Puget Sound and Washington State

Data on the status of the food system and

built and social environments to identify
assets, gaps, redundancies, and
opportunities as it pertains to the two focus
communities.
Information on best and promising
strategies to strengthen assets and address
issues identified by the Collaborative.

Assessment of strategies for alignment with

these values
Policy recommendations.
Goals and Objectives 2008 2009 Estimated Time
Apr May Jun Jul Aug Sep Oct Nov Dec Jan-09 Feb Mar Apr Allocation (hrs)
A comprehensive Community Action Plan Draft CAP Present
that prioritizes strategies and defines roles draft
and accountabilities for implementation. CAP to
Collab.
Implementation
Phase Begins
Evaluation 1800

Assessment identifies what works and what Post- survey

can be improved. of Collab.

CAP on schedule and focused on Review CAP

appropriate strategies
Evaluation plan for proposal developed. Develop evaluation plan
Assessment of integration
Successful communication strategies
implemented.
High number of active Collaborative
Partners
Assessment of Collaborative decision-
making processes.
Build Infrastructure to Accomplish Goals
Outcome Objective
Program Coordinator hired.
Work plan submitted to WKKF
Year 2 Subcontracts created
Activities
Hire Program Coordinator
Create Work Plan
Set up and manage subcontracts
Tasks Benchmarks Time to date Time Target Lead
(Apr-07 - Nov-07) Allocation Date
● Create job description Job description approved 40 0 Jul-07 SK
● Get WSU approval of position and posted.
● Advertise position Coordinator hired.
● Review applications
● Develop interview questions
● Interview candidates
● Select candidate
● Check references
● Notify candidates
● Complete WSU paperwork and hiring
requirements
● Orient and train new hire
● Identify outcomes, objectives, activities, Draft work plan submitted 50 0 Nov-07 SK
tasks, benchmarks.
● Submit draft for feedback.
● Review and incorporate relevant
feedback.
● Allocate time for tasks.
● Determine target dates for objectives.
● Determine leads for objectives.
● Evaluate if objectives are SMART.
Set up Group Health subcontract Contracts signed. 40 0 ongoing BG, JR
Set up Public Health subcontract
Set up assessment subcontracts
Set up strategic planning, facilitiation, and
cultural competence training subcontracts
Build Infrastructure to Accomplish Goals
Outcome Objective Activities Tasks Benchmarks Time to date Time Target Lead
(Apr-07 - Nov-07) Allocation Date
Guidance, feedback, interaction with Interface with Kellogg and TAP Team ● Traverse City, MI April 2007 264 440 ongoing EM, MA
WKKF and other Collaboratives ● Chicago, IL June 2007
● NYC Oct 2007
● BattleCreek, MI Oct 2007
● TAP Orientation Visit Nov 2007
● NAC Mtg 12/17
● Miami, FL Jan 2008
● Youth Leadership Mar 2008
● Detroit, MI Jun 2008
● Evaluation Mtg? Nov 2008
Includes prep, travel, and attendance time

Computer equipment set up. Purchase equipment and supplies ● Identify computer and software needs and Equipment purchased. 20 5 Oct-07 SK
costs
● Order computer components
● Configure new computer

Co-Conveners communication and decision CoConvener Internal Leadership Meetings ● Plan, attend, take notes etc for twice Meetings scheduled. 12 30 ongoing EM, SK
making monthly meetings

Progress reports Report writing ● Subcontract reports to PHSKC Report to Kellogg drafted. 0 20 May-08 MSA
Year One Progress report to Kellogg

Budget Accountability
Facilitated collaborative meetings
Budget review and revisions
Faciliate meetings
● Track overall expenditures and rebudget Budget status reports. 4 18 ongoing SK, EM
as necessary.
● Identify potential facilitators Facilitator(s) identified. 8 15 ongoing EM, SK
● Interview facilitators
● Increase budget allocation for facilitation
● Contract w facilitator
● Plan meetings w facilitator

398 528

Total hours 926

Goal 1: Create a KC Food and Fitness Collaborative
Outcome Objective Activities Tasks Benchmarks Time to date Time Target Lead
(Apr-07 - Nov-07 Allocation Date
beyond Dec
A strong, representative Collaborative, A collaborative composed of organizations Develop membership guidelines ● Decide criteria for being a Collaborative 2 2007 0 ongoing CCs
based on democratic, inclusive, and and individuals from diverse sectors of Partner.
participatory principles plans, food, fitness, built enviroment systems.
implements, and sustains the KCFFI.

Recruit collaborative partners
● Conduct meetings and phone calls. 200 100 ongoing EM
Prepare outreach materials (including web
pages).
● Collect and file letters of commitment.
● Create data file that shows which sectors,
geography, types of orgs and diversity
factors each organization represents.
● Meet with key members of eight focus
communities to introduce the KCFFI.

Build/Strengthen relationships among
collaborative partners
● Conduct meetings and phone calls. 200 150 ongoing EM
Prepare outreach materials (inlcuding web
pages).
● Collect and file letters of commitment.
● Meet with key members of eight focus
communities to introduce the KCFFI.

Formalized Collaborative leadership council Develop bylaws for leadership council
structure and governance procedures. (recruitment, replacement of
members/leadership positions, terms of
office, etc.)
● Research other models CP's approve the bylaws to 60 0 Completed SK
● Discuss key elements of bylaws with CPs: establish and guide council October 2007
decsionmaking, sector diversity, role of
coconveners, etc.
● Circulate drafts for comments
● Revise bylaws
● Secure CP approval of draft bylaws
● Revise w/ 10/24 feedback

An established 10-15 member leadership
structure and decision making process
● Establish and enact, process to fill seats Leadership Council 60 30 Feb-08 SK and EM
on the leadership council established
●Develop and propose application process
to CPs
●Revise application instructions and form
● Secure CP approval of application
process/form
● Establish election committee to assist with
election
● Recruit applicants
● Review applications
● Determine how to select final members
● Research and develop voting process.
● Implement election process.
Goal 1: Create a KC Food and Fitness Collaborative
Outcome Objective Activities Tasks Benchmarks Time to date Time Target Lead
(Apr-07 - Nov-07 Allocation Date
beyond Dec
Initial LC Startup ● Identify co-chairs of LC Documented Leadership 0 2007 20 Mar-07 LC
● Fill focus community member seats Council decisions (and
● Finalize/approve bylaws process)

CP's are engaged in planning and decision
making process
Identify and establish preliminary working ●Define the issues Working group members, 0 20 ongoing LC
groups as needed to address issues/topics ●Define the groups topics and timetables are
(e.g. youth, community engagement, ●Facilitate meetings of the identified
assessment). Revise as needed once focus workgroups/committees Working groups interface
communities are selected. regularly with LC

Meetings of whole Collaborative ●Meeting preparation (notices, agenda, In person meetings 50 80 ongoing SK, EM
follow up, work with facilitator)
●Time in meeting
●Follow up to meeting (reviewing notes,
posting to web, responding to issues after
meeting)

Collaborative members understand how Collaborative members share a common Create education opportunities ● Conduct educational/subject exercise at New links between 2 15 ongoing SK
their work relates to common goals understanding of food and fitness CP meetings organizations, communities
outside of their focus areas. Aug 07 - Food System Exercise and activities are forged.
Oct 07 - Built Environment or PA
exercise

Collaboration on shared projects or policy
work.
Identify opportunities and facilitate ●Inventory document that tracks - i.e. 1 10 ongoing EM, SK
connections between Collaborative Partners organizations that participated in ELT that
are part of KCFFI
●Disseminate opportunities as they come up
to the entire collaborative or make targeted
connections

Internal communication: Collaborative
members are aware of all KCFFI
activities
Networking, communication, and
information sharing among Collaborative
members and others interested in food and
fitness.
Create and implement an internal
communications strategy for the
collaborative
●Create and maintain website 44 70 ongoing SK
●Create and maintain listserve
●Determine website editor(s) to maintain
current information
●Solicit regular information from CP's for
website
●Determine whether electronic media can
be the primary venue for CP communication
once target communities have been engaged
●Create forums for discussion
●Post on listserve
●Workgroups meet in community with
translation as needed
● Research translation service options.
●Newsletter
●Document communication plan
Goal 1: Create a KC Food and Fitness Collaborative
Outcome Objective Activities Tasks Benchmarks Time to date Time Target Lead
(Apr-07 - Nov-07 Allocation Date
beyond Dec
Establish plan for communication between ●Create process for adding items to CP 0 2007 6 Mar-08 LC
CPs and the Leadership Council meeting agenda
●Create formal procedure for feedback and
greivances
●Determine reporting process for
workgroups/committees

Establish and maintain communication ●Establish regular co convener meetings 12 24 ongoing SK, EM
between co-conveners and keep minutes of the meetings

Youth members are engaged in the
KCFFI and the Collaborative (once
communities are selected?)
Funding to support youth engagement.
Submit proprosal to Seattle Foundation ● Draft proposal and budget to Seattle Award 60 0 Jun-07 SK
Foundation.
● Meet with Seattle Foundation grant
personnel.
● Complete necessary WSU grant
submission forms and processes.

Youth engagement plan for planning phase Develop preliminary plan for engaging ● Convene youth organizations to determine Youth Coordinator hired 6 0 Dec-07 SK and SL
youth. how youth should be organized to be
involved in the planning phases and identify
resources needed.

Coordination of youth engagemeent efforts. Identify lead for youth engagement ● Develop RFA for youth coordination role. 0 20 Jan-07 PHSKC
● Convene Youth Engagement RFA
Committee
● Release RFA with submission deadline.
● Review applications and select Youth
Engagement Coordinator (YEC).
● Announce finalist.
● Set up contract with successful candidate.

Opportunities for youth to participate in Develop work plan for youth engagement ● Identify existing youth assets and Youth/Community 2 12 Feb-08 YEC
planning phase. networks members have
representation on the LC
Youth serve on Leadership Council and on Recruit youth to participate in planning ● Reach out to youth organizations in draft recommendation for 0 20 Mar-08 YEC
working groups as appropriate. process. collaborative to help recruit youth. youth engagement

The Collaborative is sustained beyond the Sustainability plan and timeline for Submit Implementation Phase proposal. ● Draft proposal based on CAP. Partners are routinely 0 120 Jan-09 Proposal
grant period. implementation developed. informed and aware of Committee
collaborative activities.
Monitor and communicate short and long- ● Track benchmarks, objectives, and goals. Potential problems are 2 6 ongoing MSA
term accomplishments. ● Celebrate goals reached with anticipated, decision-
Collaborative at meetings, events, on web, making perceived to be fair.
via email.
Goal 1: Create a KC Food and Fitness Collaborative
Outcome
KCFFI is recognized among the general
public, media and local decision makers
Total hours
Objective Activities Tasks Benchmarks Time to date Time Target Lead
(Apr-07 - Nov-07 Allocation Date
beyond Dec
Funding and other resources are identified Identify and pursue opportunities to ● Build relationships with philanthropists. Funding opportunities 15 2007 20 ongoing EM
to sustain the effort. leverage additional resources and funding. ● Develop partnerships. identified and grant
applications prepared.
External communications strategy for the Create relevant messages, including ● Partner with media team to determine 0 30 ongoing MEA
Collaborative messages for use by Collaborative members existing resources
in their own outreach ● Create graphic identity: logo, letterhead,
video and other marketing materiels
● Hire communications consultant to help
design plan.
● Develop criteria for selecting consultant.
● Request applications.
● Review applications.
● Select finalist.
● Set up subcontract.
Determine communication heirarchy in case ● Leadership council to determine 0 2 Mar-08 MEA
of emergency or negative publicity communication heirarchy
● Communicate heirarchy to CP's
Provide ongoing communication to local ● Develop media partnerships 0 12 Mar-07 MEA
media ● Designate primary KCFFI contact for the
media
● Create PR contact list from existing
resources
● Create media section on KCFFI website
716 767
1483
Goal 2: Develop a Community Action Plan (CAP)
Outcome Objective Activities Tasks Benchmark Time to date Time Target Lead
(Apr-07 - Nov-07) Allocation Date
The Collaborative focuses planning Two communities in which to focus Develop and implement a selection process ● Propose uncoupling of site selection as a ● Decision made to 8 25 Feb-08 EM s/ SSC
efforts in two communities. planning and implementation change actions leadership council task uncouple site selection
are identified. ● Develop criteria for selection process from process to
● Form site selection committee form leadership council.
● Draft RFA and get input from CPs? ● RFA drafted and
● Release RFA with submission deadline circulated.
● Provide TA to communities in preparing
proposal
● Review applications and make final
decision
● Announce RFA, hold informational
meeting

Target communities are aware of KCFFI Communications strategy for the 2 Assess current communication networks, ● Gather information about communication List of communication 0 15 Mar-08 MEA
activities communities both formal and informal from assessment team venues and key
● Determine neighborhood information organizations as well as
collection venues (businesses, health clinics, types of effective
schools, etc.) communication methods.
● Determine key organiziations, both
secular and faith based
● Determine most effective, current,
methods of communication (media, social
networks, schools)

Build on key learning from other projects ● Consult with STEPS, Public Health, other List of best practices. 0 6 Mar-08 MEA
collaborations,etc. regarding communication
strategies and models for other, similar
scale, projects to determine best practices

Determine interpretation needs of ● Secure interpretation services (written and Interpretation needs 0 6 Apr-08 MEA
community verbal) in major languages identified and costs
● Determine communications methods estimated.
preferred by major ethnic groups
Goal 2: Develop a Community Action Plan (CAP)
Outcome Objective Activities Tasks Benchmark Time to date Time Target Lead
(Apr-07 - Nov-07) Allocation Date
Planning priorities are aligned with Diverse community members are engaged in Invite directly and encourage others to ● Create opportunities for dialogue about ● Assessment of venues 20 100 ongoing MEA
community values the KCFFI and the Collaborative once engage people of all ages, different cultures, diversity and times that work to
communities are selected. etc ● Identify ways to engage diverse accommodate community
community members from the focus members
communities ● Translation needs
● Arrange meetings, events, and identified
celebrations in the community, to ● Two cultural competency
accommodate needs for childcare, meeting trainings conducted
times, and language translation as needed
● Cultural competency training in the
community with the Collaborative

The Collaborative has increased
understanding of the assets and
opportunties for change in food and
fitness
Data on the status of the food system and
built and social environments to identify
assets, gaps, redundancies, and
opportunities as it pertains to King County,
Puget Sound and Washington State
Identify what to assess for King County,
Puget Sound and Washington State
●Define the questions we want to ask ●A list of questions that get 0 80 Aug-08 KS and JK and
through the assessments about improving at what we already know Assessment
access to local, healthy, affordable, and what we want to know Team
sustainable foods ●A list of associated
●Define the questions we want to ask assessment tools
through the assessments about improving ●A report is presented to
access for physical activity the LC with gaps,
●Determine what types of assessments are redundencies and
available and which can be done given opportunities
current resources
●Determine who will do the assessments
and when they will be completed
●Prioritize assessments
●Conduct assessments

Data on the status of the food system and
built and social environments to identify
assets, gaps, redundancies, and
opportunities as it pertains to the two focus
communities.
Identify what to assess for two selected
communities.
●Ask communities what they need to ●A list of questions that get 0 120 Aug-08 KS and JK and
improve their food and fitness environments at what we already know Assessment
●Determine which types of assessments are and what we want to know Team
available and which can be done in the ●A list of associated
selected communities given current assessment tools
resources ●A report is presented to
●Determine who will do the assessments the LC and communities
and when with gaps, redundencies
● Prioritize assessments and opportunities
● Conduct assessments
Goal 2: Develop a Community Action Plan (CAP)
Outcome
A Community Action Plan, with clearly Information on best and promising
prioritizated change actions and defined strategies to strengthen assets and address
roles and accountabilities for
implementation is developed.
Change actions reflect the values of the
Collaborative.
Objective Activities
Conduct assessment research as appropriate ●Integrate and coordinate assessment
for the broader or narrower geographic areas activities and results (see worksheet X for
as defined above.
Identify change actions
issues identified by the Collaborative.
Assessment of strategies for alignment with Refine and prioritze criteria for selecting
these values change actions. Proposed criteria: reducing
disparities, cultural competence, improving
social and built environments and health,
cost-effectiveness in promoting healthy
eating and active living, community
acceptability, feasibility of implementation,
potential for improving the local food
system, sustainability, and other measures
of best practice.
Tasks Benchmark Time to date Time Target Lead
(Apr-07 - Nov-07) Allocation Date
●Data and analysis 0 200 Aug-08
detailed tasks).
●Qualitative Assessment (see worksheet X
for detailed tasks).
●Discussions with community organizations
and boards in the focus communities (see
worksheet X for detailed tasks).
●Community Audits (see worksheet X for
detailed tasks).
●Analysis of archival materials (see
worksheet X for detailed tasks).
●Quantitative Assessment (see worksheet X
for detailed tasks).
●Analyze information gathered through the Initial list of strategies. 0 100 Aug-08
assessment process generating a list of
possible change actions
●Identifying which change actions align
with other key issues such as resources
(especially time and money), community
engagement, political and social will
●Evaluate change actions for potential
positive impact on increasing access to
local, healthy food and physical activity
●Prioritize and then select a subset of
achievable change actions (e.g. 5-10) to
include in the plan.
●Create a matrix of change actions and how Set of criteria 0 30 Aug-08
they relate to the criteria recommended to the LC for
●Conduct a Collaborative Partners retreat to approval.
review criteria and prioritize strategies
based on criteria.
Goal 2: Develop a Community Action Plan (CAP)
Outcome Objective Activities Tasks Benchmark Time to date Time Target Lead
(Apr-07 - Nov-07) Allocation Date
Policy recommendations. Identify policy priorities of communites and ●Identify types of policies to assess. Collection of policies and 0 60 Aug-08
Collaborative members. ●Conduct a policy inventory and policy status of their
implementation assessment. implementation
●Prioritize policy options based on a set of
agreed upon criteria

A comprehensive Community Action Plan Define roles associated with each strategy. ●Identify possible people/organizations for Initial list of strategies 0 16 Aug-08
that prioritizes strategies and defines roles each change action ranked by ability to meet
and accountabilities for implementation. ●Decide on who will do it and when criteria.

Present selected strategies to LC and CPs ●Create presentation Description of roles for 0 20 Aug-08
●Set up a meeting for all Collaborative each strategy.
●Partners and community members to
participate
●Get final input and feedback before
finalizing plan

Draft the CAP document and prepare
presentation.
●Create a committee to oversee all aspects
of drafting the plan.
●Send draft plan out for review to CPs.
●Incorporate comments and edits.
●Proofread and format final copy.
A report is presented to LC 0 60 Aug-08
which presents potential
impact of potential
strategies and activities for
the implementation plan

Present Final CAP Collaborative at CP
retreat.
Decide on date. Presention of draft CAP to 0 15 Oct-08
Determine location for retreat. LC.
Send out announcements.
Develop agenda and facilitation roles.
Order food and beverages.

20 853

Total hours 873

Evaluation
Outcomes Objectives Activities Tasks Benchmark Time to date Time Target Lead Data
(Apr-07 - Nov-07) Allocation Date source
beyond Dec
Collaborative Partners are satisfied with Assessment identifies what works and what Assess functioning of collaborative ● Conduct online closed-ended partnership Baseline completed 2007 Feb-09 CCHE Primary data
Iniative and collabaration processes. can be improved. satisfaction survey collection

● Conduct key-informant interviews with Interview questions Aug-08 CCHE Primary data
collaborative members drafted collection
Community Action Plan completed CAP on schedule and focused on Assess whether CAP completed ● Review CAP documents to verify Draft documents Aug-08 CCHE KCFFI
appropriate strategies successfully completion reviewd. documents
Implementation proposal includes Evaluation plan for proposal developed. Design evaluation for implementation phase ● Work with Leadership Council and Co- Evaluation plan drafted Feb-09 CCHE
appropriate evaluation plan conveners to design evaluation based on
CAP

Collaborative understands whether and how Assessment of integration Assess degree of integration among ● Include questions about integration in key Interview questions Aug-08 CCHE Primary data
change actions reflect integration of food collaborative members informant interviews drafted collection
and fitness goals and values.

Partners’ contributions/impact formally Successful communication strategies Evaluate success of communication strategy ● Review project communication Review draft Aug-08 CCHE KCFFI
recognized. implemented. documents that record number of media communication plans documents
contacts, messages, numbers reached, etc.

Partners remain active in the collaborative. High number of active Collaborative Assess partners satisfaction with planning, ● Develop and implement assessment tools. Assessment tools drafted BB and AC
Partners goal setting, shared vision, leadership,
benefits derived from participation in
collaborative.

Understanding of how Collaborative Assessment of Collaborative decision- Observe Collaborative processes. ● Attend Co-Convener, Collaborative Observations recorded.
development reflects democratic, inclusive, making processes. Partner and Assessment Team meetings as
and participatory principles. time permits

Total hours 1800