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Disclaimer
The views expressed within this publication do not necessarily reflect the views
of the International Energy Policy Conference, Participants or the Energy
Advocates. Those persons listed within this document are those that were in
attendance of the afore-mentioned date and event. No direct correlation is or can
be attributed to a direct quote for a specific person, organization and/or company.
The content within this document is a summary of an open, multi-person
discussion that took place.
The part that we’ve been missing is talking directly to the consumer. We have
talked to ourselves [the industry] and we are convinced that natural gas is great
and may be a big part of the energy mix. But then we go to the consumer to find
out if we’re dreaming or if we have good vision. Dreaming will not get us there.
Are we good at marketing to the consumer? Are we getting the message out?
We talked to consumers from a range of backgrounds, and this paper is the
summation of that discussion.
Lifestyle
Attendees were ask to read Mark A. Stansberry’s book The Braking Point and
comment on what they had read. Comments were made on how much America’s
usage of energy as a component of lifestyle has changed our way of life: “energy
has completely changed everything, even within the family and men’s and
women’s roles,” said one attendee. “At one point, women opted to go back to
work, and now I think that most families are dependent on two incomes. This has
changed our society—not just in that, but in our ability to, say, commute from the
suburbs to the city. It’s changed our lifestyle.”
Energy is nearly universally seen as a primary point of past and potential conflict.
One attendee expressed, “Most of the time our conflicts are connected to oil. Not
to religion [or anything else].”
Chinese energy interests are a strong concern, with the country being seen as
friend, foe, and competitor—and everything in between. “We talk about
independence in our country, but as you are well aware, earlier this week, a
Chinese oil co decided to make a 1.8 billion dollar investment in the natural gas
industry in the US. What the US investment is saying is we’re willing to develop
Another sentiment surfaced as well: “China isn’t any different than India or a host
of other countries. Who’s the bigger foe? It may be internal. The individual states,
the gov (Washington), the inability to take a couple of things and develop them
and show a return on investment for somebody.”
Politics
A recurring topic surrounded politics, both as they pertain to energy
independence and planning for the future with comprehensive energy policies
many perceived the US lacked, perhaps in comparison to other nations/groups
(the European Union, for example). One commented, “one of the major issues
today from a macro perspective is the energy/political clash or agreement that we
need to have in order to make our country more energy independent.
A lot was said about higher learning and the fact that many students getting
educated regarding energy…are taking that learning outside the US back to their
countries of origin.
Another asked, “I’ve always been perplexed by how the oil futures affect the gas
pump the next day. That gas is already in the ground, but the price went up
because they traded a barrel of crude in NY on the futures market. Is that price
gouging? Why am I paying an extra $.50 for the gas they drilled out of the ground
however long ago and that’s already at the station?”
Some even expressed concerns post 9/11 over basic availability. “Ever since
9/11 and the run on gas, I never leave my car too empty—because we’re so
dependent, if something happened, I would be unable to get anywhere. There is
Another related issue was information available and the media’s hold on the flow
of it. One attendee in particular was concerned over lack of news of major geo-
political moves that will effect energy in the future: “One of the things that really
concerned me—and this was missed by the press—was that Saudi Arabia and
Russia signed a contract to negotiate oil prices in Sept 2003…and we didn’t hear
a single thing about it. From the press or our leaders. If you consider that Saudi
Arabia is part of OPEC and Russia is 52% of the rest of the energy in the world,
by any measure that’s a global monopoly. So global peace and stability and long-
term energy independence is what I’m most passionate about.”
Another chimed in: “The challenge is also what the press wants to report on.
There are a number of deep water wells and nuclear power plants around the
world that have operated for decades without a problem—so we know how to do
it. The problem is that we don’t hear about that—it’s not on the news. We never
see how well they’re doing with this nuclear power plant. It’s, “Oh hey, look at this
disaster.” The media is going to publicize what gets the ratings—[and that’s
sensation and disaster.] When things are operating as they should, we don’t hear
about it.”
Many expressed concern that at all levels of education, children are not taught to
be savvy energy consumers. “In general, our culture and society needs to be
educated and work at being more conscious in saving energy—rather than
“because we have it, use it.” If we’re not comfortable, we can put on another
sweater or blanket or whatnot.
Another expressed concerned that the US has lost touch with those who are
interested in having enough energy to survive: “The US is a big country, so many
people do not think about that. In Europe, most of the countries are very
conscious of that. First of all because everything is very expensive, and also
because everyone goes through stages of thinking how to survive. My point is
that it is very important to be educated energy consumers.”
“I feel like you’re talking about a problem with consciousness,” one suggested
when speaking about America’s use of resources.
“As a population as a whole, we don’t think about turning out the lights or turning
down the heat. We try to in our house—to unplug the outlets we’re not using—
but not all of them. We keep the coffee pot on because it’s on the automatic
timer. We waste so much… When we had our conference in Berlin, you have to
put your key in the room, and that’s the only way the lights come [on]. There are
so many things other countries do that we don’t do. And we’re raising a
generation that’s not even thinking of anything, because everything is
instantaneous for them.“
Some represented that organizations may be cutting down on their usage: “In the
professional world, one of the professional responsibilities I have [for my job] is
environmental sustainability. We have that from a corporation perspective, and a
lot of those goals were set out of our group working with other divisions on
energy reduction and usage. [We are on part of the city-wide “energy shedding”
plan.] We monitor high demand, but we don’t generate our own energy—so solar
panels or any of that. So have goals to reduce our energy use by 25% of a base
year of 2006.”
The nature of our society and economy came up: “Our greatest export is our
lifestyle. China and India are going to emulate what we have, and we’re [not]
going to be able to say, “No, you can’t have it because we have to start worrying
about the environment.” Well, its always been expressed to me that you start
worrying about the environment when you have wealth. You’re worrying about
survival in many cases in countries around the world.”
The economics of the energy industry, lobbyists, and others were also a point of
concern and attention. Attendees recognize that money was a strong driving
force for all entities involved in the energy equation.
“We have five drivers in our house, and we had an opportunity to purchase a
vehicle recently. We took a hard look at clean diesel vehicles as possible options.
Not so much a hybrid. That was mostly a cost factor. Ultimately, we decided
against the diesel option because it didn’t fit the needs that we had from a size
perspective. My kids aren’t driving the most energy efficient vehicles, either.”
The Environment
Environmentally sound energy is a concern. “How can we accomplish these
things [providing power] in a way that’s still conserving the environment?” One
attendee wondered if there were non-extremist groups with good information.
“I had to go car shopping recently, and I looked at hybrids. They are cost
prohibitive. They were another $10k more, plus whatever you wanted on them.
For me, I couldn’t afford it. And the sales person wasn’t selling me on how much
better for the environment it was. He was like, ‘You’re not going to get your
money back on it anyway. By the time you make up for what you’re spending,
you’ll want a new car.’ He wasn’t pushing for the environment; he wasn’t
educated on what a hybrid’s purpose really is.”
Safety
One summed up nicely: “Any time we develop a technology with a single point of
failure, you’re only as strong as that single little problem—that casting on the
blowout preventer. Even if you never use them and they’re cost-prohibitive, that’s
the only way you can be safe—especially when you talk about messing with
Mother Nature.”
Impressions
What’s your perception of the oil industry?
Coal?
Nuclear?
Dangerous.
Scary—I wouldn’t want to live near 3-Mile Island. Chernobyl.
With the old uranium, absolutely, but there are new technologies—the beads that
don’t have the meltdowns like the old fuel. It’s actually new generation.
Wind?
Solar?
Bright.
I grew up with solar.
Lots in favor—we like solar.
Hydrogen
No idea.
I’m not educated.
It may have potential.
(Most don’t know much about it.)
CONCLUSION
While many issues came up the discussion, a few seemed repetitive ingredients:
our energy dependence and the effect of other nations such as China, and other
nations’ impact on our economic landscape domestically, was a consistent issue.
Another was education and the availability of information. Much was said on the
country’s energy future as it pertains to higher education and general education
of the populace.
Fears and worries tended to surface in the discussion more than forward-thinking
or plans or opinions. General worry regarding our leaders’ ability to form and
execute non-partisan energy policy in the country’s favor (rather in favor of their
own pocket book) seemed strong. Frustration with availability of affordable,
environmentally-viable alternatives came up. Great distrust for large corporations
ability to police themselves surfaced. This was partially tempered domestically
with comments that having them here, in the US, and regulated was a potentially
better alternative for the planet than getting our energy from “dirty” and
unregulated sources abroad, such as Nigeria.