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Universidad Interamericana de Puerto Rico

Recinto de Aguadilla
Programa de Estudios Graduados

How to fix Capitalism

José M. Martínez

Mercadeo Genencial

BADM 5090

Dra. Marisa Guillama De León

25 de agosto del 2010


Bill Gates says that Capitalism has done a great job for the people that are well off but,

that if we look at the disparity between the poorest and the rest of the world. That gap is

growing quickly. “So the question is” Can we take some of the caring and innovation power, the

recourses of corporations and get them to focus more on the needs of the poorest? And it’s very

timely because weather there are break troughs in medicine, or using cellular phones in creative

ways, new forms of banking or even food with better nutrition there are clearly some things

that’s these large companies with their great resources and innovation power. If we get them to

apply that more significantly for those with the most needs than we can reduce impoverishment

much faster than simply relaying on government alone.

Gates says, that if you are very poor your voice in the market place is very small, so it’s

like having a disease, just like the one a poor countries have. So you are not going to get a pure

profit driven prioritization. In the same way that something like reducing baldness might,

because those consumers speak with a loud economic voice.

Bill Gates says, that this disease is being alleviated by young people helping the poorest,

they are associating them self’s with companies taking some of their innovation power and

prioritizing it for these needs. Gates arguments that there are people like C.K Prahald who

pointed out that as you look at the needs of these consumers you often come up with cost break

troughs and you find a higher volume market, so you can sometimes go down this path with it

being purely sort of feeling tropic, brand orientated or just fulfilling the brood mission and see

that it actually dose fit in with the more traditional things way of prioritizing things. I think that’s

great, because I think you should explore the space and you’ll find things that are economic and

things that are more reputational driven.


Gates arguments that he has seen this big change that young people in their lives work

want to feel like they’re company really is a positive agent for change, that their company has a

certain type of science that is not just for the richest. This is a very positive instinct that we can

draw on because companies compete to hire those people to have them enthusiastic about the

work they do and so by taking each industry and having literally rankings that show which one is

the being most innovative and looking out for the needs of the poorest. Then will raise the levels

of activity as people look at how they are being viewed.

Capitalism over long periods of time has worked better than anyone expected and it’s

easy to lose sight of the fact of that, because we look at individual companies that fail. And yet

the overall total employment over the decades has gone up, so he doesn’t think that there are

many people that would want to set the clock back and say, “They don’t want the break trough

medicine, the empowerment of the internet or the cell phones and all the great things that we

have. Gates says, that people are always worried about imbalances but, that’s it’s partly the

reason why the system works so well. For instance, if there is a shortage of clean energy than the

high IQ people that understand those areas are drawn in. Gates arguments, that energy is a great

example where there are about 20 times as many brilliant people thinking about energy break

troughs today, as there were 10 years ago. So the energy space is a great example of capitalism

and seeing the need drawing in big companies, small companies and funding research

universities. Author says, that all this is happening more in the US, but that now a days it’s more

global than it would have been in the past. So in my personal opinion, capitalism has been the

best system available yet discovered.


Fichas Bibliográficas

Gates, Bill (2008). How to fix capitalism. Time

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