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GRADUATION Class of 2009

Copyright: Thomas Willads

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Executive MBA in Shipping and Logistics

(The Blue MBA)

Copenhagen Business School

Copenhagen Business School (CBS) was major contributor to value creation in business
founded in 1917 by the Danish Society for the and society. CBS wants to train graduates who
Advancement of Business Education as a are competitive in the international job market
private institution designed to meet business and to develop new research-based knowledge
sector needs for highly qualified graduates. in partnership with companies and other
In 1965, CBS was integrated into the national organizations. Participation in international study
system of higher education and thus became a programs and a high rate of student exchange
self-governing university. Today the conditions are two important elements in the CBS strategy
of CBS are regulated by the Universities Act. for internationalization.
CBS comprises two faculties: the Faculty of
Economics and Business Administration and CBS is one of the largest and most highly
the Faculty of Languages, Communication and reputed institutions of higher education and
Cultural Studies.. research at university level in Denmark and the
largest business school in northern Europe. It
CBS has around 15,000 students including is the Danish partner in CEMS (Community of
more than 5,000 doing Masters’ degrees European Management Schools), a member of
and 170 involved in PhD studies. Over 1,900 PIM (Program in International Management) and
students are from abroad. CBS employs more is AMBA and EQUIS-accredited.
than 350 full-time academic staff as well as 450
administrative staff. The supreme collegiate body is the Governing
Board which consists of a majority of external
The CBS faculty undertakes both basic and representatives mostly from the business
applied research, offering undergraduate community plus members elected from among
and postgraduate education in the fields of the academic and administrative staff and the
economics and business administration. In students. CBS is headed by the President.
addition modern languages for international
business communication in combination Since the early 1990s CBS has been the
with topics such as management science, Danish pioneer in the field of Executive Master
informatics, commercial law, philosophy, programs. The objective is to remain at the
organizational communication, psychology and cutting edge of continuing and further education
politics are also offered. Teaching methods for highly educated executives and specialists in
at CBS are varied and require a high degree today’s knowledge society. This objective is met
of student involvement. The methods include by a wide variety of Executive Master programs,
workshops, independent student work, which form CBS Executive.
business games and cases in close co-
operation with CBS business partners, group The extensive network of CBS involving
seminars and projects, and interdisciplinary the world’s best universities and business
projects, which, in addition to developing the schools creates an important resource base
students’ academic skills, also develops their of internationally recognized researchers and
interpersonal skills and ability for independent teachers with invaluable experience. This
reflection and problem analysis. ensures that participants receive global solutions
to global challenges in an international learning
In its mission statement, CBS strives to be environment, which further inspires reflection –
among the best institutions of higher education both in participants and teachers.
in Europe in order to meet its goal of being a


Table of Contents

2 Copenhagen Business School

5 Executive MBA in Shipping and Logistics

6 Program Overview

7 Program Structure

8 Module Composition

12 Advisory Board

12 Faculty

14 Admission Requirements

“He who loves practice without theory

is like a sailor without rudder and compass;
never knowing where to be cast.”
Leonardo da Vinci, 1452-1519 3
Photo: Danny Cornelissen

”International markets are deeply concerned about the
future supply of management talent required to power
the future business sector, and Copenhagen Business
School is among those taking a pro-active approach
to develop executive talent. This is especially so in the
field of maritime transport and logistics, and we are very
proud of our Blue MBA executive program of shipping
and logistics, which the director Irene Rosberg and her
team have put on the world map.”
Prof. Johan Roos, president of Copenhagen Business School
and a renowned expert in business strategy

Photo: Danny Cornelissen

Executive MBA in Shipping and Logistics

The program aims at giving participants up- Four governing themes are evident through-
to-date insight into shipping economics and out the program: leadership challenges;
modern management theories and their globalization of the world economy; implications
application in the maritime sector. of information and communication technology
development; and changes in logistics
The program adopts a holistic view of shipping, requirements.
integrating commercial, technological and
financial aspects as well as maritime law, supply- The final integrating strategy project serves
chain management, and leadership challenges. two purposes: for the candidate, the aim is to
In this way, graduates of the program develop a integrate all topics covered in the program by
complete understanding of the challenges in this using real world data on a problem related to the
sector. candidate’s own company. For the candidate’s
company, the aim is to have a strategic issue
The program takes students to a top international thoroughly analyzed, with proposed solutions
level in business administration, reflecting and implementation plans.
the needs of the industry in a world where
globalization, enhanced competition, and the This is a modular program - each of one
speed of technological change place ever- week - supported by a virtual platform, where
increasing demands on executive management assignments and group discussions enhance
skills. the learning process.

”In shipping today, organizations must focus on managing

through economic cycles, innovation, finding new markets,
understanding sustainability, and the best research and
A practical approach to these challenges is the strength of
the Blue MBA, where participating executives gain a wealth
of extra international experience from tutors, advisors and
fellow students.”

Prof Peter Lorange, member of the Blue MBA advisory board and
professor of strategy in the Blue MBA program, president of Lorange
Institute of Business in Zurich and Immediate Past President of IMD 5

Program Overview

The program consists of eight one-week Students study the material in between sessions
modules plus a final integrating strategy and write an assignment for each module. These
project (thesis). All modules will deal with assignments, as far as possible, will be focused
leadership issues and personal development. on a problem related to the candidate’s own firm.
In the process of working with the integrating
strategy project (ISP) the students will give three For the final integrating strategy project, topics
presentations and the last presentation will should be chosen for their strategic purpose
function as the oral defence of the ISP/thesis. and integrating function, giving participating
companies a valuable and practical analysis.
Each module gives a thorough introduction to
reading material and motivates students for their
independent studies.

Pre-MBA (optional)
Module 00 Accounting and international economics 21-23/09/2011 Copenhagen

Shipping as a Business and a Market

Module 01 Shipping as a business and a market 26/09-01/10/ 2011 Copenhagen
+ Leadership Denmark

Understanding the Global Environmentt

Module 02 Supply chain management – new logistical 05-09/12/2011 Copenhagen
challenges Denmark
Module 03 International economics and market analysis 20-25/02/2012 Copenhagen
+ Leadership Denmark

Focus on Maritime Issues

Module 04 Ship design 23-27/04/2012 Hamburg
The maritime legal framework Germany
Module 05 Operational management and information 25-30/06/2012 Copenhagen
technology Denmark
+ Leadership

Core Management Issues

Module 06 Investment analysis, risk management 03-07/09/2012 London
and finance UK
Module 07 International marketing and organization 05-09/11/2012 Copenhagen
Introduction to ISP Process Denmark
Module 08 Managing strategy and change 14-19/01/2013 Copenhagen
Introduction to Industry Analysis Denmark
+ Leadership

Integrating Strategy Project (ISP/Thesis)

Presentation of Industry Analysis 20-22/03/2013 Copenhagen
Introduction to Company and Issue Analysis Denmark
Presentation of Company and Issue Analysis 22-24/05/2013 Copenhagen
Introduction to Implementation Plan Denmark
Presentation of the ISP with Implementation Plan 08-09/08/2013 Copenhagen

Graduation 10/08/2013

Venues subject to change.


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Program Structure

Understanding the industry Core management issues

Module 1 aims at giving the students a basic Modules 6, 7 and 8 will focus on central
understanding of the shipping industry. topics of business management, dealing
Focus will be on the role of shipping in the with investment analysis, finance and risk
global economy and introduction to shipping management, organizational theory and
economics. company strategy.

Understanding the global environment The integrating strategy project

Modules 2 and 3 aim at giving the students The last part of the program is the writing of
a background for understanding how the the thesis, following a three-step process,
world economy is working. This will include where each step is concluded by an oral
the drivers for globalization, trade patterns, presentation, and the final presentation serves
supply chain management and the logistical as the oral defence of the ISP/thesis. The
implications of this development. aim is to demonstrate the ability to analyze
a practical problem in detail, drawing upon
Focus on maritime issues all the knowledge from the program. An
Modules 4 and 5 are devoted to industry introduction to each of the three steps will be
specific issues, reflecting the holistic view given during the last module.
of the program; they cover maritime law,
ship design, and technical operational
management, including the important aspect
of information and communication technology
development. 7

Module Composition

Pre-MBA module looks at implications for ship operators

because of increased customer demands
Module 0: An optional refresher course for in terms of higher logistical requirements,
participants who need to reacquaint themselves including environmental issues related to cargo
with the fundamental issues in Accounting and owner interests. Through a simulation game,
International Economics. the students will gain an understanding of the
importance of information flows in the logistical
Shipping as a Business and a chain.

Market Module 3: International economics and

Module 1: Shipping as a business and a market analysis
market This module has two main parts. The first part
This module provides an introduction to shipping introduces formal economic models simulating
economics and combines an historical introduc- the behavior of shipping markets, based on
tion to shipping with discussions of current basic microeconomic theory. It focuses on
issues shaping the future of the shipping the tanker and dry bulk markets, with special
industry. It also aims at giving a broad overview emphasis on the practical use of partial
of the various shipping segments, shipbuilding equilibrium models, but also more short-term
and other essential areas of maritime activity such forecasting models will be discussed, including
as insurance, broking, classification, financing the pros and cons of various types of market
etc. The module will also give a brief introduction modelling methods and techniques, including
to topics of great importance in the program, system dynamics. For shipping segments with
such as innovation, supply-chain management, imperfect competition and economies of scale,
strategy, and finance and risk management. the module also looks at the potential use of
game theory in understanding market and
Understanding the Global competitor behavior.

Environment The second part aims at introducing theories of

Module 2: Supply chain management – new international trade and macro-economic issues
logistical challenges like business cycles and currency markets. A
This module discusses main principles of main focus will be on understanding the globali-
logistics and their application in shipping. The zation process.

Leadership and Personal Development

Throughout the program, leadership and Briggs Type Indicator, FIROB and the Hogan
personal development will be integrated with Development Survey.
the core content to ensure the participants
develop the skills they will require in their future The process will offer opportunities for
leadership roles. developing individual leadership skills,
managing team dynamics and meeting
The content will include coaching techniques, the challenges of major organisational
interpersonal communication, negotiation skills change. This will be done via theoretical
and conflict resolution. Participants will also input, simulations, experiential activities, peer
explore their own leadership style with the use feedback and personal coaching.
of psychometric measures such as the Myers


Focus on Maritime Issues Module 5: Operations management and
information technology
Module 4: Ship design and the maritime This module focuses on the strategies and
legal framework management of operations, that is, how operations
This module consists of two main parts. The first can contribute to the business mission and the
part aims at elucidating the role of ship design competitiveness of the company. Strategic
as a response to perceived or estimated market alternatives and the design of the product/service
needs. New ship designs are typical responses as well as the production system are important
to expressed needs from customers with specific issues. Planning and designing the total production
transport requirements, new technologies, system in a supply chain perspective is covered
changes in world politics, new strategies or as well as quality management systems and their
lessons learnt from previous ship designs. The application to shipping. Operational performance
appropriateness of ships for transport needs, is assessed together with lean thinking and continuous
their economy and operability are vital factors improvement. Information technology development
of competitiveness within global markets. and its management implications are discussed
Competitiveness and hence commercial success with special sessions on the use of e-commerce
depend on the optimum balance between and web-based systems as strategic opportunities
investment and operational costs positioned and marketing tools. The teaching format relies
within the target markets and technical and heavily on the integration of real issues from
operational innovations. participants and other companies.
The second part of this module gives a brief
introduction to maritime law, with particular Core Management Issues
emphasis on issues relevant for a shipping
manager such as charter parties, liabilities, Module 6: Investment analysis, risk
tax issues, joint ventures, etc. It aims to give management and finance
students sufficient insight into legal issues to This module presents the basic theory and practical
be able to carry out fruitful discussions with applications of methods of investment analysis
maritime lawyers. The module also discusses the (capital budgeting), some basic principles of financial
regulatory regime in shipping and international accounting and performance measurements.
political lobbying mechanisms, including The module introduces theories and methods
discussions on EU Competition Laws. of risk management with a discussion of how

“The Blue MBA provides great insight into essential

aspects of the shipping and logistics industry; it gives
the overview of the industry and it dives deeply into
fundamentals like the key drivers, opportunities and
risks for the various players in the industry. With world
class teaching staff and senior participants from most
parts of the industry, it is a dynamic learning experience
with a good coupling between theory and practice.”

Bo Cerup-Simonsen, Vice President,

Maersk Maritime Technology, A.P. Moller Maersk (Class of 2009) 9

to apply the methods in practice. It also covers alliances and intellectual capital. The main topic
discussions on empirical material related to the of discussion is the implications on strategy
functions of financial markets and the financing of the increasing globalization of international
of the firm. The presentation of case studies covers markets. The module is a primer on theories of
financing of ships and shipping companies. strategy with examples from globally oriented
firms. The module also serves as an introduction
Module 7: Organization and international to the integrating strategy project, with sessions
marketing on how to conduct a proper industry analysis.
The module has two main parts. The first part
places focus on knowledge creation, storage Leadership and Personal Development:
and utilization processes in organizations, The leadership and development modules are
specialization in organizational structures and integrated throughout the whole program. These
how structures can be coordinated by formal will enable participants to build on their existing
and informal coordination mechanisms. It further skills and practical experience to broaden their
studies the organization of networks that allow range of leadership tools and techniques.
access from members distributed over large
geographic distances, how they emerge and These modules will include consideration of current
how they can be developed and sustained. A leadership theories and group discussion on their
central issue is how such an organization may practical utility. Participants will also have an
facilitate learning and distribution of knowledge. opportunity to identify their own preferred
The second part of the module focuses on leadership style and how they can use this to best
international marketing, with an emphasis on effect in their organisations. We will consider how
marketing strategies for service providers. the research on group dynamics can be applied
The module ends with a one-day workshop on to leading high performance teams, and also
the Integrating Strategy Project. review how effective leaders coach their people,
manage conflict, negotiate with others and deal
Module 8: Managing strategy and change with change. In addition to the theoretical input,
This final module introduces theories of firm participants will be able to learn from each other
strategy, discussing the strategy process, with the use of simulation exercises and they will
the main characteristics of global strategies, be offered personal coaching to help them integrate
implementation of strategies, networks, strategic the key concepts into their day-to-day work.

The integrating Strategy Project

This project is the final step before graduation These presentations cover the
and aims at integrating the various topics by four constituent parts of the
choosing an issue related to each student’s thesis as follows:
company and analyzing this in great detail,
using real world data. It helps the students ■ Industry analysis
understand the manner of interaction of ■ Company analysis
various elements of management and how ■ Issue analysis
best to combine the different theoretical areas. ■ Implementation plan
To help students focus and to provide valuable
feedback in the process of writing the project
report, presentations are scheduled where
feedback is given by a panel of academic
and business experts.


“I chose the CBS Shipping and Logistics eMBA because it gives me the general
management tools and knowledge any top tier internationally recognized MBA
would give me but all the case studies are from my area of expertise, shipping
and logistics, and this makes the learning so much easier. The fact that the CBS
Shipping and Logistics eMBA uses a truly best in class industry faculty with
hands-on practical experience makes the theory easier to use in real life and the
discussions in class much more relevant.”

Thomas Poulsen, participant, eMBA in Shipping and Logistics class of 2011 and CEO of consulting
firm Panther Holdings Limited

...a holistic view of shipping, integrating

commercial and technological aspects
as well as maritime law, supply
chain management, and leadership
challenges. 11

Advisory Board
(The Blue MBA - Alumni Representative)
Vice President, Maersk Maritime Technology,
A.P. Moller Maersk

President, Clipper Group and
CEO Clipper Projects A/S, Clipper Group A/S

CEO, Wallenius Wilhelmsen Logistics,
Wilhelmsen Group, Oslo, Norway

President and CEO, J. Lauritzen

CEO, PortHow - (Port and Logistics Know-how)

Peter LORANGE, Chairman and President,

Lorange Institute of Business, Switzerland

Managing Director,
German Shipowners’ Association

Director, Danish Maritime Authority

Chairman of the Board, Danish Maritime Foundation

Edel K. SEIDENSCHNUR (Chairman of the Board)

Chairman of the Board,
Danish-French Maritime Foundation

Managing Director, Clarksons Research

Photo: Danny Cornelissen

In addition to the internationally Amir Alizadeh, Jarle Hammer

recognized faculty available at the Director/Professor, MSc Energy, Senior Market Analyst, Hammer
CBS, lectures are also delivered by Trade and Finance, Cass Business Maritime Strategies, Norway
a group of leading world-renowned School, UK
experts from different areas of the Karsten Jonsen
maritime industry all over the world. Poul Andersen Research Fellow in Organizational
Both the CBS resident faculty and Professor, Technical University Behaviour, IMD, Switzerland
the external faculty are amongst of Denmark, DTU, Denmark
Faculty the group of experts who are
highly in demand as advisers and Martin Christopher
Christer Karlsson
Professor, Department of Operations
consultants to maritime institutions, Emeritus Professor of Marketing and Management, CBS, Denmark
companies and governments. In Logistics
addition to their excellent teaching Cranfield School of Management Herbert Kotzab
skills and methods, they help our Cranfield University, UK Professor, Department of Operations
students build an international Management, CBS, Denmark
network of contacts. Here are a few
of our professors and lecturers:


“The Blue MBA program provides a shipping
and logistics specific foundation to further
build your career on. The recruitment of
many management positions in shipping
has traditionally been to offer the best
Masters and Chief Engineers a shore-based
position. It is imperative to have insights in
how to operate a ship, however, it is equally
important to have a thorough understanding
of the market, the business environment and
how to manage and lead people. I therefore
see the Blue MBA program as the perfect
opportunity for people with technical and
sailing background to boost their shipping
careers. Although branch specific, the
Blue MBA topics within leadership and
economics are of a universal nature, the
program is therefore very well suited for
other industries that support the shipping

John Christen Jensen, Vice-President,

Wilhelmsen Ship Management,
Malaysia (Class of 2005)

Peter Lorange Photis M. Panayides Sigbjørn Sødal

Chairman and President, Professor, International Institute Professor, Agder University College,
Lorange Institute of Business, of Management, Cyprus Norway
Philip Rogers Stig Tenold
Filippo Lorenzon Head of Consultancy, Associate Professor of Economic
Senior Lecturer in Maritime ICAP Shipping Ltd, UK History, Norwegian School of
and Commercial Law Director, Economics and Business
Institute of Maritime Law, Axel Rosenø Administration, Norway
University of Southampton, UK Center for Business Development
and Management, CBS, Denmark Niko Wijnolst
Moira McConnell Professor of Shipping Innovation
Professor, Marine and Martin Stopford and Chairman of the Dutch Maritime
Environmental Law Institute, Managing Director, Clarkson Network, The Netherlands
Dalhousie University, Research, UK
Canada Adjunct Professor, Executive MBA
in Shipping and Logistics, CBS,
Denmark 13

Who should attend

The Executive MBA Program in Shipping and

Logistics aims at fulfilling the needs of the
entire maritime sector in terms of relevant top
management education based on maritime-
related cases. The program is ideal for
managers within the shipping community, but
equally relevant for those who deal with shipping
either as customer or supplier.

Participants come from many different countries

and represent shipowners, ship operators,
logistics providers, financial institutions,
insurance companies, shipbuilding and ship
repair enterprises, brokers, maritime lawyers,
transport consultants, classification societies,
maritime administrations, ports, ship equipment

About 85% of all the participants in the Executive Application and other relevant forms
MBA Shipping and Logistics Program are
The application form and all other relevant forms
sponsored by their employers.
can be downloaded from:

The tuition fee of the program is 240.000 DKK

(Danish Kroner) – or about 32.000 € (Euro) – to
be paid in four equal installments of 60.000
DKK at the beginning of each semester. This
fee does not include course material, travel and
accommodation costs.

Non-EU participants must pay an additional

administration fee.

■ A Bachelor’s degree from a recognized academic

institution or equivalent.
■ Graduate Management Admission Test (GMAT) or similar

documented qualification
Admission ■ Minimum three years of work experience in a relevant field.

■ 2 personal recommendations.

Requirements Prior to admission, applicants are interviewed and an

individual assessment of the suitability of the applicant is
made based upon the above requirements and the result of
the interview. For long distance applicants the interview may
be conducted by telephone.


“Having been in the logistics industry for more
than 30 years, I was impressed with the quality
and professionalism of the Executive MBA in
Shipping and Logistics. The course gave me
opportunities to reflect on my current practice,
introduce and implement management tools
that are essential in today’s business environment.
An additional bonus was to meet and get to
know an international group of very smart
colleagues, something that I will treasure for
years to come.”

Henrik Christensen, CEO, Corporate Capital Consultants,

Hong Kong (Class of 2005)

Next intake and

application deadline
Start of the next class:
“My MBA in Shipping and Logistics, was for me an exciting ■ 26 September 2011

personal journey. I came from a position off-shore to work

as a Crew Manager for A.P. Moller – Maersk, and the MBA Application deadline:
■26 August 2011
proved invaluable in enabling me to conquer the challenges
at hand with success. The methods, tools – and network I The Admissions Board meets every second week and
have obtained will assist me for a lifetime.” applications are reviewed on a continuous basis.

Mikkel Brønnum Hansen, All application forms together with relevant documents as
Business Consultant, Green-Jakobsen A/S well as queries for further information should be directed to
(Class of 2005) Program Director, Irene Rosberg. ( 15

Executive MBA in Shipping and Logistics
(The Blue MBA)

Copenhagen Business School

CBS-Simi Executive
Råvarebygningen, Porcelænshaven 22
2000 Frederiksberg

For further information please contact:

Irene Rosberg
Program Director
Executive MBA in Shipping and Logistics (The Blue MBA)
Copenhagen Business School (CBS)
Tel. +45 3815 6007 | Mobile +45 3029 3355

CBS reserves the right to make changes to the information described in this brochure