COMMUNICATION

Discipline of Communication- focuses on how humans use verbal and nonverbal

messages to create meaning in various setting

Communication -focuses on the process of clearly expressing and understanding ideas in written, verbal,
nonverbal and multimodal forms

Five Basic Elements of Communication

1.sender
 plays the specific role of starting communication.
 The person or Organization that has information to share.
2.receiver
 the part to whom the sender transfers the message .
 Person with whom the sender is sharing thoughts
3.message
 most crucial component of effective communication
 may come in many different forms, such as an oral presentation, a written document, an announcement
or just a comment.
 The information of source hopes to convey
Encoding
 Putting thoughts, ideas, or information into symbolic form
Decoding
 Is transforming the senders message back into thought
4.Channel
 Method by which the communication travels from source to receiver.
5.Feedback
 describes the recruiter’s response to the message . It describes the receiver ‘s response or reaction to
the sender’s message.

Level of Communication
1.Intrapersonal- the active internal involvement of the individual in representative Processing of message.
Intrapersonal communication can encompass day dreaming , nocturnal dreaming ,talking to yourself,
reading aloud ,etc.
2.Interpersonal-

3.Group Communication- refers to the nature of communication that occurs in groups that are between 3 to
12 individuals
4.Public Communication- This level of communication is where advocates use it to promote social causes.
It’s a field built on ideas and images, persuasion and information, strategy and tactics.
5.Mass Communication- This level of communication is a process in which a person, group of people, or an
organization sends a message through a channel of communication to a large group of anonymous and
heterogeneous people and organizations.

Two Categories of Communication Channel

1.Direct Channels-a type of communication channel that are obvious and can be easily recognized by the
receiver
Verbal -This type of communication channels are those that use words in some manner, such as written
communication or spoken communication.
Non-verbal- those that do not require silly words, such as certain facial expressions,controllablebody
movements.

2.Indirect Channels -this kind of communication includes kinesics or body Languages that reflects the inner
emotions and motivations of the sender.
PROFESSIONALS AND PRACTITIONERS IN COMMUNICATION

Communication Specialist-establishes positive associations with the public and mass Media on behalf of
their clients.
Career Opportunities for Communication
1.Advertising/Marketing
2.Business
3.Media / Broadcasting
4.Public Relations
5. Journalist- their core purpose is to research , document ,write and the present The news in an honest,ethical
and unbiased way.
6.Community Relations
7.Politics/ Government
8. International Relations- Career opportunities are Foreign Correspondent ,Diplomat, Foreign Relations
Officer, Translator, etc.

Job Opportunities in Journalism

1. Broadcast Journalism-
2. Investigative Journalism- Finding ,reporting and presenting news which other people try to hide
3. Photojournalism- Telling stories with photographs
4. Sports Journalism- jobs vary across the media,roles and content.Some Sports Journalist stick with one
employer.

Components of Telecommunication
1. Input Devices
2. Output Devices
3. Telecommunicaton Devices
4. Control Software
5. Messages
6. Protocol
Types of Media Channels
1.Mass Media
2.New Media
3. Social Media
4.Telecommunication

Core function -Informing the public , explaining and supporting decisions; defending values and promoting
responsible behaviours; facilitating dialogue between institutions and citizens.
Involving Institutional Communication -consist in enhancing the visibility and influence of the organization .
crisis communication - an important feature of communication that it involves any and all dimensions of
administration
Ancillary functions- Orienting citizens and residents; demonstrating responsiveness, in particular through
opinion surveys; promoting the legitimacy of government organizations and actions; contributing to the
solidarity of social bonds.
Government-wide communication Most governments have structures enabling them to communicate about
government activities. These structures come under the patronage of the authorities of government or minister
which are expected to explain decisions, present actions and contribute to debate over the government’s
value and objectives.

COMMUNICATION MEDIA CHANNEL

Media Channel -define as a specific standard used in reaching intended audience, such as newspapers,
radio stations, television stations, etc.
Mass Media - A mean of communication such as print, radio, or television
Old Media - refers to other forms of media aside from the internet namely the television, radio, books,
newspaper.
New Media-It allows more people to have a voice in their community and in the world in general.
Input and output devices, also referred to as Terminals
Telecommunication -refers to the use of personal computers to send and receive information through a
communications connection, such as a telephone line.

Social Media -Primarily internet or cellular phone based application and tools to share information among
people. Human interaction and human relationship is the heart of social media. Social media has also helped a
lot of businesses by posting advertisements online and getting more connections through an online clientele.
Social media can be traced way further than you would expect.

Protocols -Specify how each type of telecommunication system handle the messages.
Message -It represents the actual data that is being transmitted.
Social Media -It is the most popular type of communication nowadays.