e n g t h s t u dio

str STRENGTH
OF
THE SCIENCE

ranteed Results.
Once Per Week. Gua
60 Minutes.

CORPORATE HEADQUARTERS MEDIA CONTACT:

Media Kit Steven Haase

519 Main Street
Royersford, PA 19468 Founder
Office: 866-My-MaxOut GrowthAgents
info@maxoutstudio.com 609/933-0445- cell
www.maxoutstudio.com steven@growthagentsinc.com
 Introducing

strength studio
THE SCIENCE OF STRENGTH

MaxOut Strength Studios feature the World’s

Only Once-Per-Week Workout made possible by 60 MINUTES.
the extraordinary effectiveness of the MaxOut
Tower. The integration of the revolutionary MaxOut
Tower with 10 exercise machines targeting the entire
ONCE PER WEEK.
body, represents the base of the MaxOut Circuit, which
is designed for men, women, athletes, and seniors! GUARANTEED RESULTS.

“ The MaxOut Tower represents the next

revolution in strength training and we are seeing
(And no more excuses)
extraordinary results here at Michigan!
”
- Mike Barwis, Founder, Barwis Methods
“ MAxOuT ONce A Week WOrkOuT
Is uNBelIevABly eFFecTIve!
”
MaxOut programming is provided by one the
world’s leading Strength and Conditioning - ron Jaworski, current esPN Analyst & Former NFl QB
Experts, Mike Barwis. Mike is the Founder of
BarwisMethods and current Head Strength &
Conditioning Coach at the Univ. of Michigan. Every
MaxOut location is staffed by certified MaxOut Strength
Coaches who guide every Client through their workout.
All workouts are scheduled in advance and progress is
tracked. MaxOut offers the most efficient and effective
way to exercise on the planet!

MaxOut Franchises Available Now!

Limerick Square Shopping Ctr.

70 Buckwalter Road, Limerick, PA 19468
(610) 948-5959 strength studio
THE SCIENCE OF STRENGTH
www.maxoutstudio.com

strength studio
THE SCIENCE OF STRENGTH
THE MAXOUT STRENGTH
TRAINING PROGRAM
Mike Barwis, Founder, Barwis Methods
MaxOut Strength Studio
Limerick Square Shopping Ctr.
70 Buckwalter Road; Suite 203
Limerick, PA 19468
610-948-5959
limerick@maxoutstudio.com
A Program Created Exclusively For
MaxOut By Mike Barwis, One Of The World’s
Leading Strength & Conditioning Experts!
PROGRAM SUMMARY:
• Created Exclusively For MaxOut By Mike Barwis, One 1 MaxPrep C
Of The World’s Leading Strength & Conditioning
(10 W
eek
yc
s)
Experts. Barwis is Founder of Barwis Methods
le
and Current Strength & Conditioning Coach cle MaxOut
y
For the University of Michigan
Strength
ax e th C
• Integrates The MaxOut Tower Using The
Training
Streng
Same Elements That Barwis Uses For
(8 W ks)
Program
e
World Class Athletes
le
c
• Annual Program Consisting Of
ek s) Cy
3 Cycles: 3M (6 We
a ss
– MaxPrep Cycle
2 M ax M
(Anatomical Adaptation)
– MaxMass Cycle (Hypertrophy)
– MaxStrength Cycle (Muscular
Development)
• MaxOut Clients Measured & Tested On Each Machine
• Program Guarantees Strength Gains & Results!
The Barwis Methods/MaxOut Strength Training Program is scientifically designed
to be the only workout of its kind. For the first time – the program’s creator, Mike Barwis,
is able to combine his revolutionary strength and conditioning protocols with the
revolutionary MaxOut Tower technology. Through this combination of scientific
approaches to the human anatomy, MaxOut offers “The World’s Only Once Per
Week Workout!”
The following describes the Annual Program Consisting Of Three Cycles:
1. MaxPrep Cycle (10 Weeks)
The MaxPrep cycle prepares your body for the rigors of strength training at MaxOut.
Throughout this Ten Week cycle, sometimes referred to as “Anatomical Adaptation”, the
focus is on providing support to muscles and bones by strengthening the ligaments and
tendons that are at the core of musculoskeletal health. This provides the baseline of strength
needed to progress through the challenging, yet rewarding strength training cycles that are
yet to come!
2. MaxMass Cycle (6 Weeks)
Once you complete the MaxPrep cycle, you will be transitioned into the more intense phase
called the “MaxMass Cycle”, or “Hypertrophy Cycle.” This Six Week cycle will target your
muscles to maximize the growth of new muscle fibers. This growth can be accomplished in
this compressed time period thanks in part to the MaxOut Tower technology. The MaxOut
Tower is the key to allowing for the overloading of weight to the muscle during the Eccentric
(down) portion of the repetition. This Eccentric overload causes Hypertrophy which is
necessary for long term muscle growth and development.
3. MaxStrength Cycle (8 Weeks)
The focus in the final cycle, known as the “Max-Strength Cycle,” is leveraging results from
the first two cycles to advance to the next level of muscular development and performance.
During this Eight Week cycle, your muscles are taught how to properly recruit all the new
muscle fibers that were created during the MaxMass Cycle (Hypertrophy Cycle) – providing
you with maximum muscle strength!
 strength studio
THE SCIENCE OF STRENGTH
MEDIA rElEAsE

MaxOut Announces Brand Marketing &

Membership Alliance With Maxwell Football Club

Announcement Comes As Virginia Tech’s Frank Beamer Named As Winner

of Inaugural Joseph V. Paterno Coach of the Year Award
Dec 20, 2010 – ROYERSFORD, PA & AMBLER,
PA– December 20, 2010– MaxOut LLC, the parent
company of the MaxOut Strength Studio Franchise
and MaxOut Strength Systems, has announced a
Brand Marketing and Member Expansion Alliance with
The Maxwell Football Club. The two organizations will
work together to leverage Maxwell Football Club’s
75 year history of recognizing achievements and
supporting the football community to expand the club’s
member base at local, regional and national levels.
levels for over fifty years,” said David Shafer,
President/CEO of MaxOut, LLC. “We share a deep
interest in the value that football has provided to
participants that begins with leading a healthy
lifestyle. Our goal with this alliance is to leverage
Maxwell Club’s deep history, their well respected
brand and highly visible award properties, to
significantly expand their membership base and have
the masses experience the significant value of the
Maxwell Club.”

The alliance announcement comes on the same day
that Maxwell Football Club President, Ron Jaworski,
announced Virginia Tech’s Frank Beamer as the
winner of the inaugural Joseph V. Paterno Coach of
the Year Award. The award is designed to honor the
spirit of Coach Paterno, whose long-time success
on the field has been matched only by his impact
away from it. Coaches had been evaluated since the
summer based on team performance on the field, in
the classroom, and within the community. For almost
half a century, Coach Paterno has demanded all-
around excellence from his student-athletes as does
this new award carrying his name.
The Maxwell Football Club (originally called
the Maxwell Football Club of Philadelphia) was
established in 1935 to promote safety in the game of
American football. Named in honor of the late Robert
W. (Tiny) Maxwell, legendary college player, official,
and sports columnist, the club was founded by his
friend Bert Bell, then owner of the Philadelphia Eagles
and eventual commissioner of the National Football
League. Over its illustrious 75 year history, the
Maxwell Football Club has expanded its initial mission
and celebrated and supported football at every level,
from high school to the NFL.
“The Maxwell Football Club has been a membership-
driven organization supporting the national football
community at High School, College and Professional
MaxOut Strength Studios are franchise businesses MEDIA CONTACT:
featuring The World’s Only Once-per-Week Steven Haase
Workout through proprietary technology, best Founder
in class programming and dedicated personal GrowthAgents
strength coaches. All MaxOut workouts utilize a 609/933-0445- cell
series of strength training machines each integrated steven@growthagentsinc.com
with exclusive MaxOut Tower technology. Maxout
offers programming for men, women, and seniors--
scientifically developed by one of the world’s leading
Strength & Conditioning experts, Mike Barwis. CORPORATE
Mike is the Head Strength &Conditioning Coach HEADQUARTERS
for The University of Michigan, and Founder of 519 Main Street
BarwisMethods (www.BarwisMethods.com). Royersford, PA 19468
Office: 866-My-MaxOut
The winners of the 74th Maxwell Award and the info@maxoutstudio.com
16th Chuck Bednarik Award were announced as www.maxoutstudio.com
part of the ESPN Home Depot College Football
Awards Show on December 9, 2010. Cam Newton
of Auburn was awarded the Maxwell Award for the
Collegiate Player of the Year and Patrick Peterson
of LSU was announced as the winner of the Chuck
Bednarik Award for the Defensive Player of the Year.
The formal presentation of these awards will be
made at the Maxwell Football Club’s Awards Dinner
on March 4, 2011. Last season, the Maxwell Award
went to Colt McCoy of the University of Texas while
the Bednarik Award went to Ndamukong Suh of the
University of Nebraska. McCoy and Suh are now
members of the NFL’s Cleveland Browns and
Detroit Lions.
 strength studio
THE SCIENCE OF STRENGTH
MEDIA rElEAsE
MaxOut Announces Brand Marketing &
Membership Alliance With Maxwell Football Club
“Being a member of the Maxwell Club represents an opportunity for
all football fans to play a direct role in selecting our national award
winners and attending our annual dinner and awards ceremony which
includes the nation’s leading football players, coaches and sports
personalities,” said Mark Wolpert, Executive Director of Maxwell
Football Club. “We are thrilled to work with MaxOut and their team
to further expand the Maxwell Football Club membership base
across the country.”
A Partial Listing of the Maxwell Football Club Awards
• Maxwell Award/College Player of the Year
• Chuck Bednarik Award/College Defensive Player of the Year
• Bert Bell Award/Pro Player of the Year
• Jim Henry Award/Student-Athlete Football Player of the Year
• Earle “Greasy” Neale Award/Pro Coach of the Year
• Joseph V. Paterno Award/College Coach of the Year
• Francis J. “Reds” Bagnell Award/Contributions to the Game
of Football
The Maxwell Football Club recently announced ESPN and ABC
Sports President George Bodenheimer as the 22nd recipient of the
Francis J. “Reds” Bagnell Award for contributions to the game of
football. Mr. Bodenheimer, who joined ESPN in January 1981 – 16
months after the network launched – has served as the company’s
president since 1998. In March 2003, he was additionally appointed
President of ABC Sports, and, one year later, was named co-chairman
for Disney Media Networks. Mr. Bodenheimer will receive the Bagnell
Award on March 4th, 2011 at Maxwell Football Club’s National
Awards Dinner at Harrah’s Resort in Atlantic City.
“We are excited about the alliance with MaxOut and encourage all
those that are current and former participants at all levels of football,
fans or those that simply have an interest in the sport to become a
valued member of the Maxwell Football Club,” said Ron Jaworski,
President of Maxwell Football Club.
ABOUT MAXWEll FOOTBAll ClUB
The Maxwell Football Club (originally called the Maxwell Football
Club of Philadelphia) was established in 1935 to promote safety in
the game of American football. Named in honor of the late Robert
W. (Tiny) Maxwell, legendary college player, official, and sports
columnist, the club was founded by his friend Bert Bell, then owner
of the Philadelphia Eagles and eventual commissioner of the National
Football League. Over its illustrious 75 year history, the Maxwell
Football Club has expanded its initial mission and celebrated and
supported football at every level, from high school to the NFL. The
organization now features a nationally-recognized lineup of awards
such as The Maxwell Award/College Player of the Year, Chuck
Bednarik/College Defensive Player of the Year, Bert Bell/Pro Player
of the Year, Earle “Greasy” Neale Award/Pro Coach of the Year and
the first annual Joseph V. Paterno/College Coach of the Year award.
Former Philadelphia Eagles great and current ESPN Analyst, Ron
Jaworski, is the current President of Maxwell Football Club and Mark
Wolpert is the Executive Director. The club’s headquarters is located
in Ambler, Pennsylvania. For additional information, please visit
www.maxwellfootballclub.org
ABOUT MAXOUT, llC
MaxOut, LLC is comprised of two operating units; MaxOut Strength
Studios and MaxOut Strength Systems. MaxOut Strength Studios
are franchise fitness centers that exclusively feature the MaxOut
Tower and workouts scientifically authored by expert strength and
conditioning coach Mike Barwis. The Tower is integrated with a series
of exercise machines producing guaranteed results with The World’s
Only Once-Per-Week Workout. The first MaxOut Strength Studio was
opened in Limerick, Pennsylvania. The company launched its national
franchise program in October, 2010. MaxOut Strength Systems
provides the MaxOut Tower for direct distribution to high school,
collegiate and professional strength and conditioning programs. The
MaxOut Towers are integrated with existing equipment dramatically
improving both the effectiveness and the versatility of any strength
and conditioning program. For additional information, please visit
www.maxoutcorp.com.
 strength studio
THE SCIENCE OF STRENGTH
MaxOut Announces Area Development Franchise Agreement
For Greater Philadelphia Region
MaxOut Strength Studios, Home Of The World’s Only Once Per Week Workout,
Targets 24 Counties in PA, NJ & DE
ROYERSFORD, PA– December 17, 2010–
MaxOut LLC, the parent company of the MaxOut
Strength Studio Franchise and MaxOut Strength
Systems, has announced an Area Development
Franchise Agreement that will bring The World’s
Only Once Per Week Workout to the Greater
Philadelphia Region. Prestige Worldwide, LLC
acquired the development rights and will be offering
franchise opportunities covering 24 counties in
Pennsylvania, New Jersey, and Delaware. “MaxOut
Strength Studio’s Once-Per-Week Workout product
is truly revolutionary and the opportunities that exist
for franchise expansion in the Philadelphia region
are significant,” said David Shafer, President/CEO of
MaxOut, LLC. “Given that our new Area Development
Partner, Prestige Worldwide, has been closely
involved with the successful launch and ongoing
operation of our first franchise location in Limerick,
PA this year, we were not surprised by their interest
in acquiring development rights for this region
covering parts of Pennsylvania, New Jersey,
and Delaware.”
MaxOut Strength Studios are franchise businesses
featuring The World’s Only Once-per-Week Workout
through proprietary technology, best in class
programming and dedicated personal strength
coaches. All MaxOut workouts utilize a series of
strength training machines each integrated with
exclusive MaxOut Tower technology. Maxout
offers programming for men, women, and seniors--
scientifically developed by one of the world’s leading
Strength & Conditioning experts, Mike Barwis.
Mike is the Head Strength &Conditioning Coach
for The University of Michigan, and Founder of
BarwisMethods (www.BarwisMethods.com).
MEDIA RELEASE
“After witnessing the tremendous success of MaxOut
and the World’s Only Once Per Week Workout in
Limerick, PA, we wanted to get involved as an Area
Developer with a mission of developing territories
through-out the Greater Philadelphia Region,” said Jason
Griggs, Managing Member of Prestige Worldwide,
LLC. “We look forward to discussing available franchise
opportunities in our 24 county region covering parts of
Pennsylvania, New Jersey and Delaware.”
ABOUT PRESTIGE WORLDWIDE, LLC MEDIA CONTACT:
Steven Haase
Prestige Worldwide, LLC was formed in 2009 by an
Founder
investment group that includes Matthew Cubbler
GrowthAgents
of Royersford, PA, land developer Jason Griggs of 609/933-0445- cell
Limerick, PA and podiatrist Dr. Scott Samuelson from steven@growthagentsinc.com
Pottstown, PA.
ABOUT MAXOUT, LLC
MaxOut, LLC is comprised of two operating units; CORPORATE
MaxOut Strength Studios and MaxOut Strength HEADQUARTERS
Systems. MaxOut Strength Studios are franchise 519 Main Street
fitness centers that exclusively feature the MaxOut Royersford, PA 19468
Tower and workouts scientifically authored by expert Office: 866-My-MaxOut
strength and conditioning coach Mike Barwis. The info@maxoutstudio.com
www.maxoutstudio.com
Tower is integrated with a series of exercise machines
producing guaranteed results with The World’s Only
Once-Per-Week Workout. The first MaxOut Strength
Studio was opened in Limerick, Pennsylvania. The
company launched its national franchise program
in October, 2010. MaxOut Strength Systems
provides the MaxOut Tower for direct distribution
to high school, collegiate and professional strength
and conditioning programs. The MaxOut Towers
are integrated with existing equipment dramatically
improving both the effectiveness and the versatility of
any strength and conditioning program. For additional
information, please visit www.maxoutcorp.com.
 strength studio
THE SCIENCE OF STRENGTH
MaxOut Strength Studios Franchise Aligns With
Member Solutions For Member Management
New Franchise Features The World’s Only Once Per Week Workout™
ROYERSFORD, PA & JENKINTOWN, PA–
November 16, 2010– MaxOut Strength Studios, a
new, national fitness franchise featuring The World’s
Only Once Per Week Workout™, has announced
a member management and payment processing
alliance with Member Solutions. The application,
Front- Desk Member Management, will be offered to
MaxOut franchisees as part the core MaxOut Strength
Studio franchise package.
“As a new, national franchisor, we did extensive
research regarding member management and
payment processing providers and chose Member
Solutions based on their comprehensive offering,
ease of use and ongoing support services,” said
David Shafer, President/CEO of MaxOut, LLC.
“This alliance adds great depth to our franchise
product and we look forward to working closely
with their team moving forward.”
MaxOut Strength Studio franchises are fitness
centers featuring strength training equipment
attached to MaxOut Towers, which are proprietary,
counter weight towers that dramatically increase
results. The MaxOut Strength Studio franchise
offers the MaxOut Tower equipment along with
innovative programming is exclusively developed
by Mike Barwis, founder of BarwisMethods (www.
BarwisMethods.com) one of the world’s leading
strength & conditioning experts. The combination
enables MaxOut to provide its members with the
following promise: 60 MINUTES. ONCE PER
WEEK. GUARANTEED RESULTS.
MaxOut Strength Systems franchisees will utilize
Member Solution’s web-based Front-Desk Member
Management Solution for everything from member
check-in and credit card processing, to inventory
management and Point-of-Sale transactions.
MEDIA RELEASE
Electronic signature capture is a recent add-on
feature that increases operational efficiency while
eliminating paper and maximizing data security for
business transactions.
“MaxOut Strength Studios is a franchisor that
selected our Front Desk Member Management and
payment processing solutions as part of their core
franchise offering,” said Steven Pinado, CEO of
Member Solutions. “We are thrilled to work with
their team at both franchisor and franchisee levels
MEDIA CONTACT:
and look forward to being an integral part of their
Steven Haase
future growth.”
Founder
GrowthAgents
ABOUT MAXOUT, LLC 609/933-0445- cell
MaxOut, LLC is comprised of two operating units:
steven@growthagentsinc.com
MaxOut Strength Studios and MaxOut Strength
Systems. MaxOut Strength Studios are franchised
fitness centers featuring the proprietary counter weight
MaxOut Tower integrated with a series of traditional
CORPORATE
exercise machines that offer the World’s Only Once-
HEADQUARTERS
per-Week Workout with guaranteed results. The first
519 Main Street
MaxOut Strength Studio was opened in Limerick,
Royersford, PA 19468
Pennsylvania. MaxOut Strength Systems enable
Office: 866-My-MaxOut
high school, collegiate and professional strength
info@maxoutstudio.com
and conditioning programs to purchase the
www.maxoutstudio.com
MaxOut Tower for integration with existing equipment.
MaxOut Strength Systems installed its first
MaxOut Tower at the University of Michigan in
October, 2010. For additional information,
please visit www.maxoutcorp.com.
ABOUT MEMBER SOLUTIONS
Member Solutions is a leading provider and
innovator of solutions for membership-based
businesses. The company serves over 2,200 locations
in the United States, Canada, and Australia. The
Member Solutions team services more than 100,000
memberships each month, and processes over
$120 million in payments annually.
 strength studio
THE SCIENCE OF STRENGTH
MaxOut Strength Studio Once-Per-Week Training Circuits
Authored By Mike Barwis
Current University of Michigan Strength & Conditioning Coach & CEO of BarwisMethods
Authors Exclusive Strength Development Program for MaxOut Strength Studio Franchise
ROYERSFORD, PA: November 4, 2010– MaxOut LLC,
the parent company of the MaxOut Strength Studio
Franchise and MaxOut Strength Systems, has announced
that Mike Barwis, current University of Michigan Strength
created exclusive strength development programming for
its recently launched franchise. MaxOut Strength Studios,
featuring The World’s Only Once-per-Week Workout,
are stand-alone fitness centers that utilize a proprietary,
counter weight tower (“MaxOut Tower”) that integrates
with traditional exercise machines. The MaxOut Tower
enables weight variations for both the down (eccentric)
and up (concentric) portion of every repetition and
dramatically improves the effectiveness of any workout.
The new programs were specifically designed to utilize
the combination of MaxOut’s proprietary counter-weight
tower with the scientifically developed modalities of
BarwisMethods. MaxOut Strength Studios is providing
all franchisees and members with the new programming
which includes MaxOut circuits for men, women, seniors,
and athletes. The curriculum, updated annually, includes a
variety of phases designed to promote a continual fitness
improvement by working out only once per week.
“The hours and research that Mike Barwis invested in
creating this innovative annual workout curriculum for
MaxOut ensures it is scientifically guaranteed to produce
desired results for our members,” said Matt Cubbler, Vice
President of MaxOut, LLC. “Combining the versatility and
new potential produced by the MaxOut Tower with Mike’s
expertise created the only way for the once-per-week
workout to be possible. We are so proud to have him on
our team.”
“The MaxOut Tower made it possible for me to design the
World’s Only Once-per-Week Workout program. I applied
the scientific approach I have utilized for years with
training hundreds of elite athletes and combined that with
the new potential of the MaxOut Tower to achieve this
annual program,” said Mike Barwis, Director of Strength
& Conditioning for the University of Michigan and CEO of
Barwis Methods, “I’m excited to bring the opportunity of
guaranteed results by only working out once-per-week.
MEDIA RELEASE
I believe more people will now embrace exercise since
our time commitment is only 60 minutes each week.”
ABOUT MAXOUT, LLC
MaxOut, LLC is comprised of two operating units:
MaxOut Strength Studios are franchised fitness centers
featuring the proprietary counter weight MaxOut Tower
integrated with a series of traditional exercise machines
that offer the World’s Only Once-per-Week Workout with
guaranteed results. The first MaxOut Strength Studio
was opened in Limerick, Pennsylvania. MaxOut Strength
Systems enable high school, collegiate and professional
strength and conditioning programs to purchase the
MEDIA CONTACT:
MaxOut Strength Systems installed its first MaxOut Steven Haase
Tower at the University of Michigan in October, 2010. For Founder
additional information, please visit www.maxoutcorp.com. GrowthAgents
609/933-0445- cell
ABOUT MIKE BARWIS steven@growthagentsinc.com
Mike Barwis is the Director of Strength and Conditioning
for the University of Michigan & Chief Executive Officer
of BarwisMethods. Since 2007, he has been responsible
for the development and implementation of the University CORPORATE
of Michigan’s football strength and conditioning program. HEADQUARTERS
Barwis also served as the Director of Strength and 519 Main Street
Conditioning for West Virginia University’s entire 21 Royersford, PA 19468
Sport Athletic Program including its Olympic Sports Office: 866-My-MaxOut
program. He has coached 32 National Strength and info@maxoutstudio.com
Conditioning Association (NSCA) All-Americans and www.maxoutstudio.com
was the recent winner of the 2010 Bronze Award
from the NSCA Certification Commission. Barwis has
successfully trained college All-Americans, national
champions, professional, Olympic, national and international
competitors and medalists in a variety of sports. He earned
his undergraduate degree in Exercise Physiology from the
School of Medicine at West Virginia University and his
Master’s Degree in Athletic Coaching with an emphasis in
strength and conditioning. Barwis also completed course
work in Anatomy and Physiology at Temple University. He
holds certifications for Strength, Conditioning and Speed
Training from NSCA and NASE. Barwis has been featured
by major media outlets including ESPN, Sporting News,
USA Today and has been published in numerous other
industry trade journals, national magazines and newspapers.
 strength studio
THE SCIENCE OF STRENGTH
MEDIA RELEASE

Ron Jaworski To Visit MaxOut Strength Studio Franchise

In Limerick, PA For Nov. 11th Book Signing Event

THE GAMES THAT CHANGED THE GAME: The Evolution of the NFL in Seven Sundays
By Ron Jaworski
With David Plaut and Greg Cosell
Foreword by Steve Sabol
A Ballantine/ESPN Books Hardcover

ROYERSFORD, PA - October 28, 2010–
MaxOut, LLC, parent company of the franchise
MaxOut Strength Studio, has announced that its
Limerick Franchise will be hosting a book signing
with former Philadelphia Eagles MVP Quarterback
and current ESPN Announcer, Ron Jaworski. The
November 11th event will feature Jaworski and his
new book, “The Games That Changed the Game: The
Evolution of the NFL in Seven Sundays” (Ballantine/
ESPN Books, $26). Proceeds from the evening will
go to The JAWS Youth Fund, an initiative founded by
the Jaworski Family and The United Way of Camden
County that serves at-risk youth throughout the
Delaware Valley Region.
In The Games That Changed the Game, Ron Jaworski,
NFL MVP turned Monday Night Football analyst and
pro football’s #1 game-tape guru, breaks down the film
from seven of the most momentous contests of the last
fifty years. With an eye toward the brilliant game plans
and seminal strategic breakthroughs that revolutionized
play on both sides of the ball, Jaworski offers readers
a drive-by-drive, play-by-play guide to the evolutionary
leaps that now define the modern NFL, as well as
portraits of the seven men who exhibited both creativity
and courage in bucking established strategies. From
Sid Gillman’s development of the Vertical Stretch,
which culminated in the San Diego Chargers’ victory
in the 1963 AFL Championship Game and launched
the era of wide-open passing offenses, to Bill
Belichick’s daring defensive game plan in Super Bowl
XXXVI, which enabled his outgunned squad to upset
the heavily favored St. Louis Rams and usher in the
New England Patriots dynasty, the most cutting-edge
concepts come alive again through the recollections
of nearly seventy coaches and players interviewed
for this book.
“MaxOut Strength Studio is thrilled to host this event
featuring the legendary former Eagles Quarterback
Ron Jaworski and his fascinating new book, The
Games That Changed The Game,” said David Shafer,
President/CEO of MaxOut, LLC. “It’s going to be a
great opportunity for football fans to connect with
JAWS, get their books signed, and to experience
MaxOut as well.”
“Health and Fitness is a true passion of mine and I am
truly excited about having this book signing event at MEDIA CONTACT:
the Limerick location of MaxOut”, said Ron Jaworski. Steven Haase
“I look forward to discussing the book and would Founder
encourage those that attend the event to find out GrowthAgents
about MaxOut and The World’s Only Once Per 609/933-0445- cell
Week Workout!” steven@growthagentsinc.com
The event will be held on Nov. 11th at 6:30 pm at
CORPORATE
the MaxOut Strength Studio location at the Limerick
HEADQUARTERS
Square Shopping Center located immediately off the
519 Main Street
Royersford Exit of 422 at 70 Buckwalter Road, Suite
Royersford, PA 19468
203, Royersford, PA 19468. For additional information
Office: 866-My-MaxOut
on the event , call (610) 948-5959 or visit
info@maxoutstudio.com
www.maxoutcorp.com.
www.maxoutstudio.com
ABOUT RON JAWORSKI
Ron Jaworski is one of the broadcasters of Monday
Night Football, and one of the most popular analysts
covering the NFL today. He appears regularly on
a number of ESPN shows and specials. Jaworski
attended Youngstown State University, then played
seventeen NFL seasons. In 1980, he led the
Philadelphia Eagles to Super Bowl XV and was
named NFL MVP. Jaworski then became a sports
commentator and TV show host. The president
of Philadelphia’s famed Maxwell Club, Jaworski
is involved in charitable activities and a variety of
business ventures.
 strength studio
THE SCIENCE OF STRENGTH
MEDIA RELEASE

Ron Jaworski To Visit MaxOut Strength Studio Franchise

In Limerick, PA For Nov. 11th Book Signing Event

The Games That Changed the Game: United Way JAWS Youth Fund has delivered over $3 million to over
The Evolution of the NFL in Seven Sundays 70 non-profit organizations providing services to children ages 7-18.
By Ron Jaworski
With David Plaut and Greg Cosell ABOUT MAXOUT, LLC
Foreword by Steve Sabol MaxOut, LLC is comprised of two operating units: MaxOut Strength
A Ballantine/ESPN Books Hardcover Studios and MaxOut Strength Systems. MaxOut Strength Studios
On Sale October 5, 2010
are franchised fitness centers featuring the proprietary counter weight
ISBN: 978-0-345-51795-1; $26.00
MaxOut Tower integrated with a series of traditional exercise machines
www.ballantinebooks.com | www.espnbooks.com
that offer the World’s Only Once-per-Week Workout with guaranteed
results. The first MaxOut Strength Studio was opened in Limerick,
ABOUT JAWS YOUTH FUND
The United Way of Camden County JAWS Youth Fund is an initiative Pennsylvania. MaxOut Strength Systems enable high school, collegiate
serving at-risk youth throughout Camden County and the Delaware and professional strength and conditioning programs to purchase
Valley region. ESPN’s Monday Night Football Analyst and former NFL the MaxOut Tower for integration with existing equipment. MaxOut
Eagles Great, Ron Jaworski. The United Way and the Jaworski Family Strength Systems installed its first MaxOut Tower at the University of
are committed to giving children a better life by creating opportunities Michigan in October, 2010. For additional information, please
for them to be successful. Through special events fundraising, the visit www.maxoutcorp.com.
 strength studio
THE SCIENCE OF STRENGTH
MaxOut Strength Studio Announces Alliance with
Leading Franchise Attorney & Author, Harold L. Kestenbaum
MaxOut Adds Author of SO YOu WAnt tO FrAnchiSe YOur BuSineSS As Advisor
ROYERSFORD, PA & UNIONDALE, NY: October 25,
2010– Maxout LLC, the parent company of MaxOut
Strength Studios and MaxOut Strength Systems,
has announced an alliance with leading franchise
attorney and noted author, Harold L. Kestenbaum as its
Franchise and Legal Advisor. Kestenbaum is currently
Chair of Distribution & Licensing Practice Group at
Ruskin Moscou Faltischek and is widely known as one
of the nations leading authorities on franchising. He is
also the author of SO YOU WANT TO FRANCHISE
YOUR BUSINESS. (Entrepreneur Press, 2007)
MaxOut Strength Studios is a new fitness franchise that
offers The World’s Only Once Per Week Workout With
Guaranteed Results. The franchise features proprietary
MaxOut Tower equipment that is revolutionizing the
strength training industry. “We are thrilled to announce
this alliance relationship with Harold Kestenbaum
as he has built a reputation as the true authority on
franchising,” said David Shafer, President/CEO of
MaxOut, LLC. “He will be a tremendous asset to the
expansion of our MaxOut Strength Studio franchise
and we look forward to learning from him as he literally
wrote the book on franchising!”
“I am honored to work with MaxOut and its franchise
team as they have a very unique niche in the fitness
franchise category,” said Harold Kestenbaum, Chair of
the Distribution & Licensing Practice Group at Ruskin
Moscou Faltischek.”As a fitness enthusiast, I can tell
you that MaxOut’s once per week workouts should be
very popular with a large segment of the population that
desires results, but doesn’t have much time to spend at
a traditional gym. It’s obviously a sizable market and I’m
excited about the alliance.”
ABOUT MAXOUT, LLC
MaxOut, LLC is comprised of two operating units:
MaxOut Strength Studios and MaxOut Strength
Systems. MaxOut Strength Studios are franchised
fitness centers featuring the proprietary counter weight
MEDIA RELEASE
MaxOut Tower integrated with a series of traditional
exercise machines that offer the World’s Only Once-per-
Week Workout with guaranteed results. The first MaxOut
Strength Studio was opened in Limerick, Pennsylvania.
MaxOut Strength Systems enable high school, collegiate
and professional strength and conditioning programs to
purchase the MaxOut Tower for integration with existing
equipment. MaxOut Strength Systems installed its first
MaxOut Tower at the University of Michigan in October,
2010. For additional information, please visit
www.maxoutcorp.com.
MEDIA CONTACT:
Steven Haase
ABOUT HAROLD KESTENBAUM
Founder
Harold L. Kestenbaum is the Chair of Distribution &
GrowthAgents
Licensing Practice Group at Ruskin Moscou Faltischek.
609/933-0445- cell
He is engaged exclusively in the practice of franchise
steven@growthagentsinc.com
distribution and licensing law, representing franchisors,
both start-up and established. He is an attorney who
has specialized in franchise law and other matters
relating to franchising since 1977. From May 1982
CORPORATE
until September 1986, Harold served as franchise
HEADQUARTERS
and General Counsel to Sbarro, Inc., the national
519 Main Street
franchisor of over 1,000 family-style Italian restaurants
Royersford, PA 19468
and, was a director from March 1985 to December
Office: 866-My-MaxOut
2005. In addition, he has worked for hundreds of
info@maxoutstudio.com
Franchisors and currently sits on the Board of Directors
www.maxoutstudio.com
of the privately held GarageTek, Inc. From September
1983 to October 1989, he served as President and
Chairman of the Board of FranchiseIt Corporation, the
first publicly traded company specializing in providing
franchise marketing and consulting services and
equity financing to emerging franchise companies,
which he co-founded. Harold recently authored a
successful book dedicated to the entrepreneur who
wants to franchise his/her business called So You
Want To Franchise Your Business. It is a step by step
guide to what a businessperson needs to know and
do to properly roll out a franchise program. The book
was published by Entrepreneur Press in 2007 and is
available on Amazon.com and major bookstores.
 strength studio
THE SCIENCE OF STRENGTH
Maxout Announces Addition of Mike Barwis as
Strength and Conditioning Advisor & Director
Current University of Michigan Strength & Conditioning Coach & CEO of BarwisMethods
Adds Significant Expertise & Momentum To MaxOut
ROYERSFORD, PA & ANN ARBOR, MICHIGAN,
October 12, 2010– Maxout LLC, the parent company
of MaxOut Strength Studios and MaxOut Strength
Systems, has announced the addition of Mike Barwis
as its Strength & Conditioning Advisor and Director.
Barwis is currently the University of Michigan Strength
& Conditioning Coach and is also Chief Executive
Officer of BarwisMethods.
Barwis’ role will include adding his deep industry
expertise to both MaxOut Strength Studios and
MaxOut Strength Systems. MaxOut Strength
Studios are stand-alone fitness centers featuring a
proprietary, counter weight tower (“MaxOut Tower”)
that integrates with traditional exercise machines
and enables weight variations for both the down
(eccentric) and up (concentric) portion of every
repetition. MaxOut Strength Systems provides
high school, collegiate and professional strength
and conditioning programs with counter weight
towers that are integrated with existing equipment--
dramatically improving their effectiveness.
“Mike Barwis is one of the world’s leading strength
and conditioning experts and we are truly excited
to have him as part of our team,” said David Shafer,
President of MaxOut, LLC. “He will be working very
closely with us providing his expertise on product
development regarding our MaxOut Tower product
as well as associated workout programming. His
deep passion for helping people will make us a better
company as well.”
“I am honored to align with MaxOut as its Strength
and Conditioning Advisor and Director,” said Mike
Barwis, Director of Strength & Conditioning for the
University of Michigan and CEO of Barwis Methods.
“I believe this company will soon be a major player
in the strength training industry and look forward to
launching a MaxOut Tower installation here at the
University of Michigan in October.”
ABOUT MAXOUT, LLC
MaxOut, LLC is comprised of two operating units:
MaxOut Strength Studios and MaxOut Strength
Systems. MaxOut Strength Studios are franchised
MEDIA RELEASE
fitness centers featuring the proprietary counter weight
MaxOut Tower integrated with a series of traditional
exercise machines that offer the World’s Only Once-
per-Week Workout with guaranteed results. The first
MaxOut Strength Studio was opened in Limerick,
Pennsylvania. MaxOut Strength Systems enable
high school, collegiate and professional strength
and conditioning programs to purchase the MaxOut
Tower for integration with existing equipment. MaxOut
Strength Systems installed its first MaxOut Tower
at the University of Michigan in October, 2010. For
additional information, please visit www.maxoutcorp.com.
MEDIA CONTACT:
ABOUT MIKE BARWIS
Steven Haase
Mike Barwis is the Director of Strength and
Conditioning for the University of Michigan & Chief Founder
Executive Officer of BarwisMethods. Since 2007, GrowthAgents
he has been responsible for the development and 609/933-0445- cell
implementation of the University of Michigan’s steven@growthagentsinc.com
football strength and conditioning program. Prior to
joining the University of Michigan, Barwis served as
the Director of Strength and Conditioning for West
Virginia University’s entire 21 Sport Athletic Program
including its Olympic Sports program. He has coached CORPORATE
32 National Strength and Conditioning Association HEADQUARTERS
(NSCA) All-Americans and was the recent winner of 519 Main Street
the 2010 Bronze Award from the NSCA Certification Royersford, PA 19468
Commission. Barwis has successfully trained college Office: 866-My-MaxOut
All-Americans, national champions, professional, info@maxoutstudio.com
Olympic, national and international competitors www.maxoutstudio.com
and medalists in a variety of sports. He earned his
undergraduate degree in Exercise Physiology from
the School of Medicine at West Virginia University
and his Master’s Degree in Athletic Coaching with an
emphasis in strength and conditioning. Barwis also
completed course work in Anatomy and Physiology
at Temple University. He holds certifications for
Strength, Conditioning and Speed Training from NSCA
and NASE. Barwis has been featured by major media
outlets including ESPN, Sporting News, USA Today
and has been published in numerous other industry
trade journals, national magazines and newspapers. He
is the author of several books including his latest title of
XXX and has produced several videos on XXX as well.
Barwis and his wife, Autumn, have three children--
Ray, Autumn and Charlie.
 strength studio
THE SCIENCE OF STRENGTH
MaxOut, LLC Announces Launch of MaxOut Strength Studios
& MaxOut Strength Systems Divisions
Company Producing Dramatic Fitness Gains Through Innovative “MaxOut Tower”
Technology; Introducing The Once A Week Workout!
ROYERSFORD, PA, October 1, 2010 – Based on
the success of its initial MaxOut Strength Studio
(Limerick, PA) that integrates proprietary fitness
technology and programming allowing for once per
week workouts, MaxOut, LLC (Royersford, PA) has
announced the launch of two operating units: MaxOut
Strength Studios and MaxOut Strength Systems.
Both entities feature the company’s “MaxOut
Tower” equipment which was created by well known
University of Florida orthopedic surgeon and author,
Dr. Michael Mac Millan.
MaxOut Strength Studios are stand-alone fitness
centers featuring a proprietary, counter weight tower
(“MaxOut Tower”) that integrates with traditional
exercise machines and enables weight variations
for both the down (eccentric) and up (concentric)
portion of every repetition. MaxOut Strength
Systems provides high school, collegiate and
professional strength and conditioning programs
with counter weight towers that are integrated with
existing equipment – dramatically improving their
effectiveness.
“We are excited to announce the launch of both
MaxOut Strength Studios and MaxOut Strength
Systems,” said David Schafer, President of MaxOut,
LLC. “Through our proprietary MaxOut Tower
technology and associated once per week workout,
we have shattered the longstanding notion that
natural and long lasting fitness gains require
countless hours in the gym.”
The MaxOut Tower was developed by University of
Florida orthopedic surgeon and author, Dr. Michael
Mac Millan. Through years of research, Dr. Mac Millan
determined Wolff¹s Law was absolutely applicable
to muscle development. Dr. Mac Millan illustrated
that muscles, like bones, react to external forces and
will add strength to equal those forces over time. If a
subject only lifts weights, he or she will only introduce
MEDIA rELEASE
weights (forces) to the body that he or she can lift.
By utilizing the MaxOut Tower, the subject now can
resist a greater weight during the eccentric phase
(the down) and then lift a lighter weight during the up
(concentric phase). The body then reacts and equals
those greater forces thereby producing extraordinary
gains in far less time.
Although it’s early in the game for MaxOut, word
about the company is quickly spreading and industry
experts are connecting with the company.
MEDIA CONTACT:
“With over 15 years of experience providing Steven Haase
performance training to some of the world’s leading Founder
college and professional athletes, I was immediately GrowthAgents
impressed with the MaxOut Tower technology, said 609/933-0445- cell
Mike Barwis, Director of Strength & Conditioning for steven@growthagentsinc.com
the University of Michigan and President of Barwis
Methods. “This new technology allows for more
efficient strength and performance gains and I am
excited to be part of their first installation and to also
CORPORATE
play a role as a Director and ongoing advisor to the
HEADQUARTERS
company.”
519 Main Street
Royersford, PA 19468
ABOUT MAXOUT, LLC Office: 866-My-MaxOut
MaxOut, LLC is comprised of two operating units:
info@maxoutstudio.com
MaxOut Strength Studios and MaxOut Strength
www.maxoutstudio.com
Systems. MaxOut Strength Studios are franchised
fitness centers featuring the proprietary counter weight
MaxOut Tower integrated with a series of traditional
exercise machines that offer the World’s Only Once-
per-Week Workout with guaranteed results. The first
MaxOut Strength Studio was opened in Limerick,
Pennsylvania. MaxOut Strength Systems enable
high school, collegiate and professional strength
and conditioning programs to purchase the MaxOut
Tower for integration with existing equipment.
MaxOut Strength Systems installed its first
MaxOut Tower at the University of Michigan in
October, 2010. For additional information, please
visit www.maxoutcorp.com.
 strength studio
THE SCIENCE OF STRENGTH
IN THE NEWS

MaxOut Strength Studio Touts

Revolutionary Fitness Technology (video)
Published: Wednesday, December 1, 2010

MEDIA CONTACT:
Steven Haase
Founder
GrowthAgents
609/933-0445- cell
steven@growthagentsinc.com

CORPORATE
HEADQUARTERS
519 Main Street
Royersford, PA 19468
LIMERICK — It’s like a dream come true for the time- Shafer said, as strength coaches put members through Office: 866-My-MaxOut
crunched gym refugee. their paces in the no frills, no- mirrors, all business info@maxoutstudio.com
workout room. www.maxoutstudio.com
Show up once a week, grunt your way through an hour of
very heavy lifting and you’re done. The barebones vibe is low-key, but intensely focused.

Add an iron-clad guarantee on top of all that serious iron

pumping, and you’ve got MaxOut, an innovative approach
to fitness.
Dave Shafer is excited about opening the flagship facility
with the take-no-prisoners name, along with partners
Matt Cubbler, Jason Griggs and Scott Samuelson, and
doesn’t stop short of claiming he and his buddies are
revolutionizing the world of fitness.
“We’re the only business in the world-wide fitness
industry that guarantees results in one hour, once a week,”
“Here in Limerick Square Shopping Center is not a
traditional place where something extraordinary is birthed,
but here begins something absolutely extraordinary. Just
because you have two schmoes from Royersford who are
putting this together doesn’t make it any less amazing.”
At the core of the MaxOut approach to building muscle
is the MaxOut Tower, invented a couple of decades ago
at the University of Florida by Dr. Michael MacMillan, who
created a prototype based on technology developed
through more than 10 years of research.
 strength studio
THE SCIENCE OF STRENGTH
IN THE NEWS
MaxOut Strength Studio Touts
Revolutionary Fitness Technology (video)
Published: Wednesday, December 1, 2010
“Macmillan was eventually able to get the patent away from the University
and start MaxOut with three other men in Florida,” noted Cubbler, a police
officer with the Collegeville Police Department. “He wanted to get back
to the research and he couldn’t get any grants because of his corporate
holdings in the company, so Dave and I bought him out.”
Through some fortuitous timing, Shafer happened to be working in Florida
for a company owned by one of the MaxOut guys when he stumbled onto
the MaxOut know-how and quickly alerted his boyhood buddy.
“He called me and said, ‘you have to come down here and see this thing,’”
recalled Cubbler, who was equally floored by the brawniness of the
MaxOut Tower.
“We bought them out, closed everything down in Florida, moved it up here,
re-branded as MaxOutLLC, and we’re now headquartered in Royersford,”
he said. “That’s when we found out that we had an invention that we really
didn’t know all its true capabilities.”
Enter Mike Barwis, founder of BarwisMethods and head strength and
conditioning coach at the University of Michigan.
“He is considered one of the greatest strength coaches in the world, and
through a stroke of luck we brought him in,” Shafer said. “He can see
science and mathematics the way nobody else in the world can. He can
make paralyzed people walk and take people with brain injuries and fix
them, through strength training.
“He created for us the utilization of the Tower in its proper way. Combining
this new device and a scientifically gifted mind, we’re able to produce a
once-a-week workout with a guaranteed result.”
Like a World’s Strongest Man contender pulling a 20-ton fire truck down
Main Street, the lifter presses on, unmindful of weights, reps and sets, or
anything other than the task at hand.
All carefully calibrated efforts are tracked by a strength coach.
The MaxOut Tower works meticulously in tandem with conventional
exercise machines, Cubbler explained.
“By itself, the Tower is worthless; it has to be attached to an existing
exercise machine. With the programs created by Mike Barwis, we now
recognize that we have a very unique apparatus.”
Open just a few weeks, the anti-gym, as it were, is slowly attracting
converts to this unusual no-contract workout regimen, where each session
is $29.95, in addition to $20 monthly dues.
“We made it affordable, and it’s upscale, but it’s certainly not a gym,”
Shafer said. “It’s the antithesis of a gym - a comfortable environment where
you come in and get your weekly does of strength training. Look at the
gyms out there that have been around for years that account for about 13
to 15 percent of Americans who go to gyms. The 85 percent of people
who are not enthused about going to gyms say they don’t go because
of lack of time. Traditional exercise is to go several times a week and be
consistent over a period of time to see results. For most people, that’s just
not feasible.”
MaxOut shrivels those excuses as it beefs up both muscle and motivation
by overloading the whole push-and-pull master plan.
“We produce a guaranteed physical fitness game by working out only
one hour a week, with a device that really fatigues the muscle when used
appropriately,” Shafer said. “We have workouts for men, women, seniors,
designed by the world’s greatest strength conditioning expert.
“My father is 66 and in coming here lost 20 pounds, but more than that,
“he added, “his blood pressure and blood sugar went down to normal
levels, and he improved his health significantly. The only thing he did
differently was coming to MaxOut.”
Another member rehabbed her way back to flexibility and avoided knee
replacement, Cubbler noted.
The men are understandably pumped about going nationwide with their
high-tech, high-performance gym alternative.
“We can give guaranteed results for anyone,” Shafer said. “Give me a guy
who’s never done any exercise in his entire life and I will produce a fitness
game for him where he will succeed.”
Gary Puleo can be reached at 610-272-2500, ext. 205, or gpuleo@
timesherald.com.
 strength studio
THE SCIENCE OF STRENGTH
Eagles veteran to sign book Thursday in Royersford
Published: Monday, November 8, 2010
Do you like football AND books? Well, here’s an
event for you!
On Thursday, Nov. 11, beginning at 6:30 p.m., former
Philadelphia Eagles quarterback Ron Jaworski will be
signing “The Games That Changed The Game: The
Evolution of the NFL in Seven Sundays” (Ballantine/
ESPN Books, 336 pp., $26), written by Jaworski
with David Plaut and Greg Cosell with a foreward
by Steve Sabol, president, NFL Films at Maxout
Strength Studio, Royersford. The book was released
Oct. 5.
Proceeds from the booksigning will benefit The
JAWS Youth Fund, an initiative founded by the
Jaworski Family and The United Way of Camden
County that serves at-risk youth throughout the
Delaware Valley Region.
In the book, Jaworski, a former NFL MVP who’s now
one of the broadcasters of Monday Night Football,
breaks down the films from seven of the most
momentous football games of the last 50 years.
A statement from his publisher reads: “With an eye
toward the brilliant game plans and seminal strategic
breakthroughs that revolutionized play on both sides
of the ball, Jaworski offers readers a drive-by-drive,
play-by-play guide to the evolutionary leaps that now
define the modern NFL, as well as portraits of the
seven men who exhibited both creativity and courage
in bucking established strategies.
“From Sid Gillman’s development of the Vertical
Stretch, which culminated in the San Diego
Chargers’ victory in the 1963 AFL Championship
Game and launched the era of wide-open passing
offenses, to Bill Belichick’s daring defensive game
plan in Super Bowl XXXVI, which enabled his
IN THE NEWS
By Michelle Karas
MEDIA CONTACT:
outgunned squad to upset the heavily favored St.
Steven Haase
Louis Rams and usher in the New England Patriots
Founder
dynasty, the most cutting-edge concepts come alive GrowthAgents
again through the recollections of nearly seventy 609/933-0445- cell
coaches and players interviewed for this book.” steven@growthagentsinc.com
Jaworski, who attended Youngstown State University,
played 17 NFL seasons. In 1980, he led the
Philadelphia Eagles to Super Bowl XV and was
named NFL MVP. Jaworski then became a sports CORPORATE
commentator and TV show host. He is the president HEADQUARTERS
of Philadelphia’s Maxwell Club. 519 Main Street
Royersford, PA 19468
David Shafer, president/CEO of Maxout, said, Office: 866-My-MaxOut
“MaxOut Strength Studio is thrilled to host this event info@maxoutstudio.com
featuring the legendary former Eagles Quarterback www.maxoutstudio.com
Ron Jaworski and his fascinating new book, ‘The
Games That Changed The Game.’ It’s going to be
a great opportunity for football fans to connect with
JAWS, get their books signed, and to experience
MaxOut as well.”
MaxOut Strength Studio is located in the Limerick
Square Shopping Center, off the Royersford exit of
422, at 70 Buckwalter Road, Suite 203, Royersford,
PA 19468.
For additional information on the event, call 610-948-
5959 or visit http://www.maxoutcorp.com/.
 strength studio
THE SCIENCE OF STRENGTH
Once-a-week workout
Published: Sunday, June 06, 2010
LIMERICK — Whether you’ve fallen off the fitness wagon
or are an exercise buff looking for the best new thing, the
people at MaxOut Strength Studio say things will shape
up for you within four hours of working out with them.
Guaranteed.
“The business’ greatest challenge is being able to explain
or justify some of our extraordinarily unique and boastful
claims, which is guaranteed strength gains by only
working out once a week,” said co-owner and operator
David Shafer. “We are quite different than anything else in
the world as far as strength development goes.”
Shafer and partners Jason Griggs and Matt Cubbler
opened MaxOut in the Limerick Square Shopping Center,
Buckwalter Road, in February. Their claim to fame is
guaranteeing a noticeable change in strength and body
appearance in just four one-hour sessions of strength
training at MaxOut.
“We shatter the notion that in order to get results ... you
have to spend hours in the weight room,” said Shafer, an
entrepreneur. But that one-hour workout, according to
Shafer, wasn’t the intended goal when the business got
off the ground.
“You don’t do a lot of reps on our machines, but you
get to a point of muscle failure, and you’re body needs
between five to seven days to recuperate to be able to
handle that again,” Shafer explained. “We’re not coming to
market trying to wedge in, ‘Hey, you know what would be
kind of neat? Let’s offer a once-a-week workout.’ That was
just a convenient byproduct ... You would do your body
harm if you tried to do this more than once a week.”
What stands behind MaxOut is science, Shafer, Cubbler
and Griggs concurred.
“This equipment (used by clients at MaxOut) was
designed scientifically,” Shafer said. “This story isn’t about
a big musclehead, this came out from a guy wearing a
white lab jacket.”
IN THE NEWS
By Brandie Kessler
“This was invented 20 years ago at the University of
Florida,” Cubbler said of the science behind MaxOut.
Specifically, Dr. Michael MacMillian, an orthopedic
surgeon among other things, worked on the methodology
behind MaxOut’s technology. The exercises a client
completes are a combination of eccentric and concentric
exercises, Cubbler said.
Back to the question a lot of people ask: How does
exercising once a week at MaxOut get more results than
doing several hours of other exercises each week?
MEDIA CONTACT:
“Three three basic things are incorporated into what we Steven Haase
do here,” Shafer said. “We’re utilizing eccentric strength Founder
training, what that means is doing negatives; we’re GrowthAgents
overloading the muscles ... Also, traditional strength 609/933-0445- cell
training and a combination” of the two. steven@growthagentsinc.com
“In the business of strength training ... the definition of
achieving results is equal to the degree you can fatigue
the muscles and then give the body ample time to rest. CORPORATE
How we can get away with only having our client work out HEADQUARTERS
once a week is because this workout will provide such a 519 Main Street
fatigue that it’s all any body can handle.” Royersford, PA 19468
Office: 866-My-MaxOut
Those who benefit from the MaxOut workout, according info@maxoutstudio.com
to the partners, range from professional athletes to stay- www.maxoutstudio.com
at-home moms. Shafer said while it might seem that the
ideal MaxOut customer would “be someone who is really
into lifting weights or getting big or strong, because when
you think ‘Strength studio’ everybody jumps to muscles.
“But really, the ideal customer for us is someone who
wants to achieve, someone who wants to get stuff done.
We’re looking for people who want success.”
When a potential client comes through the door, he
or she is greeted with the opportunity to engage in a
customized workout that will produce optimal results for
their specific body, the partners said. Clients are not given
time to stand around, contemplate what exercise they will
do next, or stare in the mirror like they might at traditional
 strength studio
THE SCIENCE OF STRENGTH
IN THE NEWS
Once-a-week workout
Published: Sunday, June 06, 2010
By Brandie Kessler
gyms. In the MaxOut strength studio there are no mirrors and every client
has a strength coach who is there to usher them along.
“You get a strength coach every time you come here,” Cubbler said. “When
you walk in you don’t have to think, just bring your effort and your attitude.”
Shafer said there was consideration over changing the name from MaxOut
to something a little less aggressive so that it wouldn’t push anyone away.
But after thinking about it, “really, strength is physical health,” he said.
“Anatomically speaking, this is the best thing you can do for your body,”
Cubbler added.
That goes for men and women.
Cubbler explained that women do not have the natural testosterone for
their muslces to bulk up the way a man’s might. The science behind
MaxOut means men who use the program look more like men, and women
like women, he said.
“If not half, 40 percent of our clients are women,” Cubbler said.
And MaxOut isn’t just for young adults or people under 50.
“Seniors are concerned with physical independence,” Shafer said. “We
hear from our clients that MaxOut does exactly that.”
Griggs, a real estate developer and entrepreneur, said he had back surgery
four years ago. Since then he experienced severe back pain for which he
was taking medication.
“I have been able to ween myself off the medication and I’m stronger than
ever” since starting MaxOut workouts, Griggs said.
Cubbler, a Collegeville police officer, has had joint issues for years. He said
when he first tried the MaxOut workout, “nothing hurt” and since then he’s
not experienced any pain in his joints.
The folks at MaxOut say their clients are guaranteed to see results. They’ll
even give you an introductory workout for free. The partners hope that
people will take them up on the offer because it’s difficult to put what
MaxOut does and how it feels for each individual into words.
“You have no idea what this does to you until you go through it,” Shafer
said. “You just have to feel it.”
“It’s a place people have to discover,” Griggs added. “It’s not something
you can just force-feed somebody.”
There are several monthly MaxOut plans available. MaxOut for Athletes is
$175 per month; MaxOut for Men or Women is $150 per month; MaxOut
for High School students is $125 per month; and MaxOut for Seniors is
$115 per month. There is also a consultation fee of $35.
Everyone who gives MaxOut a shot is guaranteed to see results, the
partners said.
“Within a month you’re going to see a noticeable difference about your
body,” Cubbler said. “Depending on what phase of fitness you came in at,
if you came in completely out of shape, haven’t worked out in 10 years,
versus the guy that’s already got a well-defined body or the girl who’s got a
well-defined body, either one is going to see a result.
“What you’re seeing might be weight loss, may be little bit of a tone in
your body if you’ve been overweight your whole life... If you’re already a fit
person, you may see larger muscles, more defined muscles. Everybody’s
going to see a little bit of a different result, but they’re still going to see a
result every single time, within a month,” Cubbler said.
Some of the success stories at MaxOut include those of a bus driver, to
a former power-lifting champion. Both have reported substantial muscle-
strength improvements after working out at MaxOut.
The MaxOut partners believe that clients are going to take away a better
body than they bring in, guaranteed. But they hope that they can do more
than just that.
“You get guaranteed results, physically you’re going to see that, but what it
does to you mentally from a confidence perspective, from just the ability to
tackle life’s challenges and help you achieve your goals, that’s what’s going
to make people come back,” Shafer said.
According to their policies, MaxOut clients must be at least 14 years old or
older. Hours are by appointment only. For more information about MaxOut
visit www.MaxOutstudio.com or call 1-866-MyMaxOut