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11/5/2020 What is Corporate Venturing?

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EMPRESA CORPORATIVA
EMPRENDIMIENTO

¿Qué es la
empresa
corporativa?
POR JULIA PRATS Y PAU
AMIGÓ
Publicado el 16 de marzo de 2017

SIGUE ESTE
Steve Jobs dijo una vez que su modelo de BLOG
negocios era The Beatles : “Eran cuatro
tipos que mantenían controladas las
tendencias negativas del otro. Se     

equilibraron entre sí, y el total fue mayor


que la suma de las partes ”(60 Minutes, 
CBS , 2003). Esta es también la idea Mensajes
detrás de Corporate Venturing , grandes recientes
cosas suceden cuando diferentes
empresas colaboran, en este caso Capital de riesgo y
COVID 19:

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corporaciones establecidas y Blog


startups / FIND OUT MORE
conversaciones con
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emprendedores . UPDATE. inversores
Departamento de emprendimiento El fondo Finaves del
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IESE invierte en la
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Agroptima
Navegando
Oportunidades
Empresariales en una
Compañía de GPS
Steve Jobs muestra el iPhone 4 en la Conferencia Mundial de
Fundada por la Familia
Desarrolladores 2010. Imagen original: Matthew Yohe De consultor a
emprendedor
En las raíces de esta colaboración se Lanzamiento de una
encuentra el amplio concepto de " startup en entornos no
Innovación abierta ", acuñado por el autor amigables para los
Chesbrough . En primer lugar, lo describió negocios
como "un paradigma que supone que las Cómo superar un
empresas pueden y deben usar ideas efecto negativo del
país de origen
externas, así como ideas internas, y
caminos internos y externos hacia el
mercado, ya que buscan avanzar en su
tecnología" (Chesbrough, 2003). Categorias
Años más tarde, lo rede inió como "el uso Ángeles de negocios
de entradas y salidas intencionales de Oportunidades de
negocios
conocimiento para acelerar la innovación
Corporate Venturing
interna y expandir los mercados para el
Crowequity
uso externo de la innovación,
Crowfunding
respectivamente" (Chesbrough, 2006).
Entrepreneurship

Between the irst and the second Innovation

de inition passed only three years, a sign Intrapreneurship


Investors
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of the speeda laof


redthe changes inBlog
this ield. FIND OUT MORE People
Managing
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del emprendimiento
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New Ventures
Departamento de emprendimiento
Certainly, we live in extraordinary times Social
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for entrepreneurship and corporate Entrepreneurship
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venturing, which are on the upsurge Startup Board
globally. Startups have seen opportunities Startups
arise and the entrepreneurial ecosystem Uncategorized
has lourished in different countries.

At the same time, some corporations have


Tags
learnt to build bridges with startups
through Corporate Venturing as a route to Alstom

become more innovative and overcome Business Angels


their challenges in achieving pro itable Business model
growth. They did not want to let their
Business models
inner inertia de ine them and came to the
Business opportunity
conclusion that collaborating with
Business Plan
startups could be a good idea.
Common mistakes

So what is Corporate Venturing exactly? Corporate Venturing

We can say it is a part of a irm’s global Crowdfunding


innovation strategy consisting on a Entrepreneurs
formula in which the corporation
Entrepreneurship
collaborates with startups through a wide
Entrepreneurship Myths
range of tools and models that can give
Entrepreneur skills
both sides incredible possibilities and
results. European Corporations

Fashion Finaves

Why is Corporate Founder Gandhi

Venturing relevant today? GCMMF Growth

Innovation

Internationalization

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The top priority


a la redfor CEOs and Blog
executives FIND OUT MORE
Investment Investors
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de blogs
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del emprendimiento
××××
around the globe remains how to drive Mandela
Departamento de emprendimiento
growth sustainability and pro itably. As Martin Luther King
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the digitization increases its impact on Nissan Poor Countries
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industries in unforeseen ways, industries’
Renault Retail
economics accelerate their
Scalability
transformation in exceptional ways.
Schneider Electric

In this context more than ever, companies Siemens Silicon Valley

must ind ways to reinvent their business Emprendimiento Social

models to remain competitive if they do Solvay inicio


not want to risk being left behind. Startups Estrategia
Developing and capturing external
Equipo Tecnología
innovation remains a proven catalyst for
Formación
achieving pro itable growth and gaining
Leyendas urbanas
competitive advantage.
Verghese Kurien

However, there is consensus that Volkswagen

corporations have di iculty integrating


new business models into their business
logic. There are successful startups in
different industries that have challenged
the existing business models and
ultimately they have become today’s
industry standards.

There are many such examples in


technological and telecommunications
industries, with the eruption of game
changers such as Skype, Facebook and
WhatsApp but it has also happened in
more traditional industries such as Search …

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accommodation, with FIND OUT MORE


blogsAirBnB Blog del emprendimiento
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transforming the industry and having a
Departamento de emprendimiento
perhaps unexpected impact on Suscríbete por
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guesthouses and hotels. correo
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electrónico
In all these cases, change started with a
Haga clic aquí para
minor, fringe use that has become much suscribirse al Blog por
larger and more powerful over time, as we correo electrónico

can see in the following igure:

Categorias
Ángeles de negocios
Oportunidades de
negocios
Empresa Corporativa
Crowequity
Crowfunding

Hence, Corporate Venturing is more Emprendimiento

relevant than ever because it leverages Innovación

the capabilities of startups and Intraemprendimiento

corporations to take advantage of the Inversores

best of each world: “fresh” business La gestión de personas

models, technologies and inventions from Nuevas empresas

startups and the experience of El emprendimiento


social
corporations to scale solutions and
Junta de inicio
processes and reach new markets.
Inauguración
Sin categorizar
In today’s changing economy, company
leaders must analyze carefully their
environment to source external innovation
beyond internal R&D and M&A activities.
More permeability and interaction with
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whatRegresar FIND OUT MORE


 is going on de
a la red
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around
blogs themBlog
is highly
del emprendimiento
UPDATE.in cases where ××××
recommended, especially
Departamento de emprendimiento
new business models and technologies
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are already challenging industry
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economics. And that is exactly what
corporate venturing has to offer: a
collaboration framework that acts as a
bridge between innovative and disruptive
startups and established corporations.

Corporate Venturing post series:

. What is Corporate venturing?


. Why Corporations Need to Collaborate
With Startups?
. Tips to Lauch a Corporate Venturing
Program
. Success Factors of Corporate
Venturing
. A Guide of Corporate Venturing: Tools,
Descriptions and Features

This posts are based on:  Corporate


Venturing: Achieving Pro itable Growth
Through Startups

Tags:

Corporate Venturing Innovation

Startups

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Related Posts: FIND OUT MORE


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. A Guide of Corporate Venturing: Tools,
Departamento de emprendimiento
Descriptions and Features
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. Success Factors of Corporate
Buscar …
Venturing
. Tips to Launch a Corporate Venturing
Program
. Why Corporations Need to Collaborate
With Startups?

ABOUT JULIA PRATS


Mª Julia Prats is Professor and head of
department of Entrepreneurship, and
holder of the Bertrán Foundation Chair of
Entrepreneurship at IESE. She holds a DBA
in business administration from Harvard
University, an MBA from IESE Business
School, and a degree in industrial
engineering from the Universitat
Politécnica de Catalunya.

ABOUT PAU AMIGÓ

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Pau is a Research Assistant at the FIND OUT MORE


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Entrepreneurship Department
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where he ××××
focuses on projects related to
Departamento de emprendimiento
entrepreneurship, professional service
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companies and pro itable growth. He
Buscar … studied International Business at the
Universitat Pompeu Fabra and has
previously worked at Apple and Mango in
the areas of sales and product
management.

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3 thoughts on “What is Corporate


Venturing?”

Christian Herrero de Egaña (PDD C


2003) says:
March 17, 2017 at 5:00 am
Well written article, informative and full of
common sense (el menor común de los
sentidos). Well Corporates one day where
startups and startups will one day be
Corporates. I see that with the power in our
hands, the smartphone which has the same
processing power as older computers, and
computing cost close to zero, basically the cost
of bandwidth every enterprise is up for grabs
and disruption. So yes when you say some
have not let their inner inertia de ine them,
great. But the googles, Bezos are doing much

https://blog.iese.edu/entrepreneurship/2017/03/16/what-is-corporate-venturing/ 8/10
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more. I also agree that corporates can help FIND OUT MORE
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where startups UPDATE.
are weak,
Blog del emprendimiento
execution at scale. ××××
But a Spanishde
Departamento leader in their sector having a
emprendimiento
50€CVC fund is a drop in the ocean.But still a
Menú
drop. Thanks for a great piece.
Buscar …

Maxwell Reyes says:


March 19, 2017 at 6:07 pm
Nuestro mundo ha cambiado y muchos países
y empresas de América Latina no se han dado
cuenta

Phung dice:
23 de marzo de 2017 a las 8:22 a.m.
Las nuevas empresas han visto surgir
oportunidades y el ecosistema emprendedor
ha lorecido en diferentes países. Entonces sí,
cuando dices que algunos no han dejado que
su inercia interna los de ina, genial. Sin
embargo, las gafas, Bezos están haciendo
mucho más hoa Tang le

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IESE Business School Universidad de Navarra Aviso Legal Términos de Uso

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