OBE – BSBA – The Contemporary World

WCC VISION WCC MISSION

By year 2020, the WCC educational system
envisions itself as one of the leading
producers of industry-relevant, highly
competent graduates with a passion for
improving society through:
High quality specialized education
A culture of excellence
WCC educational system is committed to
produce World Citizens who contribute to the
advancement of humanity by providing
excellent and holistic education that is global
in scope; nationalistic in perspective; and
culturally diverse in orientation with a firm
Christian foundation by adapting relevant and
responsive outcomes-based curricula.

Strengthened values formation

CORE VALUES

Christ-centered. In my heart and mind, Christ’s love and sacrifice is treasured. In words and in
deeds, the love that was given to me through the cross is shown to my fellowmen. The truth that
has set me free remains the light that guides me in my walk.

Servant-leader. Inspired by the words of Christ, “I came not to be served but to serve,’ I help the
community through an excellent, competent, humble and righteous direction. Marked by my
deep desire to look after those who are in need, as a World Citizen, I plant the seed of my youth
to the fertile soil of authentic Christian leadership.

Excellent and Creative. In all toil and labor, I give my best effort. For every opportunity I will be
the best innovator and rejoice in the success of my pursuits.

Compassionate. I am a person of strength, yet my heart remains broken before Jesus. I realize
that God-given might shall be for those who need it the most. I am always ready to give a helping
hand, no matter how costly the sacrifice maybe. I am gentle in spirit, an epitome of
unconditional love and tenderness.

Person of Integrity. The love of God has made me a complete person. Being such, I cherish a life
that shows the virtues of Christianity. In home and school, in every work or play, wherever and in
whatever circumstances I am in, I become the salt and light that Christ commands everyone to
be. I set the example of a Godly attitude.

WORLD CITI COLLEGES OBE SYLLABUS / College of Business / MKTG 100 Page 1 of 11
 INSTITUTIONAL INTENDED LEARNING
GRADUATES ATTRIBUTES
OUTCOME

1. Competent Professional Demonstrate understanding and mastery of

Professional Excellence the fundamental knowledge and skills
required for effective professional practice in
the field of specialization in pursuit of
continuous improvement.
Communication Skills Communicate effectively across a vast range
of context and audiences
Adapt readily and appreciate technological
Modern Technology Usage
advancement.
2. Critical and Creative Thinker Practice critical thinking and creative thinking in
providing solutions to discipline related
problems
3. Reflective Lifelong Learner

Christ-Centeredness Imbibe Christ –like character in words, actions

and service to fellowmen.

Servant Leadership
Shows humility in serving others, community
and society as a whole

Compassionate Shows empathy and willingness to offer oneself

in helping others

Integrity
Act in honest, trustworthy and responsible
manner
4. Culturally Adaptable Learner

Interpersonal Skills Work harmoniously with people of varying

social and cultural backgrounds

Pride being a Filipino Maintains pride in being a Filipino amidst

cultural diversity

WORLD CITI COLLEGES OBE SYLLABUS / College of Business / MKTG 100 Page 2 of 11
 INSTITUTIONAL GOALS

Goal 1: Provide high quality and responsive specialized academic programs relevant to the
needs of the industry integrating values on Christ Centeredness, Servant Leadership, Excellence,
Compassion and Integrity to produce top-notch and well- rounded graduates

Goal 2: Maintain and develop a pool of qualified, multi-skilled and values oriented faculty and
staff that are primary designers of learning methods, competencies and environment to
produce lifelong learners.

Goal 3: Redesign and ensure completeness and reliability of learning environment for effective
and efficient delivery of services taking into account integrity and accountability.

Goal 4: Develop and strengthen mutually beneficial partnership/linkages both national and
international for the promotion of industry relevant instruction, meaningful research and
effective transmission of useful knowledge.

Goal 5: Provide relevant community extension programs in technology, education, health and
livelihood skills towards poverty reduction and empowerment of the poor and marginalized
sectors of society

Goal 6: Produce and conduct quality researches on education, health, ecology and
environment , technology , humanities and social sciences that are geared towards the
improvement of the quality of life and advancement of Filipinos and global community.

Goal 7: Implement efficient and effective management and administration of organizational

resources, programs and management system.

Goal 8: Formulate and implement viable and relevant business and other academic ventures
that will generate income to support instruction, research and extension programs.

WORLD CITI COLLEGES OBE SYLLABUS / College of Business / MKTG 100 Page 3 of 11
 COLLEGE VISION COLLEGE MISSION

To realize the Vision, The College of Business

The World Citi College of Business
Administration envisions itself as a center of
excellence in business and management with
unwavering commitment of quality education
towards global competitiveness producing highly
competitive business professionals and
entrepreneur in various fields of marketing and
management disciplines.
COLLEGE OBJECTIVES
Administration commits itself in preparing
students to become productive members of
society, competent professionals, and
practitioners by providing, designing, and
delivering holistic and quality educational
programs responsive to the needs of the local
and global communities through outcome-based
curriculum, scholarly research, and community
outreach programs embodied with moral and
ethical values.

OBJECTIVE 1: To develop competent and compassionate professional corporate leaders who can
contribute solutions to the emerging corporate and economic problems.

OBJECTIVE 2: To link academic requirements with business environment which can be achieved by
effective cooperation and participation between the school and local business firms

OBJECTIVE 3:To develop organizational decision makers using quantitative and qualitative models that
produce sound judgment in solving a particular issue.

OBJECTIVE 4: To provide industry relevant seminars, training, and related learning experiences that will
help students picture out the real industry environment.

OBJECTIVE 5: To maintain and increase the level of expertise of faculty members by sending them into
trainings and seminars that can give benefits to the students of the college.

OBJECTIVE 6: To train students build good character by emphasizing team work, meeting deadlines,
professional conversation, and discipline.

OBJECTIVE 7: To maximize and optimize utilization of college resources.

OBJECTIVE 8: To conduct research that will continuously improve the college.

OBJECTIVE 9: (supporting WCC Core Values) To inculcate the proper social, spiritual and moral values to
face whatever incidences they may encounter in the practice of their profession.

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 COURSE SYLLABUS
PROGRAM : BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION- MARKETING MANAGEMENT
COURSE CODE: TCW PLACEMENT:
COURSE TITLE: The Contemporary World 2nd Semester; 1st Year BSBA
COURSE DESCRIPTION:
PRE-REQUESITE/S None
The course aims to stretch the limits of
NO. OF UNITS: 3
imagination and outlook. It is important to
study the world because it can teach you more
about yourself. You need to study the world
because you will be interacting with it.
Lecture – 3 hours/week
CONTACT HOURS: LEVEL OUTCOMES:
At the end of the level, the students are expected to learn
more about economics, history, and the politics of the world.

ALIGNMENT OF PROGRAM OUTCOMES, COURSE OUTCOMES AND LEARNING OUTCOMES

PROGRAM OUTCOMES
COURSE OUTCOMES
Program: Business LEARNING OUTCOMES
Course: The Contemporary World
Administration

Apply the knowledge about Understand the structures of LO1 Analyze the various
different aspects of business. globalization; the various drivers of contemporary drivers of
the globalization process. globalization.

+ LO2 Describe the emergence of

Define the meaning of globalization global economic and political
and globalism. systems.

Conduct strategic marketing LO3 Agree on a working definition

research techniques. Understand the difference between of globalization for the course.
globalization and globalism.

Understand the evolution of the LO4 Differentiate the competing

globalization of world economics. conceptions of globalization

Understand what is International LO5 Narrate a personal experience

Trading Systems. of globalization.
Build, organize, supervise, and
champion entrepreneurial
activities. (Small Scale Business). Explain the Bretton Woods System. LO7 Define the meaning of
economic globalization.
Explain the meaning of
neoliberalism.
LO8 Identify the actors that
Design, orchestrate, monitor, Understand the Global Financial facilitate economic globalization.
and evaluate strategic plans, Crisis and the Challenge to
marketing plans, promotional Neoliberalism.
plans, advertising plans, and
other platforms of marketing. Explain the Economic Globalization LO9 Narrate a short history of
(Sales, Public Relations, today. global market integration in the
Customer Service.) 20th century;
Explain how the economic forces
facilitate the deepening of
Articulate and discuss the latest globalization. LO10 Articulate stance on global
developments in the field of Compare the assumptions of the economic integration.
WORLD CITI COLLEGES OBE SYLLABUS / College of Business / MKTG 100 Page 5 of 11
marketing and business. orginal Bretton Woords system with
those of the Washington Consensus.
LO11 Identify key events in the
Understand about the attributes of development of international
today’s Global System. relations.

Explain what is an Interstate System. LO12 Differentiate

Effectively communicate orally internationalization from
and in writing both English and globalization.
Filipino. Explain what is Internationalism.

LO13 Define the state and the

Explain what remnants of the nation.
Westphalian system can still be felt
Work affectively and at this day and age. In what sense LO14 Distinguish between the
independently in multi- has the world gone beyond the competing conceptions of
disciplinary and multi-cultural Westphalian system. internationalism.
teams.
Understand the differences between LO15 Discuss the historical
liberal and socialist internationalism. evolution of international politics.
What are their strengths and
weaknesses.
Act in recognition of LO16 Define global governance.
professional, social, and ethical Understand what is an international
responsibility. organization. LO17 Identify the roles and
functions of the United Nations.
Understand about the United
Nations. LO18 Determine the challenges of
global governance in the 21st
Preserve and Promote “Filipino Explain the challenges of the United Century.
historical and culture heritage” Nations.
LO19 Differentiate between
Explain how is regionalism different regionalization and globalization.
from and yet a part of globalization.
LO20 Explain how regions are
Understand the difference between formed and kept together.
Apply Christian Values in their state-to-state regionalism and non-
personal endeavors as effective state regionalism. LO21 Discuss the advantages and
and responsible World Citizen disadvantages of regionalism.
Explain what triggers various
regionalist projects. LO22 Identify the factors leading to
a greater integration of the Asian
Explain why is secularization theory region.
outdated.
LO23 Explain how globalization
Explain the conflicting ideas between affects religious practices and
religious thought and the ideology of beliefs.
globalism.
LO24 Identify the various religious
Describe the reactions of some responses to globalization.
religious movements to
globalization. LO25 Discuss the future of religion
in a globalized world.
Fair-minded World Citizens in the
different business industry practices

WORLD CITI COLLEGES OBE SYLLABUS / College of Business / MKTG 100 Page 6 of 11
WORLD CITI COLLEGES OBE SYLLABUS / College of Business / MKTG 100 Page 7 of 11
 LEARNING PLAN

LEARNING TEACHING LEARNING ACTIVITIES ASSESSMENT TASK

WEEK TOPIC/CONTENT TIME TIME RESOURCES
OUTCOMES CLASSROOM ALLOTMENT
LABORATORY/RLE ALLOTMENT
ASSESSMENT TOOL
LO1 Analyze the various What is globalization? Lecture/Discussion Recitation Quiz Textbook
1 contemporary drivers of 3hrs/week
globalization.
LO2 Describe the emergence Global experiences. Lecture/Discussion 3hrs/week Recitation Written report Textbook
2 of global economic and
political systems.
LO3 Agree on a working Globalization: A Lecture/Discussion 3hrs/week Recitation Quiz Textbook
definition of globalization for Working definition.
3
the course.

LO4 Differentiate the The globalization of Lecture/Discussion 3hrs/week Recitation Quiz Textbook
competing conceptions of world economics.
4
globalization.

LO5 Narrate a personal International Trading Lecture/Discussion 3hrs/week Recitation Written report Textbook
5
experience of globalization. Systems.
6 PRELIMINARY EXAMINATION
LO7 Define the meaning of The Bretton Woods Lecture/Discussion Recitation Quiz Textbook
7 3hrs/week
economic globalization. System.
LO8 Identify the actors that Neoliberalism and its Lecture/Discussion Recitation Quiz Textbook
8 facilitate economic discontents. 3hrs/week
globalization.
LO9 Narrate a short story of The global financial Lecture/Discussion Recitation Quiz Textbook
9 global market integration in crisis. 3hrs/week
the 20th century.
LO10 Articulate stance on Economic globalization Lecture/Discussion Recitation Quiz Textbook
10 3hrs/week
global economic integration. today.
LO11 Identify key events in The attributes of Lecture/Discussion Recitation Quiz Textbook
11 the development of today’s global system. 3hrs/week
international relations.
12 MIDTERM EXAMINATION
LO12 Differentiate The Interstate System. Lecture/Discussion Recitation Quiz Textbook
13 internationalization from 3hrs/week
globalization.
LO13 Define the state and Internationalism. Lecture/Discussion Recitation Quiz Textbook
14 3hrs/week
the nation.
LO14 Distinguish between Communist Lecture/Discussion Recitation Quiz Textbook
the competing conceptions of International
15 3hrs/week
internationalism. (Comintern)

LO15 Discuss the historical Jeremy Bentham, Lecture/Discussion Recitation Quiz Textbook
16 evolution of international Giuseppe Mazzini, 3hrs/week
politics. Metternich System.
WORLD CITI COLLEGES OBE SYLLABUS / College of Nursing / NCM 103 Page 8 of 11
 17 LO16 Define global Lecture/Discussion 3hrs/week Recitation Quiz Textbook
governance. What is an international
organization?

LO17 Identify the roles and The United Nations. Lecture/Discussion 3hrs/week
functions of the United
Nations. Recitation Quiz Textbook

LO18 Determine the Countries, regions, and Lecture/Discussion 3hrs/week

challenges of global globalization.
governance in the 21st
Century. Recitation Quiz Textbook

LO19 Differentiate between Non-State regionalism. Lecture/Discussion 3hrs/week

regionalization and
globalization.
Contemporary Lecture/Discussion 3hrs/week Recitation Quiz Textbook
LO20 Explain how regions are challenges to
formed and kept together. regionalism.
Recitation Quiz Textbook
LO21 Discuss the advantages NATO, ASEAN, APEC. Lecture/Discussion 3hrs/week
and disadvantages of
regionalism.
Recitation Quiz Textbook
LO22 Identify the factors NAFTA, European Lecture/Discussion 3hrs/week
leading to a greater Union.
integration of the Asian
region. Recitation Quiz Textbook

LO23 Explain how The globalization of Lecture/Discussion 3hrs/week

globalization affects religious religion.
practices and beliefs.
Recitation Quiz Textbook
LO24 Identify the various Realities. Lecture/Discussion 3hrs/week
religious responses to
globalization.
Recitation Quiz Textbook
LO25 Discuss the future of Religion for and against Lecture/Discussion 3hrs/week
religion in a globalized world. globalization.
Recitation Quiz Textbook

WORLD CITI COLLEGES OBE SYLLABUS / College of Nursing / NCM 103 Page 9 of 11
 18 FINAL EXAMINATION
COURSE POLICIES

1. ATTENDANCE: A student is required to attend his classes regularly. Punctuality is an essential part of class attendance. When a student accumulates absences that are
equivalent to 20% or more of the required number of hours in this subject, he/she automatically obtains a grade of 5.0.
2. CLASS PARTICIPATION: All students are strongly encouraged to ask questions during class sessions. Students can also present their ideas on topic regardless of whether
they are consistent with those of the instructor or author of the textbook they are using. Students are not free to talk or whisper with individual during class session.
3. MISSED EXAMS AND ASSIGNMENT: Students who will miss any major examination will be given a chance to take the said examination after a week of the scheduled
major examination and will be required to present a special permit from the cashier’s office. No make up for any missed quizzes nor assignment
4. ACADEMIC HONESTY: All students are to adhere to high standards of integrity in their academic work. Plagiarism and cheating are not acceptable and will not be
condoned by the college. Students involved in such activities are subject to serious disciplinary action. For further explanation on this topic, please refer to the WCC
Student Handbook.

GRADING SYSTEM
Average of quizzes (3 quizzes) + Class standing ( Recitation, Term paper, Seatwork, Oral Report, Assignment) + Prelim Exam
PRELIM GRADE
3
Average of quizzes (3 quizzes) + Class standing ( Recitation, Term paper, Seatwork, Oral Report, Assignment) + Midterm Exam
MIDTERM GRADE
3
Average of quizzes (3 quizzes) + Class standing ( Recitation, Term paper, Seatwork, Oral Report, Assignment) + Pre FinalExam
PRE-FINAL GRADE
3
Prelim Grade + Midterm Grade + Pre Final Grade
FINAL GRADE
3
REFERENCES
TEXTBOOKS Nick L. Aduana (2015)Writing Project Feasibility Study - C & E Publishing, Inc.
JOURNALS
WEBSITE
OTHER REFERENCES Kotler, P., & Armstrong, G. (2013) Principles of Marketing (14th ed.). England: Pearson Education
PREPARED BY: REVIEWED BY: APPROVED BY:

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 JUANITO F. IGNACIO
Faculty OBE College Committee Representative OBE Core Committee Representative

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