MARKETI G MA AGEME T (Course Code: 102002)

Total: 30 Marks
PART – A Answer Any Two Questions 2 x 10 =20 Marks
1. What do you mean by market environment? List down the steps to create consumer value.
2. Explain the methods of segmenting a market. Differentiate between personal and
psychological factors of market.
3. What do you mean by personal selling process, also, distinguish between transaction-
oriented
marketing and relationship marketing.
PART – B Compulsory 1 x 10 =10 Marks
4. What are the steps to manage sales force? Differentiate between direct marketing and
Emarketing.

FI A CIAL MA AGEME T (Course Code: 102004)

Total: 30 Marks
PART – A Answer Any Two Questions 2 x 10 =20 Marks
1. What are the objectives of financial management? Also highlight the scope and functions
of
financial management.
2. What is meant by Capital Budgeting? Discuss the NPV and the IRR method of evaluating
a
project.
3. Discuss the Modigliani-Miller Model for determining the optimum capital structure.
PART – B Compulsory 1 x 10 =10 Marks
4. The capital structure of William Corporation limited consists of an ordinary share capital
of
Rs.20 lakhs (shares of Rs.100 per value) and Rs.20 lakhs of 10% debentures. The unit sales
increased by 20% from 2,00,000 units to 2,40,000 units, the selling price is Rs.10 per unit,
variable cost amounts to Rs.6 per unit and fixed expenses amount to Rs.2,00,000. The
income tax rate is assumed to be 50%.
You are required to calculate the following:
a. The percentage increase in earnings per share.
b. The degree of financial leverage at 2,00,000 units and 2,40,000 units
c. The degree of operating leverage at 2,00,000 units and 2,40,000 units

PERFORMA CE MA AGEME T (Course Code: 102055)

Total: 30 Marks
PART – A Answer Any Two Questions 2 x 10 =20 Marks
1. Explain the measures and results of performance management system.
2. How performance management helps in the strategic development of a company?
3. Describe the problems associated with contingent pay plans in detail.
PART – B Compulsory 1 x 10 =10 Marks
4. Define coaching. Explain the coaching styles and process with suitable examples.
COMPE SATIO MA AGEME T (Course Code: 102056)
Total: 30 Marks
PART – A Answer Any Two Questions 2 x 10 =20 Marks
1. Explain the pay system in India.
2. Define job analysis. Describe the elements of job description in detail.
3. Explain the need for a survey. Identify the methods of surveys.
PART – B Compulsory 1 x 10 =10 Marks
4. Differentiate long – term incentive and deferred compensation plans with examples.

HUMA RESOURCE MA AGEME T (Course Code: 102003)

Total: 30 Marks
PART – A Answer Any Two Questions 2 x 10 =20 Marks
1. List out the financial and non – financial incentives of an organization. Discuss on the pay
structure of any multi – national company.
2. What are the safety measures taken by an organization for the employees? How to
maintain
international employees?
3. What do you mean by outsourcing? Explain the multi – cultural environment in a MNC.
PART – B Compulsory 1 x 10 =10 Marks
4. What are the steps involved in HR audit? Explain how training is effective in an
organization.