Washroom advertising is the pinnacle of pervasive marketing.

Not even the bathroom is free

from the constant barrage of "buy me now" promotion. Still, from a marketer's perspective,
washroom advertising is extremely attractive. Studies show that around three-quarters of
diners in a restaurant will go to the toilets at some point during their meal. Clubbers go
around 2.9 times during an average evening at a nightclub. Statistics from the UK suggest
that the number of motorway service visits result in almost 100 million impacts for
washroom ads each month.

Admedia leads the UK market in washroom advertising. In operation for ten years, the
company now owns 25,000 washroom panels in 1,700 venues, including 200 shopping
centers, all of the 131 service areas on the motorway network and a growing number of
bars, clubs, and fitness and health centers.

Glenn Gowen, head of marketing and public relations at Admedia, convincingly argues the
advantages of washroom advertising. "First you have got a captive audience with little to do
other than read your advert. The long dwell times—an average of 105 seconds for women and 55
seconds for men—give people plenty of time to take the information in. We have found that
because of the one-to-one nature of the communication, there is high recall: up to 100% recall,
and 78% prompted awareness.

"People recall specific details," he continues. "Roadside posters are usually an image and a few
words. And there is a measurable increase in sales too." A four-week campaign by Lucozade in
male and female motorway service washrooms led to a 563% increase in sales of Lucozade
Solstis, and a significant boost in sales of other Lucozade varieties.

David Turner, president of the Indoor Billboard Advertising Association (IBAA) and owner of
Johnny Advertising, agrees that washroom advertising works. He has heard about women
reading the ads in their stalls aloud to each other, and one adoption agency reportedly once took
a phone call from a girl in tears after she had read one of its ads in a restroom.

"The billboard is the media darling at the moment and

there are so many broadcast opportunities," he notes.
"This is advertising to the masses, but if you don't have
a product that fits the masses you need to be targeted.
Indoor advertising is more targeted."

When it comes to gender, Turner says, you don't get

more-targeted audiences than in the washroom. "It is the
only medium that is truly gender-specific. There's no
fear of the other gender finding out what you are
saying."

"If you only want to talk specifically to men or women, this is definitely the place to do it,"
stresses Jim Prior, managing partner at The Partners creative agency in the UK.

"You might have thought that the only products that you could advertise were those related to
toilets or bathroom-cleaning products," Prior says. "But that's not true—anything goes, from cars
to food and drink."

Prior does recognize the unusual circumstances of the communication, however. "It is a
ridiculous situation: you are standing there having a wee. It's not exactly a situation for a
dialogue with any brand."
Nevertheless, any communication is a brand touchpoint. The real question is whether the
washroom environment is ever inappropriate for some brands. Prior is adamant that it is not. "At
end of day, it is just a piece of advertising. The issue is not whether the ad is in a loo or not in a
loo. It's just that people have got an opportunity to read. People have taken the newspaper, which
is full of advertising, to the loo for centuries and this is not really much different. I don't think
people will think worse of a brand just because they saw some marketing in a restroom
somewhere. Far worse would be to have an ad that people thought was lame and boring."

Admedia's Gowen stresses that the advertising has to be appropriate for the venue, not the
immediate context of the washroom itself. He cites the Lucozade campaign, and recent
work with T-Mobile that targeted washrooms in clubs and bars. "The washroom panels
aimed to target young adults when they were out socializing and in a venue when they were
likely to be with their friends and texting.

"We would never say that washrooms would not be right for a brand. I don't think there's
anything special about them—people don't see them as an inappropriate environment."

If you are one of the few for whom privacy is important, then prepare for disappointment.
According to IBAA's Turner, the market is picking up. "Washroom advertising is hardly
new, but it is emerging as an important player. We are finally getting the national buys that
the medium deserves."

So public toilets will no longer be such a safe haven. But a trip there might be more fun.

We are a national media owner providing exciting advertising solutions for clients and brands
who are looking to attract and engage target consumers in leisure destinations all over the UK.
We offer advertising at every UK Motorway Service Area, in the countrys most popular Bars,
Pubs & Clubs, throughout the busiest Shopping Malls and within top Health Clubs - all key
social areas that see millions of consumers visiting them every day. Our proven media means we
can help any advertiser, small or large, get their message right in front of their target audience on
a local, national & regional scale.

We provide excellent advertising opportunities, whether you are a small business wanting
to advertise locally or a blue chip company looking for a lower cost per thousand for a
bigger campaign.

We reach a higher percentage of your target audience quickly, offering you instant access to
potential customers with no wastage.

We have better rates than other media, especially TV, Radio and Press, even though we rival
them when it comes to audience numbers delivered.

Our media offers a low capital cost for national coverage

We can get brands in front of huge audience numbers in hundreds of different environments.

We offer total Share of view for every panel which gets your brand in front of guaranteed 100%
captive audience.

Powerful Audience Targeting - right people, in the right mindset, in the right place.

We can get your brand right in front of millions of your target audience.
Whether you are looking to target a party crowd, advertising to families or promoting to business
people,
we have the advertising solution for you.

Choose from:

Male / Female Motorists Shoppers Snackers

Baby Change Business People 18-34's Disabled
Cinema goers Sports fans Professionals Students
Music / Dance lovers Pub goers

We deliver 100% gender targeted campaigns specifically designed to fit your brief. Select from
our range of venues to build national or regional UK coverage of the male or female population.
Washroom campaigns deliver captive audiences and a high level of recall of specific detail.

Admedia delivers:

• Over 1,100 top venues nationally

• Washrooms – intimate, engaging and at the right time
• Entirely captive and attentive audience – up to 98% recall of poster detail
• Numerous case studies to prove the effectiveness of washroom campaigns

For added effectiveness:

• Direct Response Tear-Offs get your message in the pockets of millions

• Talking Posters - a motion-activated 30 second sound clip gets you poster heard
• Creative Solutions - For complete ownership of environment. Includes mirror and door
stickers, branded coasters drinks glasses and more
 Gender targeting across 4 unique venue types:

• 100% Male Targeted

Venue Type No. Venues Audience Reach Impacts
Top Shopping Centres 125 5.4m 19m
Motorway Services 90 19.2m 55.6m
Health Clubs 53 556,500 2.2m
Style Bars & Clubs 782 7.8m 65m
•
Male audience-targeting advertisers include:

•
•
• 100% Female Targeted
Venue Type No. Venues Audience Reach Impacts
Top Shopping Centres 125 8.1m 20.4m
Motorway Services 90 12.8m 26.4m
Health Clubs 53 556,500 2.2m
Style Bars & Clubs 782 7.8m 38.1m
•
Female audience-targeting advertisers include:

•
• *all based on 4 week campaign.

CTN Stop & Shop is designed to influence the impulse purchase decisions of the over 55 million
visitors to Motorway Service convenience stores and petrol forecourts every 4 weeks.

• Most cost-effective CTN campaign on the market

• Motorway CTN’s receive 22 greater footfall than branded high street store
• Equivalent footfall of 2880 branded high street stores
• 63% higher spend per head than the high street store

CTN 'Stop & Shop' delivers:

• The biggest & best convenience stores in the UK

• Includes 120 WH Smith stores & 56 of the quality food retail stores
• Impulse snacking focus – confectionary, chocolate, drinks, magazines etc
• Motorways – high volume purchases for sharing en-route
• 1325 illuminated 6 sheet displays + over 3500 washroom displays
• Coverage of the UK’s major arterial routes connecting all major cities
 • Numerous EPOS (Electronic Point of Sale) case studies to prove the effectiveness of
campaigns

Audience Delivery (4 week campaign):

55 million visitors to 131 Motorway Services

Stop & Shop – EPOS proven effectiveness:

Admedia provides sales-effect data for all Stop & Shop campaigns through EPOS -
independently supplied by a leading intelligence agency. Weekly sales are monitored pre, during
and post campaign to identify the effect of the campaign. See our CTN page for more
information.

Average sales uplifts by product category:

+54% Confectionery +94% Soft drink brands

Brands
+68% Snacks +68% Newspaper, Magazines &
Books

Sources: Independently Supplied Epos Data, MBA Independent Research

Try as they might, consumers can’t help but engage with our A3 Washroom panels. That’s
because they are the ultimate in captive advertising- situated in an uncluttered environment
where they simply cannot be missed. Our A3 Washroom panels provide quality advertising in a
unique environments that no other advertising reaches- washrooms in Motorway Service Areas,
Bars, Pubs & Clubs, Shopping Malls, Health Clubs.

With true gender targeting, long dwell times- 55 seconds for men and 105 seconds for women,
our washroom panels are a fantastic way to get one to one impact with your target audience. You
can’t drive past our posters, switch them off, flick the page or click off them. They are 100%
unavoidable
We have over 16,000 A3 posters situated in the above leisure destinations, all over the UK
offering national, local and regional advertising opportunities

Our posters can be easily translated from a press ad and offer the ability to use a series of
different creatives for maximum impact.

We provide bespoke campaigns according to help you get your brand or business in front of a
wide range of different audiences. For more information visit our audience page.

Our A3 washroom panels create the perfect opportunity for adding a direct response mechanism
to your campaign. We can enhance your campaign and encourage direct response with state of
the art technology- perfect in talking to a younger, techno savvy audience or our popular Direct
Response Tear Offs- business card size take away slips which help extend your campaign into
pockets and purses. To find out more about our Direct Response advertising opportunities please
click here.

More mums reached than 8 top mother & baby titles! Admedia ‘Baby Change’ provides exclusive one-on-one
communication time with parents of babies and toddlers. Offering the highest level of targeting, our eye-level displays
give your message maximum visibility and readability where it counts – in the most relevant environment – and close
to the UK’s top mother & baby related stores.

In baby change facilities across 125 top shopping centres and 92 Motorway Services. Includes coverage of
the following stores:

Admedia Baby Change delivers:

• Washroom posters and branded baby mats

• Advertising close to the point of sale – Supermarkets, Pharmacies, Clothing Retailers, Health Stores,
Mothercare, Mamas & Papas etc.
• Unrivalled impact on parent audience at relevant moment
• Intimate & exclusive – no advertising competition
• 5 minutes average dwell time in baby change facility
• Access the UK’s most extensive database of retail stores
• Direct Response Tear-Offs get your message in the pockets of millions
• Latest campaign success: Cow & Gate achieve 98.4% prompted recall of campaign.

Audience Delivery (4 week campaign):

1.1m parents reached

For added effectiveness:

• Direct Response Tear-Offs get your message in the pockets of millions

• Baby mats - branded baby mats
• Creative Solutions - For complete ownership of environment. Includes sampling, mirror- & door stickers.

*Source: Independent footfall surveys at 300 locations.

Plus! Additional creative opportunities. Click here for more details

Baby Change advertisers include:

You’ll never get seen if you stay at home! Making it part of that big night out, shopping trip or workout we give your
brand the best way to stand out and get seen by sociable and highly image-conscious 18-34’s in top locations across
the country.

Style Bars, Health Clubs & Top Shopping Centres nationally Admedia delivers:

• Over 800 top venues nationally

• Washrooms – intimate and at the right time (preening, socialising, image and style conscious)
• Entirely captive and attentive audience – up to 98% recall of poster detail
• Numerous case studies to prove the effectiveness of washroom campaigns
• Latest campaign success: Max Factor achieve 77.3% recall of campaign
• For complete ownership of environment include branded coasters, mirror stickers, drinks glasses and more

Audience Delivery* (4 week campaign):

18m footfall
118.6m impacts.
Advertisers using Admedia Washrooms include:

• Film & DVD Releases – Reach core cinemagoing audience where they are talking cinema
• Fashion, Cosmetics & Toiletries – Reach them at their most image-conscious moment
• Mobile Phones – Reach them while they’re texting, taking photos & making videos!

If your DVD or cinema release schedule is targeted at the core 18-34 cinemagoing audience we can get your
campaign seen in exactly the right place and at the right time. Washroom posters in the UK’s top bars, clubs & late
night venues get your release talked about by 18-34 socialisers during their favourite free time activity.

If you are looking to get your brand in front of an influential professional crowd then look no further than our popular
Bar, Pub & Club venues.

Our pre-selected venues attract an employed professional ABC1 crowd and are situated in the busiest area of towns
and cities across the UK.

Every venue is located near a high concentration of businesses and retail outlets and tend to attract an audience with
a higher disposable income.

The Professional crowd tends to be extremely tech-savvy with money to burn on brands that they aspire to own. They
socialise at lunchtimes, regularly have drinks after work and often have a big Friday night with work colleagues and
friends.

• They can be at different life stages e.g.

• Pre or young family stage but working full time
• Young family but working full time
• Attracting a range of ages but majority- 18-45 yr olds
• Socialise at least 3 times a week
• 48% higher disposable income than the national average
 'Young people starting out in their career & adults who are balancing the desire to stay young with the desire to be
more mature & creating a new lifestage'

We can create a bespoke campaign targeting the UK’s Professionals.

Today's students have their finger on the pulse and as a result, are a vitally important demographic to target. With the
average student visiting Bars, Pubs & Clubs 4 times a week, socialising is a pivotal opportunity to reach them with
brand messages.

We have advertising solutions within popular student venues in university and college towns all over the UK. Our
brands are key to the student experience, brands like Yates, Luminar, Hogshead and Litten Tree have already
established student friendly nights.

Tech-savvy trend setters with purchasing power

• Students have grown up with technology- they are the first people to find something new online, social
networking, gadgets, apps
• More likely to be ‘champions’- defined as people who talk to many different people, likely to convince others
& have a large amount of knowledge
• 78% more likely to buy products they have seen advertised

We can help you sell more

Here at Admedia, we can offer brands an excellent opportunity to take advantage of impactful advertising in and
around a retail environment- the perfect time to tell people about your product - just before Point of Sale!

Hungry & Thirsty after a long journey? You and the other 56 million drivers who pass through our Motorway Service
areas every month. All these drivers know is that they want something, but what? By using our 6 Sheet posters on
the route in to the Service Area you can have a direct influence on what they decide to buy, just before they buy it.
What’s more, we can prove that our 6 Sheet posters have a big influence on how much product you sell- we’ve got
over 35 Epos case studies to prove it. If you really want to go to town then our A3 Washroom panels will catch the
consumer again, while they are thinking about what they are going to do during their MSA visit as well as about the
journey ahead.
Click here for more details.

We’ve got A3 Washroom panels in 125 of the UK’s busiest Shopping Malls. Our venues are packed with retailers
small and large and our washrooms are in close proximity to the busiest shopping areas with the most popular stores.
Our A3 Washroom panels are an excellent opportunity for retailers to drive shoppers in to their store and the ideal
opportunity to let them know your product or service exists just before they are about to spend money!
We want people to buy your product and we’ll work with you to create a campaign that does just that.

Our A3 washroom panels and Creative Solution opportunities within the UK's most popular Bars, Pubs & Clubs offer
alcohol & beverage brands the change to sell more product within that environment. If you are a drinks brand, we'll
check that the venues you want to advertise in stock your product and if they do, we'll create a campaign that we
promise will give you an uplift in sales.

We provide our clients with a range of opportunities to encourage Direct Response. Whether you want to increase
telephone calls, website visits, mobile activity, immediate action or create a long lasting relationship with the
consumer, we have the solution for you.

We get your brand in front of an audience who are in the right mindset to spend

We know that when you choose your advertising channels, one of your main objectives is
encourage people to buy your product or service. The great thing about our Admedia products
is that they are situated in environments that reach people who are in the right mindset to
spend.

Our busy, popular Bars Pubs & Clubs help brands reach an excited, happy audience who are
open to advertising messages and easily encouraged to spend.

Image conscious
Twice as likely to think it is important to keep up with the latest fashions
28% more likely to spend a lot of money on toiletries and cosmetics
Twice as likely to to agree that when they see a new brand they often buy it to see what it is
like

Spending habits
Twice as likely to agree they spend money without thinking
28% agree that they spend a lot of money on toiletries and cosmetics
26% more likely to agree they are no good at saving money

With the average motorway journey being over 2 hours, it is inevitable that when drivers plan
to stop at the next Motorway Service Area, they are likely to want to refresh themselves with
something to eat and/or drink. With no other shop around they have to spend in our Motorway
Service Areas.

On their visit
Minimum of £5 per visit to service station
Are 37% more likely to purchase magazines & newspapers alongside food and drink
54% more likely to purchase some confectionary

Spending habits
Have a high family income- between £50-75k
58% agree they are more likely to pay for products that make life easier
76% enjoy owning good quality things

Our Shopping malls research tells us that shoppers are already prepared to spend and
therefore very receptive to advertising messages.

Shopaholics
Women are the biggest spenders with
57% of them saying they really enjoy shopping.
69% of female shoppers also say they enjoy owning good quality things
48% say they like to treat themselves every month
67% say they often treat themselves to things they don’t need

Men like to shop too

60% say they also like to buy things they don’t need
34% say they really enjoy shopping

Health Clubs attract the more discerning, ABC1 consumer. Our research tells us that these
consumers like to look after themselves and look good and are prepared to spend to achieve
these goals.

47% agree it is important to keep young looking

70% more likely to consider cosmetic surgery
77% agree that they like to look after their appearance & image
23% agree they spend a lot of money on cosmetics and toiletries for personal use

The Product ...

A study conducted at Rice University says... Retention

of impressions generated by washroom displays were
found to be an average of 40% stronger than by other
media. Also, that the unusual and unexpected nature
of the form of advertising "commands focal levels of
attention" this enabling better comprehension and
longer lasting impressions.
The Rice University researchers timed 1000 people while in restroom, and found an average of 1~1/2 to 2
full minutes were spent in front of ad boards. According to a Barbour & Monroe survey:

• 84% recalled seeing specific advertisements in the washrooms.

• 92% were able to name specific advertisers without prompting.
• 88% recalled at least FOUR selling points in the ads surveyed.
• 98% reacted positively or neutral to seeing ads in restroom facilities.

The Frame ...

The state of the art anodised frame with a 290mm by 413mm poster size will grab the attention of the
viewers and leave a lasting impression. The frames are hung in high traffic washrooms for maximum
exposure. They will be found above urinals, on the back of cubical doors and above hand dryers.

All these location guarantee readership as potential customers have nothing else to look at and are
exposed to them for an extended period of time...

Since the early 80's washroom media has been pioneered overseas in North America and Europe.
Throughout the years the benefits have become more and more obvious to advertisers and companies
alike. As washroom posters have spread across the world, they have developed an unparalleled
reputation for the ability to target demographic groups with unrivalled precision.

Established in 1996, Eye Level Media has become one of the UK's premier washroom media companies.
By adopting the successful concepts of the worlds best indoor companies and learning from their
mistakes we have minimized room for error.

More often than not, advertising is forced on consumers when they least want it. Eye Level Media has
realised the need for a medium, which consumers enjoy. We fulfill this need by placing advertisements, in
state of the art metal frames, above urinals and on the back of cubicle doors.

The frames themselves are second to none. A large poster size will grab the attention of the viewer while
the sleek anodised frame will leave a lasting impression on them.

Through Eye Level Media, you will be seen and remembered by the very people with the means and
ability to do business with you.

We have your future customers waiting to do business with you. Let us tell them about your business.

• Advertisers spend millions each year studying demographics and testing images to entice consumers to
open their minds and their wallets.
• But Eyelevelmedia, the firm that hangs poster displays in public washrooms, knows that making an
impression is easier with a captive audience.
• In fact, the company may have hit on one of the few times when people weary from being saturated by
commercials actually want to read an ad.
• “It’s a slam dunk as local ad agencies are all desperately trying to find niche media to advertise in,” said
owner David Brown. “Here you can advertise to a specific gender or clientele based on where you display
your ads.”
• While some might bristle at the idea of hawking products and services in a place that most consider a
private sanctuary, the reception from advertisers and businesses has been astounding.
• “Some people were apprehensive at first,” said Mr. Brown, 40. “They were scared to associate
themselves with washrooms, but they were also curious.”
 • Now more than 6,000 panels have been posted in washrooms from Aberdeen to Penzance.
• While many advertisers are small to midsize businesses seeking to reach a particular customer, big
firms such as Ford Motor Co., BMW, and Telewest Communications also have come aboard.
• Mr. Brown`s seemingly ingenious idea actually was “borrowed” from an American company called
Headlines USA.
• After beginning operations on a part-time basis in 1988, Mr. Brown turned the washroom reading-
material idea into a business with sales of more than £750,000.00 a year.
• He said his company has tripled its revenues in the past year.
• “It’s just a matter of critical mass,” Mr. Brown said. “Now when I meet people and they ask me what I do,
they know what I’m talking about.”
• Mr. Brown said men typically are exposed to the ads for about a minute. Women tend to take two to
three minutes.
• Of course, the “captive” nature of the poster displays is a strong selling point. While companies spend
millions for 30-second spots during the F.A. cup final, they can only hope that viewers aren’t getting
another beer or taking a loo break when their message appears.
• But when customers are standing at a urinal or sitting in a cubicle, they are forced to read ads placed by
Eyelevelmedia clients.

How it Works ...

Ambient Media and washroom advertising give the client a captive audience that is impossible to obtain
with any other form of media, for any price. In the past it was unheard of to have consumers read
advertisements for 30 seconds let alone over a minute. Indoor advertising has changed this by offering an
average viewing time of 30 second - 4 minutes. Conventional media such as outdoor billboards and bus
shelter ads are seen by the masses and many impressions are wasted on people who have no interest in
purchasing the product or service displayed. Washroom advertising enables clients to advertise to very
specific demographics. The most obvious demographic segmentation is unparalleled male/female
targeting.Other advertising media are interruptions to their audiences, competing with the surrounding
environment. With Eye Level Media, your ads will receive a warm invitation from an otherwise bored
audience. The high profile frames provide a quality image which is second to none.

Overnight Awareness

Quality presentation leaves an impact. People remember indoor

advertising for days since they are idle, yet are riveted to the
advertisement in front of them without interruption or distraction.

Precise Targetting
Zeros in on very specific demographic groups, enabling clients to spend
less Money and still hit a higher percentage of their desired target
market. The only medium that can offer absolute gender specific
targeting.

Maximum Viewing Time

Nowhere else to look. Can't be turned off or set aside.

Inexpensive
Low cost per 1000 impressions. No wasted impressions on people not interested in the product.

Constant Continuity
Visible seven days a week whenever toilet is open.

Complementary
Inexpensive reinforcement of existing ad campaigns. Reaches audiences missed by broadcast and print.
Welcome Form of Media
Indoor advertising catches people when they are vulnerable and actually looking for something to read.

FEATURES AND BENEFITS OF WASHROOM ADVERTISING

The most effective place to educate your customers about your business.
Washroom advertising catches your audience at the rare time each day when they are literally craving for
something to read. The poster panels serve as a neat, well maintained alternative to newspapers and
magazines in restrooms.Where people choose to spend thier leisure time typically demonstrates their
level of disposable income and can be an indicator of the quality of their lifestyles.
A Rice University study showed that men spend approximately 1 minute and women spend 2 to 3 minutes
in a restroom.

When people view indoor advertisements they remember the ads for
days, even weeks later because they are physically idle, yet mentally
engaged with out interruptions or distractions. Advertisers capitalize on
these longer impression times by using large blocks of text with colorful
graphics to describe in detail the features & benefits of their products
and services in an informative and often entertaining way.

Because indoor advertising delivers your exact demographic, you can

spend less money and still hit a higher percentage of your desired
target market. Advertising pounds are not wasted on impressions
outside the your target area.
Essentially, you save money by eliminating the waste associated with
trying to reach the masses via radio, TV and newspapers.

When it comes to effective advertising, your company might have certain media that have
historically produced better results than others. While Eyelevelmedia Advertising does not claim
to be all things to all businesses, our client feedback suggests that the brand-building, name-
recognition, and top-of-mind awareness created by advertising with Eyelevelmedia washroom
posters, is both an excellent complement to most other advertising and a very cost-effective way
to reach a precise target markets.
Without asking directly how each customer came to find your company, it can be difficult to
measure the effectiveness of any specific advertising medium. Even then, a customer might recall
seeing your ad recently in one medium when actually it was another that produced the most
effective impression.
To assist you in determining whether or not washroom poster advertising is right for your company, we
have gathered answers to some of the questions most frequently raised and organized them below.

Results from an impression study conducted by Orlando-based Barbour & Monroe Marketing Research,
have also been included as they reveal certain quantifiable data that may aid you in your decision.

Q. Can Eyelevelmedia Advertising help increase my market share?

A. I say cars, you say....BMW. When prompted with general category, how quickly your company or
product name occurs to your prospect is what we consider to be the result of brand-building. It is our
opinion that brand-building has a direct relationship to market share. No matter which advertising medium
you choose, a brand-building campaign is often quite large in volume and extends over a period of
months, even years. The more you advertise, the greater market share you will potentially gain.
Eyelevelmedia provides a very cost-effective way to produce brand-building in the U.K. market. If your
company sells women’s clothing, for instance, the majority of pounds spent on reaching them will be
wasted. We are proud of our ability to target market. Your target market can be narrowed to a rifle shot by
age, gender, geography, musical preference, and spending patterns. Most people are creatures of habit
and will see your ad every time they return to their favorite establishment. Provided your target has been
precisely identified, your brand-building campaign can produce powerful, long-lasting results. Do not
expect these results overnight, brand-building is a process that takes time.

Q. What do you mean by name recognition?

A. Name recognition refers to whether or not your prospect can say that he/she has heard of your
company or product before. Name recognition typically created using the indoor display board is very
broad-based and positive. Your prospects might be quoted as saying: “oh yes, I’ve seen their ad
everywhere, they must be good.”
By displaying your ad in front of your precise target audience, when they are captive and
veryimpressionable, you will be sure to gain a higher level of name recognition in the marketplace.
Eyelevelmedia Advertising is particularly effective in this area because not only would your ad be directly
in front of your targeted market, but your prospect will read your ad when he/she is most receptive.
Our readers are captive for an average of one to three minutes. With no way of avoiding our poster
displays (i.e.: changing the station, flipping the page etc.), your prospect is virtually guaranteed to read
your ad. The name recognition phenomena creates a greater degree of perceived quality for your product
with every ad your prospects see. Not only will your target audience think of your company more often,
but they will have a better impression of your organization and thus, a greater likelihood of becoming
customers.
An ad in the Yellow Pages is often chosen because a consumer recognizes the name.

Q. Can Eyelevelmedia Advertising create excitement about my company?

A. Top-of-mind awareness refers to creating a level of excitement about your product or service that the
prospect will take with them to think about on their way. When the opportunity arises to make use of the
information they received from your ad, your prospect will know exactly where to go. The indoor display
panel lends itself to creating this type of long-lasting impression because there is an opportunity for a
story to be told.
An advertiser selling cruises will have a difficult time reaching prospects precisely when they are making
their travel plans. Instead, their Eyelevelmedia ad might read: “Escape to Mexico”, with a picture of a
relaxing beach and turquoise water in the background. Anyone who likes that sort of thing will read and
remember the ad.
Since people are creatures of habit and usually frequent the same group of restaurants or nightclubs
several times per month, Eyelevelmedia ads are able to produce powerful multiple impressions. While the
otherwise well-targeted viewers may not be in the market for a getaway vacation today, when their
vacation time approaches, the image of escaping to Mexico will be on the top of their mind.
Eyelevelmedia ads encourage your prospects to fantasize about your product.

Q. What kind of return can I expect and how can I measure it?
A. Eyelevel media`s poster panels reach your prospects when they are captive, with nothing to think
about except what they read before them. The nature of our poster panel locations presents your advert
where it is a welcome diversion for an otherwise boring several minutes. Your Eyelevelmedia ad will give
your prospects something to think about when his/her mind would otherwise have been idle.
Eyelevel media`s poster panels will bolster the effectiveness of any other advertising you are doing in the
marketplace. You can expect a marked improvement in the brand-building, name recognition, and top-of-
mind awareness of your product or service among your target audience in the U.K. marketplace at large.
It has been our experience that the best way to track the return on your poster panel advertising is to train
your staff to ask your customers where they saw your ad. Some people will come right out and tell you
while others may not remember precisely. Be sure to ask them what they remember about your message
as well, since this will also help determine the effectiveness of your ads.

Barbour & Monroe survey data on audience composition.

Summary of survey results presented in this report:
84% recalled seeing specific advertisements in the restrooms.
92% were able to name specific advertisers without prompting.
88% recalled at least FOUR selling points in the ads surveyed.
98% reacted positively or neutral to seeing ads in washroom facilities

POSTER PANEL DETAILS

The attractive tamper proof poster panels are professionally manufactured.

The artwork is magazine-quality and is displayed behind high-impact, non-scratch plexiglass.

ARTWORK SPECIFICATIONS

Poster Size : 420mm(h) x 298mm(w)

It is important to remember that a 0.25” border must be added to pictures bleeding to the edge so that we
have no white space or borders showing around the ad. Additionally, it is important to keep text 0.25”
away from the inner border.
Also, it is imperative that we have the copyright identification on all final artwork designed by
Eyelevelmedia.
Here an example is displayed: ©2003 Eyelevelmedia Design Services - Actual size of copyright may vary.

FILES FORMATS:
* Mac & P.C. Based
* Source Materials: Camera-Ready Artwork, Photographs, Diskettes, CD ROM, ZIP, JAZ Cartridges.
* File Formats: TIFF, PICT, TGA, BMP, EPS, GIF AND JPEG. Prefer TIFF files with at least 300 DPI or
High resolution JPEG.
* Software: Adobe Photoshop 6.0, Adobe Illustrator 8.0, and QuarkXPress 4.0.

DESIGN SERVICE
We offer an in-house design service - charges dependant upon requirements. There are no charges for advertisers
that provide their own artwork.

We are always signing up new venues—it’s part of our regular routine.

Rather than update our website on a weekly basis, we decided it’s easier to forward our Rate Card to you
via e-mail or fax.

We have a variety of packages available, and can design campaigns to directly suit your requirements,
the best thing to do is give us a call and tell us what your needs are and we will promptly forward a
printout of your options.

We will Build a Package That Best Fits Your Needs

INSTALL OUR DISPLAY BOARDS AT YOUR PLACE OF BUSINESS

If you are interested in participating in our program, please give us a call

anytime between 9am and 5pm. +44 (0)1253 316518

For the last 5 years, Eyelevelmedia has provided millions of patrons of facilities such as yours a clean,
well kept alternative to blank walls.
Here’s some of the many good reasons to participate with us:

• People love something to read, while in the throne room!

•
• Earn revenue from blank wall space.
•
• Add colour to an otherwise sterile environment.
•
• Eyelevelmedia installs and maintains at no cost to the host venue.
•
• You always control what adverts are allowed at your location.

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