Tabla de contenido

MARCO CONCEPTUAL................................................................................................2
1. Marketing 4.0..................................................................................................................2
2. Componentes Mkt 4.0.....................................................................................................2
2.1 Comunicación Omnicanal..............................................................................................................2
2.2 Egagement.....................................................................................................................................2
2.3 humanización de la Marca.............................................................................................................2
2.3 Strategies Marketing 360...............................................................................................................2
2.4 Customer Journey..........................................................................................................................2
3. Marketing digital.............................................................................................................2
3.1 Marketing de Contends..................................................................................................................2
3.2 Social Media...................................................................................................................................2
4. Bibliografía......................................................................................................................2
MARCO CONCEPTUAL
1. Marketing 4.0
2. Componentes Mkt 4.0
2.1 Comunicación Omnicanal
2.2 Egagement
2.3 humanización de la Marca.
2.3 Strategies Marketing 360
2.4 Customer Journey
3. Marketing digital
3.1 Marketing de Contends
3.2 Social Media
4. Bibliografía

Philip Kotler, H. K. (2016 ). Marketing 4.0. Madrid: LID.

go, I. t. (2019). EL nuevo paradigma de la omnicanalidad. Minsait by Indra, 1-30.

Stephen Wunker, J. W. (2016). Jobs to Be Done: A Roadmap for Customer-Centered

Innovation. E.E.U.U.